New Media is DeadNew Media is Dead
3/8/07 Ian Forrester
What was New Media?
•
New media is a term that describes media which
can only be viewed or used with the aid of
computer p...
Web 2.0
•
Web 2.0, a phrase coined by O'Reilly Media in
2004, refers to a perceived or proposed second
generation of Web-b...
Web 2.0, The Machine is Us/ing
Us
• http://youtube.com/watch?v=6gmP4nk0EOE
•
Digital Ethnography, Prof Wesch -
http://medi...
What changed?
•
Participation
•
Collaboration
•
Social
•
Collective intelligence
•
Web as a platform
•
The Long tail
Power Law of Participation
Collaboration
•
Blogs, wikis, tagging, etc are powering collaboration
like never seen before
Social
•
The art of connecting people on-line and off-line
Collective intelligence
•
Everyone contributes to something greater that the
sum of its parts
Web as a platform
•
The web is a platform or canvas for your creativity
The Long tail
So how does the BBC fit in here?
Turning around the good ship BBC
•
BBC Backstage
•
Innovation Labs
•
BBC 2.0
•
BBC Blogs Trial
•
BBC Feed Factory
•
BBC Cr...
What is Backstage?
“There's two views on the BBC. One is the traditional view
of centralised websites. The other is more o...
Why is the BBC doing this?
•
The Governors response to the Review of the BBC’s
Online services by Philip Graf committed th...
Common Questions
•
Cost of giving a way data and content?
•
Undermining commercial services?
•
What license is applied?
•
...
So what's hot on our radar?
Transparency
•
Our audience require a deeper connection with the
core of the BBC. They no longer consume or
should be labe...
Transparency
•
How in touch is the BBC with its audience? -
http://backstage.bbc.co.uk/prototypes/archives/2006/10/ho
Transparency
•
“News Sniffer aims to monitor corporate news
organisations to uncover bias” -
http://newssniffer.newworldod...
Instant messenger bots
•
Instant messenger applications have existed on
peoples desks for quite a while but building
servi...
Instant messenger bots
•
Imified is an instant messenger buddy that works
across all major IM networks and offers access t...
Instant messenger bots
• http://backstage.bbc.co.uk/prototypes/archives/2006/10/bb
• http://backstage.bbc.co.uk/prototypes...
Twitter
•
Although, not really instant messenger. Twitter is
predicated around what your doing right now
•
Participation
•...
Twitter mash-ups
• http://backstage.bbc.co.uk/prototypes/archives/2007/02/tv
• http://backstage.bbc.co.uk/prototypes/archi...
Beyond the Browser
Widgets/Gadgets
•
A widget engine is host software system for
physically inspired applets or web data on the
desktop
•
Par...
Widgets/Gadgets
•
Yahoo Widgets
•
Apple Dashboard
•
Google Gadgets
•
Vista Gadgets
•
Opera Widgets
•
Netvibes - Universal ...
Desktop Widgets example
Start page Widgets example
Rich Internet Applications
•
Rich Internet Applications which are built like Web
sites but share the space of desktop appl...
Rich Internet Applications
•
Microsoft Avalon/WPF/XAML
•
AOL Boxely
•
Mozilla XULrunner
•
Adobe Flex/Apollo
•
Formsplayer ...
Adobe Apollo
Mozilla XUL
•
http://www.xulplanet.com/tutorials/whyxul.html
Firefox 3.0
•
Off-line enabled applications will be possible
without another framework
Getting real with devices
•
Taking pools of data off the web and into real
devices, makes the web much more tangible and
m...
Nabaztag (techno love bunny)
• http://backstage.bbc.co.uk/prototypes/archives/2007/01/na
• http://www.nabaztag.com/
Chumby
•
Chumby Industries was formed by hackers who
wanted to create something interesting, useful and
different. The sta...
Mobile phones
Second Life
•
Second Life is a 3-D virtual world entirely built and
owned by its residents. Since opening to the public
in...
Second Life
• http://kosso.wordpress.com/2006/10/06/bbc-news-rss-new
Large Screens in Second Life
•
Virtual and Real -
http://www.blugg.com/bbc/LCD1/WSHTON7.html
•
Secondlife -
http://slurl.c...
