博物館科技前瞻2010 horizon-report-museum-edition

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  • 1. 博物館科技前瞻TRENDS & CHALLENGES 2010-15The Horizon Report: 2010 Museum Edition Dr. James Quo-Ping Lin 林國平 Deputy Chief, Division of Education, Exhibition, and Information Services, National Palace Museum, Taipei, Taiwan 國立故宮博物院教育展資處副處長 Secretary-General, Chinese Association of Museums 中華民國博物館學會秘書長 Vice-President, MCN-Taiwan MCN-Taiwan 副會長
  • 2. 演講綱要 Outline 2010 視野報告 博物館專刊 (The Horizon Report: 2010 Museum Edition)  What?  Why?  How?  Outcome  關鍵性科技 (Key Trends)  未來的趨勢 (Technologies to watch)
  • 3. What? The internationally recognized series of Horizon Reports is part of the New Media Consortium’s Horizon Project, a comprehensive research venture established in 2002 that identifies and describes emerging technologies likely to have a large impact over the coming five years on a variety of sectors around the globe.
  • 4.  This volume, the 2010 Horizon Report: Museum Edition, examines emerging technologies for their potential impact on and use in education and interpretation within the museum environment.
  • 5.  This report, the 2010 Horizon Report: Museum Edition, is the first in the series focusing on museum education and interpretation.
  • 6.  To date, companion editions have been prepared that center on Australia and New Zealand, the region known as Iberoamerica, the K-12 sector, and small- to medium-sized businesses.
  • 7. Higher Education K12 Education Museums Australia/New Zealand Ibero-AmericaSOON! - Singapore/Asia & UK Global Audience
  • 8.  The flagship Horizon Report, focused on higher education, is translated into multiple languages every year. Over all editions, the readership of the reports is estimated at over 500,000 worldwide, with readers in more than 70 countries.
  • 9. 2007 2008 2009 2010 English English English English Catalan Catalan Catalan Arabic Spanish Spanish Chinese Catalan German Chinese Japanese Farsi Spanish Hebrew German Japanese Spanish Translationscc licensed flickr photo by !borghetti http://www.flickr.com/photos/borghetti/37543204/
  • 10. Why? The hope is that the report is useful to museums worldwide, and the international composition of the Advisory Board reflects the care with which a global perspective was assembled.
  • 11.  While there are many local factors affecting the adoption and use of emerging technologies in museums, there are also issues that transcend regional boundaries and questions we all face. It was with these in mind that this report was created.
  • 12.  The 2010 Horizon Report: Museum Edition is the first in what will be an annual series of museumfocused reports.
  • 13. How?To create the report, the Horizon Project’s Museum Advisory Board, an international body of experts in museums, education, technology, and other fields, engaged in a discussion around a set of research questions intended to surface significant trends and challenges and to identify a wide array of potential technologies for the report.
  • 14. This dialog was enriched by a wide range of resources, current research, and practice that drew on the expertise of the NMC community and the communities of the members of the board.
  • 15. These interactions among the Advisory Board are the focus of the Horizon Report research, and this report details the areas in which these experts were in strong agreement.
  • 16. Outcome
  • 17. HORIZON REPORT 2010 Museum EditionThe Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 18. Key Trends
  • 19.  The highest ranked of those trends had significant agreement among the Advisory Board members, who considered them to be key drivers of museum technology adoptions for the period 2010 through 2014. They are listed here in the order in which the Advisory Board ranked them.
