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  • 1. Prepared by HighTeam As Feb. 12 Schneider Initi@tive 2007 China
  • 2. Initiative 2007 Working Core Visual Design ROI System Show Area Layout
    • Key Visual
    • Visual Extension
    • Gift Design
    Gala Dinner Client Conference Team Profiles
  • 3. Thank you for your attention! Merci de votre attention !
  • 4. Back up
  • 5. Schneider Initi@tive Key Visual (Option A) Back
  • 6. Schneider Initi@tive Key Visual (Option B) Back
  • 7. Schneider Initi@tive Key Visual (Option C) (Chinese look and feel) Back
  • 8. Master Traffic Plan 3. Exhibition Center 2. Hotel-Holiday Inn 1. Event Center 1 2 3 Back
  • 9. Initi@tive 2007 Event Center Level 3 Back
  • 10. 3F Plan Back VIP Room
  • 11. Back Level 3: Opening Magic moment Room: 蜀都厅 Track Conference Room 1: 蜀韵厅 Track Conference Room 2: 蜀锦厅 Track Conference Room 3: 蜀风厅 Track Conference Room 4: 蜀汉厅 Track Conference Room 5: 蜀蓉厅 PR release Room 1: 蜀山厅 PR release Room 2: 蜀水厅 VIP Room: 蜀绣厅 3F Plan (Room distribution )
  • 12. Initi@tive 2007 Event Center Level 5 Back
  • 13. 5F: Plan Back
  • 14. Level 5: Exhibition Area: 水晶大厅 (1-6) Demo Wall Room 1: 锦江厅 Demo Wall Room 2: 金牛厅 Track Conference Room 6: 高新厅 Track Conference Room 7: 武侯厅 Track Conference Room 8: 青羊厅 Operational War Room 9: 成华厅 5F Plan (Room distribution ) Back
  • 15. Outdoor: Welcome archway and AD board Back
  • 16. Outdoor: Path Flag Back
  • 17. Outdoor: Branding cubes / Large hanging banner (Hotel) Back
  • 18. Each color represents a different attendance: Energy Efficiency / Productive Automation etc... Outdoor: Master Floor plan Back
  • 19. Outdoor: Entrance Decoration (lobby) Back
  • 20. 3F: Reception RFID systems Back
  • 21. Gala Dinner: Exhibition Hall 1 Back
  • 22. Gala Dinner: Exhibition Hall 2 Back
  • 23. Direction / Information systems (3F) Back
  • 24. Large Banner (3F/5F) Optional Back
  • 25. 3F: Opening Room Back Main Stage Live Broadcasting Room
  • 26. 3F: Opening Story Board Back
  • 27. 3F: Opening Back Schneider Electric VIP will arrive driving a high tech electric vehicle Driving this high tech vehicle symbolizes Schneider Electric’s desire to create value for the customer using Energy Efficiency and environmental friendly Energy Resources Enhance the lifestyle value to public Schneider Electric VIP stops the vehicle, and then plays with the Magic Cube. The whole audience will focus on his hands……
  • 28. 3F: PR Room Back
  • 29. 3F: Track Rooms Back
  • 30. Track Name Plate Back
  • 31. Track Name Plate
    • Option 1:
    Option 2: 金星,木星,水星,火星,土星,天王星,海王星,冥王星 Option 3: 成长,观注,进取,承诺,尊重,畅想,执着 , 拓展 Option 4: A , B , C , D , E , F , G , H Back
  • 32. 5F: Show Area Welcome x9 Productive Automation Demo x30 EE Demo Energy Efficiency Demox35 Product Cube Corporate Image x7 Business Partner x8 e-Knowledge LED New offer
    • Show Area:
      • Customer Welcome (9 panels)
      • Corporate (7 panels)
      • Partner (8 panels)
      • Energy Efficiency (35 panels)
      • Productive automation (30 panels)
      • New offer (2 panels)
      • e-knowledge (5 panels)
  • 33. 5F: Show Area Back Colored Background PC storage
  • 34. 5F: Show Area Back e-Knowledge Corridor View
  • 35. 5F: Meeting Area/Rest Area Back Rest Area Capacity: 3F+5F = 300 PAX
  • 36. Rest Area Programs Wine Appreciation Sessions Photo Memento Chocolates Back
  • 37. Wine Appreciation Sessions
    • Conducted in designated rest areas
    • 2 Wine Masters – 4 Wine Ambassadors
    • 4 sessions - done hourly during the afternoon
    • Targeted to reach 240 visitors per day
  • 38. Chocolates
    • Gourmet chocolates from France
    • Made available in Rest Areas
  • 39. Photo Memento
    • Photo opportunity at designated rest area
    • Presented in a photo frame designed with event theme
  • 40. 5F: Demo Wall Back
