Personal branding via social media

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  • Beyonce and Jay-Z recently filed an application with the U.S. Patent and Trademark Office to protect daughter Blue Ivy Carter's name--a probable first step to establishing the newborn's personal (and likely profitable) brand. While the move may seem a bit premature, web users of all ages are similarly trying to navigate social media sites to get seen, heard, and hopefully, trusted. Even if you work within a large organization and don't have celebrity parents, it's a good idea to start thinking about your personal brand today. Not only will the resulting larger network help you keep your options open on the work front, participating across social media sites can help you to stay informed about your area of expertise so you don't fall behind. Yes, it's all about expertise. Yes, it's all about expertise. Whether you blog about real estate, tweet about stocks, or pin about jewelry, social media makes it easy for anyone to shape herself or himself online.
  • “ The first thing an employer is going to do is Google you,” Again, Google search yourself and see what pops up Remove all unprofessional content from your public accounts. This means combing through the vacation photos on your Facebook page, for example. Your future employer shouldn’t see pictures of you in a skimpy bikini or the fish-bowl-sized margarita you managed to drink by yourself. Your brand message should convey your interests, personal strengths, experience and future goals. Basically, you’re telling employers who might be looking at your social profiles why they should consider you for the open position. In a nutshell, set yourself apart from other candidates. umans are critical beings and with technology we become even more critical, where you have approximately 6 seconds to make a good impression to an online stranger. The more spruced up your online profile is, the more likely you are going to have a good impression on that visitor.
  • In his book The Storytelling Animal, Jonathan Gottschall points to research by Italian neuroscientists as evidence for the effectiveness of stories. By implanting electrodes in a monkey's brain, researchers discovered that certain parts of the brain were activated both when the monkeys performed an action and when they witnessed other monkeys performing that same action.
  • http://chrisguillebeau.com/
  • http://www.jamieoliver.com/
  • http :// www.youtube.com / watch?v=cITNveY-kig&feature=player_embedded#!
  • http :// www.marieforleo.com / http :// www.marieforleo.com /2011/03/ life-hands-sht - sandwich /
  • http :// www.youtube.com / watch?v=-rMVx2JbztU http :// www.youtube.com /watch?v=9EzNll1U2N8
  • http://theundercoverrecruiter.com/how-design-alternative-cv-prezi-interesting-example/
  • Lauchemia, charlie wears a different shirt, jonathan is his brother
  • http :// storify.com / storify / storify-presidential-debates Storylane.com Cowbird.com
  • Tweetvite.com
  • Rapportive (kad sūti Gmail epastu, tas analizē, kas ir šis cilvēks, ņemot informāciju no LinkedIn, Facebook profiliem) Boomerang (ļauj nosūtīt epastus vēlāk, kā arī atgādina, ka nav saņemta atbilde Chrome to Mobile nosūta lapu no datora uz tableti, tai skaitā iekļauj offline versiju Explain and send screenshots Panic Button ļauj noslēpt visus atvērtos logus un ar vienu klikšķi tos atkal atvērt Email this page ļauj nosūtīt uz epastu lapu Teamgrantt
  • http :// www.youtube.com /watch?v=bLF6sAAMb4s&feature=relmfu http://www.youtube.com/watch?v=HakwRDxitvo&feature=plcp

