Go Mobile With Premium Team Apps
Executive OverviewWe are creating world-class custom apps for NBA teams that will blow away what’s currentlyin market. Her...
Contents           Silver Chalice Background           NBA Features & Mockups           AMP Platform           Timeline   ...
Silver Chalice is a Trusted Partner in SportsWe create top apps for big names in sports & we are excited to work with NBA ...
Flexible Home With the Most Important Content UpfrontFlexible•  Rich image-driven home with custom   content relevant to t...
Beautiful Rosters & Powerful Stats	  Player Roster•  Leverage beautiful player imagery for   rich profile views, not just ...
Immersive 2nd Screen Game Center•  A fantastic 2nd screen experience to complement or supplement the live game•  Stats “re...
FPO: FULL SCREEN TABLET GAME CENTER
Aggregate Official Social HubFor Teams•  Aggregate all official social, news and blogs into one place•  Prioritize favorit...
Additional FeaturesSchedule•  Unique calendar layout that drives use with dedicated game pages, and TV/radio channel finde...
Silver Chalice Advanced Media Platform (AMP)Our data translation platform powers the back-end of all our mobile products a...
Timeline We’ve outlined this timeline to launch by September 2013, with ample time for season start:           2013       ...
Sponsorship Sales PackageWe understand many teams want to sell a high value “presenting sponsor” and we willprovide materi...
Program Details: Simple for Teams to Go MobilePrice: $40,000 annually•  $20,000 at launch and $20,000 half-way through eac...
Silver Chalice Work: Atlantic Coast Conference
Silver Chalice Work: 60+ Top Universities
Silver Chalice Work: West Coast Conference
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Nba again

