INTERNET MARKETING MANAGER 2012            Shape Your Business For the Future:            Powering Transformation With Int...
Our World is Changing…          Market Transitions Wait for No One            Economic Recovery…      Speed, Scale, Flexib...
Innovation:Transforming the way business creates• Innovation—defined here as the application of  knowledge in a novel way,...
Broad Universe of Innovation TypesDifferent Types Get Traction at Different Points Customer Intimacy           Line Extens...
Global Flow of Information           5 Exabytes                      21 Exabytes            56 Exabytes           per mont...
Growth of Connected Devices          Total 500 Million              Total 35Trillion                                      ...
Transitioning to a Post-PC WorldNew choices at every layer of the Traditional Stack            PC World                   ...
Video Will Dominate the Information Flow          Global Consumer Internet Traffic (Annual)    486 Exabytes          Video...
Video Enables New Ways to Communicate  People Remember…20%                               30%                              ...
Trends in Video• More people are watching video• Each person is watching more videos• People are using multiple devices to...
Growth of Software Applications    Total Mobile Apps                                    iPhone Apps Alone                 ...
Increase in Malicious Security Threats                                      New Security Threats                624,000   ...
Mobile Experience Accelerates Globally      “… Globally, Mobile Data Traffic Up 5000% in 3 from 2009 to 2014.”            ...
FUTURE OF  WORKInter-company   Clusters     Millennials   MobileCollaboration   of Experts                 Experience
Cloud                                                  Web                           Client Server            Minicomputer...
Market Transition   The Internet of Things (IoT) or Industrial Internet…                       Phase 1                    ...
Revolution to Web 2.0• Web 2.0 refers to the second generation of services available on the World  Wide Web that enable en...
21st Century Skills:What Learners Need to Know                                   Learning  Life and   21st                ...
Shift in The Path to PurchaseSource: Mars advertising, inc; Advertising, Marketing, and Communicationsroundtable research;...
Evolution of the InternetGrowth/ Value                                                                THE NEXT INTERNET   ...
Evolution of the Internet andCisco Strategic Focus                           The Network Platform      Cisco  Strategic   ...
Network Platform:Foundation for Business-Critical Capabilities
Network Platform:Enabling New Business ModelsSmart Grid   21st Century    Virtual     eRetail   eGovernment    Smart +    ...
More Demanding Environmentfor Business  Rising  ExpectationsConsumers/Staff want thesame on-demand, authentic             ...
Maximize Shareholder Value by      Maximizing Company Performance                                                         ...
Cisco Is Evolving the Business Modelto Unleash the ANDPersonalized AND Pervasive            Agile AND Efficient        Ope...
Stages of Cisco’s Evolution…                                                        Simplification                        ...
Transform Training and Event ManagementAchieve Higher Business PerformanceEnable more attendees andspeakers to participate...
Workflow Scenario (BEFORE)       ONCE       PER YEAR                                LIMITED  22                           ...
Workflow Scenario (AFTER)COMMUNICATEWITH SPEAKER                               COMMUNICATE                               W...
Thank you !Cám ơn !