Transcript

  • 1. Personal branding via social media Linda Curika
  • 2. +You inspire me every day! Thanks for bringing it up! You are my daily inspiration! You write really good, thank youAt last - someone with a normal point!
  • 3. -Read headed bitch Lesbian leader Liberast European mankurt Shallow idiot Your children will be gayStupid
  • 4. Personal brand• You are not a brand, you are a person• Blue Ivy Carter is a trademark (are you a trademark?)• Start thinking TODAY!• Expertise – you have to have it!
  • 5. Practice 1• Do a namecheck: – http://www.namecheck.com/
  • 6. ANYTHING you do on your social media accounts, counts.WORK/LIFE BALANCE, anyone?We all – people, companies, NGOs - struggle for ATTENTION
  • 7. Google power• The first thing an employer is going to do is Google you• Remove ALL unprofessional content from your public accounts• Send a message: your brand message should convey your interests, personal strengths, experience and future goals• You have approximately 6 seconds to make a good impression to an online stranger
  • 8. Case study: Jakob Class• Watch: http://www.youtube.com/watch?v=qeHtvuTcy70
  • 9. Make a brand statement• ‘’Inspire people to transform "stuck" career management plans to vibrant opportunity creating strategies’’• ‘’With a passion for wine and a natural, open approach I inspire others to appreciate the pleasure of good wines in a fun way’’• ‘’I help people to clear their head trash and find their mojo. And, once theyve found their mojo I help them to set it on fire!’’• ‘’I help people to transform their businesses, their careers and their lives’’
  • 10. Tell a story about yourself in a creative way
  • 11. www.infogr.am
  • 12. www.visualcv.com
  • 13. Presime: www.prezi.comhttp://www.gradvert.com/example-prezime-prezi-cv-stand-out-from-the-crowd.html
  • 14. When human beings need to persuade people about ideas, we tell stories.• Figure out your controlling idea• In traditional storytelling, you can start with a character or location and let the story line wander, twist, and turn as you explore an underlying theme• Set the mood• Choose the right structure, and stick with it• Keep it short• Use details and images to build empathy• You need a beginning, middle, and end (e.g. the three poles), but the imagery inbetween is what ties it all together and makes for a truly memorable story• You will need a good listener• By gestures you craft a full story• Show vulnerability• When you admit your own faults or flaws in a story, the audience is more likely to empathize with you and remember your message
  • 15. Start with a WHY, not WHAT• Watch: http://www.youtube.com/watch?v=OVnN4S52F3k
  • 16. Human mind operates that way – it wants facts to make a story• Simplify your world and find – Heroes (who they are? What do they want?) – Bad guys (every story has one. It might not be a person, but a problem) – Catalists (how can a reader/listener become one?)• Content is the king
  • 17. Practice, practice, practicewww.storify.comwww.storylane.comwww.cowbird.com
  • 18. Your online presence• Take a stand, stand out• Be who you are• More quality less quantity• Focus messages on those people who need to know you• Slow and steady wins the race• Don’t forget real world relationships• Share and give• Not everyone will and has to ♥ you
  • 19. Same basics:• RT – RETWEET• DM - DIRECT MESSAGE• VIA – VIA• @NAME• #HASHTAG
  • 20. 4 step Twitter program• No 1: You will be lonely, get over it!• No 2: Zone of comfort. Find and contact everyone you know• No 3: Copycat. What are others doing and how they are doing it? How about those who are influental?• No 4: Communicate. Noone likes robots.
  • 21. What to do?• Hear• Listen• Answer• Remember it is uncontrollable• React
  • 22. 3 things for any social media• Be yourself, don’t lie• Do not be a robot (photo!)• 30/30/40 policy
  • 23. What to tweet about?• Other resorces – blogs, links, articles, pphotos, videos• Speak in short sentences• Live tweet from conferences, seminars, concerts• Share photos and videos• Ask questions, join discussions, be funny• Twitter is not a radio of your personal life• Make a tweetup• Make a twitchat ♥ those who retweet you or talk to you on twitter!
  • 24. What not to tweet about?• Excessively about food• LOL all the time• Tweet links or links with LOL/Like/Funny• Ask someone to follow you• Gossip• Tweet personal messages not as DM, but tweets
  • 25. Blogging• Choose an area of expertiese• Write articles• Post pictures• Make videos• Make interviews with cool people• Ask others to blog for you• Make a blogging plan (90% of blogs die after 3 months)• Make it easy to share• Make it short and visual
  • 26. You need google chrome• Angry Birds • Rapportive• Boomerang• Chrome to Mobile• Explain and send screenshots• Panic Button• Email this page• Evernote• Doodle• Dropbox• RSS
  • 27. What kind of blogger will you be?Watch: http://www.youtube.com/watch?v=bLF6sAAMb4s&feature=relmfuWatch: http://www.youtube.com/watch?v=HakwRDxitvo&feature=plcp
  • 28. Find me here:Linda Curikacuriha@gmail.comwww.miomilo.lvwww.politika.lv@curiha