Majority World




            Majority World
          For further information please contact:
            Rowan Watts, M...
The idea
In a divided world, there is a greater need for knowing the ‘other’ than ever before.
Using the powerful and ubiq...
Contents
04      More than a photo agency

06       What’s special about Majority World?

08      Our products and service...
More than a photo agency
Majority World is a unique international photographic agency... and a lot
more besides. We champi...
What’s special about Majority World?
An image portfolio like no other: authentic, inspiring, accessible and respectful
pho...
Our products and services
Image sales: helping you source striking and relevant stock images of the
majority world

Assign...
Key benefits
By using Majority World, you can enjoy...

Unique access: authentic, captivating and inspiring images and pho...
Key benefits
...but even more important, you can contribute to making a practical difference by:

Providing markets for ph...
Our portfolio
From Afghanistan to Bolivia to Zambia, our photographers take beautifully
crafted images illustrating the ri...
Clients



“
        Diversity; great! Quality; great, given the
        circumstances! Models; great! Most remarkable;
  ...
What our photographers say                              “
“
        I really appreciate what you guys are doing to
       ...
Work with us



“
        I invite you to align yourselves with the
        Majority World ethos & philosophy by using
   ...
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08 Majority World Brochure 2009

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08 Majority World Brochure 2009

  1. 1. Majority World Majority World For further information please contact: Rowan Watts, Managing Director Email: majorityworld@aol.com Telephone: +44 (0)1491 652598 www.majorityworld.org A picture paints a www.majorityworld.com thousand words Front cover photography © Prasanta Biswas, Majority World but who’s telling the real story?
  2. 2. The idea In a divided world, there is a greater need for knowing the ‘other’ than ever before. Using the powerful and ubiquitous language of photography, and the unique perspective provided by talented local photographers, Majority World nurtures understanding and respect for majority world peoples through insightful, poignant and imaginative photographs that inspire, inform and motivate. It tells stories that only they can tell. The organisation, however, goes beyond the act of supplying images. It forms a bridge between picture buyers and commissioning editors in the North and suppliers in the South. It provides peer support for majority world photographers. It creates new markets for these masters of their art. It builds entrepreneurial businesses. It makes the invisible visible. It encourages people who want to play a role in building a more egalitarian society and a fairer international trade system, to engage and be involved with one of the most innovative initiatives around. It provides individuals and companies practical opportunities to become change makers, ambassadors and champions for a cause. Shahidul Alam, Chairman of Majority World Internationally renowned photographer, teacher, and campaigner © Shoeb Faruquee, Majority World
  3. 3. Contents 04 More than a photo agency 06 What’s special about Majority World? 08 Our products and services 10 Key benefits 14 Our portfolio 16 Clients 18 What our photographers say 20 Work with us © Shehzad Noorani, Majority World
  4. 4. More than a photo agency Majority World is a unique international photographic agency... and a lot more besides. We champion, and provide wider access to, the work of talented photographers born and working in Africa, Asia, Latin America and the Middle East. And we create markets for the richer deeper insights that emerge from their images and the stories that lie beneath them. Photographers in the developing world face many barriers to accessing global markets. In comparison with Western photographers, who currently take most of the images we see of the majority world, they are significantly disadvantaged. They are denied by their circumstances a fair share of the world market. This is not right. “ “ All the other agencies had lots to see. But you were the only ones who had something important to say. Mark Antman, Managing Director, The Image Works, Woodstock, USA © Diego Martinez, Majority World 04
  5. 5. What’s special about Majority World? An image portfolio like no other: authentic, inspiring, accessible and respectful photographs providing a visually rich and intimate insight into the world in which most of the planet’s population lives. A range of other image based products and services all designed to extend the visibility of the photographers work and tell the real inside stories of life in the majority world. Our photographers are paid at fair international rates, which, when translated into local currency, increase their buying power on average tenfold. A social enterprise that believes in business as a tool for making a difference. A key aim is to be entrepreneurial ourselves, but also to help our photographers be successful entrepreneurs. A socially responsible brand that champions and authenticates the skill and artistry of majority world photographers. “ “ The global potential of the Majority World brand is massive Ben Marshall, Senior Creative Director, Landor Associates London, International brand consultancy © Memo Garcia, Majority World 06
