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Startup Lessons Learned - 25 ways to make your startup suck (1-10)

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  • 1. 25 WAYS TO MAKE YOUR STARTUP SUCK A.K.A 'How Not To Launch Your Startup / App / Service / Thing' (IDEAS 1-10) @culturengine / April 2010
  • 2. NUMBER 1 Create an app that you don't use yourself, or worse:
  • 3. NUMBER 2 Get frustrated when your friends don't really want to use your app.
  • 4. NUMBER 3 Exaggerate the problem you solve so it doesn't feel marginal, and then hope that the magical Long Tail effect will make you rich and famous.
  • 5. NUMBER 4 Do a beta without any stated goals, and no notion of what you're trying to learn from it.
  • 6. NUMBER 5 Expect people to spend more than 60 seconds to sign up to your service.
  • 7. NUMBER 6 Be "freemium" because you don't dare to scare users away by charging for your awesome and indispensable new service.
  • 8. NUMBER 7 Try really really hard to get a little post about you in Techcrunch, Mashable et al because it will solve all of your marketing problems.
  • 9. NUMBER 8 Mail blogs and sites that you have no rapport with about featuring your app, and then not follow up on your initial mails with a single phone call.
  • 10. NUMBER 9 Pay for expensive online banner spots on other apps and blogs that you like because all the other companies are doing it.
  • 11. NUMBER 10 Search for web forums that mention the problem that you solve and post a one-off comment that mentions your solution.
  • 12. CHECK OUT HTTP://J.MP/25WAYSTOSUCK FOR THE FULL LIST
  • 13. elementalise This presentation was written as a bi-product of our ‘how not to launch’ ideas for www.elementalise.com