  • 41. 5F: Live Broadcasting Room Back
  • 42. Live Broadcasting To Identify initiative of format screen for standard Back Dialogue Breaking News Debate
  • 43. Name Badge Back Attendee badge BU badge
  • 44. Invitation Back
  • 45. Guidebook Back
  • 46. Gift for Attendee Computer bag Price: 90.00 RMB Back
  • 47. Gift for Gala Dinner Price: 200.00 RMB World Travel Adapter Back
  • 48. Initiative 2007 Gala Dinner Back
  • 49. Essential information
    • Venue: Exhibition Hall 2
    • Date : Apr 10th-12 th , 2007
    • Attendee : about 1,100pax
    • Format:
      • Speech
      • Magic moment
      • Performance
  • 50. Key Messages Thank all customers 20 years anniversary Initiative 2007 Communication Message: Capitalize on our existing friendship to move towards the next 20 years of mutual benefit and success. Back
  • 51. Outdoor Art Deco 1 Back
  • 52. Outdoor Art Deco 2 Back
  • 53. Floor Plan Back
  • 54. Simulation Back
  • 55. Simulation Back
  • 56. Rundown Back Start Finish Duration Activity Key player 19:15 19:30 15 minutes Waiting video Conceptual art 19:30 19:38 8 minutes 绛州大鼓 中国功夫 Players 19:38 19:40 2 minutes MC opening announcement MC 19:40 19:45 5 minutes VIP address SE VIP & MC 19:45 19:50 5 minutes VIP address SE or customer VIP & MC 19:50 19:55 5 minutes VIP address Government VIP & MC 19:55 20:05 10 minutes Magic moment : 20 years anniversary logo launch VIPS & MC 20:05 20:10 5 minutes Toast Dinner begins VIPS & MC Performance 女子新民乐 Players & MC Acrobatics :柔术、转碟 Players & MC Sichuan opera: Schneider 变脸喷火 Players & MC 20:45 21:00 15 minutes Magic cube show + Hope Cake for 20 years Players & MC 21:00 21:05 5 minutes MC ending announcement MC
  • 57. Back up
  • 58. Waiting video
    • Objective
      • Impress key message of Initi@tive 2007 on customers again
    • Content
      • Daily feature of initiative 2007
      • Daily news of initiative 2007
      • Daily interview of initiative 2007
  • 59. Conceptual Art
    • Objective: show that Schneider supports trendy and hi-tech lifestyle
    • Format
    • Customers can see different conceptual art in 8 mini stages as they enter in the hall
  • 60. Back Mini-stage conceptual art
  • 61. 绛州大鼓、中国功夫
    • Objective:
      • Opening
      • Focus everybody’s attention
      • Demonstrate Schneider’s flourishing business
    • Format
      • Drum show on the main stage and flagmen wave Schneider flags in 8 mini stages
      • All flagmen run from mini-stages to the main stage in performance climax
  • 62. Schneider VIP address
    • Objective
      • Thank all customers for attending this great event and working with Schneider all along
    • Content
      • Thank you speech
      • Schneider Electric China 20 years anniversary announcement
      • Schneider Electric China 20 years review
      • Future development expectation
  • 63. Customer VIP address
    • Objective
      • Show good relationship with Schneider
    • Content
      • Congratulations
      • Good relationships
      • Future cooperation expectations
  • 64. Government address
    • Objective
      • Good relationship with government
      • Grow together with China
    • Background
    • 朱志宏
      • 现任中共成都市委常委、成都市人民政府副市长、中共成都市石化管委会党工委书记、成都市投资促进委员会主任。
      • 协助分管科技、信息化、工业、安全生产、物流、邮电及工业招商引资等工作,联系民营经济等工作。
      • 分管市科技局(知识产权局)、信息办、经委(中小企业局)、安监局等单位;联系市总工会、科协、邮政局等单位。
    • Content
      • Congratulations
      • Future development expectations
  • 65. Magic moment
    • Objective
      • Announce 20 years anniversary
      • Launch 20 years anniversary logo
    • Format
      • 3 VIPs press the start button for magic moment together
      • The lights which outline Schneider industry image gradually brighten from far to main stage
      • Video begins when all lights brighten
      • 20 years anniversary logo on main screen after video finished
  • 66.