  6. 6. Our products and services Image sales: helping you source striking and relevant stock images of the majority world Assignments: helping you find the best photographer to carry out your assignments and acting as a communications bridge to ensure successful results Photographic features and stories: commission or purchase features on a range of themes revealing the varied experiences of people of the majority world in their words, through their eyes Photographic based products carrying the Majority World brand: in association with product partners who bring relevant marketing and distribution expertise coupled with related values. Products can be both paper based and digital. Cause related marketing: providing new CSR opportunities for businesses, NGO’s and international organisations to incorporate our images and brand into their communications and marketing activities E-Magazine: a high quality photographic magazine featuring our photographers, their work, and the challenging cultural, economic and political insights which only they can provide Membership scheme: individual and corporate membership scheme with associated benefits as a further practical way of demonstrating support for our activities © Shoeb Faruquee, Majority World 08
  7. 7. Key benefits By using Majority World, you can enjoy... Unique access: authentic, captivating and inspiring images and photographs provide a genuine insider’s perspective, intimacy and insight Responsibly sourced photography: photography that makes a difference to many lives in the majority world Cost effective commissioning: by using locally-produced photography you can save time and money Environmental benefits: with minimal transport costs and a low carbon footprint, Majority World’s assignments service provides confidence in the result whilst ensuring that you won’t harm the planet in the process Global but local: in a world overflowing with information, local knowledge and know how adds real value to any campaign or marketing message looking to stand out from the crowd © Shahidul Alam, Majority World 10
  8. 8. Key benefits ...but even more important, you can contribute to making a practical difference by: Providing markets for photographers to build successful and sustainable businesses Kick starting new sectors of the digital economy in the majority world Helping to build a rare pioneering global brand owned by and driven from the majority world Promoting a richer and deeper understanding of the peoples and cultures of the world that we all live in According fine local photographers the respect, admiration and dignity that befits their mastery of the art of photography © Shehzad Noorani, Majority World 12
  9. 9. Our portfolio From Afghanistan to Bolivia to Zambia, our photographers take beautifully crafted images illustrating the rich diversity of their people, cultures, businesses and landscapes. These are born out of their intimate knowledge of the culture, and the language of their country of birth. Majority World is able to deliver against any design/editorial brief. “ “ Human beings allow me to document moments in their lives. I am the eyes, the ears and the voice of a people. Sandra Sebastian Pedro, Photographer, Guatemala © Shahidul Alam, Majority World 14
  10. 10. Clients “ Diversity; great! Quality; great, given the circumstances! Models; great! Most remarkable; it breaks through the stereotypes. It shows the people as they are, not as the Western world likes to cultivate it. We love the series and the project. “ What will be next? Bas Van Beek, Managing Director, World Portraits “ We found working with Santiago easy - a photographer who knew the local area and language put people at ease. He knew how to behave in situ so we didn’t need to worry “ about offending our partners or the people we were there to meet. The Progressio Foundation Ecuador: impact of de-forestation and logging © Shoeb Faruquee, Majority World 16
  11. 11. What our photographers say “ “ I really appreciate what you guys are doing to make our work more accessible. Respect. Neo Ntsoma, Photographer, South Africa “ I do appreciate all the picture requests that come in. I am just delighted at your choice. What a joy to have a good editor. I will “ certainly make regular submissions. Dominic Sansoni, Photographer, Sri Lanka © Jashim Salam, Majority World 18
  12. 12. Work with us “ I invite you to align yourselves with the Majority World ethos & philosophy by using and commissioning Majority World’s unique socially responsible products and services. They provide you with new marketing and communication tools, ways to demonstrate and enhance your organisation’s ethical, social “ and environmental responsibility, whilst at the same time putting money directly into practical economic and SME development in Africa, Asia, Latin America and the Middle East. Rowan Watts Managing Director, Majority World © Shoeb Faruquee, Majority World 20

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