How We Make Apps And Services

how we make apps/services (mvp+a/b) @culturengine/@mikee

we make apps Web Services startup Incubation Product developmentOnline x Offline installations

we approach agency/brand projects in thesame way we approach making apps and web services for startups.1. work out the minimum viable product/idea2. validate idea/prototype in the real world 3. keep testing and improving

MVpMinimum viable product

a minimum viable product (mvp) filter helps you to launch apps and services for less budget and in a shorter timeframe by focusing teams on what is critical to validating a product, idea or market.

1brainstorm and brain-dump a wish list of features that your app/idea/experience should/could have

2 describe in detail thecontext and benefit of each feature so everyone is on the same page

3 conduct a blind voteon what features are critical to viability

EXAMPLEsteps 1-3 give you a mvp feature list that you can base prototyping and production upon

The mvp should focus on the key featuressuch that if you took any one of them away, the app wouldnt work or wouldnt be fit for purpose.

you should discuss any outlier votes to learn more about why only they are perceived as critical by a minority. this will either convince all of criticality, or the opposite

making an mvp also takes the ego out of what gets built because no ideas are killedoff, they are simply deemed currently criticalto viability, or added to a feature backlog of things that might get implemented later

we used the mvp technique when making chatterbucks

chatterbucks is a proof of concept appfor a new Augmented Reality engine that uses 2d images (photos, logos, packaging, print, billboards etc) to trigger ar experiences on devices like ipad/iphone/android you can find out more about: the app: http://chatterbucksapp.com the engine: http://bit.ly/re-wired

we were going to make a game as our proof of concept, but using the mvp process we launched the minimum viable app that we thought would both engage a user and showcase the technologythis meant we had an app live in the itunes store in 4 weeks, not 6-12 months!

even though chatterbucks was simple,it was picked up by apple and featured globally on every itunes app store homepage for twomonths leading up to xmas as a ‘noteworthy’ or ‘staff favourite’ app

if we had taken the traditional approach we might still be building a larger initial feature set...instead, we are enjoying the rewards of a live app that has received insane downloads, entertained people around the world and generated a ton of leads for our augmented reality engine

you can read more about mvp here: http://en.wikipedia.org/wiki/ Minimum_viable_product http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html

A/B TESTING (ALWAYS BE TESTING!)

a/b testing can help to evolve a good idea into a successful product or experienceyour team should be testing their ideas andexecutions as they go from concept through to execution, and most importantly, post-launch

A FAMOUS RECENT EXAMPLE OF ONLINE A/B TESTINGTHE OBAMA CAMPAIGN TRIED OUT 24 DIFFERENT CONTENT ANDCALL-TO-ACTION COMBINATIONS TO IMPROVE ONLINE DONATIONS

RESULTS YOU CAN BELIEVE IN! SOURCE: HTTP://BIT.LY/HQ6NDW HTTP://SLIDESHA.RE/ECBUMETHEIR A/B TESTING LEAD TO A 40.6% CONVERSION IMPROVEMENTWHICH HELPED TO RAISE $60 MILLION AND FUND THEIR CAMPAIGN

A/bthe testing game

take a look at the creative on the next slideand choose which copy you think will lead to greater conversion for our social expense tracking service expensure.com

A bWhich copy will be more effective?

Ab Version ‘a’ is approx. twice as effective so far (at the time of publishing this test is still going)

A bWhich design will be more effective?

A b @$!* @$!* @$!* @$!* @$!* @$!*design ‘b’ has 55% better conversion than ‘a’

we thinktesting helps turn a static idea into a process of improvementtesting should be part of the creative process you should start testing your ideas before writing a single line of code

how long should a test be?read: Easy statistics for AdWords A/B testing http://bit.ly/gE1csz What apps can you test with?try google ad words and optimizely. both are simple to start using

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How We Make Apps And Services

by culturengine on Mar 22, 2011

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How We Make Apps And Services — Presentation Transcript