Perceptive Publishing?

Perceptive Media?Perceptive publishingIan Forrester| @cubicgarden | Senior “firestarter” Producer

Broadcasting vs the internet...http://www.flickr.com/photos/shaunn/3979899772/

Broadcasting goes to everyonehttp://www.flickr.com/photos/feuilllu/302001867/

Reach and public purposehttp://www.flickr.com/photos/steeljam/6479389045

Enchanting and engaging stories?http://www.flickr.com/photos/_lovenothing/2653876216

Best of broadcast + Best of internethttp://www.flickr.com/photos/gabrielap93/6205964186

Narrative: The classic ghost storyhttp://www.flickr.com/photos/smcgee/234278571

What happened?http://www.flickr.com/photos/87913776@N00/3241512841

Context, mood, location, time, attention...http://www.flickr.com/photos/rkeetch/2333189037/

The comedy conundrumhttp://www.flickr.com/photos/theeerin/

“Hello, insert location”http://www.flickr.com/photos/theeerin/4716840013

Not personalised, its customisedhttp://www.flickr.com/photos/theeerin/4716840013

Storytelling is about the variables

The state of the arthttp://www.flickr.com/photos/factoryjoe

iBookmark: locative texts and place-based authoring ...the potential of eBooks to extend forms of writing and storytelling has not been significantly explored... ...By setting context variables based on current and Past locations of the eBook reader and using these in the rule-based generation of text and illustrationshttp://dl.acm.org/citation.cfm?id=1520340.1520570&coll=ACM&dl=ACM&type=series&idx=SERIES260&part=series&WantType=Proceedings&title=CHI

iBookmark: locative texts and place-based authoringhttp://goo.gl/6h8g4

Scale is the name of the gamehttp://www.flickr.com/photos/thomashawk/2189615343

Delivering partial objectshttp://www.flickr.com/photos/doug88888/4551753154

Client side powered

The narrative never endshttp://www.cracked.com/blog/the-10-most-insulting-things-video-games-charged-money-for/http://www.bigredbarrel.com/2012/08/too-soon-too-late-whens-the-right-time-for-dlc/

Implicit actions influences the narrativehttp://www.flickr.com/photos/pjanvandaele/4034179415/

Media as wallpaperhttp://www.flickr.com/photos/chrisbartow/5835428673/

The attention economy “Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doehttp://www.themoviedb.org/account/LaTropa64Quote from New Line Cinema’s “Se7en”

Sometimes... just a tickle will dohttp://www.flickr.com/photos/d_lee/2394548742

Narrative on railshttp://www.flickr.com/photos/ag2r/4437697015

Perceptive media: Breaking out http://www.futurebroadcasts.com #perceptivemedia

Early feedback... Overall the audience was (slightly) positive about the experience. Several reasons were given, such as it was quirky, interesting, and because it used local references They were prepared to be engaged for longer because it was so unusual and different.

Thank You...Ian Forrester | @cubicgarden#perceptivemediahttp://www.futurebroadcasts.comhttp://groups.diigo.com/group/perceptivemedia

Perceptive Publishing?

by Ian Forrester on Oct 11, 2012

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