A short presentation of 3 elements I took away from the 2012 South By Southwest conference in Austin Texas from March 9th-12.

1. A REPORT FROM

2. From Austin, Texas .
. . whoohooo!

3. Quite possibly the largest gathering of
people working in or with Interactive
Media. Which include:
• Designers
• Marketers
• Computer Scientists
• Start Ups (Twitter launched here
in 2007)
• And now . . . .
Libarians!!!

4. My Goals @ SXSW
iNTERACTIVE
• Discover about emerging technologies
• Participate in discussions about Libraries
• Learn about new practices in education
and technologies
• Gaming design for education
• Explore different Design practices

5. I’ll share 3 takeaways from the conference:

6. One of the Keynote
speakers of the conference
was danah boyd
Through her ethnographic
research, she is an expert
about youth and social
media. Her talk was
about FEAR in
networked spaces.

7. She talked about how fear
permeates the discourse
about new technologies . .
Especially when it
pertains to youth and
that many adults are to
quick to react harshly.

8. She reiterated
Krazenberg’s first law
Technology is neither
good, nor bad, nor
neutral.

9. These technologies enable
people to act either good
or bad
But the media jumps on
stories that have to deal with
these technologies and never
questions the social and
cultural contexts. Example
Rutgers U. Students case:

10. Instead of continuing the
cycle of fear . . .

11. In short, let’s see how and
why people are using
technologies to
communicate and then
make analysis and design
services.

12. Takeaway questions:
Does FEAR permeate our
thoughts when we try to use
or allow new technologies in
our library spaces?
How much of this culture has
affected our profession?

13. Gaming and Design Takeaways
in Brief

14. Gaming and Design Takeaways
in Brief
When developing game
experiences, competition is
good (it doesn’t have to be for
greed).
In collaborative team
competition the strive is to
make the group better.

15. Gaming and Design Takeaways
in Brief
What are the rewards or the
incentives that we create?
In education, it’s not about
money but about how much
you can learn. Thus, you can
have groups compete for
badges or virtual rewards .

16. Gaming and Designing
Takeaways in Brief
Create ways that users will fail.
This will motivate them to be
better. If it’s easy they won’t
learn or won’t interest them.
Failure builds motivation and
learning skills.

17. From education standpoint . . .

18. Everyone agrees that technology can aid and provide support for
teachers but it doesn’t replace them.
Schools are trying blended classes where they meet for project-based
assignments and then receive individualized teaching through
technology.
Get students to create so they can learn. The most inspirational story
about teaching was by Emily Pilloton and the work she and others have
done at Project H. Check this link out
http://vimeo.com/projecth/studioh1

19. Just some of the highlights from SXSWi
Oh wait what did I just say . . . .
Highlight?

20. The most talked about app at SXSWi?
An app that connects
you to others with
similar interests
according to GPS
location.
Pretty cool.

21. Want more?
Danah boyd’s full speech here:
http://schedule.sxsw.com/2012/events/event_IA
P992282
My notes and thoughts are on twitter!
Handle: cudjoe70 - hashtags with sx
Twitter hastag: #sxswi

22. Thanks!