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Personal branding via social media Linda Curika
+You inspire me every day! Thanks for bringing it up! You are my daily inspiration! You write really good, thank youAt last - someone with a normal point!
-Read headed bitch Lesbian leader Liberast European mankurt Shallow idiot Your children will be gayStupid
Personal brand• You are not a brand, you are a person• Blue Ivy Carter is a trademark (are you a trademark?)• Start thinking TODAY!• Expertise – you have to have it!
Practice 1• Do a namecheck: – http://www.namecheck.com/
ANYTHING you do on your social media accounts, counts.WORK/LIFE BALANCE, anyone?We all – people, companies, NGOs - struggle for ATTENTION
Google power• The first thing an employer is going to do is Google you• Remove ALL unprofessional content from your public accounts• Send a message: your brand message should convey your interests, personal strengths, experience and future goals• You have approximately 6 seconds to make a good impression to an online stranger
Case study: Jakob Class• Watch: http://www.youtube.com/watch?v=qeHtvuTcy70
Make a brand statement• ‘’Inspire people to transform "stuck" career management plans to vibrant opportunity creating strategies’’• ‘’With a passion for wine and a natural, open approach I inspire others to appreciate the pleasure of good wines in a fun way’’• ‘’I help people to clear their head trash and find their mojo. And, once theyve found their mojo I help them to set it on fire!’’• ‘’I help people to transform their businesses, their careers and their lives’’
When human beings need to persuade people about ideas, we tell stories.• Figure out your controlling idea• In traditional storytelling, you can start with a character or location and let the story line wander, twist, and turn as you explore an underlying theme• Set the mood• Choose the right structure, and stick with it• Keep it short• Use details and images to build empathy• You need a beginning, middle, and end (e.g. the three poles), but the imagery inbetween is what ties it all together and makes for a truly memorable story• You will need a good listener• By gestures you craft a full story• Show vulnerability• When you admit your own faults or flaws in a story, the audience is more likely to empathize with you and remember your message
Start with a WHY, not WHAT• Watch: http://www.youtube.com/watch?v=OVnN4S52F3k
Human mind operates that way – it wants facts to make a story• Simplify your world and find – Heroes (who they are? What do they want?) – Bad guys (every story has one. It might not be a person, but a problem) – Catalists (how can a reader/listener become one?)• Content is the king
Your online presence• Take a stand, stand out• Be who you are• More quality less quantity• Focus messages on those people who need to know you• Slow and steady wins the race• Don’t forget real world relationships• Share and give• Not everyone will and has to ♥ you
Same basics:• RT – RETWEET• DM - DIRECT MESSAGE• VIA – VIA• @NAME• #HASHTAG
4 step Twitter program• No 1: You will be lonely, get over it!• No 2: Zone of comfort. Find and contact everyone you know• No 3: Copycat. What are others doing and how they are doing it? How about those who are influental?• No 4: Communicate. Noone likes robots.
What to do?• Hear• Listen• Answer• Remember it is uncontrollable• React
3 things for any social media• Be yourself, don’t lie• Do not be a robot (photo!)• 30/30/40 policy
What to tweet about?• Other resorces – blogs, links, articles, pphotos, videos• Speak in short sentences• Live tweet from conferences, seminars, concerts• Share photos and videos• Ask questions, join discussions, be funny• Twitter is not a radio of your personal life• Make a tweetup• Make a twitchat ♥ those who retweet you or talk to you on twitter!
What not to tweet about?• Excessively about food• LOL all the time• Tweet links or links with LOL/Like/Funny• Ask someone to follow you• Gossip• Tweet personal messages not as DM, but tweets
Blogging• Choose an area of expertiese• Write articles• Post pictures• Make videos• Make interviews with cool people• Ask others to blog for you• Make a blogging plan (90% of blogs die after 3 months)• Make it easy to share• Make it short and visual
You need google chrome• Angry Birds • Rapportive• Boomerang• Chrome to Mobile• Explain and send screenshots• Panic Button• Email this page• Evernote• Doodle• Dropbox• RSS
What kind of blogger will you be?Watch: http://www.youtube.com/watch?v=bLF6sAAMb4s&feature=relmfuWatch: http://www.youtube.com/watch?v=HakwRDxitvo&feature=plcp
Find me here:Linda Curikacuriha@gmail.comwww.miomilo.lvwww.politika.lv@curiha