What are the off-roaders looking for?A sociological study of Brazilian adventure car consumers Eduardo Vicente Gonçalves http://about.me/cuducos
Someone arriving from abroad in Brazil might be surprised bythe amount of passenger cars equipped with off-road gear. Afew of them with a spare tire on the hatchback door, otherswith lateral step pads and with bull bars in front of thebumpers, almost all of them with a raised suspension and on/off-road tires. This foreigner would believe that the owners ofthese cars enjoy their weekends at places with difﬁcult access.But we know that this is not quite the case. Valor Online
What are the motivations behind the choice for an off-road-like car? What are the nature of the social relations established through these choices?
New Economic Sociology + Sociology of Consumption
beyond the use-value high classes as a reference status, conspicuousnesssocial privileges and groups differentiation-imitation
consumption and class culturehabitus & ﬁeldsocial and cultural capital
institutions given interestsindividuals social forged interests