  • 67.
  • 68. Magic moment Video
    • Objective
      • Good partnership
      • Win-Win
      • Grow together with China
    • Content
      • Development in China
      • Employer’s wishes for 20 years birthday
      • Partner’s wishes for 20 years birthday
  • 69. SECI 20 years anniversary logo launch
  • 70. SECI 20 years anniversary logo Option 1
  • 71. SECI 20 years anniversary logo Option 2 Back
  • 72. 女子新民乐
    • Format
    • Main performance on the main stage and other smaller performances on 8 mini stages
    • Performers on each mini stage walk to main stage while performing
    • All players gather on main stage and perform together
  • 73. 柔术、转碟
    • Format
    • Main stage+ mini-stage show
  • 74. Schneider 变脸喷火
    • Format
    • 1 artist perform on the main stage and 8 other performers perform on the 8 mini-stages
    • All 9 players perform on the main stage
    • 9 players respectively change their face to S 、 C 、 H 、 N 、 E 、 I 、 D 、 E 、 R,
    • forming Schneider
  • 75. Magic cube show + Hope Cake for 20 years
    • Magic show
      • Cube: initiative 2007 key image
      • Birthday cake in cube
      • Share cake
  • 76.
  • 77.
  • 78. Back
  • 79. ROI: The Goals That We Hope to Achieve
    • Based on the brief, we have created metrics to measure:
      • Overall Satisfaction
      • Schneider corporate image
      • Education (Energy Efficiency, Productive Automation, Business Applications)
      • Participation (Corporate, Energy Efficiency, Automation (non-building), UT, Building Automation and Service education sessions)
      • Client conference effectiveness and satisfaction
      • Logistical excellence
    • In addition, we have the capability to perform:
      • Analysis of key components that lead to participant overall satisfaction and dissatisfaction
      • Analysis of the key components that lead to satisfaction within client conferences
      • Analysis of changes in perceptions of participants in the broad areas of “Schneider corporate image” and “Education”
      • Demographic breakdowns in order to measure the reactions of important target groups
  • 80. Overall Satisfaction Schneider Influenced variables leading to overall satisfaction Care about Partners Client Conference Satisfaction Logistical Excellence Interest Accessibility Relevance Power of Speaker Question 1, 2, 3, . . . Demographics (Allow for testing of multiple target groups) Education Topic Corporate Image Change Industry Leader Innovation Community Contributor Respected Partner Best Choice Question 1, 2, 3, . . . Regression Regression Factor Dependent Variable Category Composite Dimension Legend: Single Response Question Participation Pre-Post Question Question 1, 2, 3, . . . Question 1, 2, 3, . . . Question 1, 2, 3, . . . Back
  • 81. Demographic breakdowns in order to measure the reactions of important target groups
    • Demographic breakdowns allow us to measure with more depth the reactions of specific groups that you wish to target
      • For example, we can discover if there were any differences between program elements that were important to Schneider suppliers that were not important to Schneider customers
      • A full analysis (described above) can be conducted on any target segment
    Suppliers Customers Investors
    • Full Analysis
    • Statistical description
    • Regression analysis
    • Perception change
    • Key indicators
    • Full Analysis
    • Statistical description
    • Regression analysis
    • Perception change
    • Key indicators
    • Full Analysis
    • Statistical description
    • Regression analysis
    • Perception change
    • Key indicators
    ≠ ≠ Back
  • 82. Analysis of key components that lead to participant overall satisfaction and dissatisfaction
    • Our goal is to discover which portions of the event, when done well, caused participants to be satisfied
    • Using multiple regression analysis, we can rank each major event component to discover which elements are associated with satisfaction (and, which elements may lead to dissatisfaction)
    Schneider influenced variables leading to overall satisfaction Logistical Excellence Client conference overall satisfaction (both best and worst) Overall Satisfaction + + Lead to Back
  • 83. Questions typically fall into 2 categories
    • Rating Feelings or attitudes:
      • How satisfied are you with your overall experience at the Schneider Discover Initi@tive? (Choose one)
        • 5 – Extremely satisfied, 4 - Somewhat satisfied, 3 – Neutral, 2 – Somewhat dissatisfied, 1 – Extremely dissatisfied
      • Please indicate whether you agree or disagree with the following statements about the above conference
        • Strongly Agree, Agree, Neither Agree nor Disagree, Disagree, Strongly Disagree
    • Background Grouping questions:
      • How would you characterize your primary business relationship with Schneider Electric?
