SlideShare a Scribd company logo

An Introduction to Cult Branding - the truth behind customer loyalty!

•Download as PPT, PDF•
•
The Cult Branding Company
The Cult Branding Company

An Introduction to Cult Branding provides the basic understanding of what Cult Brands are as well as the guiding principles they all share. Based on the research presented in The Power of Cult Branding, co-authored by BJ Bueno, this deck gives you the foundation needed to begin exploring authentic customer loyalty.

BusinessTechnology
1 of 42
[object Object],[object Object],www. cultbranding .com
CREATED BY bj bueno DESIGNED BY melissa thornton ©2009 The Cult Branding Company brought to you by the creative minds of www.CultBranding.com
The Power of CULT BRANDING “ Who wants a cult brand? After reading The Power of Cult Branding , you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.” — Al Ries, author of The 22 Immutable Laws of Branding “ Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. And, at the same time, it's fun to read.” — Jay Conrad Levinson, author of the Guerrilla Marketing series “ Cult brands, while not easy to create, are among the most powerful. This book will show the way.” — Jack Trout, coauthor of Positioning: The Battle for Your Mind Based on The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!), co-authored by Bolivar J. Bueno.
What are Cult Brands? ,[object Object],[object Object],www.cultbranding.com
www.cultbranding.com
www.cultbranding.com
Destructive and Benign Cults ,[object Object],[object Object],www.cultbranding.com
[object Object],www.cultbranding.com
[object Object],www.cultbranding.com
Two Cults: One Benign, One Destructive www.cultbranding.com
Cult Branding Can Work On Anyone ,[object Object],www.cultbranding.com
www.cultbranding.com “ They want to improve their life and the lives of others.”
www.cultbranding.com “ They want to improve their life and the lives of others.”
An Environment for Cult Branding ,[object Object],[object Object],www.cultbranding.com
www.cultbranding.com
www.cultbranding.com
Abraham Maslow: The Father of Cult Branding ,[object Object],www.cultbranding.com
Maslow’s Hierarchy of Needs ,[object Object],[object Object],[object Object],www.cultbranding.com
How Does This Relate To Cult Branding? ,[object Object],[object Object],www.cultbranding.com
[object Object],www.cultbranding.com
What Makes A Great Cult Brand? ,[object Object],[object Object],www.cultbranding.com
#1 – The Golden Rule of Social Groups ,[object Object],www.cultbranding.com Consumers want to be part of a group that’s different.
[object Object],[object Object],www.cultbranding.com
#2 – The Golden Rule of Courage ,[object Object],www.cultbranding.com Cult brand inventors show daring and determination.
[object Object],[object Object],www.cultbranding.com
[object Object],www.cultbranding.com
#3 – The Golden Rule of Fun ,[object Object],[object Object],www.cultbranding.com Cult brands sell lifestyles.
[object Object],www.cultbranding.com
www.cultbranding.com
#4 – The Golden Rule of Human Needs ,[object Object],www.cultbranding.com Listen to the choir and create cult brand evangelists.
[object Object],www.cultbranding.com
[object Object],www.cultbranding.com
#5 – The Golden Rule of Contribution ,[object Object],www.cultbranding.com Cult brands always create customer communities.
[object Object],www.cultbranding.com
[object Object],[object Object],www.cultbranding.com
#6 – The Golden Rule of Openness ,[object Object],www.cultbranding.com Cult brands are inclusive.
[object Object],[object Object],www.cultbranding.com
#7 – The Golden Rule of Freedom ,[object Object],[object Object],www.cultbranding.com Cult brands promote personal freedom and draw power from their enemies.
[object Object],[object Object],www.cultbranding.com
[object Object],www.cultbranding.com
[object Object],[object Object],www.cultbranding.com
www.cultbranding.com The Cult Branding Company was bred for one purpose: to help companies be chosen more often than their competitors by serving their best customers. To find out more about how to make your competition irrelevant, and download free strategic articles and videos visit: http://www.cultbranding.com

Recommended

Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Cult Collective
 
Cult branding
Cult brandingCult branding
Cult brandingAnkit Ranjan
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Presentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanPresentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanIan Adams
 
The 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey ReportThe 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey ReportHeather LeFevre
 
Telling Stories With Data
Telling Stories With DataTelling Stories With Data
Telling Stories With DataTom Morton
 
