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Making localism a reality
 

Making localism a reality

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Presentation at the Making Localism a Reality conference in Kent October 2011

Presentation at the Making Localism a Reality conference in Kent October 2011

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    Making localism a reality Making localism a reality Presentation Transcript

    • Making Localism a Reality:
      • The role of a frontline elected member
      • How do we engage?
      • 29 th March 2011
      • Catherine Howe
      public-i.info/citizenscape
    • What are we trying to do today?
    • Some assumptions and my perspective
      • I’m using the term “Engagement” to describe a process of on going community dialogue
      • I’m not using it to include consultation though the two terms are often confused
      • I believe we are seeing huge social shift around new technologies and the Network Society
      • I also think we are seeing worrying increases in the democratic deficit
      • The question for me is whether we manage the tension between really good ‘engagement’ and representative democracy effectively
      Citizenscape a product by Public-i 3
    • What do we mean by engage? Is engage even a real word? Would your voters use it? public-i.info/citizenscape
    • Do you think voters are fooled by engagement processes that are not linked to decisions? Is there a disconnection between the policy cycle and the engagement process? public-i.info/citizenscape
    • How do you think the people who signed the recent EU referendum petition felt about being ignored? Because that is how they see it….. public-i.info/citizenscape
    • How do the public want to engage? public-i.info/citizenscape
    • The World Wide Web was born with the mosaic browser in 1993 Children born the same year are now 18 public-i.info/citizenscape
    • 18 year olds online
      • 85% Access the internet at home
      • 61% access social networking sites at home
      • 50% of their online time is via a mobile device
      • 20% of this time is spent on social networking
      • 95% of them feel confident as an internet user
      • And they trust the content that they find far more than other groups
      • They are used to having information and people at their fingertips
      • Source: OFCOM 2010 ( http://stakeholders.ofcom.org.uk/binaries/research/cmr/753567/UK-internet.pdf )
    • This would be someone else’s problem if not for the fact we are seeing increases in all demographics 18-24 years olds are only 12% of the active online audience public-i.info/citizenscape
    • The public are becoming more connected and more vocal with it People have a digital wrapper around their lives public-i.info/citizenscape
    • We are living in a Network Society
      • The Internet is having a profound effect on society – we are moving from an industrial to an information or networked age
      • This means there is a pressure on old ways of working
      • Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available
      • The internet culture is colliding with our traditional structures and putting huge pressure on them
      29 March 2011 12
    • But what does this mean for engagement? public-i.info/citizenscape
    • Co-production
      • Co-production: Involving all participants in both the design and delivery of a service
        • It describes a new kind of relationship with the public – one where we expect them to act not just comment
        • It’s a power shift
      • And some references:
        • http://www.nesta.org.uk/publications/assets/features/the_challenge_of_co-production
        • http://www.jrf.org.uk/publications/co-production-people-outside-paid-employment
        • http://www.govint.org/
      29 March 2011 14
    • Co-production 29 March 2011 15 http://www.smartjustice.org/
    • Co-production Citizenscape a product by Public-i 16
    • How can technology help us?
      • The technology is simple and its easy to get help
      • You just need to decide you have a reason to use it
      • What you need to know are the cultural differences and behaviours that will make you effective online
      • And you also need to know when offline works best
      Citizenscape a product by Public-i 17
    • The Social Web has a distinct culture 29 March 2011 18
    • And the public are using it very locally
      • Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart
      • Hyperlocal communities connect people separated by time and not necessarily space
      • Three useful references:
        • Networked Neighbourhoods: http://networkedneighbourhoods.com/
        • Talk about Local: http://talkaboutlocal.org.uk/
        • Podnosh: http://podnosh.com/
      Citizenscape a product by Public-i 19
    • Hyperlocalism 29 March 2011 20 http://www.harringayonline.com/
    • Hyperlocal sites found from recent research Citizenscape a product by Public-i 21 Source: http://curiouscatherine.wordpress.com
    • Using free mainstream tools Citizenscape a product by Public-i 22
    • And Government is increasingly active in this space public-i.info/citizenscape
    • Don’t ask people to come to your space Citizenscape a product by Public-i 24 http://askbristol.wordpress.com/
    • Coventry: Doing Facebook really well Citizenscape a product by Public-i 25 http://www.facebook.com/Coventry.West.Midlands
    • Twitter Gritter 29 March 2011 26 http://danslee.wordpress.com/2010/01/01/twitter-gritter-case-study-gritting-and-social-media/
    • YouChoose?? 29 March 2011 27 http://youchoose.yougov.com/centralgov
    • Your Freedom 29 March 2011 28 http://webarchive.nationalarchives.gov.uk/20100823122417/http://yourfreedom.hmg.gov.uk/ Did we really crowdsource the Freedom bill?
    • Open 29 March 2011 29 http://www.walsall.gov.uk/walsall24.htm
    • You can use any of these tools once you know what you want to do public-i.info/citizenscape
    • Where could technology fit for you?
    • Tell people what you are up to Citizenscape a product by Public-i 32
      • Connect tools together but be careful with tone
      • Use a smartphone
      • Create a simple protocol for yourself and stick to it
      • Set realistic expectations about your time
    • Hold Virtual Surgeries Citizenscape a product by Public-i 33
      • Make sure you have your audience before you do the work
      • Think about whether you want it live – you may not need to
      • Do it more than once
    • Involve more people in meetings Citizenscape a product by Public-i 34
      • Think about working with a social reporter
      • Encourage people to help set the agenda
      • Promote early, promote often
      • Use the meeting to create the audience for the next event
    • Involve more people in meetings Citizenscape a product by Public-i 35
      • Think about working with a social reporter
      • Encourage people to help set the agenda
      • Promote early, promote often
      • Use the meeting to create the audience for the next event
    • Run Open Processes Citizenscape a product by Public-i 36
    • What might this mean for the elected representative? public-i.info/citizenscape
    • Government is becoming more Transparent
      • Wikileaks is not a one off event
      • These are the communities that you are opening your data to – these are the armchair auditors
      • These are the communities who are most able to be your collaborators in the delivery of services because they are already collaborating
      29 March 2011 38
    • Public 29 March 2011 39
    • Open Data 29 March 2011 40 http://data.london.gov.uk/
    • There is competition for traditional politics public-i.info/citizenscape
    • Digital Activism 29 March 2011 42 http://bccdiy.co.uk/
    • Digital Activism 29 March 2011 43 http://www.avaaz.org/en/
    • Digital Activism 29 March 2011 44 http://ukuncut.org.uk/
    • Digital Activism Citizenscape a product by Public-i 45
    • What does this mean for you?
      • “ It has been said that democracy is the worst form of government except all the others that have been tried” Winston Churchill
      • Representative Democracy is something precious but it – and its representatives need to change to reflect the ways in which society are changing
      • I may be wildly overstating the pace of change – you need to decide
      • Even without the big stuff there is a lot you can do with the tools of the network society to engage more effectively with more people
      Citizenscape a product by Public-i 46
    • Your event horizon should be 5…10…15..20 years in the future What kind of relationship with citizens will you have then? How will you help shape that now? public-i.info/citizenscape
    • Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x 48 Thank you for your time …… and more importantly….what do you think??? C a t h er [email_address] C u riouscatherine.wordpress. c o m www.public-i.info Presented by Catherine Howe, Chief Executive Public-i