Harsh Horizons For the Socialmediaforum

Slide 1: Harsh Horizons (Or how German companies need to sit up and smell the web 2.0 coffee) Ian Forrester – Senior Producer for BBC Backstage

Slide 2: Overview  The challenge facing the BBC  The people formally known as our audience  What changed?  Current state of the internet  What's the hot topics in the UK? http://www.flickr.com/photos/adammcgrath/429230598/

Slide 3: “Get web savvy or we die...”

Slide 4: On-line, but not part of the net

Slide 5: Many alternatives to our content

Slide 6: The socially participatory web  Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Web-based services such as social networking sites, wikis, communication tools, and folksonomies that emphasize online collaboration and sharing among users.  http://en.wikipedia.org/wiki/Web_2.0 http://www.flickr.com/photos/oceanflynn/315385916/

Slide 7: Where did our audience go? http://www.flickr.com/photos/adammcgrath/429230598/

Slide 8: The people formally known, as our audience http://www.flickr.com/photos/libraryman/646403383/

Slide 9: Have better tools that us http://www.flickr.com/photos/ericrice/1695411823/

Slide 10: Have more important things to do http://www.flickr.com/photos/noneck/352489401/

Slide 11: Want to tell their own story http://www.flickr.com/photos/13543974@N08/1447120293/

Slide 12: Expect participation http://www.flickr.com/photos/iconolith/145162224/

Slide 13: Prefer a human tone http://www.flickr.com/photos/jazzylemon/1447957159/

Slide 14: Expect to time-shift everything http://www.flickr.com/photos/manu_le_manu/235186276/

Slide 15: Expect sharing to be implicit http://www.flickr.com/photos/mimax/319342240/

Slide 16: Take note of what we do

Slide 17: Will tell us, if we are wrong http://www.flickr.com/photos/problog/70829300/

Slide 18: Are not scared to explore beyond http://www.flickr.com/photos/mamat/204542767/

Slide 19: Have great distribution methods http://www.flickr.com/photos/technopops/11749497 7

Slide 20: See content as never finished http://www.flickr.com/photos/peweck/423497311/

Slide 21: What changed?  Architecture of participation  Collaboration  Collective intelligence  Social  Web as a platform  Small Pieces Loosely Joined  The Long tail  Everything is miscellaneous http://www.flickr.com/photos/mumbleyjoe/1565110782/

Slide 22: Architecture of participation

Slide 23: Architecture of participation  Digg.com  Alternative Reality Gaming

Slide 24: Collaboration

Slide 25: Collaboration  Wikipedia.org  Google Docs  Wiki's  Creative Commons ShareAlike licence

Slide 26: Collective intelligence

Slide 27: Collective intelligence  This is not Groupthink  Del.ico.us  Wikipedia.org  Amazon Mechanical Turk  Free / Open Source Software

Slide 28: Social http://www.flickr.com/photos/kino-eye/402560705/

Slide 29: Social  Facebook / MySpace  Linkedin.com / Dopplr.com  Google OpenSocial  Twitter / Jaiku  BarCamp's / Meetup's  Upcoming.org  Massively Multiplayer Online Gaming http://www.flickr.com/photos/kino-eye/402560705/

Slide 30: Web as a Platform

Slide 31: Web as a Platform  API's (xml, json, yaml, php arrays, swx)  RSS / Atom feeds  Adobe Air / XUL platform (nytimes news reader)  Google Gears  OpenID / Oauth  Microformats  Widgets  Data Portability recommended stack

Slide 32: Small Pieces Loosely Joined http://www.flickr.com/photos/superciliousness/1922398858/

Slide 33: Small Pieces Loosely Joined  Mash-up culture  APIs / WebServices  Google OpenSocial  Amazon WebServices (ec2, s3, etc)  Peer 2 Peer services  OpenID / OAuth http://www.flickr.com/photos/superciliousness/1922398858/

Slide 34: The Long Tail

Slide 35: The Long Tail  Amazon.com  Netflix.com / Lovefilm.co.uk  The Web  YouTube  Blogs  Podcasts

Slide 36: Everything is Miscellaneous http://www.flickr.com/photos/oberazzi/1306995840 /

Slide 37: Everything is Miscellaneous  Amazon.com  Last.FM / Musicbrainz  Folksonomies  Chaos / Disorder  Messiness as Virtue  Web of Data  Preference http://www.flickr.com/photos/oberazzi/1306995840 /

