Futurecasting storytelling


Published on

Published in: Business, Education
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Futurecasting storytelling

  1. 1. The Future of Digital Storytelling – An Exercise in Futurecasting Trisha Andres and Julian Kücklich Knowledge Transfer Partnership, London College of Communication / Press Association
  2. 2. Overview <ul><li>Rationale </li></ul><ul><li>Methodology </li></ul><ul><li>The Past </li></ul><ul><li>The Present </li></ul><ul><li>The Future, 2008-2020 </li></ul><ul><li>The Future, 2021-2050 </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Rationale <ul><li>Part of the work of the KTP associates at the Press Association focuses on new ways of storytelling for news media. </li></ul><ul><li>Currently, news stories are produced using various technologies and procedures, and delivered through multiple channels. </li></ul><ul><li>We anticipate increasing technological convergence and changing consumption patterns, to both of which PA will need to adapt. </li></ul>
  4. 4. Methodology <ul><li>Literature review </li></ul><ul><li>Web research </li></ul><ul><li>Interviews with IT team at PA and other technology experts </li></ul><ul><li>Conferences and seminars </li></ul><ul><li>Futurecasting </li></ul><ul><li>Brainstorming </li></ul><ul><li>Allocation of tasks </li></ul><ul><li>Delivery format </li></ul>
  5. 5. Allocation of tasks <ul><li>Past: Trisha Andres </li></ul><ul><li>Present: Julian Kücklich </li></ul><ul><li>Future, 2008 – 2020: Trisha Andres </li></ul><ul><li>Future, 2021 – 2050: Julian Kücklich </li></ul>
  6. 6. Overview <ul><li>The Past </li></ul><ul><li>The Present </li></ul><ul><li>The Near Future (2008-2020) </li></ul><ul><li>The Future (2021-2050) </li></ul>
  7. 7. The Past: Oral Tradition <ul><li>Mythology (ca. 500 B.C.) </li></ul><ul><li>Earliest form of interactive story and entertainment </li></ul><ul><li>Dionysian rituals (i.e. religious rituals) – coming of age </li></ul>Source: scholar John Campbell (1904-1987)
  8. 8. The Past: Dramatic Tradition <ul><li>Drama (tragedy): Aristotle </li></ul><ul><li>The Poetics (330 B.C.) </li></ul><ul><ul><li>Three-act structure: beginning, middle and end </li></ul></ul><ul><ul><li>Dramatic structure, unity of action, plot reversals, and the tragic flaw </li></ul></ul><ul><ul><li>Character development, dialogue, plot, and techniques to elicit emotional response from audience </li></ul></ul>
  9. 9. The Past: Pictorial Tradition <ul><li>Tapestry of Bayeaux ( constructed reasonably soon after the battle in 1066) </li></ul><ul><ul><li>The Norman conquest of England </li></ul></ul><ul><ul><li>Story told by panels </li></ul></ul><ul><ul><li>Main character: William the Conquerer </li></ul></ul><ul><ul><li>Precursor of Comics </li></ul></ul>
  10. 10. The Past: Musical Tradition <ul><li>Opera (16 th /17 th century) </li></ul><ul><li>First opera: Dafne composed by Jacopo Peri </li></ul><ul><li>Story of Apollo falling in love with the nymph, Daphne </li></ul>
  11. 11. The Past: Musical Tradition <ul><li>Ballads (17 th century) </li></ul>e.g.: Robin Hood - Broadsheet ballad = New ballads/Satirical or Royalist ballads - Literary ballad - Ballad opera = antecedents of the modern newspaper AKA oral news
  12. 12. The Past: Literary Tradition <ul><li>World’s first newspaper (1605) </li></ul><ul><li>(WAN): The German Relation </li></ul><ul><li>- The first modern newspapers: </li></ul><ul><li>Germany ( Relation in 1605) </li></ul><ul><li>France ( Gazette in 1631), </li></ul><ul><li>Belgium ( Nieuwe Tijdingen in 1616) </li></ul><ul><li>England ( The London Gazette in 1665; still published as a court journal). </li></ul><ul><li>Source: World Association of Newspapers (WAN) </li></ul>
  13. 13. The Past: Literary Tradition <ul><li>First novel: Don Quixote (1605) </li></ul><ul><li>Farce-punning and verbal playfulness </li></ul><ul><li>Character-naming makes figural use of contradiction, inversion, and irony </li></ul><ul><li>Influence over later writers </li></ul>
  14. 14. The Past: Literary Tradition <ul><li>Short story (19 th century) </li></ul><ul><ul><li>Popular e.g.: </li></ul></ul><ul><ul><ul><li>Washington Irving ( Rip Van Winkle & The Legend of Sleepy Hollow ) </li></ul></ul></ul><ul><ul><ul><li>Edgar Allan Poe ( Grotesque and the Arabesque ) </li></ul></ul></ul><ul><ul><ul><li>20 TH century: appeared in magazines: The Atlantic Monthly , Scribner's , The Saturday Evening Post, Life </li></ul></ul></ul>