Ecqn   son phan - short version
Ecqn   son phan - short version
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  1. 1. INTERNET MARKETING MANAGER 2012 Shape Your Business For the Future: Powering Transformation With Internet Phan Thanh Son CTO, Business & Partner Development Cisco Vietnam sonphan70 sonphan1970 cun2000vnInternet Marketing Manager 2012
  2. 2. Our World is Changing… Market Transitions Wait for No One Economic Recovery… Speed, Scale, Flexibility, Replication GDP Growth Global Competition Businesses Networked IT Natural Disasters as Differentiator New Threats… Evolving Everyday Safety & Security Innovation Public Sector Spending Technology & Business Architecture Emerging Markets Social Networking Broadband ProductivityInformation Economy Networked Economy
  3. 3. Innovation:Transforming the way business creates• Innovation—defined here as the application of knowledge in a novel way, primarily for economic benefit—is becoming increasingly important for firms and governments. Business leaders value it as a competitive advantage. And government policymakers recognize that their economies will only prosper in an innovative environment.• Innovation defined: Innovations have two main characteristics. First, innovations break the mould by applying knowledge in some novel way. Second, innovations are the result of a chain of events that starts with an original idea, invention or discovery, and then proceeds
  4. 4. Broad Universe of Innovation TypesDifferent Types Get Traction at Different Points Customer Intimacy Line Extension Enhancement Marketing Experiential Innovation Innovation Innovation Innovation Zone Value Platform Renewal Innovation Zone Organic Renewal Product Innovation Acquisition RenewalProduct Renewal InnovationLeadership HarvestZone & Exit Technology Adoption Life Cycle Disruptive Application Value Engineering Integration Process Value Migration Innovation Innovation Innovation Innovation Innovation Innovation Operational Excellence Zone Geoffrey Moore Dealing with Darwin Managing Partner How Great Companies innovate at Every Phase of Their Evolution
  5. 5. Global Flow of Information 5 Exabytes 21 Exabytes 56 Exabytes per month per month per month 1.4 Billion DVDs 4.8 Billion DVDs 12.8 Billion DVDs crossing the network crossing the network crossing the network 2007 2010 2013Source: Cisco Visual Networking Index
  6. 6. Growth of Connected Devices Total 500 Million Total 35Trillion Total 1 Billion Total 50 Billion 1/10th of a Device per 140 Devices per 5 Devices per 7 Devices per Person on Earth Person on Earth Person on Earth 2007 2010 2020 2013Source: Forrester Research, Cisco IBSG
  7. 7. Transitioning to a Post-PC WorldNew choices at every layer of the Traditional Stack PC World Post-PC WorldApplicationsClient OSServerArchitectureDevices
  8. 8. Video Will Dominate the Information Flow Global Consumer Internet Traffic (Annual) 486 Exabytes Video Traffic 180 Exabytes of all Consumer Internet Traffic will be 36 Exabytes Video in 2013 2007 2010 2013Source: Cisco Visual Networking Index
  9. 9. Video Enables New Ways to Communicate People Remember…20% 30% 70%… of What They Hear … of What They See … of What They See and Hear Importance of Visual Content/Materials • 30% of brain’s cortex devoted to vision, 8% for touch and 3% for hearing • More than 60% of communication is non-verbal Sources: Human Productivity Lab 2006 Pearn Kandola; The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006
  10. 10. Trends in Video• More people are watching video• Each person is watching more videos• People are using multiple devices to watch video
  11. 11. Growth of Software Applications Total Mobile Apps iPhone Apps Alone Apps Worldwide * 3,000 250,000 1,500,000 2007 2010 2013Source: Apple, Windows Mobile, Cisco Analysis ( * Forecast of 2013 assuming consistent growth trends)
  12. 12. Increase in Malicious Security Threats New Security Threats 624,000 2,600,000 5,700,000 (projected) 2007 2010 2013Source: Symantec and Cisco Analysis
  13. 13. Mobile Experience Accelerates Globally “… Globally, Mobile Data Traffic Up 5000% in 3 from 2009 to 2014.” “… Mobile Data Traffic Doubling Every 3 Years.” “… Mobile Data to Increase 39 Times Months.” Source: Cisco
  14. 14. FUTURE OF WORKInter-company Clusters Millennials MobileCollaboration of Experts Experience
  15. 15. Cloud Web Client Server MinicomputerMainframe 1960 1970 1980 1990 2000 2010
  16. 16. Market Transition The Internet of Things (IoT) or Industrial Internet… Phase 1 Phase 2 Phase 3 Collaboration Business Consumer Industrial 5% 4% The Network as the Platform Internet of ThingsProductivity Video 3% 2% Virtualization/ Data Center 1% 1997 1999 2001 2003 2005 2007 2009 2011 2013 2000+ Social Media 2010+ Social Engagement 1990+ Connectivity Inclusion Engagement Immersive Communication Consumerization of IT Technologies— Video and Mobility
  17. 17. Revolution to Web 2.0• Web 2.0 refers to the second generation of services available on the World Wide Web that enable enhanced online collaboration and information sharing. While Web 1.0 was passive, based on browsing and buying pre- published pages, Web 2.0 provides an interactive platform for sharing information.• Emerging Medias: – Blogs – Digital Signage – Email Marketing – Mobile Marketing – Online Communities – Podcasts – RSS Feeds – Search Marketing – Television Advancements – Video Game Advertising – Viral Videos – Webinars – Wikis
  18. 18. 21st Century Skills:What Learners Need to Know Learning Life and 21st Core and ICT Career Century Subjects Thinking Literacy Skills Content Skills  Information Literacy  Communication  Media Literacy  Technology Literacy  Social Networking
  19. 19. Shift in The Path to PurchaseSource: Mars advertising, inc; Advertising, Marketing, and Communicationsroundtable research; MLC research.
