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  • 1. culture360.org Developing an Open Source social network platform & social media strategy Connecting Asia and Europe through Arts and Culture
  • 2. Background
    • The Asia-Europe Meeting (ASEM)
    • The Asia-Europe Foundation (ASEF)
    • Cultural Exchange Department
      • culture360.org
      • 2003-2009 development phases
    Background
  • 3. IT Challenges
      • IT outsourcing
      • Limited human resources
      • Limited technical skills
      • Extensive research required
      • Bridging the communication between IT and cultural sector
  • 4. Re-development criteria
    • Open source
    • Low technical barriers for entry and admin
    • User friendly
    • Social Network features
    • Integrate easily with the social web
    • Enable consolidation of large number of past web projects
  • 5. WordPress Multi-User
    • Open source
    • Huge vibrant developer community
    • Hundreds of thousands of blogs with a single install
    • User friendly
    • Integrate easily with the social web
    http://mu.wordpress.org/
  • 6. WordPress Multi-User
    • Empower culture sector workers
    • Single CMS
      • Cost-efficient
      • Time-efficient
    • Examples
    http://mu.wordpress.org/
  • 7. WordPress Multi-User http://magazine.wsj.com/
  • 8. WordPress Multi-User http://ourworld.unu.edu/en/
  • 9. BuddyPress
    • Social Network layer
    • Friends
    • Messaging
    • User profiles
    • User Wire
    • Groups
    • Activity streams
    http://buddypress.org/
  • 10. BuddyPress http://culturadigital.br/
  • 11. Developing a Social Media Strategy
  • 12. Developing a Social Media Strategy www.agendacom.com
  • 13. Social Media Challenges
    • Time & resources
    • Education & training
    • Control content creation or distribution
    • Harnessing social media tools more effectively
    • Data protection and privacy issues
  • 14. Measuring success
    • Google analytics
    • Newsletter analytics
    • Website polls
    • Newsletter polls & surveys
    • Membership numbers & activity
  • 15. Sharing & Collaboration Efforts
    • Culturemondo
    • Development blog
    • Open Source platform
  • 16. culture360.org Connecting Asia and Europe through Arts and Culture Valentina Riccardi Project Executive culture360 Cultural Exchange [email_address] Judith Staines European Editor [email_address] Katelijn Verstraete Assistant Director, Cultural Exchange [email_address] Jeffrey Withaya Campbell Technical & Social Media Coordinator [email_address]