  15. 15. The Past: Literary Tradition <ul><li>Comics (19 th century) </li></ul><ul><ul><li>Ally Sloper's Half Holiday British comic, first published on 3 May 1884. It has a legitimate claim to being the first comic magazine named after and featuring a regular character. </li></ul></ul><ul><ul><li>The strip in a newspaper = driving force of the form </li></ul></ul>
  16. 16. The Past: Pictorial Tradition <ul><li>Photojournalism (1853) </li></ul><ul><ul><li>Carol Szathmari: Crimean War (1853-1856). </li></ul></ul><ul><ul><li>Golden Age of Photojournalism (1930-1950) </li></ul></ul><ul><ul><li>Henri Cartier-Bresson: father of modern photojournalism </li></ul></ul>THEN: HCB: George VI Coronation, 1938 NOW: Afghan girl, Steve McCurry, 1985
  17. 17. The Past: Audiovisual Media <ul><li>Film (1888) </li></ul><ul><ul><li>Invention of the motion picture camera (1880) </li></ul></ul><ul><ul><li>Reel + motion picture projector = motion pictures </li></ul></ul><ul><ul><li>Silent films  talkies </li></ul></ul><ul><ul><li>B&W  ”natural” colour </li></ul></ul>
  18. 18. Overview <ul><li>The Past </li></ul><ul><li>The Present </li></ul><ul><li>The Near Future (2008-2020) </li></ul><ul><li>The Future (2021-2050) </li></ul>
  19. 19. Digital text-based Storytelling <ul><li>New forms of writing and reading emerged with the advent of the digital computer in the 1960s and 1970s </li></ul><ul><li>However, these only became mainstream when affordable home computers emerged in the 1980s </li></ul><ul><li>Arguably, the interactive fiction game was the most successful form of digital text-based storytelling </li></ul>
  20. 20. Early hypertext systems Hypertext Editing System (1969) HyperCard (1987)
  21. 21. Early interactive fiction (IF) Colossal Cave / Advent (1975 / 1976) Hitchhiker’s Guide to the Galaxy (1984)
  22. 22. Multi-User Dungeons (MUDs) MUD1 (1978)
  23. 23. Early hyperfiction Michael Joyce: Afternoon, A Story (1987)
  24. 24. Storytelling on the web Blogs (1994?) NASA website (1996)
  25. 25. Audiovisual storytelling <ul><li>Audiovisual storytelling has its origins in film and radio </li></ul><ul><li>Smaller and cheaper devices fostered new forms of storytelling, such as audio books and home videos </li></ul><ul><li>Similarly, television was transformed by the invention of VCRs, DVDs, and hard disk recorders </li></ul><ul><li>Web-based audiovisual technologies have further diversified the genre </li></ul>
  26. 26. Audio storytelling technology Compact cassette (1964) Compact disc (1982) MP3 player (1997) Podcasts (2001)
  27. 27. Audiovisual Media <ul><li>MTV (1981) </li></ul><ul><ul><li>MTV launched, airing &quot;Video Killed the Radio Star” and began an era of 24/7 music on television. </li></ul></ul><ul><ul><li>Madonna, Adam and the Ants, Myleene Farmer, etc. constructed image via videos. </li></ul></ul>
  28. 28. (Digital) image-based storytelling Webcomics Flickr photo essay
  29. 29. Video storytelling technology VHS video (1976) Videoblogging (2003)
  30. 30. New TV storytelling formats Television (1925ish) Tivo (1998) Big Brother (1999) 24 (2001) American Idol (2002) Survivor (2001) I’m a Celebrity (2002) Lost (2004)
  31. 31. Multimedia Storytelling <ul><li>PCs with CD-ROM drives became popular in the 1990s, and this gave rise to interactive audiovisual formats </li></ul><ul><li>Games such as Myst were hailed as a new form of literature </li></ul><ul><li>The transition to user-driven web content (Web 2.0) gave rise to a host of tools for personal, networked storytelling </li></ul>
  32. 32. Early Hypermedia Aspen Movie Map (1978) Myst 1993
  33. 33. Interactive film Dragon’s Lair (1983) Phantasmagoria (1995)
  34. 34. Early graphical adventure games Super Mario Bros. (1985) King’s Quest (1984)
  35. 35. Early 3D narratives Doom (1993) Jeffrey Shaw: Legible City (1989)
  36. 36. Multilinear spatial narratives Grand Theft Auto 3 (2001) World of Warcraft (2004)
  37. 37. Alternate reality games (ARGs) I love bees (2004) The Beast (2001) SENTIENT MACHINE THERAPIST – JEANINE SALLA
  38. 38. Social networking as storytelling Facebook (2004) MySpace (2003) Twitter (2006)
  39. 39. Location-based storytelling Geocaching Mobile Map-based
