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Video Tips Presentation Transcript

  • 1. Video Tips [email_address]
  • 2. 3 P’s to Video Production
    • Pre-production
      • Planning
    • Production
      • Shooting
    • Post-production
      • Editing
  • 3. Pre-pro
    • Great planning = great video
    • Identify persuasive goals & target behaviors FIRST
      • Form follows function
      • Audience?
      • Context?
      • Distribution?
  • 4. Pre-pro: Story, Subjects, Content
    • Map out the story – key points
      • What does your audience need to know?
      • Why should somebody care?
      • Transformation, change in story
    • Subjects
      • Think like a journalist – Who has the info I need?
      • Aim for 3 subjects – 1 is ok
    • Video is visual
      • What can I show you to make you care?
      • Think actions, events, locations.
  • 5. Day of the Shoot
    • Arrive early.
    • Bring your agenda / questions.
    • Releases
    • 30-min shoot = 3 hour day
  • 6. Lighting
    • Video is light
    • More is better!
    • Even lighting- be wary of shadows.
      • Shade > sunlight
    • Favor golden hours- mornings and evenings
  • 7. Camera Movement
    • Camera guides attention- where is it looking?
    • The five-second rule
    • Zoom sparingly
    • Tripod for interviews, handheld for BROLL
    • Control shake w/ two hands
    • 180 degree rule
  • 8. Framing
    • Use the rule of thirds!
    • Watch eyeline
    • Mix different range of shot
      • Establishing, medium, CU
    • Faces and hands
  • 9. Sound
    • Set expectations
    • Half the experience is sound
    • Never use a built in mic
    • Wear headphones to monitor sound ALWAYS
    • Background noise = no no
    • Get room tone!
  • 10. Interviews
    • Backbone of your video.
    • Location, location, location
    • Avoid loud places, interruptions.
    • Make your subject feel comfortable.
      • Talk to eyes, not to cam
      • Stop, start, repeat
  • 11. Editing
    • iMovie vs. Final Cut Pro
      • FCP – better organization, dealing with different codecs/formats,
      • Can fine-tune & troubleshoot more easily
      • Far less danger of screwing up your footage
    • Capturing
      • DV = big files. Get an external
      • USB/Firewire cable.
      • Match settings of video to capture settings.
    • Organizing
      • Interviews, BROLL
  • 12. Editing
    • Editing
      • Interviews then BROLL
    • Music
      • Add music into timeline based on preference
      • Should help set mood, but should not be distracting
    • SAVE & Back-up OFTEN!
    • Export – H.264 is good for web
      • Small web version, full res version
    • Best way to learn it is to do it
  • 13. 5 take-aways
    • Be prepared
    • Camera movement
    • Framing
    • Consistent lighting
    • Sound matters!
  • 14. Resources
    • Google is your friend – blogs, message boards, support sites
      • www.KenStone.net
    • Meyer Library Media Center
    • CurrentTV Training Tips
    • YouTube How To’s
  • 15. Project 3 Challenge
    • Option A: 1 shot and 1 take
    • Option B: 1 sequence of shots
    • *NO EDITING
    • **LESS THAN 1 MINUTE
  • 16. Credits
    • Special thanks to Ben Henretig and Keenan Newman for video tips