Personal Branding         MomentumCon                               #MCon11 for Sex-Positive Activists       Cunning Minx ...
Branding Strategy   •      Who do you want to reach?   •      Why?   •      What do you want them to do?   •      How can ...
Where are       your key     influencers?         • LinkedIn         • Facebook         • FetLife         •Twitter         ...
Where are       your key     influencers?         • LinkedIn         • Facebook         • FetLife         •Twitter         ...
Who        are you         trying           to        engage? @cunningminx #MCon11Wednesday, March 30, 2011
% Growth of                               adults                              updating                              Twitte...
Average age of                            SNS users by                                 site                               ...
Average age of                            SNS users by                                 site                               ...
Average age of                            SNS users by                                 site                               ...
Average age of                            SNS users by                                 site                               ...
Average age of                            SNS users by                                 site                               ...
Average age of                            SNS users by                                 site                               ...
Branding Basics                            @cunningminx                            #MCon11Wednesday, March 30, 2011
Know your           superpower  @cunningminx  #MCon11Wednesday, March 30, 2011
What is your brand’s                    value proposition? @cunningminx #MCon11Wednesday, March 30, 2011
What is your brand’s                    value proposition?             •      I help people who spend/enjoy/love _________...
What is your brand’s                    value proposition?             •      I help people who spend/enjoy/love _________...
What is your brand’s                    value proposition?             •      I help people who spend/enjoy/love _________...
What is your brand’s                    value proposition?             •      I help people who spend/enjoy/love _________...
What is your brand’s                    value proposition?             •      I help people who spend/enjoy/love _________...
Build                               your                            reputation @cunningminx #MCon11Wednesday, March 30, 2011
@cunningminx #MCon11Wednesday, March 30, 2011
Be personal                            Be generous                            Be relevant @cunningminx #MCon11Wednesday, M...
Building Presence             •      Blogs/podcasts                    Post thoughtfully on a regular basis on relevant to...
Expose yourself             @cunningminx             #MCon11Wednesday, March 30, 2011
Express                            personality @cunningminx #MCon11Wednesday, March 30, 2011
Be personal  • Self-expression  • Reach out  • Respond personally  • Share your ideas  • Give credit, give links, give a h...
No one cares                            about your brand @cunningminx #MCon11Wednesday, March 30, 2011
Content Distribution for                                SNS                              20%                   20%        ...
3 Steps to       Managing Your Online Brand @cunningminx #MCon11Wednesday, March 30, 2011
Step 1: Monitor @cunningminx #MCon11Wednesday, March 30, 2011
Set up Google alert                               www.google.com/alerts                                Your name          ...
@cunningminx #MCon11Wednesday, March 30, 2011
1. Enter search term at             www.google.com/alerts @cunningminx #MCon11Wednesday, March 30, 2011
1. Enter search term at   2. Choose Everything             www.google.com/alerts @cunningminx #MCon11Wednesday, March 30, ...
1. Enter search term at             2. Choose Everything             www.google.com/alerts @cunningminx               3. E...
Step 2: Set          up profiles@cunningminx#MCon11Wednesday, March 30, 2011
Step 2: Set          up profiles@cunningminx#MCon11Wednesday, March 30, 2011
Profile Basics        •       Use consistent, friendly profile photo that reflects your                brand              •  ...
Profile do’s                   • Basic info                   • Profile photo                   • Relationships             ...
Profile do’s                   • Basic info                   • Profile photo                   • Relationships             ...
Profile do’s             • Basic info             • Profile photo             • Featured people             • Activities and...
Profile do’s             • Basic info             • Profile photo             • Featured people             • Activities and...
Profile do’s         • Basic info         • Profile photo         • Featured people         • Activities and interests      ...
Profile do’s         • Basic info         • Profile photo         • Featured people         • Activities and interests      ...
Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
Profile do’s        Add personal and      professional activities          and interests              show your            ...
Basic info          • Hometown          • Location          • Birthday          • Gender          • Bio: tell a story @cun...
Basic info          • Hometown          • Location          • Birthday          • Gender          • Bio: tell a story @cun...
Page or Person?                    Page Benefits                              Page Drawbacks            •       Name as bra...
