1


When did we
start trusting                                        September 2008



strangers?
                       ...
3




Contents
Introduction
  ➜ No strangers anymore
Welcome to the new influence
landscape
  ➜ The rise of social media
 ...
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
Upcoming SlideShare
Loading in...5
×

When did we start trusting strangers - Universal Mac Cann

21,357

Published on

Here is an international studies from Mac Cann analysing the evolution of influence when talking about buying a product

Published in: Business, Technology
4 Comments
101 Likes
Statistics
Notes
No Downloads
Views
Total Views
21,357
On Slideshare
0
From Embeds
0
Number of Embeds
44
Actions
Shares
0
Downloads
1,321
Comments
4
Likes
101
Embeds 0
No embeds

No notes for slide

When did we start trusting strangers - Universal Mac Cann

  1. 1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
  2. 2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×