Personal Branding for Sex-Positive Educators - MomentumCon

2,436 views
2,380 views

Published on

Originally given at Atlanta Poly Weekend, the MomentumCon iteration of personal branding for sex-positive educators and activists using the social web

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,436
On SlideShare
0
From Embeds
0
Number of Embeds
1,003
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Personal Branding for Sex-Positive Educators - MomentumCon

  1. 1. Personal Branding MomentumCon #MCon11 for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comWednesday, March 30, 2011
  2. 2. Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals?@cunningminx#MCon11Wednesday, March 30, 2011
  3. 3. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #MCon11Wednesday, March 30, 2011
  4. 4. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #MCon11Wednesday, March 30, 2011
  5. 5. Who are you trying to engage? @cunningminx #MCon11Wednesday, March 30, 2011
  6. 6. % Growth of adults updating Twitter status@cunningminx#MCon11Wednesday, March 30, 2011
  7. 7. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  8. 8. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  9. 9. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  10. 10. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  11. 11. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  12. 12. Average age of SNS users by site @cunningminx #MCon11Wednesday, March 30, 2011
  13. 13. Branding Basics @cunningminx #MCon11Wednesday, March 30, 2011
  14. 14. Know your superpower @cunningminx #MCon11Wednesday, March 30, 2011
  15. 15. What is your brand’s value proposition? @cunningminx #MCon11Wednesday, March 30, 2011
  16. 16. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ @cunningminx #MCon11Wednesday, March 30, 2011
  17. 17. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @cunningminx #MCon11Wednesday, March 30, 2011
  18. 18. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @cunningminx #MCon11Wednesday, March 30, 2011
  19. 19. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @cunningminx #MCon11Wednesday, March 30, 2011
  20. 20. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @cunningminx #MCon11Wednesday, March 30, 2011
  21. 21. Build your reputation @cunningminx #MCon11Wednesday, March 30, 2011
  22. 22. @cunningminx #MCon11Wednesday, March 30, 2011
  23. 23. Be personal Be generous Be relevant @cunningminx #MCon11Wednesday, March 30, 2011
  24. 24. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @cunningminx • Comment on FetLife group posts #MCon11Wednesday, March 30, 2011
  25. 25. Expose yourself @cunningminx #MCon11Wednesday, March 30, 2011
  26. 26. Express personality @cunningminx #MCon11Wednesday, March 30, 2011
  27. 27. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand • Be passionate, funny, human@cunningminx #MCon11Wednesday, March 30, 2011
  28. 28. No one cares about your brand @cunningminx #MCon11Wednesday, March 30, 2011
  29. 29. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @cunningminx #MCon11Wednesday, March 30, 2011
  30. 30. 3 Steps to Managing Your Online Brand @cunningminx #MCon11Wednesday, March 30, 2011
  31. 31. Step 1: Monitor @cunningminx #MCon11Wednesday, March 30, 2011
  32. 32. Set up Google alert www.google.com/alerts Your name Your brand Your product or service Issues Keywords @cunningminx #MCon11Wednesday, March 30, 2011
  33. 33. @cunningminx #MCon11Wednesday, March 30, 2011
  34. 34. 1. Enter search term at www.google.com/alerts @cunningminx #MCon11Wednesday, March 30, 2011
  35. 35. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx #MCon11Wednesday, March 30, 2011
  36. 36. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx 3. Enter email & create #MCon11Wednesday, March 30, 2011
  37. 37. Step 2: Set up profiles@cunningminx#MCon11Wednesday, March 30, 2011
  38. 38. Step 2: Set up profiles@cunningminx#MCon11Wednesday, March 30, 2011
  39. 39. Profile Basics • Use consistent, friendly profile photo that reflects your brand • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it • Use WiseStamp for your signature line @cunningminx #MCon11Wednesday, March 30, 2011
  40. 40. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #MCon11Wednesday, March 30, 2011
  41. 41. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #MCon11Wednesday, March 30, 2011
  42. 42. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #MCon11Wednesday, March 30, 2011
  43. 43. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #MCon11Wednesday, March 30, 2011
  44. 44. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #MCon11Wednesday, March 30, 2011
  45. 45. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #MCon11Wednesday, March 30, 2011
  46. 46. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  47. 47. Profile do’s Add personal and professional activities and interests show your personality @cunningminx #MCon11Wednesday, March 30, 2011
  48. 48. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #MCon11Wednesday, March 30, 2011
  49. 49. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #MCon11Wednesday, March 30, 2011
  50. 50. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #MCon11Wednesday, March 30, 2011
  51. 51. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #MCon11Wednesday, March 30, 2011
  52. 52. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  53. 53. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  54. 54. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  55. 55. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  56. 56. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  57. 57. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  58. 58. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  59. 59. Page or Person? @cunningminx #MCon11Wednesday, March 30, 2011
  60. 60. Page Notifications @cunningminx #MCon11Wednesday, March 30, 2011
  61. 61. Page Notifications @cunningminx #MCon11Wednesday, March 30, 2011
  62. 62. Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
  63. 63. Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
  64. 64. Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
  65. 65. Support other Pages @cunningminx #MCon11Wednesday, March 30, 2011
  66. 66. Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
  67. 67. Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
  68. 68. Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
  69. 69. Access to Analytics @cunningminx #MCon11Wednesday, March 30, 2011
  70. 70. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  71. 71. Profile do’s Handle: Descriptive, shortest version of your name/brand @cunningminx #MCon11Wednesday, March 30, 2011
  72. 72. Profile do’s List your real or screen name, even when Twittering for a brand Handle: Descriptive, shortest version of your name/brand @cunningminx #MCon11Wednesday, March 30, 2011
  73. 73. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  74. 74. Profile do’s Link to your website @cunningminx #MCon11Wednesday, March 30, 2011
  75. 75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand or site, say so. @cunningminx #MCon11Wednesday, March 30, 2011
  76. 76. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  77. 77. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  78. 78. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  79. 79. Profile do’s @cunningminx #MCon11Wednesday, March 30, 2011
  80. 80. Email signature www.wisestamp.com @cunningminx #MCon11Wednesday, March 30, 2011
  81. 81. Email signature @cunningminx #MCon11Wednesday, March 30, 2011
  82. 82. Email signature @cunningminx #MCon11Wednesday, March 30, 2011
  83. 83. Email signature @cunningminx #MCon11Wednesday, March 30, 2011
  84. 84. Email signature @cunningminx #MCon11Wednesday, March 30, 2011
  85. 85. Step 3: Engage @cunningminx #MCon11Wednesday, March 30, 2011
  86. 86. Answer the questions @cunningminx #MCon11Wednesday, March 30, 2011
  87. 87. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @cunningminx #MCon11Wednesday, March 30, 2011
  88. 88. Answer the questions @cunningminx #MCon11Wednesday, March 30, 2011
  89. 89. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @cunningminx #MCon11Wednesday, March 30, 2011
  90. 90. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: fish where the fish are. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets.Wednesday, March 30, 2011
  91. 91. Personal Branding MomentumCon #MCon11 for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comWednesday, March 30, 2011

×