Personal branding for sex-positive activists

Personal Branding Atlanta Poly Weekend #ATLPolyWknd for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comThursday, March 24, 2011 1

Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals?@cunningminx#ATLPolyWkndThursday, March 24, 2011 2

Where are your key inﬂuencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #ATLPolyWkndThursday, March 24, 2011 3

Who are you trying to engage? @cunningminx #ATLPolyWkndThursday, March 24, 2011 4

% Growth of adults updating Twitter status@cunningminx#ATLPolyWkndThursday, March 24, 2011 5

Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6

Branding Basics @cunningminx #ATLPolyWkndThursday, March 24, 2011 7

Know your superpower @cunningminx #ATLPolyWkndThursday, March 24, 2011 8

What is your brand’s value proposition? @cunningminx #ATLPolyWkndThursday, March 24, 2011 9

What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9

What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9

What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9

What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9

What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9

Build your reputation @cunningminx #ATLPolyWkndThursday, March 24, 2011 10

@cunningminx #ATLPolyWkndThursday, March 24, 2011 11

Be personal Be generous Be relevant @cunningminx #ATLPolyWkndThursday, March 24, 2011 11

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @cunningminx • Comment on FetLife group posts #ATLPolyWkndThursday, March 24, 2011 12

Expose yourself @cunningminx #ATLPolyWkndThursday, March 24, 2011 13

Express personality @cunningminx #ATLPolyWkndThursday, March 24, 2011 14

Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand • Be passionate, funny, human@cunningminx#ATLPolyWkndThursday, March 24, 2011 15

No one cares about your brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 16

Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @cunningminx #ATLPolyWkndThursday, March 24, 2011 17

3 Steps to Managing Your Online Brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 18

Step 1: Monitor @cunningminx #ATLPolyWkndThursday, March 24, 2011 19

Set up Google alert www.google.com/alerts Your name Your brand Your product or service Issues Keywords @cunningminx #ATLPolyWkndThursday, March 24, 2011 20

@cunningminx #ATLPolyWkndThursday, March 24, 2011 21

1. Enter search term at www.google.com/alerts @cunningminx #ATLPolyWkndThursday, March 24, 2011 21

1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx #ATLPolyWkndThursday, March 24, 2011 21

1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx 3. Enter email & create #ATLPolyWkndThursday, March 24, 2011 21

Step 2: Set up proﬁles@cunningminx#ATLPolyWkndThursday, March 24, 2011 22

Profile Basics • Use consistent, friendly profile photo that reflects your brand • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it • Use WiseStamp for your signature line @cunningminx #ATLPolyWkndThursday, March 24, 2011 23

Proﬁle do’s • Basic info • Proﬁle photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #ATLPolyWkndThursday, March 24, 2011 24

Proﬁle do’s • Basic info • Proﬁle photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #ATLPolyWkndThursday, March 24, 2011 25

Proﬁle do’s • Basic info • Proﬁle photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #ATLPolyWkndThursday, March 24, 2011 26

Proﬁle do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 27

Proﬁle do’s Add personal and professional activities and interests show your personality @cunningminx #ATLPolyWkndThursday, March 24, 2011 27

Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #ATLPolyWkndThursday, March 24, 2011 28

Page or Person? Page Beneﬁts Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #ATLPolyWkndThursday, March 24, 2011 29

Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30

Page Notiﬁcations @cunningminx #ATLPolyWkndThursday, March 24, 2011 31

Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32

Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33

Proﬁle do’s Handle: Descriptive, shortest version of your name/brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 34

Proﬁle do’s List your real or screen name, even when Twittering for a brand Handle: Descriptive, shortest version of your name/brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 34

Proﬁle do’s Link to your website @cunningminx #ATLPolyWkndThursday, March 24, 2011 35

Proﬁle do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand or site, say so. @cunningminx #ATLPolyWkndThursday, March 24, 2011 35

Email signature www.wisestamp.com @cunningminx #ATLPolyWkndThursday, March 24, 2011 37

Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 38

Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 39

Step 3: Engage @cunningminx #ATLPolyWkndThursday, March 24, 2011 40

Answer the questions @cunningminx #ATLPolyWkndThursday, March 24, 2011 41

Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @cunningminx #ATLPolyWkndThursday, March 24, 2011 41

Answer the questions @cunningminx #ATLPolyWkndThursday, March 24, 2011 42

Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @cunningminx #ATLPolyWkndThursday, March 24, 2011 42

Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others ﬁrst and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets.Thursday, March 24, 2011 43

Personal Branding Atlanta Poly Weekend #ATLPolyWknd for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comThursday, March 24, 2011 44

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Personal branding for sex-positive activists

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