Maps and Geo-spacial information
•
Mapping where you are and where your going is
completely in your control, like no other...
Maps, Weather and Traffic
•
Weather map -
http://backstage.bbc.co.uk/prototypes/archives/2007/01/world_wea
•
Travel map -
...
Creative Commons
•
Creative Commons provides free tools that let
authors, scientists, artists, and educators easily
mark t...
Creative Commons
Creative Commons
•
Attribution License
•
Attribution-NoDerivs License
•
Attribution-NonCommercial-NoDerivs License
•
Attri...
Visualization
•
The visualization of data, content and information is
becoming the difference between people
understanding...
Visualization
•
A comprehensive archive of all the Homepages
from July 14th 2005 onwards -
http://www.bbc.co.uk/homearchiv...
Visualization
• Information aesthetics - http://infosthetics.com/
•
Data mining -
http://datamining.typepad.com/data_minin...
Internet Television
•
Joost previously the Venice Project
•
Participation
•
Collaboration
•
Social *
•
Collective intellig...
Internet Television
Internet Television
•
Tape it off the internet (friendly bit torrent)
Internet Television
Things which are bubbling up...
BarCamp
•
The BarCamp rules are very clear and create an
environment where there are no spectators, only
participants: eve...
BarCamp
Web standards
•
The Web Standards Project is a grassroots
coalition fighting for standards which ensure simple,
affordable...
Semantic markup
•
Semantic markup is markup that is descriptive
enough to allow people and machines to recognize
it and ma...
Semantic markup
Microformats
•
Designed for humans first and machines second,
microformats are a set of simple, open data formats
built up...
Microformats
•
People and Organizations
•
hCard
•
Calendars and Events
•
hCalendar
•
Opinions, Ratings and Reviews
•
VoteL...
HTML 5
•
Apple Inc., The Mozilla Foundation, and Opera
Software ASA came together to define what they
class as the next ve...
HTML 5: Canvas
•
<canvas> is a new HTML5 element which can be
used to draw graphics using scripting (usually
JavaScript). ...
HTML 5: Canvas
Pipelines
•
Mashup? The Web is the API
•
I want to talk about the implications for that marvelous
aspect of the fundamenta...
Pipeline examples
•
Unix Pipelines
•
XML Pipelines
•
AppleScript
•
Touchstone
•
Yahoo! Pipes
•
Xproc (XML Pipeline definit...
Yahoo! Pipes
• http://pipes.yahoo.com
Yahoo! Pipes
•
Pipes opens up mashup programming to the non-
programmer, it's not entirely for the faint of heart. At
mini...
Touchstone
•
Touchstone takes Widgets, Pipelines and Attention
to the next level
• http://www.touchstonelive.com
Touchstone
•
Adapters -
http://touchstone.stikipad.com/adapters/show/Adapter+Ide
Attention and your Identity
The Attention Economy
•
Attention economics is an approach to the
management of information that treats human
attention as...
The Attention Economy
•
"Attention economics" today is primarily concerned
with the problem of getting consumers to consum...
Attention 2.0
•
Your Attention data/profiles has real value and
needs to be protected.
Attention 2.0 puts the user in cont...
Identity 2.0
•
Dick Hardt Founder & CEO, Sxip Identity, delivers a
compelling and dynamic introduction on Identity 2.0
and...
Open ID
•
When you post on a blog using OpenID, the
blogger's site asks your OpenID provider to log you
in; when your prov...
Digital Rights or Restrictions
•
Digital Rights Management is a controversial topic.
Advocates argue DRM is necessary for ...
Digital Rights or Restrictions
•
Some critics of the technology, including the Free
Software Foundation, suggest that the ...
Digital Rights or Restrictions
•
We invited some of the most vocal backstagers in
the long running debate over DRM, to com...
Final thoughts,
•
Ajax isn't that interesting...
•
Set up a blog and get involved in the conversation
•
Contribute to a op...
Thank you
•
Ian Forrester | backstage.bbc.co.uk | cubicgarden.com |
geekdinner.co.uk | ian.forrester@bbc.co.uk
•
Credits
•...