        • Supplier to Schneider, Customer of Schneider, General Industry, Prospective or current Schneider investor, Government, University Professor, Other (Specify) ­___________________
  • 84. Sample of Retrospective Post Method Please indicate whether you agree or disagree with the following statements : Disagree Disagree Neutral Agree Strongly Completely Agree 1 2 3 4 5 Back Before the Event After the Event Schneider is the leader in its industry 1 2 3 4 5 1 2 3 4 5 Schneider is dedicated to innovation 1 2 3 4 5 1 2 3 4 5 Schneider contributes to the community 1 2 3 4 5 1 2 3 4 5 . . . 1 2 3 4 5 1 2 3 4 5
  • 85. Descriptive Statistics
    • The breakdown of responses to questions
      • Average response, Median response, Mode response
      • Percent of people responding each way to a question:
        • Rating feelings or attitudes:
        • Background Grouping:
        • Ratings of feelings and attitudes can be recalculated for each group
    10% 10% 40% 35% 5% Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree 30% 27% 43% Schneider Customers Other Schneider Suppliers Back
  • 86. Overall Assessment of Initiative 2007 – Sample Report
    • Overall assessment of the Initiative 2007 by all attendees is very positive, with 87% rating it good/very good.
      • Four in ten (43%) attendees rated Initiative as very good.
      • An additional 44% rated the event as good.
      • First timers were more likely to be satisfied than alumni, based on their respective “very good” satisfaction ratings, 49% vs. 38%.
  • 87. Prioritizing Improvements: All Attendees - Sample Report At Risk Back
  • 88. This ROI measurement is to gauge both your and our performance
    • The tools that we use have applications beyond what we have shown here
      • We will work together with you to decide what is most important to measure
      • We will base this discussion on what you hope to learn, what you hope to do in the future, and what you hope to achieve
    • We hope that this process will allow our cooperation with you to be more productive
      • By carefully designing the performance measurement system with us, you can shift our incentives so that they are best aligned with your strategic objectives
    • We also hope that this process will allow you to keep your internal staff accountable
  • 89. March for the Future with Special Olympics
    • Date : November 2005
    • Venue : Huapo Garden
    • Total Attendees : 7,000 pax
    Successful Case Studies In Chengdu Back
  • 90. Johnnie Walker Black Label – Journey of Taste
    • Date : 2004 - 2005
    • Venue : Chengdu
    • Total Number of Shows : 180
    • Total Attendees : 21,600
    Successful Case Studies In Chengdu Back
  • 91. Team Profile
    • Mr. Alex Koi is currently the President of HighTeam Communications; he is responsible for the national P&L of HighTeam Communications. Alex first joined HighTeam in 2003, as its Beijing General Manager and Vice President of Operations. Subsequently, Alex assumed the title of Managing Director, responsible for 85% of HighTeam’s business, covering both Beijing and Guangzhou. Alex has played a vital role in helping to increase the turnover of HighTeam from USD$ 8million to USD$ 15million in less than three years. In 2004, HighTeam became the first Chinese marketing service firm to break through the RMB 100million revenue mark.
    • Alex served as Strategic Counsel for IDF, providing strategic counseling and management insights towards the overall management and marketing of IDF since 2004.
