Television 2.0. you are more interesting that your television http://www.flickr.com/photos/nogood/2050184463/

Convergence "The convergence of PC media with the home entertainment system is something that has been promised for several years now . Tech-savvy computer users can easily have gigabytes of music, images, and video on hard drives, locked away from the living room setup. Many of us are looking for a simple solution that will allow our stereo/TV equipment to simply become network devices so they can consume any shared content . On the surface it sounds like a simple proposition - yet few devices can achieve this goal, and of those even fewer do it well. Some people resort to just plugging a computer into their setup so they have all of the features and media support, but finding good 10-foot interfaces can be challenging." Ask slashdot, http://features.slashdot.org/article.pl?sid=03/11/16/1722231

"The convergence of PC media with the home entertainment system is something that has been promised for several years now . Tech-savvy computer users can easily have gigabytes of music, images, and video on hard drives, locked away from the living room setup. Many of us are looking for a simple solution that will allow our stereo/TV equipment to simply become network devices so they can consume any shared content . On the surface it sounds like a simple proposition - yet few devices can achieve this goal, and of those even fewer do it well. Some people resort to just plugging a computer into their setup so they have all of the features and media support, but finding good 10-foot interfaces can be challenging."

Ask slashdot, http://features.slashdot.org/article.pl?sid=03/11/16/1722231

Big Changes Audiences have changed TV Generations Rise of the amateur Digital flats everything

Audiences have changed

TV Generations

Rise of the amateur

Digital flats everything

The people formally known, as the audience http://www.flickr.com/photos/libraryman/646403383/

Have better tools that us http://www.flickr.com/photos/ericrice/1695411823/

Have more important things to do http://www.flickr.com/photos/noneck/352489401/

Want to tell their own story http://www.flickr.com/photos/13543974@N08/1447120293/

Want to connect socially

Expect participation http://www.flickr.com/photos/iconolith/145162224/

Prefer a human tone http://www.flickr.com/photos/jazzylemon/1447957159/

Expect to time-shift everything http://www.flickr.com/photos/manu_le_manu/235186276/

Expect sharing to be implicit http://www.flickr.com/photos/mimax/319342240/

Take note of what we do

Will tell us, if we are wrong http://www.flickr.com/photos/problog/70829300/

Are not scared to explore beyond http://www.flickr.com/photos/mamat/204542767/

Have great distribution methods http://www.flickr.com/photos/technopops/117494977

http://www.flickr.com/photos/jeremybrooks/2473047860/ Demanding open platforms

Enjoy playful experiences

See content as never finished http://www.flickr.com/photos/peweck/423497311/

Have alternatives to our content

Audience behaviour

TV generations http://www.flickr.com/photos/pedrojoper/3638836356/

1 st gen: Mainstream Tend to be stuck to the Broadcast Schedule, will get home to watch a certain thing, will see lots of adverts etc. Will tend to have Cable, Sky (satellite) or Freeview (over the air broadcast). Uses a video recorder to catch up on stuff missed but prefer to watch stuff live

Tend to be stuck to the Broadcast Schedule, will get home to watch a certain thing, will see lots of adverts etc. Will tend to have Cable, Sky (satellite) or Freeview (over the air broadcast). Uses a video recorder to catch up on stuff missed but prefer to watch stuff live

2 nd gen: Tape it for later They tend to watch live events, browse TV and tape/tivo/record everything they watch a lot (such as shows). They skip adverts but still see them. Still aware of the Broadcast Schedule and subscribes to Sky or Cable. Uses the internet a bit for web 1.0 type applications (email, browsing). May buy shows legally from the internet stores. http://www.flickr.com/photos/enigmatic/122192739/

They tend to watch live events, browse TV and tape/tivo/record everything they watch a lot (such as shows). They skip adverts but still see them. Still aware of the Broadcast Schedule and subscribes to Sky or Cable. Uses the internet a bit for web 1.0 type applications (email, browsing). May buy shows legally from the internet stores.

3 rd gen: On Demand Completely off the schedule, no idea which channel things come from or what time there on. Rely on friends recommendations or social networks to tell what's on. Owns a laptop or has a computer device (such as xbox) setup with there TV. Tends not to browse TV and does not subscribe to Sky or Cable but watches a lot of TV content, sometimes more that previous generations. Keeps up with a lot of American shows. Watches shorter TV clips and amateur and pro-amateur media on-line. http://www.flickr.com/photos/enigmatic/122192739/

Completely off the schedule, no idea which channel things come from or what time there on. Rely on friends recommendations or social networks to tell what's on. Owns a laptop or has a computer device (such as xbox) setup with there TV. Tends not to browse TV and does not subscribe to Sky or Cable but watches a lot of TV content, sometimes more that previous generations. Keeps up with a lot of American shows. Watches shorter TV clips and amateur and pro-amateur media on-line.