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Why New Media is Dead - Manchester

  1. 1. New Media is DeadNew Media is Dead 3/8/07 Ian Forrester
  2. 2. What was New Media? • New media is a term that describes media which can only be viewed or used with the aid of computer processing power. Is is often said to be a form of media that includes some aspect of interactivity for its audience, to a greater or lesser degree. It is usually in digital form; which is what enables computers to store it, operate on it, and make it interactive. • Wikipedia - http://en.wikipedia.org/wiki/New_media
  3. 3. Web 2.0 • Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Web-based services such as social networking sites, wikis, communication tools, and folksonomies that emphasize online collaboration and sharing among users. • Wikipedia - http://en.wikipedia.org/wiki/Web_2.0
  4. 4. Web 2.0, The Machine is Us/ing Us • http://youtube.com/watch?v=6gmP4nk0EOE • Digital Ethnography, Prof Wesch - http://mediatedcultures.net/ksudigg/?p=78
  5. 5. What changed? • Participation • Collaboration • Social • Collective intelligence • Web as a platform • The Long tail
  6. 6. Power Law of Participation
  7. 7. Collaboration • Blogs, wikis, tagging, etc are powering collaboration like never seen before
  8. 8. Social • The art of connecting people on-line and off-line
  9. 9. Collective intelligence • Everyone contributes to something greater that the sum of its parts
  10. 10. Web as a platform • The web is a platform or canvas for your creativity
  11. 11. The Long tail
  12. 12. So how does the BBC fit in here?
  13. 13. Turning around the good ship BBC • BBC Backstage • Innovation Labs • BBC 2.0 • BBC Blogs Trial • BBC Feed Factory • BBC Creative/Open Archive • BBC Podcasts Trial • 3rd party content deals • BBC YouTube deal - http://www.bbc.co.uk/pressoffice/pressreleases/stories/20
  14. 14. What is Backstage? “There's two views on the BBC. One is the traditional view of centralised websites. The other is more open, de- centralised and a mess. That is Backstage and in there somewhere, is the future of the BBC” A developer/designer network from the BBC • An opportunity for the BBC to offer some of the content and services • A way to share with 3rd party, non-commercial developers • Our way of stimulating creativity and innovation in the market
  15. 15. Why is the BBC doing this? • The Governors response to the Review of the BBC’s Online services by Philip Graf committed the BBC to using open standards to allow users to find and repurpose BBC content in more flexible ways – Trust is the foundation of the BBC – We take pride in delivering Quality – Creativity is the lifeblood of our organisation – Audiences are at the heart of everything we do – We Respect each other and celebrate our diversity – Great things happen when we Work together
  16. 16. Common Questions • Cost of giving a way data and content? • Undermining commercial services? • What license is applied? • Were Poaching talent and ideas? • Is it all about prototypes?
  17. 17. So what's hot on our radar?
  18. 18. Transparency • Our audience require a deeper connection with the core of the BBC. They no longer consume or should be labeled users. http://www.albinoblacksheep.com/flash/epic • Participation * • Collaboration * • Social • Collective intelligence * • Web as a platform * • The Long tail
  19. 19. Transparency • How in touch is the BBC with its audience? - http://backstage.bbc.co.uk/prototypes/archives/2006/10/ho
  20. 20. Transparency • “News Sniffer aims to monitor corporate news organisations to uncover bias” - http://newssniffer.newworldodour.co.uk/pages/about • 'Watch Your Mouth' monitors the BBC's 'Have Your Say' website and detects when comments get censored • Revisionista monitors news websites and detects when articles change. The versions are viewable and the changes are highlighted.