Page or Person?                    Page Benefits                              Page Drawbacks            •       Name as bra...
Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
Page Notifications @cunningminx #MCon11Wednesday, March 30, 2011
Page Notifications @cunningminx #MCon11Wednesday, March 30, 2011
Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
Profile do’s    Handle: Descriptive,    shortest version of     your name/brand @cunningminx #MCon11Wednesday, March 30, 2011
Profile do’s                                     List your real or                                    screen name, even    ...
Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
Profile do’s                                  Link to your                                    website @cunningminx #MCon11W...
Profile do’s                                  Link to your                                    website                      ...
Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
Email signature                             www.wisestamp.com @cunningminx #MCon11Wednesday, March 30, 2011
Email signature @cunningminx #MCon11Wednesday, March 30, 2011
Email signature @cunningminx #MCon11Wednesday, March 30, 2011
Email signature @cunningminx #MCon11Wednesday, March 30, 2011
Email signature @cunningminx #MCon11Wednesday, March 30, 2011
Step 3:      Engage @cunningminx #MCon11Wednesday, March 30, 2011
Answer the questions @cunningminx #MCon11Wednesday, March 30, 2011
Answer the questions                 • What are you reading?                 • What are you commenting on?                ...
Answer the questions @cunningminx #MCon11Wednesday, March 30, 2011
Answer the questions                 • What would you like to ask?                 • What are you participating in?       ...
Tips for brand building      •      Be generous and gracious. Check your ego at the door.      •      Don’t be That Guy: n...
Personal Branding         MomentumCon                               #MCon11 for Sex-Positive Activists       Cunning Minx ...
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Personal Branding for Sex-Positive Educators - MomentumCon

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Originally given at Atlanta Poly Weekend, the MomentumCon iteration of personal branding for sex-positive educators and activists using the social web

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Transcript of "Personal Branding for Sex-Positive Educators - MomentumCon"

  1. 1. Personal Branding MomentumCon #MCon11 for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comWednesday, March 30, 2011
  2. 2. Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals?@cunningminx#MCon11Wednesday, March 30, 2011
  3. 3. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #MCon11Wednesday, March 30, 2011
  4. 4. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #MCon11Wednesday, March 30, 2011
  5. 5. Who are you trying to engage? @cunningminx #MCon11Wednesday, March 30, 2011
  6. 6. % Growth of adults updating Twitter status@cunningminx#MCon11Wednesday, March 30, 2011
  7. 7. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  8. 8. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  9. 9. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  10. 10. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  11. 11. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  12. 12. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  13. 13. Branding Basics @cunningminx #MCon11Wednesday, March 30, 2011
  14. 14. Know your superpower @cunningminx #MCon11Wednesday, March 30, 2011
  15. 15. What is your brand’s value proposition? @cunningminx #MCon11Wednesday, March 30, 2011
  16. 16. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ @cunningminx #MCon11Wednesday, March 30, 2011
  17. 17. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @cunningminx #MCon11Wednesday, March 30, 2011
  18. 18. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @cunningminx #MCon11Wednesday, March 30, 2011
  19. 19. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @cunningminx #MCon11Wednesday, March 30, 2011
  20. 20. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @cunningminx #MCon11Wednesday, March 30, 2011
  21. 21. Build your reputation @cunningminx #MCon11Wednesday, March 30, 2011
  22. 22. @cunningminx #MCon11Wednesday, March 30, 2011
  23. 23. Be personal Be generous Be relevant @cunningminx #MCon11Wednesday, March 30, 2011
  24. 24. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @cunningminx • Comment on FetLife group posts #MCon11Wednesday, March 30, 2011
  25. 25. Expose yourself @cunningminx #MCon11Wednesday, March 30, 2011
  26. 26. Express personality @cunningminx #MCon11Wednesday, March 30, 2011
  27. 27. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand • Be passionate, funny, human@cunningminx #MCon11Wednesday, March 30, 2011
  28. 28. No one cares about your brand @cunningminx #MCon11Wednesday, March 30, 2011
  29. 29. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @cunningminx #MCon11Wednesday, March 30, 2011
  30. 30. 3 Steps to Managing Your Online Brand @cunningminx #MCon11Wednesday, March 30, 2011
  31. 31. Step 1: Monitor @cunningminx #MCon11Wednesday, March 30, 2011
