Thought leadership for college students


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How to use blogs, YouTube videos, social media and other methods to establish yourself as an expert in a field, gain a following and generate publicity and career opportunities.

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Thought leadership for college students

  1. 1. Start
  2. 2. Presented by Mark Grabowski How you can use blogs, speeches and other communication methods to become an expert on a topic, market yourself, find opportunities and make money
  3. 3. <ul><li>A person or organization that actively promotes and discusses ideas that are relevant to their peer-based. That by talking about a topic you become a leader in that topic. Their statements are often assumed to have the experience and knowledge behind them to support what they are saying. </li></ul>
  4. 4. <ul><li>Have something valuable to say </li></ul><ul><li>Have a public outlet for their thoughts, be it a blog, speaking engagements, published articles, etc. </li></ul><ul><li>Publish/produce content on a regular </li></ul>
  5. 5. <ul><li>That means you have to come up with a topic to speak on. Your topic should be something that: </li></ul><ul><ul><ul><ul><li>interests you </li></ul></ul></ul></ul><ul><ul><ul><ul><li>is newsworthy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>that you will be able to speak on. It’s best to have a niche </li></ul></ul></ul></ul>
  6. 6. <ul><li>With a single column on oral sex, “Spit or Swallow?” for the Yale Daily News , found her writing the tenth most-Googled page online, prompting major media coverage and leading to a deal with Hyperion for the novel Chloe Does Yale . </li></ul>
  7. 7. <ul><li>Don’t self-promote </li></ul><ul><li>Don’t be a pundit </li></ul><ul><li>Don’t go off topic </li></ul>
  8. 8. <ul><li>Blogs are a good outlet </li></ul><ul><li>Kristy Eléna, a 2006 graduate of Rider University in New Jersey, was hired this month to blog for Sunglass Hut for a year. She landed the gig after winning “the American Idol for fashion bloggers.” </li></ul><ul><li>She will be paid $100,000. She will cover fashion shows in Milan, Paris and New York, where she will live, in a furnished apartment at the W hotel. She will have a $1,000-a-monthly styling bonus. </li></ul><ul><li> </li></ul>
  9. 9. <ul><li>After doing 15 internships during college at top-notch companies across the country such as MTV, FOX, BWR Public Relations, and NBC, Lauren Berger started a popular website called, “The Intern Queen,” in which she shares her insights into landing an internship and provides leads. </li></ul>
  10. 11. <ul><li>Berger works with over 500 employers located all over the US and in Canada. Her site,, reaches over 40,000 different students, parents, and employers each month. She has connected hundreds of students with the internships of their dreams. Berger has spoken to thousands of high school & college students at over 35 colleges & universities in 16 different states. Berger has a weekly advice column with the Washington Post website and has been recently featured in The Wall Street Journal, FoxBusiness, The New York Post, AOL,,, E!, Yahoo Business,, and more. </li></ul>
  11. 12. <ul><li>As a senior student at Georgetown, James Kotecki spent his spare time in his dormitory, creating videos critiquing the 2008 presidential campaign candidates, and subsequently posting them on Youtube. </li></ul><ul><li>His witty and slightly cynical remarks and occasional rapping and playing the guitar in his videos had caught the attention of many people including politicians who agreed to appear in his dormitory for an interview; namely Ron Paul and Dennis Kucinich. </li></ul><ul><li>James’ video commentaries also attracted The Politico and offered him full-time employment as a video blogger. At The Politico , James wrote, produced and hosted his own online video series called KoteckiTV. </li></ul>
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  13. 14. <ul><li>University of Albany graduate student Brandon Mendelson used Twitter to promote a good cause -- the early detection and prevention of breast cancer. One of his publicity stunts included a 24-hr tweetathon. Twitter took notice and promoted his tweets. He got close to 1 million followers, invites to speak nationwide and helped raise tens of thousands of dollars. Someone recently offered him $100,000 to purchase his twitter account. </li></ul>
  14. 16. <ul><li> is a depot for media queries. Every day 100s of reporters solicit people to interview for their stories – and sometimes they seek quotes from college students. </li></ul>
  15. 18. <ul><li>books, e-books </li></ul><ul><li>newsletters, e-newsletters </li></ul><ul><li>press releases </li></ul><ul><li>conferences </li></ul><ul><li>op-eds </li></ul><ul><li>Columns </li></ul><ul><li>It’s easy and affordable to make rich </li></ul><ul><li>media these days! </li></ul>
  16. 19. <ul><li>Set up a calendar. Don’t need to publish long articles. But publish at least once a week. </li></ul>
  17. 20. <ul><li>Do it free. </li></ul><ul><li>Start small. </li></ul><ul><li>Be open to criticism. </li></ul>