  21. 21. Instant messenger bots • Instant messenger applications have existed on peoples desks for quite a while but building services which use them has been slow to come • Participation * • Collaboration * • Social * • Collective intelligence • Web as a platform * • The Long tail *
  22. 22. Instant messenger bots • Imified is an instant messenger buddy that works across all major IM networks and offers access to a growing number of web applications, as well as productivity tools like notes, reminders, and todo's. Imified helps you get things done faster. • http://imified.com/
  23. 23. Instant messenger bots • http://backstage.bbc.co.uk/prototypes/archives/2006/10/bb • http://backstage.bbc.co.uk/prototypes/archives/2006/02/ho
  24. 24. Twitter • Although, not really instant messenger. Twitter is predicated around what your doing right now • Participation • Collaboration • Social * • Collective intelligence • Web as a platform * • The Long tail *
  25. 25. Twitter mash-ups • http://backstage.bbc.co.uk/prototypes/archives/2007/02/tv • http://backstage.bbc.co.uk/prototypes/archives/2007/01/bb • Twitter Fan wiki - http://twitter.pbwiki.com/
  26. 26. Beyond the Browser
  27. 27. Widgets/Gadgets • A widget engine is host software system for physically inspired applets or web data on the desktop • Participation • Collaboration • Social • Collective intelligence * • Web as a platform * • The Long tail
  28. 28. Widgets/Gadgets • Yahoo Widgets • Apple Dashboard • Google Gadgets • Vista Gadgets • Opera Widgets • Netvibes - Universal Widget API (UWA) • W3C's Widget specification - http://www.w3.org/TR/widgets/
  29. 29. Desktop Widgets example
  30. 30. Start page Widgets example
  31. 31. Rich Internet Applications • Rich Internet Applications which are built like Web sites but share the space of desktop applications are on the horizon • Participation • Collaboration • Social • Collective intelligence • Web as a platform * • The Long tail *
  32. 32. Rich Internet Applications • Microsoft Avalon/WPF/XAML • AOL Boxely • Mozilla XULrunner • Adobe Flex/Apollo • Formsplayer Sidewinder • Firefox 3.0 • Morfik • http://en.wikipedia.org/wiki/Extensible_Application_Markup
  33. 33. Adobe Apollo
  34. 34. Mozilla XUL • http://www.xulplanet.com/tutorials/whyxul.html
  35. 35. Firefox 3.0 • Off-line enabled applications will be possible without another framework
  36. 36. Getting real with devices • Taking pools of data off the web and into real devices, makes the web much more tangible and manageable • Participation * • Collaboration • Social * • Collective intelligence • Web as a platform * • The Long tail
  37. 37. Nabaztag (techno love bunny) • http://backstage.bbc.co.uk/prototypes/archives/2007/01/na • http://www.nabaztag.com/
  38. 38. Chumby • Chumby Industries was formed by hackers who wanted to create something interesting, useful and different. The starting point was the humble clock radio - http://www.chumby.com
  39. 39. Mobile phones
  40. 40. Second Life • Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 4,199,243 people from around the globe. • Participation * • Collaboration * • Social * • Collective intelligence • Web as a platform * • The Long tail
  41. 41. Second Life • http://kosso.wordpress.com/2006/10/06/bbc-news-rss-new
  42. 42. Large Screens in Second Life • Virtual and Real - http://www.blugg.com/bbc/LCD1/WSHTON7.html • Secondlife - http://slurl.com/secondlife/Nooribeom/242/179/23/?img=http%3A//n • SL Video - http://kosso.wordpress.com/2006/10/06/bbc-news-rss-newsreader
  43. 43. Maps and Geo-spacial information • Mapping where you are and where your going is completely in your control, like no other time before. • Participation • Collaboration * • Social * • Collective intelligence * • Web as a platform * • The Long tail *
  44. 44. Maps, Weather and Traffic • Weather map - http://backstage.bbc.co.uk/prototypes/archives/2007/01/world_wea • Travel map - http://backstage.bbc.co.uk/prototypes/archives/2006/10/live_travel
  45. 45. Creative Commons • Creative Commons provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry. You can use CC to change your copyright terms from "All Rights Reserved" to "Some Rights Reserved." • Participation * • Collaboration * • Social * • Collective intelligence * • Web as a platform * • The Long tail *
  46. 46. Creative Commons
  47. 47. Creative Commons • Attribution License • Attribution-NoDerivs License • Attribution-NonCommercial-NoDerivs License • Attribution-NonCommercial License • Attribution-NonCommercial-ShareAlike License • Attribution-ShareAlike License
  48. 48. Visualization • The visualization of data, content and information is becoming the difference between people understanding and not understanding • Participation • Collaboration * • Social * • Collective intelligence * • Web as a platform * • The Long tail *
  49. 49. Visualization • A comprehensive archive of all the Homepages from July 14th 2005 onwards - http://www.bbc.co.uk/homearchive/
  50. 50. Visualization • Information aesthetics - http://infosthetics.com/ • Data mining - http://datamining.typepad.com/data_mining/ • Twingly screensaver - http://www.twingly.se • Packet Garden - http://www.selectparks.net/~julian/pg/pmwiki.php?n=Main.
