d.Maps: Design Cultural Maps Discussion 2 [email_address]

Agenda

Review of Define Mode http://www.slideshare.net/culturalmaps/dmaps-design-cultural-maps-lab-1

http://www.slideshare.net/culturalmaps/dmaps-design-cultural-maps-lab-1

Ideate: What is it? Ideation is the process of idea generation. Mentally it represents a process of “going wide” in terms of concepts and outcomes. Ideation provides the fuel for building prototypes and driving innovative solutions.

Ideation is the process of idea generation. Mentally it represents a process of “going wide” in terms of concepts and outcomes. Ideation provides the fuel for building prototypes and driving innovative solutions.

Ideate: Brainstorming Everyone thinks they already do it Not a regular meeting Not something you take “notes” at Not a presentation Shouldn’t feel like “work” It’s actually a tool that needs skill

Everyone thinks they already do it

Not a regular meeting

Not something you take “notes” at

Not a presentation

Shouldn’t feel like “work”

It’s actually a tool that needs skill

Ideate: Why? Ideate in order to step beyond obvious solutions. We ideate to harness the collective perspectives and strengths of our teams. We ideate to create fluency (volume) and flexibility (variety) in our innovation options. http://vimeo.com/6755318 (David Kelly)

Ideate in order to step beyond obvious solutions. We ideate to harness the collective perspectives and strengths of our teams. We ideate to create fluency (volume) and flexibility (variety) in our innovation options.

http://vimeo.com/6755318 (David Kelly)

Ideate: How? We ideate in teams, though we can also ideate individually. We ideate using many techniques, including these examples: Brainstorming Crowdsourcing Bodysourcing Many tools and resources help to facilitate ideation and capture the findings: Whiteboards, Dry erase markers/boards, Post-its, Pens, Paper, Photography/Video, caffeine & food!

We ideate in teams, though we can also ideate individually. We ideate using many techniques, including these examples:

Brainstorming

Crowdsourcing

Bodysourcing

Many tools and resources help to facilitate ideation and capture the findings:

Whiteboards, Dry erase markers/boards, Post-its, Pens, Paper, Photography/Video, caffeine & food!

Ideate: Brainstorming “Rules” One Conversation at a Time Go for Quantity Defer Judgement - NO Blocking Build on the Ideas of Others Encourage wild ideas Be Visual Stay on Topic Headline!

One Conversation at a Time

Go for Quantity

Defer Judgement - NO Blocking

Build on the Ideas of Others

Encourage wild ideas

Be Visual

Stay on Topic

Headline!

Ideate: Brainstorming bad brainstorm: http://www.youtube.com/watch?v =ttWhK-NO4g8 brainstorm rules: http://www.youtube.com/watch?v =W1h5L_0rFz8

bad brainstorm: http://www.youtube.com/watch?v =ttWhK-NO4g8

brainstorm rules: http://www.youtube.com/watch?v =W1h5L_0rFz8

Ideate: Brainstorming Tips Caffeine/sugar/snacks/candy Time limits Idea goal eg counting your ideas Small group (~8) DIVERSE participants (multiple disciplines, experts, oddballs, and “normal” folk)

Caffeine/sugar/snacks/candy

Time limits

Idea goal eg counting your ideas

Small group (~8)

DIVERSE participants (multiple disciplines, experts, oddballs, and “normal” folk)

Brainstorming Secrets Sharpen your focus Playful rules Number your ideas Build and jump The Space remembers Stretch your mental muscles Get physical

Sharpen your focus

Playful rules

Number your ideas

Build and jump

The Space remembers

Stretch your mental muscles

Get physical

How to Kill a Brainstorm The boss gets to speak first Everybody gets a turn Experts only please Do it off-site No silly stuff Write down everything

The boss gets to speak first

Everybody gets a turn

Experts only please

Do it off-site

No silly stuff

Write down everything

Anything

Ideate: Brainstorm Moderator Tips Distribute background material beforehand (both breadth and depth) Setup brainstorm using aforementioned rules and tips Inspire energy in the group, be animated, vary your tone Switch headlines/topics when energy dwindles Synthesize “keeper ideas” and share pictures/findings to the group asap!

Distribute background material beforehand (both breadth and depth)

Setup brainstorm using aforementioned rules and tips

Inspire energy in the group, be animated, vary your tone

Switch headlines/topics when energy dwindles

Synthesize “keeper ideas” and share pictures/findings to the group asap!

Ideate: Brainstorming Moderator How you frame it Makes all the difference.

How you frame it

Makes all the difference.

Ideate: Brainstorming Moderator activities ending in –ing

activities ending in –ing

Ideate: Brainstorming Moderator activities ending in –ing select your faves

activities ending in –ing

select your faves

Ideate: Brainstorming activities ending in –ing select your faves turn each into an olympic sport…

activities ending in –ing

select your faves

turn each into an olympic sport…

Ideate: Brainstorming Moderator The gist

The gist

How to Synthesize MyBrainstorm?

More Brainstorming Techniques Mindmapping Sketching Post-it grouping Lists Layering on brainstorms Combinatorial brainstorms Quick annotations of drawings

Mindmapping

Sketching

Post-it grouping

Lists

Layering on brainstorms

Combinatorial brainstorms

Quick annotations of drawings

Credits Material adapted from dschool.stanford.edu Special thanks to Carly Geehr for allowing shamelessly stolen inspiration Tom Kelly, “The Art of Innovation”

Material adapted from dschool.stanford.edu

Special thanks to Carly Geehr for allowing shamelessly stolen inspiration

Tom Kelly, “The Art of Innovation”