An Introduction to Cult Branding - the truth behind customer loyalty!
by Cult Branding on Mar 19, 2009
- 16,098 views
An Introduction to Cult Branding provides the basic understanding of what Cult Brands are as well as the guiding principles they all share. Based on the research presented in The Power of Cult Branding...
An Introduction to Cult Branding provides the basic understanding of what Cult Brands are as well as the guiding principles they all share. Based on the research presented in The Power of Cult Branding, co-authored by BJ Bueno, this deck gives you the foundation needed to begin exploring authentic customer loyalty.
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Much like Seth Godin's concepts of permission marketing and tribes, cult branding appears to be one of the ways forward for companies bold enough to stand out from the crowd. 3 years ago Reply