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Personal branding for sex-positive activists

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Personal branding on the social web for sex-positive activists, educators and communicators. Presented at Atlanta Poly Weekend in March 2011 and MomentumCon in April 2011.

Personal branding on the social web for sex-positive activists, educators and communicators. Presented at Atlanta Poly Weekend in March 2011 and MomentumCon in April 2011.

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  • 1. Personal Branding Atlanta Poly Weekend #ATLPolyWknd for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comThursday, March 24, 2011 1
  • 2. Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals?@cunningminx#ATLPolyWkndThursday, March 24, 2011 2
  • 3. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #ATLPolyWkndThursday, March 24, 2011 3
  • 4. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #ATLPolyWkndThursday, March 24, 2011 3
  • 5. Who are you trying to engage? @cunningminx #ATLPolyWkndThursday, March 24, 2011 4
  • 6. % Growth of adults updating Twitter status@cunningminx#ATLPolyWkndThursday, March 24, 2011 5
  • 7. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  • 8. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  • 9. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  • 10. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  • 11. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  • 12. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  • 13. Branding Basics @cunningminx #ATLPolyWkndThursday, March 24, 2011 7
  • 14. Know your superpower @cunningminx #ATLPolyWkndThursday, March 24, 2011 8
  • 15. What is your brand’s value proposition? @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  • 16. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  • 17. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  • 18. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  • 19. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  • 20. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  • 21. Build your reputation @cunningminx #ATLPolyWkndThursday, March 24, 2011 10
  • 22. @cunningminx #ATLPolyWkndThursday, March 24, 2011 11
  • 23. Be personal Be generous Be relevant @cunningminx #ATLPolyWkndThursday, March 24, 2011 11
  • 24. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @cunningminx • Comment on FetLife group posts #ATLPolyWkndThursday, March 24, 2011 12
  • 25. Expose yourself @cunningminx #ATLPolyWkndThursday, March 24, 2011 13
  • 26. Express personality @cunningminx #ATLPolyWkndThursday, March 24, 2011 14
  • 27. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand • Be passionate, funny, human@cunningminx#ATLPolyWkndThursday, March 24, 2011 15
  • 28. No one cares about your brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 16
  • 29. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @cunningminx #ATLPolyWkndThursday, March 24, 2011 17
  • 30. 3 Steps to Managing Your Online Brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 18
  • 31. Step 1: Monitor @cunningminx #ATLPolyWkndThursday, March 24, 2011 19
  • 32. Set up Google alert www.google.com/alerts Your name Your brand Your product or service Issues Keywords @cunningminx #ATLPolyWkndThursday, March 24, 2011 20
  • 33. @cunningminx #ATLPolyWkndThursday, March 24, 2011 21
  • 34. 1. Enter search term at www.google.com/alerts @cunningminx #ATLPolyWkndThursday, March 24, 2011 21
  • 35. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx #ATLPolyWkndThursday, March 24, 2011 21
  • 36. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx 3. Enter email & create #ATLPolyWkndThursday, March 24, 2011 21
  • 37. Step 2: Set up profiles@cunningminx#ATLPolyWkndThursday, March 24, 2011 22
  • 38. Step 2: Set up profiles@cunningminx#ATLPolyWkndThursday, March 24, 2011 22
  • 39. Profile Basics • Use consistent, friendly profile photo that reflects your brand • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it • Use WiseStamp for your signature line @cunningminx #ATLPolyWkndThursday, March 24, 2011 23
  • 40. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #ATLPolyWkndThursday, March 24, 2011 24
  • 41. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #ATLPolyWkndThursday, March 24, 2011 24
  • 42. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #ATLPolyWkndThursday, March 24, 2011 25
  • 43. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #ATLPolyWkndThursday, March 24, 2011 25
  • 44. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #ATLPolyWkndThursday, March 24, 2011 26
  • 45. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #ATLPolyWkndThursday, March 24, 2011 26
  • 46. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 27
  • 47. Profile do’s Add personal and professional activities and interests show your personality @cunningminx #ATLPolyWkndThursday, March 24, 2011 27
  • 48. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #ATLPolyWkndThursday, March 24, 2011 28
  • 49. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #ATLPolyWkndThursday, March 24, 2011 28
  • 50. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #ATLPolyWkndThursday, March 24, 2011 29
  • 51. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #ATLPolyWkndThursday, March 24, 2011 29
  • 52. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  • 53. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  • 54. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  • 55. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  • 56. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  • 57. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  • 58. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  • 59. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  • 60. Page Notifications @cunningminx #ATLPolyWkndThursday, March 24, 2011 31
  • 61. Page Notifications @cunningminx #ATLPolyWkndThursday, March 24, 2011 31
  • 62. Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32
  • 63. Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32
  • 64. Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32
  • 65. Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32
  • 66. Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33
  • 67. Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33
  • 68. Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33
  • 69. Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33
  • 70. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 34
  • 71. Profile do’s Handle: Descriptive, shortest version of your name/brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 34
  • 72. Profile do’s List your real or screen name, even when Twittering for a brand Handle: Descriptive, shortest version of your name/brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 34
  • 73. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 35
  • 74. Profile do’s Link to your website @cunningminx #ATLPolyWkndThursday, March 24, 2011 35
  • 75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand or site, say so. @cunningminx #ATLPolyWkndThursday, March 24, 2011 35
  • 76. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 36
  • 77. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 36
  • 78. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 36
  • 79. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 36
  • 80. Email signature www.wisestamp.com @cunningminx #ATLPolyWkndThursday, March 24, 2011 37
  • 81. Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 38
  • 82. Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 39
  • 83. Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 39
  • 84. Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 39
  • 85. Step 3: Engage @cunningminx #ATLPolyWkndThursday, March 24, 2011 40
  • 86. Answer the questions @cunningminx #ATLPolyWkndThursday, March 24, 2011 41
  • 87. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @cunningminx #ATLPolyWkndThursday, March 24, 2011 41
  • 88. Answer the questions @cunningminx #ATLPolyWkndThursday, March 24, 2011 42
  • 89. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @cunningminx #ATLPolyWkndThursday, March 24, 2011 42
  • 90. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets.Thursday, March 24, 2011 43
  • 91. Personal Branding Atlanta Poly Weekend #ATLPolyWknd for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comThursday, March 24, 2011 44