The self-evaluation of our group project can be divided in two parts, an administrative one and a formal/thematic one. To get our funding we had to fulfill all the requirements they asked. And so we did and that’s why we can call our collaboration with Erfgoeddag and Iedereen Olympiër a succes. From a formal and thematic point of view our project can be called also a succes. The idea was totally new and had never been done before in Kortrijk. It was one of the first times there was a comic book/cartoon project. The support we received from KASK (the Art Academy) helped us get forward with the project. On the day of the event, we managed to reach a broad public. Our collaboration with Erfgoeddag helped us extend this public. Further we can say the participated actively to our project: a lot of them fulfilled the entire trip.
The following part is Communication and marketing, which I will discuss together as one part. I will do that this way, because it reflects the way both were realised. We can divide our group communication in two major parts: external and internal communication. The extern communication can be subdivided in communication with Kortrijk & the locations, sponsoring and the marketing or communication with our public. I will start with the extern communication
To make our project possible we first had to contact the city. But we did it our way. We contacted the library of Kortrijk, as we thought they could help us easily, they have quite a large collection of comic books and graphic novels and we thought: maybe they know best how to make our project work. Through email contact we made an appointment. On this first contact moment the people from the library also invited someone from the Art Academy and someone from Erfgoeddag. From then on it was clear for us how we would be able to make our project work. The next step we took, was to contact the city. Carine Coigné, head of eventplanning for the city helped us further with our grant proposal and gave us the approval to use some of our locations. The last one was also contacted, which was shopping mall K in Kortrijk, to use one of their display windows. Step three and four were made at the same moment. We had further contact with Cel Erfgoed Kortrijk to know how to make our project fit with Erfgoeddag. We also contacted the Academy and asked them to help us with the drawings. Their students made our cartoons in the following months.
To make our project possible we had to find money. The biggest part of it came from the funding we received from the city, but we had to find some sponsors to complete it. Through phone calls we contacted about twenty-five or thirty shops and bookshops on the trip route. At first they all sounded quite positive except a minority of them and asked us to continue the contact trough emails. But then we encountered a major problem as none of them gave us a positive response or even no response at all! We managed to find at last 5 willing sponsors that made our project possible.
The last part of our extern communication, was the marketing part. To make people come have a look at our project we had to let them know it took place. We used mainly four different ways to do it. First we used the internet as it is the easiest and cheapest way to do so. We used socialmedia website Facebook and created a page and an event. We could reach about 500 persons, a small 10% of them reacted positively that they would come. We also made an own website. We kept it quite simple and easy looking, so that it stayed clear what our project was. The last tool we used through the wordwide web was the cultural agena Uit In Vlaanderen. Finally we printed our flyers and posters and spread them at Erfgoed and all our locations.
I will end with our intern communication before Ruth continues with the SWOT analysis. We mainly communicated through a private facebook group we created. As Facebook is omnipresent nowadays, it resulted as a really clear and easy to use way of communication. With several meetings we came together to discuss what had been done or had to be done. Finally there was our wiki, which we used to get a clear view of what had been done. It was also a way of communication towards the other groups.
Presentatie project cultural policy definitief
TABLE OF CONTENTS1. Presentation of the project2. Self-evaluation3. Budget4. Marketing and communication plan5. SWOT analysis6. Subsidy demand7. Description of the process of the project
1. PRESENTATIONOF THE PROJECT• Idea• The way the project will be realized o Large banners o Competition o Workshop o 19 locations o Reception• How the project eventually turned out o Small posters on 7 locations; o No competition, workshop or reception o Event of 2 weeks
2. SELF-EVALUATION• Administrative point of view o Collaboration with Erfgoeddag & ‘Iedereen Olympiër’ fulfilled all the requirements• Formal and thematic point of view o Good project: new + original o Never been done before in Kortrijk o Cultural heritage in Kortrijk (the comics and the locations) o KASK : support o Broad public + active participation from the audience
4. COMMUNICATION& MARKETING• External Communication: o Communication w/ Kortrijk & locations o Sponsoring o Marketing• Internal Communication
COMMUNICATION W/KORTRIJK &LOCATIONS• First: contact w/ library• Eventplanning Kortrijk• Contact w/ Cel Erfgoed Kortrijk (“Erfgoeddag: Helden”)• Contact w/ Art Academy: o Their students made the comic book drawings for our trip
SPONSORING• Contact by telephone w/ approximately 25 potential sponsors (book shops & shop on the route)• Further contact through email• Problem: none of them gave a positive response (or even no response at all …) o Finally found 5 willing sponsors
MARKETING• How we advertised for our project? o Facebookpage & event: reaching approximately 500 persons (10% reacted) o Website o UitInVlaanderen: cultural agenda o Flyers & posters (at Erfgoed & Library)
INTERNALCOMMUNICATION• Several meetings• Private Facebook group: for communication between the group members about topics discussed or to be discussed during the meetings• Wiki o But also toward other CS-students.