[Eng] The use of consumer insight in Advertising: from classic Advertising to...
[Eng] The use of consumer insight in Advertising: from classic Advertising to...[Eng] The use of consumer insight in Advertising: from classic Advertising to...
[Eng] The use of consumer insight in Advertising: from classic Advertising to...giulio bonini
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_todayLeslie Turley
 

Recommended

Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Cult Collective
 
Cult branding
Cult brandingCult branding
Cult brandingAnkit Ranjan
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Presentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanPresentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanIan Adams
 
The 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey ReportThe 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey ReportHeather LeFevre
 
Telling Stories With Data
Telling Stories With DataTelling Stories With Data
Telling Stories With DataTom Morton
 
[Eng] The use of consumer insight in Advertising: from classic Advertising to...
[Eng] The use of consumer insight in Advertising: from classic Advertising to...[Eng] The use of consumer insight in Advertising: from classic Advertising to...
[Eng] The use of consumer insight in Advertising: from classic Advertising to...giulio bonini
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_todayLeslie Turley
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityKing Julian
 
Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Sander Janssens
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty NeumeierSteal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty NeumeierLiquid Agency
 
Zag
ZagZag
Zagjamiempark
 
Brand management
Brand managementBrand management
Brand managementRaminder Pal Singh
 
6 steps to creating a Social Media Strategy
6 steps to creating a Social Media Strategy6 steps to creating a Social Media Strategy
6 steps to creating a Social Media StrategyJulian Cole
 
Lighthouse Identity Brand Model
Lighthouse Identity Brand ModelLighthouse Identity Brand Model
Lighthouse Identity Brand ModelHarry Sharman
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Idris Mootee
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioningBeloved Brands Inc.
 
BRAND hierarchy and architecture
BRAND hierarchy and architectureBRAND hierarchy and architecture
BRAND hierarchy and architectureAnju Dony
 
The Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierThe Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierGRECO Consulting
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandGYK Antler
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 
Paradoxes of Marketing to Connecting Consumers
Paradoxes of Marketing to Connecting ConsumersParadoxes of Marketing to Connecting Consumers
Paradoxes of Marketing to Connecting ConsumersIana Tria Meriveles
 
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
 
The Seven Rules of Cult Brands
The Seven Rules of Cult BrandsThe Seven Rules of Cult Brands
The Seven Rules of Cult BrandsThe Cult Branding Company
 
Branding strategy
Branding strategyBranding strategy
Branding strategyNarendra Okte
 
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingCreative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingEuroRSCGMoscow
 
Cult branding
Cult brandingCult branding
Cult brandingDharshana Ramachandran
 
Cult branding
Cult brandingCult branding
Cult brandingDharshana Ramachandran
 

More Related Content

What's hot

Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityKing Julian
 
Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Sander Janssens
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty NeumeierSteal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty NeumeierLiquid Agency
 
6 steps to creating a Social Media Strategy
6 steps to creating a Social Media Strategy6 steps to creating a Social Media Strategy
6 steps to creating a Social Media StrategyJulian Cole
 
Lighthouse Identity Brand Model
Lighthouse Identity Brand ModelLighthouse Identity Brand Model
Lighthouse Identity Brand ModelHarry Sharman
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Idris Mootee
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioningBeloved Brands Inc.
 
BRAND hierarchy and architecture
BRAND hierarchy and architectureBRAND hierarchy and architecture
BRAND hierarchy and architectureAnju Dony
 
The Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierThe Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierGRECO Consulting
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandGYK Antler
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 
Paradoxes of Marketing to Connecting Consumers
Paradoxes of Marketing to Connecting ConsumersParadoxes of Marketing to Connecting Consumers
Paradoxes of Marketing to Connecting ConsumersIana Tria Meriveles
 
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
 
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingCreative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingEuroRSCGMoscow
 

What's hot (20)

Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
 
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty NeumeierSteal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty Neumeier
 
Zag
ZagZag
Zag
 
Brand management
Brand managementBrand management
Brand management
 
6 steps to creating a Social Media Strategy
6 steps to creating a Social Media Strategy6 steps to creating a Social Media Strategy
6 steps to creating a Social Media Strategy
 
Lighthouse Identity Brand Model
Lighthouse Identity Brand ModelLighthouse Identity Brand Model
Lighthouse Identity Brand Model
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioning
 