Slide 38: Examples – Panorama remixed http://www.youtube.com/watch?v=dwTDvfjcUJU

Slide 39: Examples – Planet Earth parody http://www.youtube.com/watch?v=ClCmO42_tQ0

Slide 40: Current state of the net  Web of Data  Semantic Web  Open APIs  Social Media  Social Networking  Life Streaming  Perma-linked Media http://www.flickr.com/photos/oberazzi/1306995840/

Slide 41: Web of data

Slide 42: Semantic Web http://www.flickr.com/photos/dullhunk/639163558 /

Slide 43: Web 2.0: The Machine is Us/ing Us  http://youtube.com/watch?v=6gmP4nk0EOE

Slide 44: Open API's

Slide 45: Social Media http://www.flickr.com/photos/noodlepie/341534139 /

Slide 46: Social networking

Slide 47: Current state of social networking

Slide 48: Life streaming and flow apps

Slide 49: Perma-linked Media

Slide 50: The hot topics in the UK? http://www.flickr.com/photos/adammcgrath/429230598/

Slide 51: Our competition The list of the UK's Top 10 sites, based on unique visitors from a total of 32 million UK visitors aged 15+ 2. 1. Google Sites 28,345 (88.8%) 3. 2. Microsoft Sites 26,759 (83.8%) 4. 3. eBay 21,599 (67.5%) 5. 4. Yahoo! Sites 21,039 (65.9%) 6. 5. BBC Sites 18,578 (58.2%) 7. 6. Ask Network 14,815 (46.4%) 8. 7. Time Warner 14,322 (44.9%) 9. 8. Amazon Sites 13,261 (41.5%)  9. Fox Interactive 13,032 (40.8%)  10. Wikipedia Sites 11,534 (36.1%) http://www.flickr.com/photos/ross/49490304/

Slide 52: Data Portability Data portability from social networks is going to become a huge tech industry issue in the new year. Why? Because well known tech blogger Robert Scoble has had his Facebook account disabled after he tried to pull out his 5,000 contacts (known as a social graph) from the site. This will fire the starting gun on all the debates about who owns your data on a social network, debates which - till now - have seemed rather theoretical, and could even lead to a revolt amongst some Facebook users. Mike Butcher, Tech Crunch UK - http://uk.techcrunch.com/2008/01/03/facebook-blocks-scoble-for- downloading-his-contacts/

Slide 53: Open ID providers pip.verisign.com sxipper.com aol.com telegraph.co.uk typekey.com openid.orange.fr smugmug.com openid.yahoo.com blogger.com

Slide 54: The slow surrender to social media http://www.flickr.com/photos/jimmykl/2240755602/

Slide 55: Social media platforms Guardian Unlimited will hand some of its social media platforms development to Texas-based Pluck. Specifically, it will use its SiteLife suite, which gives comment, rating, video, forum, blogs and social profile features to readers. The Guardian’s growing number of blogs is currently powered by Six Apart’s MovableType and some other commenting facilities have been tacked on to existing in- house systems. Now Kevin Anderson and Meg Pickard get to make one of their biggest platform changes since their appointments as head of blogging and interaction and head of communities and engagement in 2006 and 2007 respectively. Robert Andrews, Paid Content - http://www.paidcontent.co.uk/entry/419- guardian-to-give-readers-social-platform-taps-pluck-for-the-job/

Slide 56: The threat of file sharing networks

Slide 57: Playful experiences and media

Slide 58: Co-existing with pro-amateur's

Slide 59: Emerging devices and experiences http://www.flickr.com/photos/keithwj/245183748/

Slide 60: Mobile opportunities http://www.flickr.com/photos/mac_fun/2254316721

Slide 61: Over the Air

Slide 62: Web 2.0 coffee to takeaway  Up your game, be active and stop waiting  Attend events like BarCamp alongside conferences  Stop thinking about your audience as users  Your competition isn't what you think it is  Explorer what's outside your core market  Open any data you can under a non-commercial licence  Markets are conversations  Eat your own dog food and participate elsewhere  Stop making excuses, just do it http://www.flickr.com/photos/dogseat/436402348/

Slide 63: Thank you, any questions? Ian Forrester - ian.forrester@bbc.co.uk Senior Producer at BBC Backstage http://www.flickr.com/photos/dogseat/436402348/ Presentation : CC BY-NC-SA