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The Power of Your Brand Lover

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Discover the power of your best customers: your Brand Lovers. These cherished customers fuel the growth of your business.

Discover the power of your best customers: your Brand Lovers. These cherished customers fuel the growth of your business.

Published in: Business, Technology

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  • Amway is like a religion. I agree. Harley has that cult feel too. Same with Doc Martens. The cult brands don't usually rank as high on the brand evaluation scales though (Interbrand doesn't have them on there and BrandMojo.org has them ranked lower). I think a few lovers can carry the brand far though..
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  • Some brands build up a cult following, and no amount of bad news and crappy products can bring down their image to a certain sector of custoemrs. It's like they are brainwashed. I mean look at Amway http://network21amway.blogspot.com/ for example . THe people in that seem brainwashed, and do not listen to common sense. It is uan unhealthy obsession these people have with being greedy and making money, but they are always loyal to the company, almost to cult like status.
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  • 1. The Power of Your BRAND L VERS
  • 2. w w w. c u l t b r a n d i n g . c o m CREATED BY scott jeffrey DESIGNED BY melissa thornton ©2009 The Cult Branding Company
  • 3. Your customers buy from you for different reasons.
  • 4. service convenience value style promise comfort quality respect safety Why do they buy? trust flexibility cleanliness price expertise selection reliability friendliness
  • 5. Some customers buy from you because they have a relationship with you.
  • 6. But a small group of customers buy from you because they love you.
  • 7. We call them BRAND L VERS...
  • 8. Your BRAND L VERS have a meaningful, emotional connection with your brand.
  • 9. In the eyes of your BRAND L VER, you have no competitors.
  • 10. Mac users don’t even consider the PC as an option.
  • 11. VW Beetle owners light up just thinking about their cars. Do you think they consider buying a different car?
  • 12. Is it worth putting your attention on your BRAND L VERS?
  • 13. After all, they represent a minority of your customer base and they already love you, so why bother focusing on them?
  • 14. Your goal is more traffic, new customers, more sales, mass market appeal, right?
  • 15. But did you know...
  • 16. A 5% increase in customer loyalty can almost double your profitability. 5% =
  • 17. An existing customer is 5 times more likely to buy from you than a new prospect.
  • 18. How does focusing on your BRAND L VER drive profitability?
  • 19. The Power of Repeat Business Your BRAND L VERS buy from you more often.
  • 20. The Importance of Retention Your BRAND L VERS stay loyal and don’t show interest in your competitors.
  • 21. The Magic of Word of Mouth Your current BRAND L VERS create new customers for you.
  • 22. Zappos generates over $1 billion in sales while spending only $18 million in advertising. Repeat sales account for 75% of their revenue.
  • 23. quot;We view any expense that enhances the customer experience as a marketing cost because it generates more repeat customers through word of mouth.quot; - Tony Hsieh, CEO of Zappos
  • 24. Many marketers think they need to manipulate word of mouth through gimmicks and incentives.
  • 25. If you serve your BRAND L VERS, they will share the word and create new customers for you—no extra incentives required.
  • 26. Smart companies grow by harnessing the power of their BRAND L VERS.
  • 27. Serving your best customers is the surest way to grow a profitable business—in any economic climate.
  • 28. While most retailers were decimated by one of the most dismal shopping seasons in decades (4th qtr 2008), Amazon’s sales surged almost 20%.
  • 29. quot;We take those funds that might otherwise be used to shout about our service, and put those funds instead into improving the service. That's the philosophy we've taken from the beginning. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.quot; - Jeff Bezos, CEO Amazon.com
  • 30. Only by focusing on your BRAND L VERS can you differentiate your business.
  • 31. Only by focusing on your BRAND L VERS can you make your competition irrelevant.
  • 32. Only by focusing on your BRAND L VERS can you grow a legion of loyal customers who trust you, buy from you, and help you grow your business.
  • 33. Your BRAND L VERS are the lifeblood of your business: Serve them better than anyone else.
  • 34. join us