4 Good For Cus Audrey

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Transcript

  • 1. Ailing Audrey
  • 2. Ailing Audrey
  • 3. Ailing Audrey
  • 4. Ailing Audrey • A widow who lives in a less affluent area • Has never been health conscious but is now feeling the effects • Can’t afford to stop working although she’d like to • Is trying to be more healthy and has taken some positive steps - Can’t resist the temptation of unhealthy foods sometimes • Family is important to her; enjoys spending time with her grandchildren • Likes to spend a night in front of the TV, or reading books or womens magazines • Perfect night out would be a pub meal or a trip to the bingo
  • 5. Ailing Audrey
  • 6. Ailing Audrey
  • 7. Ailing Audrey
  • 8. Ailing Audrey • Equally happy to visit the doctor or pharmacist • Likes the idea of health checks at the pharmacy • Wants to be able to get as much as possible at the pharmacy • Would consider branded or unbranded medicines or household products • Likes being able to look at in-store leaflets • Uses a self diagnosis machine to monitor blood pressure • May pick up a number of items when getting her prescriptions • Household items, over-the-counter medicines and beauty products • Very price conscious and always looking out for offers • Likes to stick with brands of beauty products that she’s been using for a long time
  • 9. Ailing Audrey
  • 10. Key words for Audrey
  • 11. Key words for Audrey low prices & promotions prescriptions & advice additional services personal touch