3F: Opening Back Schneider Electric VIP will arrive driving a high tech electric vehicle Driving this high tech vehicle symbolizes Schneider Electric’s desire to create value for the customer using Energy Efficiency and environmental friendly Energy Resources Enhance the lifestyle value to public Schneider Electric VIP stops the vehicle, and then plays with the Magic Cube. The whole audience will focus on his hands……
Key Messages Thank all customers 20 years anniversary Initiative 2007 Communication Message: Capitalize on our existing friendship to move towards the next 20 years of mutual benefit and success. Back
Rundown Back Start Finish Duration Activity Key player 19:15 19:30 15 minutes Waiting video Conceptual art 19:30 19:38 8 minutes 绛州大鼓 中国功夫 Players 19:38 19:40 2 minutes MC opening announcement MC 19:40 19:45 5 minutes VIP address SE VIP & MC 19:45 19:50 5 minutes VIP address SE or customer VIP & MC 19:50 19:55 5 minutes VIP address Government VIP & MC 19:55 20:05 10 minutes Magic moment : 20 years anniversary logo launch VIPS & MC 20:05 20:10 5 minutes Toast Dinner begins VIPS & MC Performance 女子新民乐 Players & MC Acrobatics ：柔术、转碟 Players & MC Sichuan opera: Schneider 变脸喷火 Players & MC 20:45 21:00 15 minutes Magic cube show + Hope Cake for 20 years Players & MC 21:00 21:05 5 minutes MC ending announcement MC
Please indicate whether you agree or disagree with the following statements about the above conference
Strongly Agree, Agree, Neither Agree nor Disagree, Disagree, Strongly Disagree
Background Grouping questions:
How would you characterize your primary business relationship with Schneider Electric?
Supplier to Schneider, Customer of Schneider, General Industry, Prospective or current Schneider investor, Government, University Professor, Other (Specify) ___________________
Sample of Retrospective Post Method Please indicate whether you agree or disagree with the following statements : Disagree Disagree Neutral Agree Strongly Completely Agree 1 2 3 4 5 Back Before the Event After the Event Schneider is the leader in its industry 1 2 3 4 5 1 2 3 4 5 Schneider is dedicated to innovation 1 2 3 4 5 1 2 3 4 5 Schneider contributes to the community 1 2 3 4 5 1 2 3 4 5 . . . 1 2 3 4 5 1 2 3 4 5
Mr. Alex Koi is currently the President of HighTeam Communications; he is responsible for the national P&L of HighTeam Communications. Alex first joined HighTeam in 2003, as its Beijing General Manager and Vice President of Operations. Subsequently, Alex assumed the title of Managing Director, responsible for 85% of HighTeam’s business, covering both Beijing and Guangzhou. Alex has played a vital role in helping to increase the turnover of HighTeam from USD$ 8million to USD$ 15million in less than three years. In 2004, HighTeam became the first Chinese marketing service firm to break through the RMB 100million revenue mark.
Alex served as Strategic Counsel for IDF, providing strategic counseling and management insights towards the overall management and marketing of IDF since 2004.
Previously, Alex worked for Kodak China as the national digital products senior manager and e-Studio program manager. He was responsible for trade and consumer marketing programs of Kodak's digital services. In 2003, Alex introduced a new line of digital imaging kiosks (PMGC), and achieved 75% of his annual target within two months of the announcement. Alex also created the e-Studio, a new digital imaging retail concept that included a screening phase and operational readiness. The technology was installed in 30 stores with complete training, services and after sales support. For two consecutive years, Alex served as the Digital-Land brainchild for Kodak's key trade event of the year - the Kodak Consumer Imaging Show 2002 and 2003.
During his tenure with Burson-Marsteller (BM), a world's leading PR company, Alex was appointed as the general manager for Bolian Marcom, a new marketing division for BM. He was charged with the responsibility of managing BM's marketing related programs in Beijing, Shanghai and Guangzhou.
Alex earned his Master's of Science in marketing research from the A.C. Nielsen Research Center at the University of Wisconsin, Madison (USA). He was also awarded the Bob Drane Award, an honor conferred upon the most outstanding Nielsen graduate every year. His academic background as an A.C. Nielsen scholar has since enabled him to do pioneering primary researches in China. These studies include both quantitative and qualitative research conducted throughout Tier 1 and Tier 2 cities.
The quantitative modeling training he received during the Nielsen days has enabled Alex to design the marketing mix modeling system known as the Marketing Matrix. This is a marketing simulation program used extensively for marketing executive training and volumetric projection for new product launches.
Alex also holds a Bachelor of Science in Business Administration and a Bachelor of Arts in Journalism and Mass Communications from Drake University. He graduated Summa Cum Laude (top 1%) of his graduating class for both degrees. At Drake, Alex is a Pioneer scholarship holder. This is a scholarship awarded to the top undergraduate student for each respective field.
Alex Koi, President, HighTeam Communications, Beijing Back
Mr Elton Lee currently serves as Vice President of HighTeam Communications. He is responsible for maintaining key client relationships, managing routine account service operational process, improving team skill set in event management and coordinating cross-department operations.
Elton has experience managing onsite operations of 5 cycles of IDF, 6 cycles of IBM Forum and 3 cycles of CISCO Networkers.
Prior to joining HighTeam, Elton spent 8 years with Stone Group. Elton has a diploma in Business Administration from RenMin University of China. In 2000, Elton attended the Audience Motivation Company (AMC) for event service training in Singapore.