  32. 32. Set up Google alert www.google.com/alerts Your name Your brand Your product or service Issues Keywords @cunningminx #MCon11Wednesday, March 30, 2011
  33. 33. @cunningminx #MCon11Wednesday, March 30, 2011
  34. 34. 1. Enter search term at www.google.com/alerts @cunningminx #MCon11Wednesday, March 30, 2011
  35. 35. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx #MCon11Wednesday, March 30, 2011
  36. 36. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx 3. Enter email & create #MCon11Wednesday, March 30, 2011
  37. 37. Step 2: Set up profiles@cunningminx#MCon11Wednesday, March 30, 2011
  38. 38. Step 2: Set up profiles@cunningminx#MCon11Wednesday, March 30, 2011
  39. 39. Profile Basics • Use consistent, friendly profile photo that reflects your brand • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it • Use WiseStamp for your signature line @cunningminx #MCon11Wednesday, March 30, 2011
  40. 40. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #MCon11Wednesday, March 30, 2011
  41. 41. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #MCon11Wednesday, March 30, 2011
  42. 42. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #MCon11Wednesday, March 30, 2011
  43. 43. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #MCon11Wednesday, March 30, 2011
  44. 44. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #MCon11Wednesday, March 30, 2011
  45. 45. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #MCon11Wednesday, March 30, 2011
  46. 46. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  47. 47. Profile do’s Add personal and professional activities and interests show your personality @cunningminx #MCon11Wednesday, March 30, 2011
  48. 48. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #MCon11Wednesday, March 30, 2011
  49. 49. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #MCon11Wednesday, March 30, 2011
  50. 50. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #MCon11Wednesday, March 30, 2011
  51. 51. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #MCon11Wednesday, March 30, 2011
  52. 52. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  53. 53. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  54. 54. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  55. 55. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  56. 56. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  57. 57. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  58. 58. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  59. 59. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  60. 60. Page Notifications @cunningminx #MCon11Wednesday, March 30, 2011
  61. 61. Page Notifications @cunningminx #MCon11Wednesday, March 30, 2011
  62. 62. Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
  63. 63. Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
  64. 64. Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
  65. 65. Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
  66. 66. Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
  67. 67. Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
  68. 68. Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
  69. 69. Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
  70. 70. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  71. 71. Profile do’s Handle: Descriptive, shortest version of your name/brand @cunningminx #MCon11Wednesday, March 30, 2011
  72. 72. Profile do’s List your real or screen name, even when Twittering for a brand Handle: Descriptive, shortest version of your name/brand @cunningminx #MCon11Wednesday, March 30, 2011
  73. 73. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  74. 74. Profile do’s Link to your website @cunningminx #MCon11Wednesday, March 30, 2011
  75. 75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand or site, say so. @cunningminx #MCon11Wednesday, March 30, 2011
  76. 76. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  77. 77. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  78. 78. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  79. 79. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  80. 80. Email signature www.wisestamp.com @cunningminx #MCon11Wednesday, March 30, 2011
  81. 81. Email signature @cunningminx #MCon11Wednesday, March 30, 2011
  82. 82. Email signature @cunningminx #MCon11Wednesday, March 30, 2011
  83. 83. Email signature @cunningminx #MCon11Wednesday, March 30, 2011
  84. 84. Email signature @cunningminx #MCon11Wednesday, March 30, 2011
  85. 85. Step 3: Engage @cunningminx #MCon11Wednesday, March 30, 2011
  86. 86. Answer the questions @cunningminx #MCon11Wednesday, March 30, 2011
  87. 87. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @cunningminx #MCon11Wednesday, March 30, 2011
  88. 88. Answer the questions @cunningminx #MCon11Wednesday, March 30, 2011
  89. 89. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @cunningminx #MCon11Wednesday, March 30, 2011
  90. 90. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: fish where the fish are. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets.Wednesday, March 30, 2011
  91. 91. Personal Branding MomentumCon #MCon11 for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comWednesday, March 30, 2011
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