  40. 40. Overview <ul><li>The Past </li></ul><ul><li>The Present </li></ul><ul><li>The Near Future (2008-2020) </li></ul><ul><li>The Future (2021-2050) </li></ul>
  41. 41. The Near Future: Overview <ul><li>Digital storytelling is narrative entertainment that reaches its audience via digital technology and media—microprocessors, wireless signals, the Web, DVDs and so on (Handler Miller, 2004) </li></ul><ul><li>Older media (ANALOG) vs. New Media (Digital) = difference = interactivity </li></ul><ul><li>First modern computers were introduced in the middle of the twentieth century </li></ul><ul><li>First successful work of digital entertainment is Pong – appeared in 1972 </li></ul>
  42. 42. The Near Future: Overview <ul><li>Lifecasting (biographical storytelling) </li></ul><ul><li>Social storytelling </li></ul><ul><li>- Ubiquitous computing </li></ul><ul><li>RFID/ubiquitous storytelling </li></ul><ul><li>Gaming Technology </li></ul><ul><li>- Virtual reality and cyberspace </li></ul><ul><li>- Convergence: </li></ul><ul><li>- Future access devices and input technology </li></ul><ul><li>- Visualisation: Infinite canvas </li></ul><ul><li>- Conclusion </li></ul>
  43. 43. The Future: 2008-2020 <ul><li>Lifecasting: biographical storytelling </li></ul>Justin.tv Wearable sousveillance concept (Wearcam.org) Trackstick
  44. 44. The Future: 2008-2020 <ul><li>As a consequence: Social storytelling </li></ul><ul><li>Knewsroom </li></ul><ul><li>Newsvine </li></ul><ul><li>OhMyNews </li></ul><ul><li>The term Citizen Journalist will cease to exist as today’s citizen journalists more and more get compensated and trained. </li></ul><ul><li>Stories: More human interest/features </li></ul>
  45. 45. The Future: 2008-2020 <ul><li>Virtual reality vs. Ubiquitous computing </li></ul>Mark Weiser, Former Chief Technologist at Xerox PARC Source: fill
  46. 46. The Future: 2008-2020 <ul><li>Ubiquitous computing + RFID (Radio Frequency Identification System) </li></ul><ul><li>EVERYWARE (Adam Greenfield): </li></ul><ul><li>RFID tags, wireless networking, portable devices hooked up to satellites, wearable computing -- will make objects in the real world act like the Internet currently does. </li></ul><ul><li>FUTURE: </li></ul><ul><li>Dubbed: The Omni(prescient) Environment </li></ul><ul><li>Environments will tell their own stories </li></ul><ul><ul><li>E.g.: Scan a building </li></ul></ul><ul><ul><li>Scan artwork in a museum or gallery </li></ul></ul>NOW: Ginza
  47. 47. The Future: 2008-2020 <ul><li>Gaming Technology </li></ul>Two scenarios: (a) One virtual world OR (b) Trans-national world (where avators or in a blood-cell computer world, the augmented version of you) can cross borders and traverse worlds Interoperability, virtual travel (ranging between worlds), interaction and rich communication Scenario 1 Scenario 2
  48. 48. The Future: 2008-2020 <ul><li>Cyberspace + Virtual Reality </li></ul><ul><li>Virtual Reality will be Real Reality </li></ul><ul><li>Fully emergent games </li></ul><ul><li>Exponential growth in processing power and shrinking of technology (microscopic computers) </li></ul><ul><li>1000,000-fold shrinking of computer technology </li></ul><ul><li>Nanotechnology can create blood-cell devices: produce fully immersive realities within the nervous system </li></ul><ul><li>Pea-size device  blood cell device </li></ul><ul><li>Learning and storytelling through parallel interactions </li></ul>BUSINESS
  49. 49. The Future: 2008-2020 <ul><li>Input Technology </li></ul>Digital Pens Gesture devices Motion sensors Game pads
  50. 50. The Future: 2008-2020 <ul><li>Future Devices </li></ul>BUSINESS <ul><li>Flexible active matrix e-paper SVGA display by PlasticLogic. </li></ul><ul><li>This could be the future of newspapers, magazines, and other paper media. </li></ul>
  51. 51. The Future: 2008-2020 <ul><li>Future Platforms: Convergence: Evolution </li></ul>From: (multiplicity of platforms) BUSINESS SKYPE on PSP <ul><li>TO: Global devices </li></ul><ul><ul><li>Trans-platform devices with reconfigured uses (all-around devices) </li></ul></ul><ul><ul><li>E.g.: With PSP, you can check your email and listen to your playlist. </li></ul></ul><ul><ul><li>Completely platform/device- independent stories? </li></ul></ul>
  52. 52. The Future: 2008-2020 <ul><li>Visualisation: The Infinite ‘Canvas’ </li></ul>BUSINESS + Touch screen scrolling (ad infinitum) feature e-paper - Inspired by Steve McCloud’s concept “Infinite Canvas” in comics