  51. 51. Internet Television • Joost previously the Venice Project • Participation • Collaboration • Social * • Collective intelligence • Web as a platform * • The Long tail *
  52. 52. Internet Television
  53. 53. Internet Television • Tape it off the internet (friendly bit torrent)
  54. 54. Internet Television
  55. 55. Things which are bubbling up...
  56. 56. BarCamp • The BarCamp rules are very clear and create an environment where there are no spectators, only participants: everyone who attends is expected to present, give a demo, lead a session or support the event in some way. This helps to get everyone involved, but also creates more of a community atmosphere - http://barcamp.org/BarCampLondon2
  57. 57. BarCamp
  58. 58. Web standards • The Web Standards Project is a grassroots coalition fighting for standards which ensure simple, affordable access to web technologies for all • http://webstandards.org • Use XHTML 1.0 transitional/strict • Separate the content from the style • Use Cascading Style Sheets with limited hacks • Use unobtrusive DOM scripting and JavaScript • Use Semantic markup, avoid Tables for layout • Do not build for a single browser
  59. 59. Semantic markup • Semantic markup is markup that is descriptive enough to allow people and machines to recognize it and make decisions about it. In other words, markup means something when we can identify it and do useful things with it. In this way, semantic markup becomes more than merely descriptive. It becomes a brilliant mechanism that allows both humans and machines to “understand” the same information
  60. 60. Semantic markup
  61. 61. Microformats • Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. Instead of throwing away what works today, microformats intend to solve simpler problems first by adapting to current behaviors and usage patterns (e.g. XHTML, blogging). • http://www.microformats.org
  62. 62. Microformats • People and Organizations • hCard • Calendars and Events • hCalendar • Opinions, Ratings and Reviews • VoteLinks, hReview • Social Networks • XFN • Licenses: • rel-license • Tags, Keywords • rel-tag • Lists and Outlines • XOXO
  63. 63. HTML 5 • Apple Inc., The Mozilla Foundation, and Opera Software ASA came together to define what they class as the next version of the web. HTML 5 as its being called includes some interesting parts including the Canvas element • http://developer.mozilla.org/en/docs/HTML:Canvas
  64. 64. HTML 5: Canvas • <canvas> is a new HTML5 element which can be used to draw graphics using scripting (usually JavaScript). It can for instance be used to draw graphs, make photo compositions or do simple (and not so simple) animations. • Its supported by Safari, Mozilla and Opera. • Examples - http://developer.mozilla.org/en/docs/Category:Canvas_examples
  65. 65. HTML 5: Canvas
  66. 66. Pipelines • Mashup? The Web is the API • I want to talk about the implications for that marvelous aspect of the fundamental UNIX design: the pipe, and its ability to connect small independent programs so that they could collectively perform functions beyond the capability of any of them alone. What is the equivalent of the pipe in the age of the web? ...This is one of the REALLY BIG IDEAS that is going to shape the next five or ten years of computing. - Jon Udell (microsoft) • http://radar.oreilly.com/archives/2007/02/pipes_and_filte.h
  67. 67. Pipeline examples • Unix Pipelines • XML Pipelines • AppleScript • Touchstone • Yahoo! Pipes • Xproc (XML Pipeline definition language)
  68. 68. Yahoo! Pipes • http://pipes.yahoo.com
  69. 69. Yahoo! Pipes • Pipes opens up mashup programming to the non- programmer, it's not entirely for the faint of heart. At minimum, you need to be able to look at a URL line and parse out the parameters (so, for example, you can use Pipes' "URL builder" module to construct input to a site's query function), understand variables and loops, and so on. But you don't really need to know these things to get started – Tim O'Reilly
