Social Media Marketing For Small Businesses

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    Social Media Marketing For Small Businesses - Presentation Transcript

    1. SOCIAL MEDIA MARKETING
      • Creating Cost Effective Marketing Channels
      • For Small and Medium Businesses
      10/30/09 Cuong Huynh (858) 663-1489 • chuynh@cthmedia.net
    2. Topics
      • The new buying behaviors
      • Push versus pull marketing
      • Why blogging is important
      • Why SEO is important
      • Why social media is important
      • The new marketing playground
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    3. Buying Behaviors Has Changed… Push Marketing = Intrusion Inside sales Email blasts Telemarketing 10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net TV/radio ads Print ads Direct mail
    4. … Has Marketing Kept Up? Search engines (SEO) Pull Marketing = Permission Relevant ads (SEM) Blogosphere Social Media RSS/Broadcasting Group recommendation Online Direct Interaction 10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    5. Pull or Social Media Marketing Blog (Self Publish) SEO (Get Found/Attract) Social Media (Participate/Influence) 10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    6. Why Blogging Is Important
      • First & critical element of social networking
      • Total control of content
      • Provide fresh content for SEO traffic
      • Establish expertise in the field
      • Communicate directly with customers and prospects
      • Create new marketing and sales channels
      • Serve as 24/7 PR and media relations tool
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net Blog drives incoming traffic
    7. 3 Keys to Successful Blogging
      • Reading : who says what and where
        • Your customers, prospects, competitors
        • Your brand and reputation
      • Commenting : get involved in conversations and problem solving
        • Find relevant online discussions
        • Give advice, help, suggestions
      • Writing : inform and influence
        • Educate readers
        • Manage expectations
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
      • Most websites get 70% of traffic through search
        • Google is and will still be king of search
      • SEO is effective and achievable process
        • On-page SEO
        • Off-page SEO
      • Uniquely generated content is most important factor
      Why SEO Is Important 10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net SEO gets you found organically
    8. Why Social Media Is Important
      • Social media adds exponential effects to blogs and SEO
        • Similar to face-to-face networking
        • Without time or space constraints
      • Allow participation in community
        • Become a member
        • Add value by asking and answering questions
      • Be where audience or action is
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net Social media is like online business cocktail party
    9. So What Is Social Media Marketing?
      • Re-thinking of marketing opportunities
        • Disseminated via social interaction
        • Employed using highly accessible channels
        • Published through scalable techniques
      • Pull, not push marketing
        • Push marketing is old school and expensive
        • Pull marketing is results-driven, cost-effective and measureable
      • Adoption of new techniques to benefit marketing
        • Blog, SEO, new social media tools
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    10. Exponents.com: Quick Look
      • The Good
      • Google page rank: 3/10
      • Alexa traffic rank: top 5%
      • Website Grader: 71/100
      • Already on Google Analytics
      • Domain age 12+ years
      • Could Be Much Better
      • Regular, fresh content
      • Have a blog
      • High SEO performance
      • On-page SEO (meta tags, headings, image alt tags)
      • Off-page SEO (incoming links)
      • Social mediasphere (bookmarks, Digg, etc.)
      • Online followers & relationships
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    11. Insta-Group.com: Quick Look
      • The Good
      • Google page rank: 4/10
      • Alexa traffic rank: top 5.4%
      • Website Grader: 47/100
      • Domain age 6+ years
      • Could Be Much Better
      • Regular, fresh content
      • Have a blog
      • High SEO performance
      • On-page SEO (meta tags, headings, image alt tags)
      • Off-page SEO (incoming links)
      • Social mediasphere (bookmarks, Digg, etc.)
      • Online followers & relationships
      • Inbound links
      • Google Analytics
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    12. ExpoDisplayService.com: Quick Look
      • The Good
      • Google page rank: 4/10
      • Alexa traffic rank: top 3.6%
      • Website Grader: 67/100
      • Already on Google Analytics
      • Domain age 10+ years
      • Could Be Much Better
      • Consistent content across different home pages, products, languages
      • Optimize for key markets
      • Regular, fresh content
      • Have a blog
      • High SEO performance
      • Weak on-page SEO (meta tags, headings, image alt tags)
      • Off-page SEO (incoming links, Permanent Redirect Not Found )
      • Social mediasphere (bookmarks, Digg, etc.)
      • Online followers & relationships
      • What is www.ch.expodisplayservice.com?
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    13. ExpoDisplayService.com: Meta tags
      • Improve meta tags (title, description, keywords)
      • Title: first visible element
      • Description: good snippet attracts click-throughs
      • Keywords: what people search for
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    14. ExpoDisplayService.com: Keywords 10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
      • Keywords are what people use to find websites
      • Use tools to find good relevant keywords
      • Select keywords to represent on-page content
      • Optimize to attract traffic
    15. The New Marketing Playground 10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    16. The World Wide Web 10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net … in the past Computers connected…
    17. The Blogosphere 10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net … today and in the future People connected…
    18. Formula for Success
      • Blog : Fresh, interesting and sticky content
        • Great for SEO, build followers & reputation
      • LinkedIn : 15M visitors per month
        • Business profile, SE ranking, B2B events
      • YouTube : 84M visitors per month
        • Still biggest, most well known for viral marketing campaigns
      • Twitter : 23.5M visitors per month
        • Hottest micro blogging, SE ranking, build brand, followers, traffic
      • Social News
        • Digg: 43.9M visitors/mo. Digging or burying links and stories
      • Community
        • StumbleUpon: 4.9M visitors/mo. Bookmark and share content
      • Facebook : 124.6M visitors per month
        • Closed community, no SE ranking, traffic and reputation building
      • MySpace : 50M visitors per month
        • Open community, SE ranking, new media features added
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    19. Build Your Own New Media Team
      • Establish social media policy
        • Rules of engagement
        • Include legal early
      • Pick team members
        • Passionate about company, products and services
        • Honest, smart and ethical
        • Tech tool savvy
      • Empower and authorize
        • Protect and broaden company reputation
        • Promote company’s interest and missions
      • Review and Revise
        • Look out for opportunities to go viral
        • Support customer-generated content
        • Know your analytics
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
    20. How to Find Me
      • Cuong Huynh
        • Marketing Communications and
        • Social Media Marketing Consultant
        • 858-663-1489
        • [email_address]
        • LinkedIn: http://www.linkedin.com/in/cuonghuynh
        • Personal site: http://www.cthmedia.net/
        • My Own Blogs
        • http://www.marketingautopsyblog.com/
        • http://www.cleancartalk.com/
        • http://www.lovingpho.com/
      10/30/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

    + Cuong HuynhCuong Huynh, 3 weeks ago

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