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Perceptive Publishing?

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  • Hello Tell you about some of our work in sound research
  • Some of BBC R&D's previous work.
  • Some of BBC R&D's previous work.

Perceptive Publishing? Perceptive Publishing? Presentation Transcript

  • Perceptive Media?Perceptive publishingIan Forrester| @cubicgarden | Senior “firestarter” Producer
  • Broadcasting vs the internet...http://www.flickr.com/photos/shaunn/3979899772/
  • Broadcasting goes to everyonehttp://www.flickr.com/photos/feuilllu/302001867/
  • Reach and public purposehttp://www.flickr.com/photos/steeljam/6479389045
  • Enchanting and engaging stories?http://www.flickr.com/photos/_lovenothing/2653876216
  • Best of broadcast + Best of internethttp://www.flickr.com/photos/gabrielap93/6205964186
  • Narrative: The classic ghost storyhttp://www.flickr.com/photos/smcgee/234278571
  • What happened?http://www.flickr.com/photos/87913776@N00/3241512841
  • Context, mood, location, time, attention...http://www.flickr.com/photos/rkeetch/2333189037/
  • The comedy conundrumhttp://www.flickr.com/photos/theeerin/
  • “Hello, insert location”http://www.flickr.com/photos/theeerin/4716840013
  • Not personalised, its customisedhttp://www.flickr.com/photos/theeerin/4716840013
  • Storytelling is about the variables
  • The state of the arthttp://www.flickr.com/photos/factoryjoe
  • iBookmark: locative texts and place-based authoring ...the potential of eBooks to extend forms of writing and storytelling has not been significantly explored... ...By setting context variables based on current and Past locations of the eBook reader and using these in the rule-based generation of text and illustrationshttp://dl.acm.org/citation.cfm?id=1520340.1520570&coll=ACM&dl=ACM&type=series&idx=SERIES260&part=series&WantType=Proceedings&title=CHI
  • iBookmark: locative texts and place-based authoringhttp://goo.gl/6h8g4
  • Scale is the name of the gamehttp://www.flickr.com/photos/thomashawk/2189615343
  • Delivering partial objectshttp://www.flickr.com/photos/doug88888/4551753154
  • Client side powered
  • The narrative never endshttp://www.cracked.com/blog/the-10-most-insulting-things-video-games-charged-money-for/http://www.bigredbarrel.com/2012/08/too-soon-too-late-whens-the-right-time-for-dlc/
  • Implicit actions influences the narrativehttp://www.flickr.com/photos/pjanvandaele/4034179415/
  • Media as wallpaperhttp://www.flickr.com/photos/chrisbartow/5835428673/
  • The attention economy “Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doehttp://www.themoviedb.org/account/LaTropa64Quote from New Line Cinema’s “Se7en”
  • Sometimes... just a tickle will dohttp://www.flickr.com/photos/d_lee/2394548742
  • Highly relevanthttp://www.imdb.com/title/tt0114369/Se7en – © 1995 - New Line Cinema
  • Media re-imaginedhttp://www.imdb.com/title/tt0259711/Vanilla Sky – © 2001 – Paramount Pictures
  • Narrative on railshttp://www.flickr.com/photos/ag2r/4437697015
  • Simpler that you can imaginehttps://trakt.tv/show/flashforwardFlash Forward – © 2009 – ABC
  • Perceptive media: Breaking out http://www.futurebroadcasts.com #perceptivemedia
  • Early feedback... Overall the audience was (slightly) positive about the experience. Several reasons were given, such as it was quirky, interesting, and because it used local references They were prepared to be engaged for longer because it was so unusual and different.
  • Thank You...Ian Forrester | @cubicgarden#perceptivemediahttp://www.futurebroadcasts.comhttp://groups.diigo.com/group/perceptivemedia