  20. 20. Evolution of the InternetGrowth/ Value THE NEXT INTERNET The Network Platform Media Distributed Collaboration Experience Sustainability Virtualized Platform Platform Architecture THE FIRST INTERNET IP Network Vertically Vertically Data Messaging Price/ Data Messaging Price/ Integrated Integrated Transport Platform Performance Transport Platform Performance Architecture Architecture MOBILITY / GLOBAL SCALE / CONTENT IN CONTEXT / RICH INTERACTION Time
  21. 21. Evolution of the Internet andCisco Strategic Focus The Network Platform Cisco Strategic Focus Next Media Collaboration Distributed, Experience Sustainability Virtualized Internet Platform Platform Architecture
  22. 22. Network Platform:Foundation for Business-Critical Capabilities
  23. 23. Network Platform:Enabling New Business ModelsSmart Grid 21st Century Virtual eRetail eGovernment Smart + Education Healthcare Connected Communities Energy Education Healthcare Retail Government Cities
  24. 24. More Demanding Environmentfor Business Rising ExpectationsConsumers/Staff want thesame on-demand, authentic Market Velocityexperiences they are used to in and Volatilitytheir personal lives New Competitors, New Business37% of Workers…Use Non-IT Models, Accelerated BusinessSupported Technologies at Work Processes, etc. 30% Decrease…in Product Innovation Development Time-to-Market… EverywhereInnovation can come from FinancialANYone, ANYwhere, and Pressuresat ANYtime New Market expectations are >50% of Product Innovation creating conflicting growth-expense Comes from Customers, Suppliers and Partners at management objectives P&G… <2% of 2500 Large Global Companies…Showed Positive Value Growth…
  25. 25. Maximize Shareholder Value by Maximizing Company Performance Execute upon robust portfolio Innovation Deliver upon Strategy architectural plays Operational Excellence Strategy Improve Productivity Increase Efficiency© 2010 Cisco Systems, Inc. All rights reserved. 27
  26. 26. Cisco Is Evolving the Business Modelto Unleash the ANDPersonalized AND Pervasive Agile AND Efficient Open AND Controlled Partner Smart Boards, Councils Flexible Central Services and Work Groups Manufacturing Integrated Technical Virtual Innovation Workforce Communities Theater Zone Experience Process Culture Technology Engaging Customers, Employees and Partners in New Ways Enabled by Process, Culture, Technology Market Leadership, Rapid Growth Through Adjacencies, Strong Profitability Through the Cycle
  27. 27. Stages of Cisco’s Evolution… Simplification Integration $40B BILLIONS Innovation $10B 1991 2001 20111985 2001 2011 2016
  28. 28. Transform Training and Event ManagementAchieve Higher Business PerformanceEnable more attendees andspeakers to participate,in-person or virtually.Engage attendees and experts intwo-way conversationsusing chats, polls, communities, Participate In-Person or Virtuallysocial media, and social video. Host Two-way ConversationsImprove effectiveness by Improve Effectivenessmonitoring and replying to Find Just the Right Contentattendee social media comments.Find only the video contentand speakers you want,saving hours of time watchingentire videos.
  29. 29. Workflow Scenario (BEFORE) ONCE PER YEAR LIMITED 22 INTERACTIONS CONTENT AVAILABLE IN-HOUSE
  30. 30. Workflow Scenario (AFTER)COMMUNICATEWITH SPEAKER COMMUNICATE WITH ATTENDEES VIEW RECORDED CONVERSATIONS FULL DYNAMIC REMOTE INTERACTION DOWNLOAD ACCESS CONTENT GRANTED AVAILABLE YEAR-ROUND ATTEND ATTEND FROM CONNECT ON THE GO THE OFFICE AFTER EVENT
  31. 31. Thank you !Cám ơn !
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