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Nba again

  1. 1. Go Mobile With Premium Team Apps
  2. 2. Executive OverviewWe are creating world-class custom apps for NBA teams that will blow away what’s currentlyin market. Here is why you should join the program:The Best Apps for NBA Teams•  Custom graphic designs optimized for sports fans•  Intuitive, powerful and engaging features for fans•  A long-term and continually enhanced product roadmap: not a short-term solution that get’s “left behind”High Value for an Affordable Price•  Get premium apps at an affordable investment level by working with multiple teamsShare Knowledge With Your Fellow Franchises•  Learn what other teams are doing in mobile, what’s working and share the best tactics•  Share marketing materials to generate awareness and connect with fans on the fastest growing platformsNew Revenue Opportunities•  Revenue generated from highly sponsorable assets and subscriptions•  Introduce new platforms to your existing sales mix•  Upsell/extend current sponsorships•  Capitalize on increasing mobile commerce (eg. merchandise, tickets)We have Done This Before•  We have created group app programs in sports for the collegiate conferences (ACC, WCC, Mountain West) and over 60 individual schools – so we are used to working with a large number of teams that have varied input, requirements and budgets
  3. 3. Contents Silver Chalice Background NBA Features & Mockups AMP Platform Timeline Sponsorship Sales Package Program Details Silver Chalice Work
  4. 4. Silver Chalice is a Trusted Partner in SportsWe create top apps for big names in sports & we are excited to work with NBA teams.We Know Digital SportsWe have successfully worked across the sports landscape to help rights holders build real digital businesses. Sports is in our“DNA” with our team having spent meaningful parts of their careers working in sports production, technology and wireless.Proven Development CapabilitiesWe have built great products and platforms everywhere including web, mobile, tablet, Facebook, YouTube and iTV.Execute Beyond DevelopmentWe don’t deliver great products and forget about them - we nurture, improve and support them. We will dedicate a product managerto this project that will live and breathe NBA team apps.Flexible ApproachWe know that each team is unique and we are ready to create a mobile program that can have flexibility in pricing, timing andfeatures to accommodate all teams. You will find us to be very dedicated, hard working and tenacious partner that will strive to dogreat things on your behalf.
  5. 5. Flexible Home With the Most Important Content UpfrontFlexible•  Rich image-driven home with custom content relevant to the time/day/season •  Game Previews/Recaps •  Videos •  Editorial •  Photos Galleries•  Home scrolls for more contentIntuitive•  Well accepted “pocket” navigation is always accessible and allows access to all sections of the apps
  6. 6. Beautiful Rosters & Powerful Stats  Player Roster•  Leverage beautiful player imagery for rich profile views, not just a boring list•  Integrate player social feeds, season/ career stats and relevant tagged videos•  Can integrate coaches and cheerleaders if desiredPlayer Stats•  Beyond “stats” to useful, dynamic and customizable visualizations•  Fans can customize data and views, and share these on social networks•  Future visualizations can be added or modified  
  7. 7. Immersive 2nd Screen Game Center•  A fantastic 2nd screen experience to complement or supplement the live game•  Stats “re-imagined” and presented in rich, compelling graphical manner for the game, team, players and historical matchups•  In-app purchase for premium content: •  Potential content: live audio, digitized programs, media guides, game notes •  Integrate native payments with Apple iTunes and Google Play stores FPO: TABLET GAME CENTER
  8. 8. FPO: FULL SCREEN TABLET GAME CENTER
  9. 9. Aggregate Official Social HubFor Teams•  Aggregate all official social, news and blogs into one place•  Prioritize favorite networks and hide ones you don’t use, or give higher proportion to certain content (eg. some teams have lot’s of video they want to feature)For Fans•  Filter by sources/networks/players you are most interested in•  Login to social networks to post from and check-in to this hub to engage with the team and playersFor A Sponsor•  Highly sponsorable section that will drive lots of usage•  Example: “Real-Time” presented by AT&T FPO: Player Filter
  10. 10. Additional FeaturesSchedule•  Unique calendar layout that drives use with dedicated game pages, and TV/radio channel finders•  “State of the game” drives the available features: •  Pre-Game: Tickets, pre-game video, editorial, past matchup recaps, tickets, sign-up for alerts •  Live-Game: Click to live game center •  Post-Game: Editorial/video game recaps and archived stats•  Potential travel sponsor of the schedule with a “flight finder”Alerts•  Leverage automatic and manual alerts to drive repeat/daily usage•  Programmatically created using existing SMS alert logic•  Create new/rich alerts with near real-time high-impact images, or video clips (pending NBA guidelines)In-Venue•  Venue information like maps, facilities, parking and traffic•  Integrate venue sponsors or promotions•  In the future could integrate digital ticketing (eg. Apple Passbook)Ticketing•  Ticketmaster mobile web view integration for instant access to ticket purchasing•  Links to relevant tickets on schedule view•  Last minute ticket alertsOther•  Overall and Conference standings•  Fanatics mobile web merchandise store integration•  Advertising platform to monetize display and video placements
  11. 11. Silver Chalice Advanced Media Platform (AMP)Our data translation platform powers the back-end of all our mobile products and makes iteasy to bring complex content/data to new platforms: Custom Designed Mobile Apps   Users Advanced Media Ingest, Normalize & Distribute Data   Platform V3.0 Integrate 3rd Party Partners Data Sources   NBA Content & Data News, Audio/ Tickets & Blogs, Statistics Rosters UGC Ads Live Audio Other... Video E- Commerce Social
  12. 12. Timeline We’ve outlined this timeline to launch by September 2013, with ample time for season start: 2013 February March April May June July August September Kick-off & Requirements Project Kick OffIn-Person Discovery Summit Deadline to Sign-Up UX Designs UX Kick Off Wireframe Review #1 Wireframe Review #2 Finalize Wireframe Designs Creative Designs Creative Kick Off Creative Review #1 Creative review #2 Finalize Creative Designs Development Engineering Kick Off Quality Assurance Architecture Planning Data Feed Augmentation Development Beta Builds Final Testing Final Approval App Store Submission Apple - iTunes Android - Google Play Launch Ongoing Dev & Support
  13. 13. Sponsorship Sales PackageWe understand many teams want to sell a high value “presenting sponsor” and we willprovide materials to help upsell an existing partner or find a new one.Presenting sponsor could have the below, or more/different/custom activation: Loading Screen Social Hub Navigation Game Center
  14. 14. Program Details: Simple for Teams to Go MobilePrice: $40,000 annually•  $20,000 at launch and $20,000 half-way through each year •  Deferred payment is designed to allow for revenue to be sourced from sponsorship/ads and subscriptions•  Three-Year agreement: 9/1/2013 – 6/30/16, sign-up by March 1 to be live for the 2013 seasonWhat You Get: End-to-End Products & Service•  Custom designed native apps on iPhone, iPad and Android Smartphone by September, 2013 *Android app will built to potentially add Android Tablet specific versions in the future•  Dedicated Silver Chalice product manager to manage the relationship, work and ongoing support•  If premium subscriptions are implemented, Silver Chalice will keep 30% net revenue to cover additional support costs including live stream testing and monitoring, user support and feedback•  App Infrastructure costs are included (hosting, reporting with KPI analysis, alerts etc.), except video hosting•  We publish the apps in the Apple iTunes and Google Play stores under team-owned accounts with appropriate descriptions and screenshots, and manage the submission and QA processes with the app stores•  3-layers of compressive support after launch: •  Technology: 24/7 support for the mobile apps functionality, 99% up-time, back-end services and operating system updates for major releases on iOS and Android •  Team: Support and training for the team to program content in the apps (although most of the content will automatically populate) and plan a prioritized a 3-year feature roadmap •  Users: Support users of the apps by actively monitoring usage, analytics and feedback•  Annual development enhancements to take advantage of future device functionality and to respond to team/user needs•  Annual design enhancements to improve the app experience
  15. 15. Silver Chalice Work: Atlantic Coast Conference
  16. 16. Silver Chalice Work: 60+ Top Universities
  17. 17. Silver Chalice Work: West Coast Conference

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