  • 20. KEY TRENDS:‘Rich’ media — images, videos, audio, augmented reality, andanimations — are becoming increasingly valuable assets indigital interpretation. The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 21. KEY TRENDS:Digitization and cataloguing projects will continue to requirea significant share of museum resources. The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 22. KEY TRENDS:Increasingly, museum visitors (and staff) expect to be able towork, learn, study, and connect with their social networks inall places and at all times using whichever device theychoose. The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 23. Technologies to Watch 2010 Horizon Report - Museum EditionThe Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 24. ONE YEAR OR LESS:Mobiles The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 25. 行動裝置  新特色﹕觸控面板、運算第三方軟體、高速 網路傳輸、已能取代部分手提電腦的工作範 圍 僅為示意用
  • 26. Portland Museum | 波特蘭博物館開啟 App 讀取畫面如上 > 讀取後變成右圖。 ( 需要連網來做資訊更新 )
  • 27. Portland Museum | 波特蘭博物館影片 > 部分影片均含有影片介紹 & 展間引導。
  • 28. Portland Museum | 波特蘭博物館展場平面圖 > 展圖有縮放功能。
  • 29. Portland Museum | 波特蘭博物館博物館資訊 > 聯絡資訊,時間,門票 & 免費入場時段。
  • 30. American Museum of Natural History美國自然史博物館
  • 31. American Museum of Natural History | 美國自然史博物館開啟 App 讀取畫面如上 > 讀取後畫面逐漸消失轉變成右邊畫面。
  • 32. American Museum of Natural History | 美國自然史博物館縮放功能 > 來控制用照片拼出來的恐龍化石。並可點選其中一張照片來觀賞。
  • 33. American Museum of Natural History | 美國自然史博物館 可與朋友或家人分享照片。照片拼出來的恐龍化石 > 點選後的介紹。 ( 可轉成橫式或直式 )
  • 34. American Museum of Natural History | 美國自然史博物館相關介紹 (Stories) > 點選後的介紹畫面 ( 右圖 ) 。
  • 35. The Hermitage Museum for iPad
  • 36. iPhone app Yours, Vincent
  • 37. ONE YEAR OR LESS:Social Media The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 38. 關鍵科技在博物館一、博物館虛擬空間 Museum On-Line 美國 大都會博物館:多個社群網路 英國 V&A 博物館﹕ Facebook 澳洲 科學與設計動力博物館 : 語意網
  • 39. 大都會博物館建置多個社群網站Flickr/ Facebook/ YouTube/ Twitter/ Delicious links/ MySpace
  • 40. 大都會博物館舉辦攝影比賽約有 999 件作品上傳至Flickr
  • 41. 大都會博物館在 YouTube 上放置各種短片 , 有博物館幕後鏡頭、策展人的展場導覧、各項宣傳活動
  • 42. 大都會博物館於今年 5 月 18 日開幕的新美國廰 , 邀請美國第一夫人至開幕式演講
  • 43. V&A 在 Facebook 上有展覽訊息、星期五週末夜活動訊息等,已累積 10,534 個粉絲會員。
  • 44. http://www.steve.museum/
  • 45. TWO OR THREE YEARS:Augmented Reality The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 46. Museum Augmented Reality Quest - ExpeditionSchatzsuche
  • 47. Virtuoso Arts History Tutor
  • 48. Cahokia Mounds Museum
  • 49. TWO OR THREE YEARS:Location-Based Services The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 50.  http://museum.wiki.nmc.org/2010+Sho rt+List+Location-Based+Services
  • 51. FOUR TO FIVE YEARS:Gesture-Based Computing The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 52. 丹佛美術館
  • 53. 德國自然史博物館 : 互動桌 71
  • 54. FOUR TO FIVE YEARS:Semantic Web The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 55.  The idea behind the semantic web is that although online data might be easily available for searching, their meaning is not: computers are very good at returning keywords, but very bad at understanding the context in which keywords are used.
  • 56.  A typical search on the term “turkey,” for instance, might return traditional recipes, information about the bird, and information about the country; the search engine can only pick out keywords, and cannot distinguish among different uses of the words.
  • 57.  Semantic-aware applications allow meaning to be automatically inferred from content and context and structured in a useful way. The promise of these applications is to help us see connections that already exist, but that are invisible to current search algorithms.
  • 58. 澳洲科學與設計動力博物館文物典藏後設資料標籤 (contextual tag) 於語意網的應用
  • 59. Significant Challenges
  • 60.  Any discussion of technology adoption must also consider important constraints and challenges, and the Advisory Board drew deeply from a careful analysis of current events, papers, articles, and similar sources, as well as from personal experience in detailing a long list of challenges museums face in adopting any new technology.
  • 61. SIGNIFICANT CHALLENGES:Far too few museums are crafting and following acomprehensive strategy to ensure that they can keep pacewith even the most proven technologies. Funding fortechnology projects is too often done outside operationalbudgets. The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 62. SIGNIFICANT CHALLENGES:Documentation of the impact of programs delivered viadigital technologies is often expected as a prerequisite foradoption or even pilot efforts, creating a “chicken versusegg” conundrum. The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 63. SIGNIFICANT CHALLENGES:Advances in workflow and content production techniquescommon in business and industry are largely absent inmuseum content creation — and too many museumprofessionals lack the needed training, resources, or supportto address that. The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium
  • 64. Conclusion Ever changing  Environment  Role of museums Change is normal The meaning of Horizon report to you  A roadmap to achieve competitiveness?  A mirror to reflect your position?
  • 65. Comment on the 2010 Report http://www.nmc.org/publications/2010-horizon-museum-reportTag Resources hz10mu http://delicious.com/tag/hz10mu http://museum.wiki.nmc.org/TaggingSee the work behind the report http://museum.wiki.nmc.orgSign up for Future Advisory Board http://go.nmc.org/horizon-board Jump In! cc licensed flickr photo by Marina Cast.: http://flickr.com/photos/marinacast/3878053449/
  • 66. To learn more, visitmuseum.wiki.nmc.org The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium