11 Examples of Content Curation in Action

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Learn the art and science behind content curation as we showcase 11 examples of curation found around the web. We break down each curated piece of content and share a little insight into how these pieces of content are put together. We also hope you’ll pick up some tips you can use in your own curation efforts.

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  • 1. Learn the art and science behind content curation as we showcase 11 examples of curation found aroundthe web. We break down each curated piece of content and share a little insight into how these pieces ofcontent are put together. We also hope you’ll pick up some tips you can use in your own curation efforts. Curation Traffic was built with boundless passion by You Brand, Inc.
  • 2. High valuesummarizedcustom headlineCommentary is amix of a summaryand highlightingthe importantpoints of thestoryIncludes a clearlyhighlighted link tothe source
  • 3. Strong Instant VisualPayoffHeadline just begsto be clicked so youcan find out whythese spiders needto be stopped…Another goodsummary of thingsyou need to knowabout this storyAttribution tosource article
  • 4. Embedded Videoso they cancapture traffic(and ultimatelyget you to theirplatform).Great Headline –But we suggestyou add “[video]”so people knowthey get to watchsomething uniqueGood summary ofvideo andattribution link.
  • 5. If they didn’t curate the video thisway they wouldn’t have capturedthis traffic.They created a much betterheadline than what was includedwith the video. Their headlineshares the benefit you will get byclicking and ultimately watching.Also added a short summary leadin that is more of a teaser of whatyou are about to watch… Embedded Video so they can capture traffic (and ultimately get you to their platform). Curation Traffic allows you to easily curate videos from YouTube and Vimeo – Click here to learn more…
  • 6. Headline clearly shares the lead of this story… This whole Curation breaks down why this one picture reminds us even NFL Stars totally look like Dads.Background on this Curation.This is an interesting curation and a strategythat can be employed in your market with alittle bit of planning. It all centers around thisone image but they break down the image totell a story. You’ll see how that plays out as yougo through the next few pages.
  • 7. This picture is broken down andhighlight with bulleted reasonsbacking up the headlineCommentarySub-headline that is scanableIn a way it’s amazing that this oneimage can be further brokendown into commentary like this…
  • 8. More breakdown and as we zoominto the shorts (all the while theyare telling a story and backing upthe tease of the headline).Short commentary wrap up.See what they did here? Theygave a hat-tip to Reddit.Essentially this photo was foundon Reddit and made the originalpoint of how this NFL star was justan ordinary mortal Dad. So theyexpanded on that concept andbroke it down and highlighted it indetail through this story curation.What things like this could youfind in your market?
  • 9. CMO.com does lightweight curation and shares these curations on their email newsletters and across all their social media accounts.Very short summary and lead in.Doesn’t even contain an image,but if this is content that youraudience cares about curatingthis way allows you to capturetraffic on your platform. These attributions open up in new tab keeping the user on their platform… with easy links to dive in deeper to get more value.
  • 10. Lead in commentary with embedded links to the source articles. Curated quoted text clearly highlighted. Wrap up commentary with a clear point of view. This form of Curation can beWhy is this form of Curation Powerful? easily done in a few minutes withThis curation works well because it’s leads in with the keythings you need to know. Then highlights the most Curation Traffic – Click here toimportant aspect in the quoted text. Then ends with a clear learn more…and concise point of view.
  • 11. Why Does this Curation Headline leads you in with Drive So Much Traffic and the question of what type Convert? of “social media influencer” you are. This curation generates tons of great traffic and converts to our offers. Is visual with instant What you don’t see on this payoff. screen shot is the sidebar (converts at 1.3%) or the inline call to action (that converts at over 4% on completely cold traffic). We lead in with some commentary that It converts because it summarizes what the follows all the rules of graphic is about. Also we good curation. It has a share a little bit of teaser good headline, it’s visual, on the source article. it summarizes, and it’s easy to digest. As an added benefit it also Attribution to the source. gets quite a bit of re- shares gaining more and more traffic.Click here to see this curation live (running the Curation Traffic Theme)
  • 12. We modified the headline to give it greater impact and benefit. Here we quoted the article and summarized the 7 steps into a easy to read list. Then we finished off this curated piece of content with commentary with our point of view. We also put inline text links (which convert like crazy) into our commentary. Click here to see this curation live (running the Curation Traffic Plugin) This curation took us less than 2 minutes to curate using the Curation Traffic Plugin.Attribution to the source
  • 13. This curation took us 15 seconds to curate and delivered over 500 unique visitors in the first day… Click here to see this curation live (running the Curation Traffic Plugin) Great scientific image. Using the one-click summary button within the CurateThis™ bookmarklet we instantly got accurate summary of this article. This curation took us 15 seconds to curate using the Curation Traffic Plugin.Attribution to sourcedone automatically.
  • 14. Headline that is mysterious but invites you to wonder what happened 500 years ago today? The CurateThis™ bookmarklet allows you to easily curate content from YouTube. That’s what we did here. We found a video of the Sistine Chapel and shared a little introspection to go along with it. This curated piece of content took us less than a minute to curate and created over 1K unique visitors.The Benefits of Curating VideosCurating video is a high impact curation strategybecause the visitor can consume the content right onyour platform. As they watch the video their eyes willwander and eventually land on one of your othercurations, posts, or ultimately one of your offers. This curation took us 45 seconds to curate using the Curation Traffic Plugin.
  • 15. It all starts by when you add a bookmark for thecustom built content grabbing bookmarkletCurateThis™.When using CurateThis™ you can easily curatecontent from around the web, content such as: • YouTube & Vimeo Videos • Posts and Articles from blogs and news sites • Infographics • Plus much more…
  • 16. Both the Curation Traffic themeand Plugin include the pushbutton simple bookmarkletCurateThis™.CurateThis saves you time in byautomatically creating a newWordPress post pulling in theheadline, images, and text tocurate.
  • 17. After you published yourcurated piece of content nowit’s time to share.CurateThis™ is works withpopular sharing platforms suchas Hootsuite and Buffer makingit easy to get traffic with socialmedia.
  • 18. The Curation Traffic ThemeThe Curation Traffic theme has been built from the ground up toconvert. It’s a magazine layout WordPress theme that is highlycustomizable and includes the custom-built bookmarkletCurateThis. Learn More About the Curation Traffic ThemeThe Curation Traffic PluginThe Curation Traffic plugin allows you to easily add curatedcontent to your existing blog or website. It includes all the greatfeatures of CurateThis and works with any WordPress blog orwebsite. Learn More About the Curation Traffic Plugin
  • 19. Also includes:• Skins and quick edits• 2 main layouts (OG and WIDE)• Social Sharing buttons built in• Top bar built right in• Highly customizable• Plus much more… Learn More About the Curation Traffic Theme
  • 20. The Curation Traffic Plugin:• Allows you to curate content to any WordPress blog or website• Integrates with Hootsuite, Buffer, Pinterest, and AddThis• Finds Twitter Users for easy engagement• Plus much more… Learn More About the Curation Traffic Plugin
  • 21. • How to build authority with content curation.• How to create traffic with curation.• The exact system to set up so you can curate in minutes a day.• Tried and tested curation conversion and monetization strategies.• How to create the ultimate listening post.• Plus much more.
  • 22. Click Here to Learn More about the Curation Traffic All-in-One Bundle