  70. 70. Touchstone • Touchstone takes Widgets, Pipelines and Attention to the next level • http://www.touchstonelive.com
  71. 71. Touchstone • Adapters - http://touchstone.stikipad.com/adapters/show/Adapter+Ide
  72. 72. Attention and your Identity
  73. 73. The Attention Economy • Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. – wikipedia
  74. 74. The Attention Economy • "Attention economics" today is primarily concerned with the problem of getting consumers to consume advertising. Traditional media advertisers followed a model that suggested consumers went through a linear process they called, AIDA - Attention, Interest, Desire and Action
  75. 75. Attention 2.0 • Your Attention data/profiles has real value and needs to be protected. Attention 2.0 puts the user in control of their Attention data/profiles. • Attention Trust - http://www.attentiontrust.org/ • Attention Profiling Mark-up Language - http://www.touchstonelive.com/apml/
  76. 76. Identity 2.0 • Dick Hardt Founder & CEO, Sxip Identity, delivers a compelling and dynamic introduction on Identity 2.0 and how the concept of digital identity is evolving. - http://identity20.com/media/OSCON2005/ • Open ID - http://openid.net/ • SXIP - http://www.sxip.com/
  77. 77. Open ID • When you post on a blog using OpenID, the blogger's site asks your OpenID provider to log you in; when your provider verifies you, you are guaranteed a unique identity without maintaining an account for that blog. • Simon Willison explains how it all works in a short screencast - http://simonwillison.net/2006/openid-screencast/
  78. 78. Digital Rights or Restrictions • Digital Rights Management is a controversial topic. Advocates argue DRM is necessary for copyright holders to prevent unauthorized duplication of their work to ensure continued revenue streams.
  79. 79. Digital Rights or Restrictions • Some critics of the technology, including the Free Software Foundation, suggest that the use of the word "Rights" is misleading and suggest that people instead use the term Digital Restrictions Management. Their position is essentially that copyright holders are attempting to restrict use of copyrighted material in ways not included in the law. • Others, such as the Electronic Frontier Foundation consider some DRM schemes to also be anti- competitive practices, citing the iTunes Store as an example
  80. 80. Digital Rights or Restrictions • We invited some of the most vocal backstagers in the long running debate over DRM, to come and join us at the BBC to discuss face to face what they felt about DRM and the BBC. The hour long discussion caused quite a stir... http://blip.tv/file/get/Matthewcashmore-backstagebbccoukD • Your welcome to download and remix the MPeg3 file or the Ogg Vorbis file. Both are licensed under creative commons attribution v2.5
  81. 81. Final thoughts, • Ajax isn't that interesting... • Set up a blog and get involved in the conversation • Contribute to a open source project • Remember Bit Torrent isn't evil • Social networks for the sake of social networking are tiresome • Get out there and get social • Use a RSS reader or aggregator • Listen to IT Conversations.com • Keep an eye on the BBC and join the Backstage list
  82. 82. Thank you • Ian Forrester | backstage.bbc.co.uk | cubicgarden.com | geekdinner.co.uk | ian.forrester@bbc.co.uk • Credits • The power of participation – http://farm1.static.flickr.com/49/171420476_7346bf964c_t.jpg • Freedom fighters - http://www.flickr.com/photos/beija-flor/194900377/ • Joost screenshots - http://www.flickr.com/photos/svonog/408587861 and http://www.flickr.com/photos/zemote/408945390/ and http://www.flickr.com/photos/d88315v/408002501 • Time - http://www.flickr.com/photos/zelciia/327120047/ • The machine is us/ing us - http://mediatedcultures.net/ksudigg/?p=78 • Open ID screencast - http://simonwillison.net/ • Great that the sum of its parts - http://www.plasticbag.org/files/greater/ • Apollo shots - http://readwriteweb.com/ • Bubble room - http://www.flickr.com/photos/modahome/332137979/

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