4th gen: There is no spoon Same as 3rd generation but sees all content as remixable and shareable. Can't understand why mixing content is a bad thing. Uploads content to online sites and shares a lot for social capital. May not even own a TV but has access to a large connection (broadband). Uses Torrent sites including private trackers. May watch a equal amount of pro-amateur/amateur content with pro TV content and may have a podcast/videocast of their own. Owns at least 2 computers, a mobile device which can play video, maybe a console and has a home network of some kind. May still buy content legally but is frustrated by drm and the lack of content. http://www.flickr.com/photos/sicco/2742829754/

Same as 3rd generation but sees all content as remixable and shareable. Can't understand why mixing content is a bad thing. Uploads content to online sites and shares a lot for social capital. May not even own a TV but has access to a large connection (broadband). Uses Torrent sites including private trackers. May watch a equal amount of pro-amateur/amateur content with pro TV content and may have a podcast/videocast of their own. Owns at least 2 computers, a mobile device which can play video, maybe a console and has a home network of some kind. May still buy content legally but is frustrated by drm and the lack of content.

Digital flattens everything

One to One

One to Many (aka broadcasting)

Many to Many

Would you rather? Be left out

Would you rather? Or in the loop

Lowers the barrier to amateurs http://www.flickr.com/photos/financialaidpodcast/2600619312/

Lowers the cost to the consumer http://www.flickr.com/photos/kenmoo2005/3558876385

No end to what can be created/watched http://www.flickr.com/photos/orarewedancer/3638968621/

Facilitates niches to thrive http://www.flickr.com/photos/thecodefarm/2940042014/

Mediaplayers The Desktop Player Networked Devices The PC Consoles

The Desktop Player

Networked Devices

The PC

Consoles

BBC iplayer http://www.flickr.com/photos/dantaylor/2374748634/

Download iplayer edition http://www.flickr.com/photos/andrae/3149088980/

Hulu http://www.flickr.com/photos/andrae/3149088980/

Online TV media http://www.flickr.com/photos/andrae/3149088980/

Internet TV http://www.flickr.com/photos/paszczak000

Many more choices http://www.flickr.com/photos/bj9/1466337370/

TV meets the Web http://www.flickr.com/photos/paszczak000

Widgets on your TV http://www.flickr.com/photos/paszczak000

Connecting the TV to Internet media

Networked devices

Networked devices http://www.flickr.com/photos/hapa_boy/441787795

The PC Some people live with there computer, some hate the sound of the fan or blinking of the led lights. Some throw them behind glass or wood and love the power and flexibility http://www.flickr.com/photos/elekesmagdi/1438319295/

Some people live with there computer, some hate the sound of the fan or blinking of the led lights. Some throw them behind glass or wood and love the power and flexibility

Windows Media Centre

Apple TV/Front Row

Myth TV

Current Consoles Somewhat PC like but sold and supported as Consumer Electronic Devices All network and internet aware All play some kind of media http://www.flickr.com/photos/jimmycanuck/79330165/

Somewhat PC like but sold and supported as Consumer Electronic Devices

All network and internet aware

All play some kind of media

Playstation 3

Wii http://www.flickr.com/photos/sameli/298195013/

Xbox 360

Remember the PSX http://en.wikipedia.org/wiki/PSX_%28DVR%29

Xbox live store http://www.flickr.com/photos/gamerscore/2674711112/

Netflix on Xbox live http://www.flickr.com/photos/gamerscore/2674711112/

Playstation Home http://www.flickr.com/photos/gamerscore/2674711112/

Playstation Qore http://www.flickr.com/photos/mightykenny/3087436063

Next generation platforms “ What we do at O'Reilly is watch the alpha geeks and tell the rest of the world what we learn from them” - Tim O'Reilly http://www.flickr.com/photos/laughingsquid/462140060/

The underground http://www.flickr.com/photos/st3f4n/3522802951/

Welcome to the darknets http://www.flickr.com/photos/ekai/3645542864/

Private trackers host everything

The web is the platform

The key is RSS

HTML5 http://www.flickr.com/photos/zbraniecki/3183001193/

Niche content for the long tail audience

Niche content for the long tail audience

A taste of tomorrow today XBMC Media Centre Plex Boxee

XBMC Media Centre

Plex

Boxee

Mobile opportunity

The ultimate universal remote

Project canvas Television + Internet + Open standards http://www.bbc.co.uk/bbctrust/news/press_releases/2009/project_canvas.html

Television + Internet + Open standards

http://www.bbc.co.uk/bbctrust/news/press_releases/2009/project_canvas.html

Thanks, any questions? Ian Forrester : @cubicgarden Senior 'Backstage' Producer http://www.slideshare.net/cubicgarden