BRAND hierarchy and architecture
BRAND hierarchy and architectureBRAND hierarchy and architecture
BRAND hierarchy and architecture
 
The Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierThe Brand Gap by Marty Neumeier
The Brand Gap by Marty Neumeier
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B Demand
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
 
Paradoxes of Marketing to Connecting Consumers
Paradoxes of Marketing to Connecting ConsumersParadoxes of Marketing to Connecting Consumers
Paradoxes of Marketing to Connecting Consumers
 
Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013Lovemarks Presentation - Brand Pioneers April 9 2013
Lovemarks Presentation - Brand Pioneers April 9 2013
 
The Seven Rules of Cult Brands
The Seven Rules of Cult BrandsThe Seven Rules of Cult Brands
The Seven Rules of Cult Brands
 
Branding strategy
Branding strategyBranding strategy
Branding strategy
 
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingCreative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
 

Similar to An Introduction to Cult Branding - the truth behind customer loyalty!

Cult Branding 1208846961547151 9
Cult Branding 1208846961547151 9Cult Branding 1208846961547151 9
Cult Branding 1208846961547151 9guestb64877
 
30 years in 30 minutes: Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.30 years in 30 minutes: Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
 
Treat Your Brand as a Real Person
Treat Your Brand as a Real PersonTreat Your Brand as a Real Person
Treat Your Brand as a Real PersonJérémie Lorrain
 
BrandingHopeBuildingS2LThroughNon-TraditionalMarketing
BrandingHopeBuildingS2LThroughNon-TraditionalMarketingBrandingHopeBuildingS2LThroughNon-TraditionalMarketing
BrandingHopeBuildingS2LThroughNon-TraditionalMarketingZachary Stucki
 
Brandpersonality
BrandpersonalityBrandpersonality
Brandpersonalityvissh
 
FreedomVoice - Defining Our Culture
FreedomVoice - Defining Our CultureFreedomVoice - Defining Our Culture
FreedomVoice - Defining Our CultureRob Leon
 
How your organisations culture defines your brand
How your organisations culture defines your brand How your organisations culture defines your brand
How your organisations culture defines your brand Margo Cashman
 
How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019Vanessa Stewart
 
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial ConsumersCult Collective
 
Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Joanna Peña-Bickley
 
6 Lessons from Cannes Lions 2016
6 Lessons from Cannes Lions 20166 Lessons from Cannes Lions 2016
6 Lessons from Cannes Lions 2016Filipe Macedo
 
PERSONAL BRANDING FOR WOMEN
PERSONAL BRANDING FOR WOMENPERSONAL BRANDING FOR WOMEN
PERSONAL BRANDING FOR WOMENCarole Lamarque
 
Bloom Senior Living Brand Idea
Bloom Senior Living Brand Idea Bloom Senior Living Brand Idea
Bloom Senior Living Brand Idea Stephen Gaither
 
APSOTW - King of shaves Creative Brief
APSOTW - King of shaves Creative BriefAPSOTW - King of shaves Creative Brief
APSOTW - King of shaves Creative BriefJustin Hoyer
 

Similar to An Introduction to Cult Branding - the truth behind customer loyalty! (20)

Cult branding
Cult brandingCult branding
Cult branding
 
Cult branding
Cult brandingCult branding
Cult branding
 
Cult Branding 1208846961547151 9
Cult Branding 1208846961547151 9Cult Branding 1208846961547151 9
Cult Branding 1208846961547151 9
 
Cult Branding
Cult BrandingCult Branding
Cult Branding
 
30 years in 30 minutes: Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.30 years in 30 minutes: Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.
 
Treat Your Brand as a Real Person
Treat Your Brand as a Real PersonTreat Your Brand as a Real Person
Treat Your Brand as a Real Person
 
BrandingHopeBuildingS2LThroughNon-TraditionalMarketing
BrandingHopeBuildingS2LThroughNon-TraditionalMarketingBrandingHopeBuildingS2LThroughNon-TraditionalMarketing
BrandingHopeBuildingS2LThroughNon-TraditionalMarketing
 
Brandpersonality
BrandpersonalityBrandpersonality
Brandpersonality
 
FreedomVoice - Defining Our Culture
FreedomVoice - Defining Our CultureFreedomVoice - Defining Our Culture
FreedomVoice - Defining Our Culture
 
How your organisations culture defines your brand
How your organisations culture defines your brand How your organisations culture defines your brand
How your organisations culture defines your brand
 
How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019
 
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
 
Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.
 
