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Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
Social Media Marketing For Small Businesses
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Social Media Marketing For Small Businesses

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Social Media Marketing: Here's how small businesses can take advantage of it.

Social Media Marketing: Here's how small businesses can take advantage of it.

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  • 1. SOCIAL MEDIA MARKETING
    • Creating Cost Effective Marketing Channels
    • For Small and Medium Businesses
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 2. Topics
    • The new buying behaviors
    • Push versus pull marketing
    • Why blogging is important
    • Why SEO is important
    • Why social media is important
    • The new marketing playground
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 3. Buying Behaviors Has Changed… Push Marketing = Intrusion Inside sales Email blasts Telemarketing 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net TV/radio ads Print ads Direct mail
  • 4. … Has Marketing Kept Up? Search engines (SEO) Pull Marketing = Permission Relevant ads (SEM) Blogosphere Social Media RSS/Broadcasting Group recommendation Online Direct Interaction 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 5. Pull or Social Media Marketing Blog (Self Publish) SEO (Get Found/Attract) Social Media (Participate/Influence) 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 6. Why Blogging Is Important
    • First & critical element of social networking
    • Total control of content
    • Provide fresh content for SEO traffic
    • Establish expertise in the field
    • Communicate directly with customers and prospects
    • Create new marketing and sales channels
    • Serve as 24/7 PR and media relations tool
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net Blog drives incoming traffic
  • 7. 3 Keys to Successful Blogging
    • Reading : who says what and where
      • Your customers, prospects, competitors
      • Your brand and reputation
    • Commenting : get involved in conversations and problem solving
      • Find relevant online discussions
      • Give advice, help, suggestions
    • Writing : inform and influence
      • Educate readers
      • Manage expectations
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 8.
    • Most websites get 70% of traffic through search
      • Google is and will still be king of search
    • SEO is effective and achievable process
      • On-page SEO
      • Off-page SEO
    • Uniquely generated content is most important factor
    Why SEO Is Important 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net SEO gets you found organically
  • 9. Why Social Media Is Important
    • Social media adds exponential effects to blogs and SEO
      • Similar to face-to-face networking
      • Without time or space constraints
    • Allow participation in community
      • Become a member
      • Add value by asking and answering questions
    • Be where audience or action is
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net Social media is like online business cocktail party
  • 10. So What Is Social Media Marketing?
    • Re-thinking of marketing opportunities
      • Disseminated via social interaction
      • Employed using highly accessible channels
      • Published through scalable techniques
    • Pull, not push marketing
      • Push marketing is old school and expensive
      • Pull marketing is results-driven, cost-effective and measureable
    • Adoption of new techniques to benefit marketing
      • Blog, SEO, new social media tools
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 11. The New Marketing Playground 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 12. The World Wide Web 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net … in the past Computers connected…
  • 13. The Blogosphere 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net … today and in the future People connected…
  • 14. Formula for Success
    • Blog : Fresh, interesting and sticky content
      • Great for SEO, build followers & reputation
    • LinkedIn : 15M visitors per month
      • Business profile, SE ranking, B2B events
    • YouTube : 84M visitors per month
      • Still biggest, most well known for viral marketing campaigns
    • Twitter : 23.5M visitors per month
      • Hottest micro blogging, SE ranking, build brand, followers, traffic
    • Social News
      • Digg: 43.9M visitors/mo. Digging or burying links and stories
    • Community
      • StumbleUpon: 4.9M visitors/mo. Bookmark and share content
    • Facebook : 124.6M visitors per month
      • Closed community, no SE ranking, traffic and reputation building
    • MySpace : 50M visitors per month
      • Open community, SE ranking, new media features added
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 15. Build Your Own New Media Team
    • Establish social media policy
      • Rules of engagement
      • Include legal early
    • Pick team members
      • Passionate about company, products and services
      • Honest, smart and ethical
      • Tech tool savvy
    • Empower and authorize
      • Protect and broaden company reputation
      • Promote company’s interest and missions
    • Review and Revise
      • Look out for opportunities to go viral
      • Support customer-generated content
      • Know your analytics
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  • 16. How to Find Me
    • Cuong Huynh
      • Marketing Communications and
      • Social Media Marketing Consultant
      • 858-663-1489
      • [email_address]
      • LinkedIn: http://www.linkedin.com/in/cuonghuynh
      • My profile site: http://www.cthmedia.net/
      • My own blogs
      • http://www.marketingautopsyblog.com/
      • http://www.cleancartalk.com/
      • http://www.lovingpho.com/
    11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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