  53. 53. The Future: 2008-2012 <ul><li>Will there be completely platform/device-independent stories? </li></ul><ul><li>Experiential usership: No longer will you have to say “I heard it on the radio.” You may have heard it on your PSP, mobile phone, PC, etc. </li></ul>
  54. 54. Overview <ul><li>The Past </li></ul><ul><li>The Present </li></ul><ul><li>The Near Future (2008-2020) </li></ul><ul><li>The Future (2021-2050) </li></ul>
  55. 55. From multimedia to unimedia <ul><li>Technology will make it possible to access a story from wherever you want, on any device, in a variety of media forms </li></ul><ul><li>Genre distinctions will disappear – there will be no difference between watching a film, reading a book, listening to an audio source, or playing a game, etc. </li></ul>
  56. 56. From multimedia to unimedia Movie Game So undtrack B ook eReader Games Console Screen Phone Augmented Reality
  57. 57. Delivery technologies <ul><li>Currently, media use takes place primarily on PCs and portable devices (e.g. mp3 players), however, this is likely to change </li></ul><ul><li>Advances in augmented reality, reactive environments, neural interfaces, and biotechnology will make media consumption truly ubiquitous </li></ul>
  58. 58. Augmented reality Wearable computing technology HUDs Half-Life Terminator vision
  59. 59. Reactive Environments Ambient Intelligence Holodeck Virtual Reality
  60. 60. Neural interfaces / cyborgs Cyborgs
  61. 61. Drugs and dreams Programmable dreams Lucid dream device Hallucinations Psychoactive drugs
  62. 62. New consumption patterns <ul><li>If the current trend towards user-generated content and interactivity continues, linear storytelling will increasingly give way to multilinear, open-ended narration </li></ul><ul><li>This will by necessity be a pull rather than a push feature – if users just want to lose themselves in a story, they don’t have to do anything </li></ul>
  63. 63. Procedural story generation Façade (2005)
  64. 64. A story generating database V. Propp: Morphology of the Folk Tale (1928) All possible stories All existing stories
  65. 65. Rich media formats <ul><li>Rich media formats will make it possible to encode stories in such a way that they can be delivered in any desired format, including audio, (interactive) film, text, location-based narrative and images (e.g. comics or slide shows) </li></ul><ul><li>Semantic technology will make it possible to ‘transcode’ rich media into any non-rich media format </li></ul>
  66. 66. Artificial intelligence <ul><li>Advances in artificial intelligence will enable computers to </li></ul><ul><ul><li>react to natural language input, </li></ul></ul><ul><ul><li>adapt to user preferences, </li></ul></ul><ul><ul><li>think creatively and produce stories. </li></ul></ul>
  67. 67. The Sheherazade device <ul><li>The Sheherazade device </li></ul><ul><ul><li>is an autonomous virtual agent with semantic parsing capabilities and access to a story generation database </li></ul></ul><ul><ul><li>can be accessed through any device </li></ul></ul><ul><ul><li>allows users to choose a story from the library or make up a new one </li></ul></ul><ul><ul><li>can deliver stories in any desired format – text, image, video, audio, … and a combination thereof </li></ul></ul><ul><ul><li>adapts to users’ preferences and acts as a recommendation engine </li></ul></ul>Would you like me to tell you a story?
  68. 68. Storytelling as a social activity <ul><li>Media consumption will not be a solitary experience </li></ul><ul><li>Several users can experience the same story, either individually or collectively </li></ul><ul><li>Users’ decisions can influence the development of the story for other users </li></ul>
  69. 69. Conclusion <ul><li>Predicting the future of digital story-telling made us more aware of the fact that we are currently in a transitional phase </li></ul><ul><li>The variety of media formats existing today is historically contingent and likely to change </li></ul><ul><li>In order to be ready for the future, PA needs to be aware of possible future developments and take steps accordingly </li></ul><ul><li>While fictional stories differ from news stories significantly, both genres will continue to be transformed by new technologies and consumption patterns </li></ul>