Brand Building 101
Brand Building 101Brand Building 101
Brand Building 101
 
6 Lessons from Cannes Lions 2016
6 Lessons from Cannes Lions 20166 Lessons from Cannes Lions 2016
6 Lessons from Cannes Lions 2016
 
PERSONAL BRANDING FOR WOMEN
PERSONAL BRANDING FOR WOMENPERSONAL BRANDING FOR WOMEN
PERSONAL BRANDING FOR WOMEN
 
Branding Strategy
Branding StrategyBranding Strategy
Branding Strategy
 
Bloom Senior Living Brand Idea
Bloom Senior Living Brand Idea Bloom Senior Living Brand Idea
Bloom Senior Living Brand Idea
 
APSOTW - King of shaves Creative Brief
APSOTW - King of shaves Creative BriefAPSOTW - King of shaves Creative Brief
APSOTW - King of shaves Creative Brief
 
Creating Demand
Creating DemandCreating Demand
Creating Demand
 

More from The Cult Branding Company

Brand Loyalty: Why Do Customers Get Brand Tattoos?
Brand Loyalty: Why Do Customers Get Brand Tattoos?Brand Loyalty: Why Do Customers Get Brand Tattoos?
Brand Loyalty: Why Do Customers Get Brand Tattoos?The Cult Branding Company
 
7 Steps to Customer Loyalty: A Cult Branding Guide
7 Steps to Customer Loyalty: A Cult Branding Guide7 Steps to Customer Loyalty: A Cult Branding Guide
7 Steps to Customer Loyalty: A Cult Branding GuideThe Cult Branding Company
 

More from The Cult Branding Company (6)

Seven Rules of cult brands
Seven Rules of cult brands Seven Rules of cult brands
Seven Rules of cult brands
 
52 Types of Marketing Strategies
52 Types of Marketing Strategies52 Types of Marketing Strategies
52 Types of Marketing Strategies
 
Brand Loyalty: Why Do Customers Get Brand Tattoos?
Brand Loyalty: Why Do Customers Get Brand Tattoos?Brand Loyalty: Why Do Customers Get Brand Tattoos?
Brand Loyalty: Why Do Customers Get Brand Tattoos?
 
Legions of Loyalty
Legions of LoyaltyLegions of Loyalty
Legions of Loyalty
 
Archetypal Branding: Cult Branding 2.0
Archetypal Branding: Cult Branding 2.0Archetypal Branding: Cult Branding 2.0
Archetypal Branding: Cult Branding 2.0
 
7 Steps to Customer Loyalty: A Cult Branding Guide
7 Steps to Customer Loyalty: A Cult Branding Guide7 Steps to Customer Loyalty: A Cult Branding Guide
7 Steps to Customer Loyalty: A Cult Branding Guide
 

Recently uploaded

Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 

Recently uploaded (20)

Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 

An Introduction to Cult Branding - the truth behind customer loyalty!

  • 1.
  • 2. CREATED BY bj bueno DESIGNED BY melissa thornton ©2009 The Cult Branding Company brought to you by the creative minds of www.CultBranding.com
  • 3. The Power of CULT BRANDING “ Who wants a cult brand? After reading The Power of Cult Branding , you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.” — Al Ries, author of The 22 Immutable Laws of Branding “ Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. And, at the same time, it's fun to read.” — Jay Conrad Levinson, author of the Guerrilla Marketing series “ Cult brands, while not easy to create, are among the most powerful. This book will show the way.” — Jack Trout, coauthor of Positioning: The Battle for Your Mind Based on The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!), co-authored by Bolivar J. Bueno.
  • 4.
  • 7.
  • 8.
  • 9.
  • 10. Two Cults: One Benign, One Destructive www.cultbranding.com
  • 11.
  • 12. www.cultbranding.com “ They want to improve their life and the lives of others.”
  • 13. www.cultbranding.com “ They want to improve their life and the lives of others.”
  • 14.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. www.cultbranding.com The Cult Branding Company was bred for one purpose: to help companies be chosen more often than their competitors by serving their best customers. To find out more about how to make your competition irrelevant, and download free strategic articles and videos visit: http://www.cultbranding.com