Elton is one of the founders of HighTeam concentrating in the fields of client services, creative services and event operation.
Elton Lee, Vice President, HighTeam Communications, Beijing Back
Mr Edward Pan currently serves as a Vice President of HighTeam Communications. Edward is responsible for event team operations, ensuring that all events related activities follow the proper processes to ensure high-quality standards and outstanding results.
He has vast experience in managing vendor selection, evaluation, and control.
Prior to joining HighTeam, Edward worked for over 6 years in Beijing’s Sara and Yu Yang Hotels. His experience in hotel operations and restaurant management, along with his good communication skills helped him develop good relationship with hotel chains and travel agencies.
Edward has a diploma in Hotel Management from Beijing Tourism College, and recently completed a diploma in Computer Science from China University Petroleum, Beijing.
Edward is a member of The China International Public Relations Association.
Edward Pan, Vice-President, HighTeam Communications, Beijing Back
Mr Brian Teoh joined HighTeam Communications as Account Director in 2005. He has since managed the IDF program. IDF is Intel’s largest and most important flagship event and is held three times a year in China in key regions. In this role, Brian oversees the overall IDF sponsorship sales as well as the marketing function. His current responsibilities include: strategic program development for the sales and marketing function ensuring smooth project implementation execute sales strategy to achieve target sales revenue implement marketing tactics to achieve the desired audience quality and quantity.
Brian joined the Systems Sales group in IBM Malaysia in 1997. In 1999, he set up the Integrated Marketing Communications team with IBM in Malaysia. Being the pioneer in the team, he has gained vast experience in end to end event management as well as managing complex events that include strategic planning to marketing communications to event execution. In 2001, Brian led the IBM SMB Manufacturing & Distribution sales team and was responsible for over US$30 million in annual sales. Brian was responsible for the overall strategy and channels marketing program of this department.
Thereafter, Brian joined Computer Associates in 2002 and served as the territory manager for Manufacturing Industry. In two of those years, he earned CA’s top sales award.
Brian Teoh graduated with Summa Cum Laude (Top 5%) from the University of Mississippi with a degree in Management Information System.
Brian Teoh, Account Director, HighTeam Communications, Beijing Back
Ms Jesse Gong serves as Senior Account Manager in HighTeam Communications, Beijing office. She is responsible for maintenance and management of relationship between Intel and HighTeam, and is also involved in large event planning, execution and management.
Jesse has been involved in more than 6 cycles of IDF , from 2004 to 2006. During this cycles, her responsibilities includes the IDF program planning and onsite overall management . Other responsibilities throughout her 6 cycles includes track management and temp staff management. She also has experience in managing the individual track conference, including tracking the attendance and time spent in each conference.
She was also involved in the NAPA & IVT launch, looking after the demo content and showcase management.
Jesse graduated from Beijing Institute of Clothing Technology.
Jesse Gong, Senior Account Manager, HighTeam Communications, Beijing Back
Team Profile Allan Ma, Senior Account Manager, HighTeam Communications, Beijing Naudel Zhang, Senior Account Manager, HighTeam Communications, Beijing Naudel joined High Team in July of 2006 with 5 years of experience in PR/Event Marketing industry. Prior to joining HighTeam, he was a Senior Account Manager of Soigné market consulting company leading a team to serve key multinational clients including Sony, Royal Philips and IDG. He was involved with several successful planning of PR and marketing events. The success was a result of his systematic approach starting with understanding and analyzing market trend before designing strategies and execution plans. Between 2000 and 2002, he worked for Global China Group Hong Kong as marketing PR Communication Supervisor focusing on International Media Program and PR activities in China. In that capacity, he developed close collaboration with external agencies, placement partners as well as media partners. It is worth special mentioning that he helped the company secure 2002 Japan and Korea FIFA Would Cup official photograph project. Naudel graduated from Victoria University of Wellington New Zealand with Bachelor of Tourism Management (BTM) degree. Allan is involved in organizing of marketing campaign from planning to operation phases, as well as taking charge of event operation management, and marketing promotion with Channel and business partners. He has vast experience in large scale events and hosting of CEO and VVIP visits. Allan was previously involved in 2 cycles of IDF, where he was responsible for the IDF onsite Registration and the Keynote Conference. Allan graduated with a Master of Science in Administration from Central Michigan University. Back
Team Profile Citrus Li, Senior Account Manager, HighTeam Communications, Beijing Lisa Zhang, Account Manager, HighTeam Communications, Beijing Lisa has worked through 4 cycles of IDF experience, including sales planning, tracking sales revenue, and coordinating with sponsors. She started with IDF third party content collection, and through Spring Beijing and Shenzhen IDF, was in charge of 3rd party local OEM (Title Sponsors) sales and general exhibitor sales. In Fall Shanghai IDF, she was in-charge of overall sales management. Citrus joined High Team in 2005 with more than 5 years of experience in PR/Event Marketing industry. Citrus’ responsibility includes PR and marketing for clients in events, and as a client interface for clients like CITIC Funds, CTC, and Berluti. Prior to joining HighTeam, Citrus worked at the Beijing Bluefocus Consulting Company, where she handled clients like Pepsi, EMC, and China Interactive Sports. Citrus graduated from Shaanxi Financial University and Xi'an foreign language university. Back
2007 Distributor Conference - Prepared by HighTeam Communications Back