STRENGTHSWhat: the characteristics that give the event anadvantage over others•Something unique in the city of Kortrijk•Mobilizes the citizens of Kortrijk to visit their owncity and see it from another (an artistic) point ofview•Attract people from different ages
WEAKNESSES (ORLIMITATIONS)What: characteristics that place the team at adisadvantage relative to others•A small-scale event due to money issues difficult task to find sponsors to finance theproject
OPPORTUNITIESWhat: the external chances to improve theperformance of the project in the environment•Chance to join a big organization like Erfgoeddag•To be placed on the “comic strips map”•To acquire a new status
THREATSWhat: the external elements in theenvironment that could cause troublefor the project•The fear to be overshadowed by other,bigger projects on Erfgoeddag andtherefore be forgotten by the audience
6. SUBSIDY DEMANDOne of the conditions to have a successful projectis to have enough money to realise it. One of theways to receive money is to apply for financial aid.
REQUESTS FORFINANCIAL AID• City of Kortrijk• Submitted in December• ‘Openluchtevenementen, straat-, buurt- en dorpsfeesten’• ‘Bijzondere en vernieuwende projecten van socio-culturele verenigingen, cultuurorganisaties en kunstenaars’
GRANT PROPOSAL• Submitted in March, but not completely finished o Name of our project and event: Stripwandeling (temporary) o Change in date: the posters would be put in place one day in advance and not two weeks. This was adapted in the section ‘Fasering’, but not in the section ‘Promotie’.
GRANT PROPOSAL• Budget:o Question marks next to two entries instead of prices because of unresolved discussion on ways to attach posters to façades of the buildingso Printing of the little books contains two prices because of unresolved discussion.o Typing error in costs and revenues
7. DESCRIPTION OFTHE PROCESS OF THEPROJECT WORK•Meetings•In association with•Financial aspects•Locations•Advertising
MEETINGS• We tried to have meetings every week• Problems• Cfr. wiki
IN ASSOCIATIONWITH• Kortrijk best choice: o Leuven would be used too much o We know Kortrijk pretty well o This type of project has never been done before• Roos Desmet Carol Vanhoutte, head of the public library.• In december, we had a meeting with her and Petra Flamand, the head of the Academy.• We came to the conclusion that our project would fit perfectly with Erfgoeddag and the theme of this year: Heroes. (Bernard Pauwels Iedereen Olympiër)• Meeting with the teachers of the Academy: agreed to make the comic for us if we would provide them with the necessary information. They would have time until the beginning of March to finish the comic.• Presto Letters: the printer who helped us a lot (cfr. Material)
SUBSIDY: HOW WE APPLIED TOGET FUNDING FROM THECITY…
• Then Lore wrote the grant proposal, which we handed in with Carine Coigné, our contact person. (cfr subsidy demand)• Mail from Karoline Stock, our contact person with ‘Iedereen Olympiër’: o Only receive the subsidy after the event from ‘Iedereen Olympiër’ + we had to fulfil certain agreements (wearing of a t-shirt that day, putting up flags, handing out puzzle pieces etc..)
SPONSORS• Next Ruth and Ludovic looked for sponsors PROBLEMS (cfr. Marketing plan)• Change our material (and original idea) to keep down the lid on our expenses• Luckily we had the help from the printer• Fortunately we were still able to find a couple of sponsors• Sponsors will receive a booklet of the comic
LOCATIONS• In order to be allowed to use the fronts of our locations, we had to have approval from the Mayor and the bench of aldermen. (cfr. Letter of approval)• Narrowed it down 7 locations (cfr. Map)• During the Easter break we went to every location to discuss the best options• Permission 2 weeks
ADVERTISEMENT• A final thing we had to do = advertising for our event• By means of: o Website o Facebook o Posters o Flyers
THANK YOU FORYOUR ATTENTION!Annabel De BackereLore BrigittaLudovic CleenwerckRuth Vannieuwenborg