Harsh Horizons For the Socialmediaforum
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Harsh Horizons For the Socialmediaforum Harsh Horizons For the Socialmediaforum Presentation Transcript

  • Harsh Horizons (Or how German companies need to sit up and smell the web 2.0 coffee) Ian Forrester – Senior Producer for BBC Backstage
  • Overview  The challenge facing the BBC  The people formally known as our audience  What changed?  Current state of the internet  What's the hot topics in the UK? http://www.flickr.com/photos/adammcgrath/429230598/
  • “Get web savvy or we die...”
  • On-line, but not part of the net
  • Many alternatives to our content
  • The socially participatory web  Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Web-based services such as social networking sites, wikis, communication tools, and folksonomies that emphasize online collaboration and sharing among users.  http://en.wikipedia.org/wiki/Web_2.0 http://www.flickr.com/photos/oceanflynn/315385916/
  • Where did our audience go? http://www.flickr.com/photos/adammcgrath/429230598/
  • The people formally known, as our audience http://www.flickr.com/photos/libraryman/646403383/
  • Have better tools that us http://www.flickr.com/photos/ericrice/1695411823/
  • Have more important things to do http://www.flickr.com/photos/noneck/352489401/
  • Want to tell their own story http://www.flickr.com/photos/13543974@N08/1447120293/
  • Expect participation http://www.flickr.com/photos/iconolith/145162224/
  • Prefer a human tone http://www.flickr.com/photos/jazzylemon/1447957159/
  • Expect to time-shift everything http://www.flickr.com/photos/manu_le_manu/235186276/
  • Expect sharing to be implicit http://www.flickr.com/photos/mimax/319342240/
  • Take note of what we do
  • Will tell us, if we are wrong http://www.flickr.com/photos/problog/70829300/
  • Are not scared to explore beyond http://www.flickr.com/photos/mamat/204542767/
  • Have great distribution methods http://www.flickr.com/photos/technopops/11749497 7
  • See content as never finished http://www.flickr.com/photos/peweck/423497311/
  • What changed?  Architecture of participation  Collaboration  Collective intelligence  Social  Web as a platform  Small Pieces Loosely Joined  The Long tail  Everything is miscellaneous http://www.flickr.com/photos/mumbleyjoe/1565110782/
  • Architecture of participation
  • Architecture of participation  Digg.com  Alternative Reality Gaming
  • Collaboration
  • Collaboration  Wikipedia.org  Google Docs  Wiki's  Creative Commons ShareAlike licence
  • Collective intelligence
  • Collective intelligence  This is not Groupthink  Del.ico.us  Wikipedia.org  Amazon Mechanical Turk  Free / Open Source Software
  • Social http://www.flickr.com/photos/kino-eye/402560705/
  • Social  Facebook / MySpace  Linkedin.com / Dopplr.com  Google OpenSocial  Twitter / Jaiku  BarCamp's / Meetup's  Upcoming.org  Massively Multiplayer Online Gaming http://www.flickr.com/photos/kino-eye/402560705/
  • Web as a Platform
  • Web as a Platform  API's (xml, json, yaml, php arrays, swx)  RSS / Atom feeds  Adobe Air / XUL platform (nytimes news reader)  Google Gears  OpenID / Oauth  Microformats  Widgets  Data Portability recommended stack
  • Small Pieces Loosely Joined http://www.flickr.com/photos/superciliousness/1922398858/
  • Small Pieces Loosely Joined  Mash-up culture  APIs / WebServices  Google OpenSocial  Amazon WebServices (ec2, s3, etc)  Peer 2 Peer services  OpenID / OAuth http://www.flickr.com/photos/superciliousness/1922398858/
  • The Long Tail
  • The Long Tail  Amazon.com  Netflix.com / Lovefilm.co.uk  The Web  YouTube  Blogs  Podcasts
  • Everything is Miscellaneous http://www.flickr.com/photos/oberazzi/1306995840 /
  • Everything is Miscellaneous  Amazon.com  Last.FM / Musicbrainz  Folksonomies  Chaos / Disorder  Messiness as Virtue  Web of Data  Preference http://www.flickr.com/photos/oberazzi/1306995840 /
