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  • 1. Tumblrcompetitiveanalysis
    Luis Álvarez Cuevas
    M.Sc.TelecommunicationsEngineer
  • 2. Index
    WhatisTumblr
    Competitors
    ClassicalBlogging
    Microblogging
    Social Networks
    Tumblelogging
    Competitiveadvantages
    Business development ideas
  • 3. WhatisTumblr?
    Mini-bloggingservicethatallowssharing media files in aneasyway
    Big growingperspective
    Statsaboutmonthly global page-views
  • 4. Competitors: blog platforms
    Wordpress, blogger
    Classicalapproachtoblogging
    Requires a bigstartingeffort
    Difficulttomaintain
  • 5. Competitors: Microblogging
    Twitter, Plurk, Identi.ca
    Very short information
    No possibility of media contents
    Notcollaborative
  • 6. Competitors: Tumblelogging
    Soap. io – Publr.com – Zooloo.com
    SamefeaturesthanTumblr
    Comunitynotyetdefined
    Worse Interface
  • 7. Competitors: comparison chart
  • 8. Competitiveadvantages
    Simplicity
    Configurability
    Interface
    Active community
    Collaborative
    Ubiquity
  • 9. Business Development Ideas
    Advertisment
    Platformforthirdpartyapplications
    Premium Service
    Mobile networkservices
    Online shopping platform
    LOOKING FOR REVENUES!
  • 10. THANK YOU FOR YOUR ATTENTION!
    Luis Álvarez Cuevas
    M.Sc.TelecommunicationsEngineer