I KNOW HALF THE MONEY I SPEND IS WASTED, TROUBLE IS….
I DON’T KNOW WHICH HALF!
The Good News
Marketing = Revenue Generation
CMO spend more then CIOs by 2017
Marketers changing (Lean, Growth Hacking)
More Good News
Best-In-Class contribute to 82% of revenue
Best-In-Class rate is 86% of revenue
Did Big Data Kill the Radio Star?
Big Data is Hard, Long and Expensive
Big Data requires Data Scientists
Big Data requires I.T., Hardware and Code
Data = Value
One the World’s Fastest Growing Media Agency
$2B in 2013, 126 Markets
From 5 Channels to 10 in less than 10 Years
(Google in 1998, Facebook in 2004, Twitter in 2006)
Marketing = Science
Havas was a “No Sampling Analytics” Pioneer
Did “Big Data” before it was called “Big Data”
Data @ the center of “Meaningful Connections”
Code Free and Agile
1000’s of lines of code replaced by 2 visual workflows
“A process that used to take months can now be
done in just a few hours”
Who Else Uses Alpine?
OPTIMIZATION AND ATTRIBUTION
SIMULATION AND RECOMMENDATION
and many more
A New Approach
Lightweight, Big Impact