    • Previously, Alex worked for Kodak China as the national digital products senior manager and e-Studio program manager. He was responsible for trade and consumer marketing programs of Kodak's digital services. In 2003, Alex introduced a new line of digital imaging kiosks (PMGC), and achieved 75% of his annual target within two months of the announcement. Alex also created the e-Studio, a new digital imaging retail concept that included a screening phase and operational readiness. The technology was installed in 30 stores with complete training, services and after sales support. For two consecutive years, Alex served as the Digital-Land brainchild for Kodak's key trade event of the year - the Kodak Consumer Imaging Show 2002 and 2003.
    • During his tenure with Burson-Marsteller (BM), a world's leading PR company, Alex was appointed as the general manager for Bolian Marcom, a new marketing division for BM. He was charged with the responsibility of managing BM's marketing related programs in Beijing, Shanghai and Guangzhou.
    • Alex earned his Master's of Science in marketing research from the A.C. Nielsen Research Center at the University of Wisconsin, Madison (USA). He was also awarded the Bob Drane Award, an honor conferred upon the most outstanding Nielsen graduate every year. His academic background as an A.C. Nielsen scholar has since enabled him to do pioneering primary researches in China. These studies include both quantitative and qualitative research conducted throughout Tier 1 and Tier 2 cities.
    • The quantitative modeling training he received during the Nielsen days has enabled Alex to design the marketing mix modeling system known as the Marketing Matrix. This is a marketing simulation program used extensively for marketing executive training and volumetric projection for new product launches.
    • Alex also holds a Bachelor of Science in Business Administration and a Bachelor of Arts in Journalism and Mass Communications from Drake University. He graduated Summa Cum Laude (top 1%) of his graduating class for both degrees. At Drake, Alex is a Pioneer scholarship holder. This is a scholarship awarded to the top undergraduate student for each respective field.
    Alex Koi, President, HighTeam Communications, Beijing Back
  • 92. Team Profile
    • Mr Elton Lee currently serves as Vice President of HighTeam Communications. He is responsible for maintaining key client relationships, managing routine account service operational process, improving team skill set in event management and coordinating cross-department operations.
    • Elton has experience managing onsite operations of 5 cycles of IDF, 6 cycles of IBM Forum and 3 cycles of CISCO Networkers.
    • Prior to joining HighTeam, Elton spent 8 years with Stone Group. Elton has a diploma in Business Administration from RenMin University of China. In 2000, Elton attended the Audience Motivation Company (AMC) for event service training in Singapore.
    • Elton is one of the founders of HighTeam concentrating in the fields of client services, creative services and event operation.
    Elton Lee, Vice President, HighTeam Communications, Beijing Back
  • 93. Team Profile
    • Mr Edward Pan currently serves as a Vice President of HighTeam Communications. Edward is responsible for event team operations, ensuring that all events related activities follow the proper processes to ensure high-quality standards and outstanding results. 
    • He has vast experience in managing vendor selection, evaluation, and control.
    • Prior to joining HighTeam, Edward worked for over 6 years in Beijing’s Sara and Yu Yang Hotels. His experience in hotel operations and restaurant management, along with his good communication skills helped him develop good relationship with hotel chains and travel agencies.
    • Edward has a diploma in Hotel Management from Beijing Tourism College, and recently completed a diploma in Computer Science from China University Petroleum, Beijing. 
    • Edward is a member of The China International Public Relations Association.
    Edward Pan, Vice-President, HighTeam Communications, Beijing Back
  • 94. Team Profile
    • Mr Brian Teoh joined HighTeam Communications as Account Director in 2005. He has since managed the IDF program. IDF is Intel’s largest and most important flagship event and is held three times a year in China in key regions. In this role, Brian oversees the overall IDF sponsorship sales as well as the marketing function. His current responsibilities include: strategic program development for the sales and marketing function ensuring smooth project implementation execute sales strategy to achieve target sales revenue implement marketing tactics to achieve the desired audience quality and quantity.
    • Brian joined the Systems Sales group in IBM Malaysia in 1997. In 1999, he set up the Integrated Marketing Communications team with IBM in Malaysia. Being the pioneer in the team, he has gained vast experience in end to end event management as well as managing complex events that include strategic planning to marketing communications to event execution. In 2001, Brian led the IBM SMB Manufacturing & Distribution sales team and was responsible for over US$30 million in annual sales. Brian was responsible for the overall strategy and channels marketing program of this department.
