Adso presentation january 2013


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The one that got away! Slides I prepped for the ADSO Winter Conference but got snowed out of...

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  • 7th November 2012
  • Adso presentation january 2013

    1. 1. The Networked CouncillorA provocation for the ADSO conference Catherine Howe, Public-i
    2. 2. Democratic participation is dropping. Participation online is growing.
    3. 3. We live in an increasingly networked societySuch a society requires a Networked Councillor to embody key qualities of: Openness Digital culture order to reach and respond effectively
    4. 4. The rapid adoption of mobile devices is causing another behavioral shift and increase in usage.This must be at the forefront of planning digital strategies.
    5. 5. There are both risks and opportunities in this but at present there may bebetter ways to support Members as they explore this new environment
    6. 6. What is the networked society?At time of writing, over 80% of the adult population are online and 92% have mobile phones. Around 50% of the UK population own a smart phone.These technologies give us the ability to create connections and networks to share information and power in different ways.
    7. 7. Next Generation UsersResearch from OXIIFirst Generation Users connect from fixed location PCs, while Next Generation Users connect from multiple and mobile locations, weaving their use of the internet more deeply into their lives.First Generation Users are more likely to see the internet as just another channel to provide ‘one to many’ top down communication.
    8. 8. Our working assumption, explored in recent research work, is that:a more networked society will need a more Networked Councillor- able to represent and respond to people acclimatized to a collaborativeand networked way of making decisions and taking action.
    9. 9. What is a Networked Councillor?There is little evidence that the public want to dispense with representatives, but there are indications that the public would like a more open and more direct relationship with their politicians.
    10. 10. The qualities of the Networked Councillor Open by default: this is open not just in terms of information but also in terms of thinking and decision making Digitally native: not in terms of age but in terms of the individual adopting the behaviours and social norms of the digital culture Co-productive: an expectation that everyone in the conversation has power to act and the potential to be active in the outcome as well as the decision-making process And as the name says, networked: able to be effective via networked as well as hierarchical power as a leader
    11. 11. What is inhibiting progress?
    12. 12. Do we really understand what is happening?We are all in this togetherMetrics & Measurement Are we counting things or measuring reach? Do we have the skills to manage our digitalIdentity footprint? Are we changing our processes to reflect theProcess redesign new communications landscape?
    13. 13. There is an abiding belief that the active online audience are not interested in local politics –we need to be aware that this could become a self-fulfilling prophecy if we do not seek to engage people through these platforms. Contradicting this belief however is a feeling from the respondents that there is an online audience but this is made up of pressure groups and campaigners.
    14. 14. How can we move this debate on?
    15. 15. Who ‘owns’ the relationship with the citizen? Democratic Services Communications Consultation and Policy Community Engagement
    16. 16. The ElectedRepresentative?
    17. 17. This needs process and service redesign
    18. 18. OpenNot just Open data Open process Open networks Open minds Think in public
    19. 19. Digitally nativeDigital by default is more than a change of channel Collaborative and Participatory Meritocratic Agile Playful
    20. 20. Co-productiveWe need to ask more of our citizens Asset based community relationships Not just co-design but service delivery as well A shift in power Politicians as facilitators and advocates
    21. 21. NetworkedOnline and Offline Think reach not numbers Understand influence Blur boundaries internally and externally Ensure your own relevance
    22. 22. We need to support our Elected Representativesin a way which makes them effective in this Networked and Digital World
    23. 23. We do not need to show them how to use Twitter
    24. 24. Any other comments?
    25. 25. Thank you for your time Catherine