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Video marketing & YouTube

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Advice on using Youtube for marketing - tips on optimisation and creating useful videos

Advice on using Youtube for marketing - tips on optimisation and creating useful videos

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  • 1. Video Marketing & YouTube
  • 2. Why use it• 3rd most popular site• 2nd biggest search engine• Over 800 million unique users visit YouTube each month• Over 4 billion hours of video are watched each month• 72 hours of video are uploaded to YouTube every minute• 70% of YouTube traffic comes from outside the US• 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.• There are more than 500 tweets per minute containing a YouTube link• Place to host videos for your own websites
  • 3. Boils down to…• People like consuming information via video• It helps drive them towards action• It’s easy, and free, to create and host
  • 4. 3 Key Pointsfor success
  • 5. 1 Have an objective = destination
  • 6. Objectives and destinations• Web traffic • Your website• Leads • Data capture options• Nurturing of prospects • Subscription to your• Customer service channel
  • 7. 2 Be useful for your audience
  • 8. Create something they want• Ask them• Keyword research• FAQ’s• Product demos• Technical advice• Entertain them• Engagement affects rankings
  • 9. Creating it• Keep it simple – think about mobile• Keep it short• Shoot a video on your phone• Record your computer screen e.g snagit, camstudio, ezvid etc
  • 10. 3 Optimise and measure
  • 11. Optimisation tips• Use good thumbnails• Optimise your video for keywords - Flash files are not ranked – File name – meaningful – Good compelling titles with keywords – Description – keywords and detail, include links – Tags – use up 120 character limit, mirror the title, “ “ for phrases• Closed captions – upload transcript if you can• Create and post regularly
  • 12. Annotations• Annotations – use them – Driving to other YT content helps rankings – Add links into annotations – within YT only • Linkedtube.com can create external links – Calls to Action: Ask viewers to ‘like’ or ‘favourite’ the video. – Ask a question to enhance viewer engagement. Asking a specific question is often more effective. – Link to related videos or other content that you have referenced in the video – Provide additional or supplemental information about the content – Repeat Subscribe solicitations and other CTAs at the end of the video.• Drive video responses – big help driving search• Respond to early comments quickly – building them helps rankings
  • 13. Measurement• YouTube analytics• Your website – e.g Google analytics• Specific landing pages, offers or datacapture
  • 14. Key Points1 Have an objective = destination2 Be useful for your audience3 Optimise and measure
  • 15. Remember