    • Thereafter, Brian joined Computer Associates in 2002 and served as the territory manager for Manufacturing Industry. In two of those years, he earned CA’s top sales award.
    • Brian Teoh graduated with Summa Cum Laude (Top 5%) from the University of Mississippi with a degree in Management Information System.
    Brian Teoh, Account Director, HighTeam Communications, Beijing Back
  • 95. Team Profile
    • Ms Jesse Gong serves as Senior Account Manager in HighTeam Communications, Beijing office. She is responsible for maintenance and management of relationship between Intel and HighTeam, and is also involved in large event planning, execution and management.
    • Jesse has been involved in more than 6 cycles of IDF , from 2004 to 2006. During this cycles, her responsibilities includes the IDF program planning and onsite overall management . Other responsibilities throughout her 6 cycles includes track management and temp staff management. She also has experience in managing the individual track conference, including tracking the attendance and time spent in each conference.
    • She was also involved in the NAPA & IVT launch, looking after the demo content and showcase management.
    • Jesse graduated from Beijing Institute of Clothing Technology.
    Jesse Gong, Senior Account Manager, HighTeam Communications, Beijing Back
  • 96. Team Profile Allan Ma, Senior Account Manager, HighTeam Communications, Beijing Naudel Zhang, Senior Account Manager, HighTeam Communications, Beijing Naudel joined High Team in July of 2006 with 5 years of experience in PR/Event Marketing industry. Prior to joining HighTeam, he was a Senior Account Manager of Soigné market consulting company leading a team to serve key multinational clients including Sony, Royal Philips and IDG. He was involved with several successful planning of PR and marketing events. The success was a result of his systematic approach starting with understanding and analyzing market trend before designing strategies and execution plans. Between 2000 and 2002, he worked for Global China Group Hong Kong as marketing PR Communication Supervisor focusing on International Media Program and PR activities in China. In that capacity, he developed close collaboration with external agencies, placement partners as well as media partners. It is worth special mentioning that he helped the company secure 2002 Japan and Korea FIFA Would Cup official photograph project. Naudel graduated from Victoria University of Wellington New Zealand with Bachelor of Tourism Management (BTM) degree. Allan is involved in organizing of marketing campaign from planning to operation phases, as well as taking charge of event operation management, and marketing promotion with Channel and business partners. He has vast experience in large scale events and hosting of CEO and VVIP visits. Allan was previously involved in 2 cycles of IDF, where he was responsible for the IDF onsite Registration and the Keynote Conference. Allan graduated with a Master of Science in Administration from Central Michigan University. Back
  • 97. Team Profile Citrus Li, Senior Account Manager, HighTeam Communications, Beijing Lisa Zhang, Account Manager, HighTeam Communications, Beijing Lisa has worked through 4 cycles of IDF experience, including sales planning, tracking sales revenue, and coordinating with sponsors. She started with IDF third party content collection, and through Spring Beijing and Shenzhen IDF, was in charge of 3rd party local OEM (Title Sponsors) sales and general exhibitor sales. In Fall Shanghai IDF, she was in-charge of overall sales management. Citrus joined High Team in 2005 with more than 5 years of experience in PR/Event Marketing industry. Citrus’ responsibility includes PR and marketing for clients in events, and as a client interface for clients like CITIC Funds, CTC, and Berluti. Prior to joining HighTeam, Citrus worked at the Beijing Bluefocus Consulting Company, where she handled clients like Pepsi, EMC, and China Interactive Sports. Citrus graduated from Shaanxi Financial University and Xi'an foreign language university. Back
  • 98. 2007 Distributor Conference - Prepared by HighTeam Communications Back
  • 99. Objectives
    • To position Schneider as the industry leader, a true innovator, a respected partner and a community contributor.
    • To present Schneider’s 2007 directions, new policy and provide information regarding new products.
    • To provide a networking opportunity between Schneider top executives and distributors
    • Celebrate with China distributors the 20 th anniversary of SECI
    • Emphasize the “Partnership” relationship between Schneider and the distributors by showing care and support
  • 100. Event Essentials Back April 13 th -14 th , 2007 No. 2 Exhibition Hall & Initiative Show Area Plenary, Seminars, Gala dinner, show area 550 Distributors, 150 SE staff Venue Audience Format Time