  • Examples – Panorama remixed http://www.youtube.com/watch?v=dwTDvfjcUJU
  • Examples – Planet Earth parody http://www.youtube.com/watch?v=ClCmO42_tQ0
  • Current state of the net  Web of Data  Semantic Web  Open APIs  Social Media  Social Networking  Life Streaming  Perma-linked Media http://www.flickr.com/photos/oberazzi/1306995840/
  • Web of data
  • Semantic Web http://www.flickr.com/photos/dullhunk/639163558 /
  • Web 2.0: The Machine is Us/ing Us  http://youtube.com/watch?v=6gmP4nk0EOE
  • Open API's
  • Social Media http://www.flickr.com/photos/noodlepie/341534139 /
  • Social networking
  • Current state of social networking
  • Life streaming and flow apps
  • Perma-linked Media
  • The hot topics in the UK? http://www.flickr.com/photos/adammcgrath/429230598/
  • Our competition The list of the UK's Top 10 sites, based on unique visitors from a total of 32 million UK visitors aged 15+ 2. 1. Google Sites 28,345 (88.8%) 3. 2. Microsoft Sites 26,759 (83.8%) 4. 3. eBay 21,599 (67.5%) 5. 4. Yahoo! Sites 21,039 (65.9%) 6. 5. BBC Sites 18,578 (58.2%) 7. 6. Ask Network 14,815 (46.4%) 8. 7. Time Warner 14,322 (44.9%) 9. 8. Amazon Sites 13,261 (41.5%)  9. Fox Interactive 13,032 (40.8%)  10. Wikipedia Sites 11,534 (36.1%) http://www.flickr.com/photos/ross/49490304/
  • Data Portability Data portability from social networks is going to become a huge tech industry issue in the new year. Why? Because well known tech blogger Robert Scoble has had his Facebook account disabled after he tried to pull out his 5,000 contacts (known as a social graph) from the site. This will fire the starting gun on all the debates about who owns your data on a social network, debates which - till now - have seemed rather theoretical, and could even lead to a revolt amongst some Facebook users. Mike Butcher, Tech Crunch UK - http://uk.techcrunch.com/2008/01/03/facebook-blocks-scoble-for- downloading-his-contacts/
  • Open ID providers pip.verisign.com sxipper.com aol.com telegraph.co.uk typekey.com openid.orange.fr smugmug.com openid.yahoo.com blogger.com
  • The slow surrender to social media http://www.flickr.com/photos/jimmykl/2240755602/
  • Social media platforms Guardian Unlimited will hand some of its social media platforms development to Texas-based Pluck. Specifically, it will use its SiteLife suite, which gives comment, rating, video, forum, blogs and social profile features to readers. The Guardian’s growing number of blogs is currently powered by Six Apart’s MovableType and some other commenting facilities have been tacked on to existing in- house systems. Now Kevin Anderson and Meg Pickard get to make one of their biggest platform changes since their appointments as head of blogging and interaction and head of communities and engagement in 2006 and 2007 respectively. Robert Andrews, Paid Content - http://www.paidcontent.co.uk/entry/419- guardian-to-give-readers-social-platform-taps-pluck-for-the-job/
  • The threat of file sharing networks
  • Playful experiences and media
  • Co-existing with pro-amateur's
  • Emerging devices and experiences http://www.flickr.com/photos/keithwj/245183748/
  • Mobile opportunities http://www.flickr.com/photos/mac_fun/2254316721
  • Over the Air
  • Web 2.0 coffee to takeaway  Up your game, be active and stop waiting  Attend events like BarCamp alongside conferences  Stop thinking about your audience as users  Your competition isn't what you think it is  Explorer what's outside your core market  Open any data you can under a non-commercial licence  Markets are conversations  Eat your own dog food and participate elsewhere  Stop making excuses, just do it http://www.flickr.com/photos/dogseat/436402348/
  • Thank you, any questions? Ian Forrester - ian.forrester@bbc.co.uk Senior Producer at BBC Backstage http://www.flickr.com/photos/dogseat/436402348/ Presentation : CC BY-NC-SA