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Television 2.0: you are more interesting that your television

Television 2.0: you are more interesting that your television



A look at how convergence is pushing the war for the living room closer to the audience that ever before

A look at how convergence is pushing the war for the living room closer to the audience that ever before



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    Television 2.0: you are more interesting that your television Television 2.0: you are more interesting that your television Presentation Transcript

    • Television 2.0. you are more interesting that your television http://www.flickr.com/photos/nogood/2050184463/
    • Convergence
      • "The convergence of PC media with the home entertainment system is something that has been promised for several years now . Tech-savvy computer users can easily have gigabytes of music, images, and video on hard drives, locked away from the living room setup. Many of us are looking for a simple solution that will allow our stereo/TV equipment to simply become network devices so they can consume any shared content . On the surface it sounds like a simple proposition - yet few devices can achieve this goal, and of those even fewer do it well. Some people resort to just plugging a computer into their setup so they have all of the features and media support, but finding good 10-foot interfaces can be challenging."
      • Ask slashdot, http://features.slashdot.org/article.pl?sid=03/11/16/1722231
    • Big Changes
      • Audiences have changed
        • TV Generations
      • Rise of the amateur
      • Digital flats everything
    • The people formally known, as the audience http://www.flickr.com/photos/libraryman/646403383/
    • Have better tools that us http://www.flickr.com/photos/ericrice/1695411823/
    • Have more important things to do http://www.flickr.com/photos/noneck/352489401/
    • Want to tell their own story http://www.flickr.com/photos/13543974@N08/1447120293/
    • Want to connect socially
    • Expect participation http://www.flickr.com/photos/iconolith/145162224/
    • Prefer a human tone http://www.flickr.com/photos/jazzylemon/1447957159/
    • Expect to time-shift everything http://www.flickr.com/photos/manu_le_manu/235186276/
    • Expect sharing to be implicit http://www.flickr.com/photos/mimax/319342240/
    • Take note of what we do
    • Will tell us, if we are wrong http://www.flickr.com/photos/problog/70829300/
    • Are not scared to explore beyond http://www.flickr.com/photos/mamat/204542767/
    • Have great distribution methods http://www.flickr.com/photos/technopops/117494977
    • http://www.flickr.com/photos/jeremybrooks/2473047860/ Demanding open platforms
    • Enjoy playful experiences
    • See content as never finished http://www.flickr.com/photos/peweck/423497311/
    • Have alternatives to our content
    • Audience behaviour
    • TV generations http://www.flickr.com/photos/pedrojoper/3638836356/
    • 1 st gen: Mainstream
      • Tend to be stuck to the Broadcast Schedule, will get home to watch a certain thing, will see lots of adverts etc. Will tend to have Cable, Sky (satellite) or Freeview (over the air broadcast). Uses a video recorder to catch up on stuff missed but prefer to watch stuff live
    • 2 nd gen: Tape it for later
      • They tend to watch live events, browse TV and tape/tivo/record everything they watch a lot (such as shows). They skip adverts but still see them. Still aware of the Broadcast Schedule and subscribes to Sky or Cable. Uses the internet a bit for web 1.0 type applications (email, browsing). May buy shows legally from the internet stores.
    • 3 rd gen: On Demand
      • Completely off the schedule, no idea which channel things come from or what time there on. Rely on friends recommendations or social networks to tell what's on. Owns a laptop or has a computer device (such as xbox) setup with there TV. Tends not to browse TV and does not subscribe to Sky or Cable but watches a lot of TV content, sometimes more that previous generations. Keeps up with a lot of American shows. Watches shorter TV clips and amateur and pro-amateur media on-line.
    • 4th gen: There is no spoon
      • Same as 3rd generation but sees all content as remixable and shareable. Can't understand why mixing content is a bad thing. Uploads content to online sites and shares a lot for social capital. May not even own a TV but has access to a large connection (broadband). Uses Torrent sites including private trackers. May watch a equal amount of pro-amateur/amateur content with pro TV content and may have a podcast/videocast of their own. Owns at least 2 computers, a mobile device which can play video, maybe a console and has a home network of some kind. May still buy content legally but is frustrated by drm and the lack of content.
    • Digital flattens everything
    • One to One
    • One to Many (aka broadcasting)
    • Many to Many
    • Would you rather? Be left out
    • Would you rather? Or in the loop
    • Lowers the barrier to amateurs http://www.flickr.com/photos/financialaidpodcast/2600619312/
    • Lowers the cost to the consumer http://www.flickr.com/photos/kenmoo2005/3558876385
    • No end to what can be created/watched http://www.flickr.com/photos/orarewedancer/3638968621/
    • Facilitates niches to thrive http://www.flickr.com/photos/thecodefarm/2940042014/
    • Mediaplayers
      • The Desktop Player
      • Networked Devices
      • The PC
      • Consoles
    • BBC iplayer http://www.flickr.com/photos/dantaylor/2374748634/
    • Download iplayer edition http://www.flickr.com/photos/andrae/3149088980/
    • Hulu http://www.flickr.com/photos/andrae/3149088980/
    • Online TV media http://www.flickr.com/photos/andrae/3149088980/
    • Internet TV http://www.flickr.com/photos/paszczak000
    • Many more choices http://www.flickr.com/photos/bj9/1466337370/
    • TV meets the Web http://www.flickr.com/photos/paszczak000
    • Widgets on your TV http://www.flickr.com/photos/paszczak000
    • Connecting the TV to Internet media
    • Networked devices
    • Networked devices http://www.flickr.com/photos/hapa_boy/441787795
    • The PC
      • Some people live with there computer, some hate the sound of the fan or blinking of the led lights. Some throw them behind glass or wood and love the power and flexibility
    • Windows Media Centre
    • Apple TV/Front Row
    • Myth TV
    • Current Consoles
      • Somewhat PC like but sold and supported as Consumer Electronic Devices
      • All network and internet aware
      • All play some kind of media
    • Playstation 3
    • Wii http://www.flickr.com/photos/sameli/298195013/
    • Xbox 360
    • Remember the PSX http://en.wikipedia.org/wiki/PSX_%28DVR%29
    • Xbox live store http://www.flickr.com/photos/gamerscore/2674711112/
    • Netflix on Xbox live http://www.flickr.com/photos/gamerscore/2674711112/
    • Playstation Home http://www.flickr.com/photos/gamerscore/2674711112/
    • Playstation Qore http://www.flickr.com/photos/mightykenny/3087436063
    • Next generation platforms “ What we do at O'Reilly is watch the alpha geeks and tell the rest of the world what we learn from them” - Tim O'Reilly http://www.flickr.com/photos/laughingsquid/462140060/
    • The underground http://www.flickr.com/photos/st3f4n/3522802951/
    • Welcome to the darknets http://www.flickr.com/photos/ekai/3645542864/
    • Private trackers host everything
    • The web is the platform
    • The key is RSS
    • HTML5 http://www.flickr.com/photos/zbraniecki/3183001193/
    • Niche content for the long tail audience
    • Niche content for the long tail audience
    • A taste of tomorrow today
      • XBMC Media Centre
      • Plex
      • Boxee
    • Mobile opportunity
    • The ultimate universal remote
    • Project canvas
      • Television + Internet + Open standards
      • http://www.bbc.co.uk/bbctrust/news/press_releases/2009/project_canvas.html
    • Thanks, any questions? Ian Forrester : @cubicgarden Senior 'Backstage' Producer http://www.slideshare.net/cubicgarden