Your SlideShare is downloading. ×
0
Harsh Horizons
      (Or how German companies need to sit up and
                smell the web 2.0 coffee)




Ian Forrest...
Overview
       The challenge facing the BBC
       The people formally known as our audience
       What changed?
    ...
“Get web savvy or we die...”
On-line, but not part of the net
Many alternatives to our content
The socially participatory web
       Web 2.0, a phrase coined by O'Reilly Media
        in 2004, refers to a perceived o...
Where did our audience go?




http://www.flickr.com/photos/adammcgrath/429230598/
The people formally known,
              as our audience




http://www.flickr.com/photos/libraryman/646403383/
Have better tools that us




http://www.flickr.com/photos/ericrice/1695411823/
Have more important things to do




http://www.flickr.com/photos/noneck/352489401/
Want to tell their own story




http://www.flickr.com/photos/13543974@N08/1447120293/
Expect participation




http://www.flickr.com/photos/iconolith/145162224/
Prefer a human tone




http://www.flickr.com/photos/jazzylemon/1447957159/
Expect to time-shift everything




http://www.flickr.com/photos/manu_le_manu/235186276/
Expect sharing to be implicit




http://www.flickr.com/photos/mimax/319342240/
Take note of what we do
Will tell us, if we are wrong




http://www.flickr.com/photos/problog/70829300/
Are not scared to explore beyond




http://www.flickr.com/photos/mamat/204542767/
Have great distribution methods




http://www.flickr.com/photos/technopops/11749497
7
See content as never finished




http://www.flickr.com/photos/peweck/423497311/
What changed?
       Architecture of participation
       Collaboration
       Collective intelligence
       Social
 ...
Architecture of participation
Architecture of participation
   Digg.com
   Alternative Reality Gaming
Collaboration
Collaboration
   Wikipedia.org
   Google Docs
   Wiki's
   Creative Commons ShareAlike licence
Collective intelligence
Collective intelligence
   This is not Groupthink
   Del.ico.us
   Wikipedia.org
   Amazon Mechanical Turk
   Free / ...
Social




http://www.flickr.com/photos/kino-eye/402560705/
Social
       Facebook / MySpace
       Linkedin.com / Dopplr.com
       Google OpenSocial
       Twitter / Jaiku
    ...
Web as a Platform
Web as a Platform
   API's (xml, json, yaml, php arrays, swx)
   RSS / Atom feeds
   Adobe Air / XUL platform (nytimes ...
Small Pieces Loosely Joined




http://www.flickr.com/photos/superciliousness/1922398858/
Small Pieces Loosely Joined
       Mash-up culture
       APIs / WebServices
       Google OpenSocial
       Amazon We...
The Long Tail
The Long Tail
   Amazon.com
   Netflix.com / Lovefilm.co.uk
   The Web
   YouTube
   Blogs
   Podcasts
Everything is Miscellaneous




http://www.flickr.com/photos/oberazzi/1306995840
/
Everything is Miscellaneous
      Amazon.com
      Last.FM / Musicbrainz
      Folksonomies
      Chaos / Disorder
   ...
Examples – Panorama remixed




 http://www.youtube.com/watch?v=dwTDvfjcUJU
Examples – Planet Earth parody




 http://www.youtube.com/watch?v=ClCmO42_tQ0
Current state of the net
       Web of Data
       Semantic Web
       Open APIs
       Social Media
       Social Ne...
Web of data
Semantic Web




http://www.flickr.com/photos/dullhunk/639163558
/
Web 2.0: The Machine is Us/ing Us




     http://youtube.com/watch?v=6gmP4nk0EOE
Open API's
Social Media




http://www.flickr.com/photos/noodlepie/341534139
/
Social networking
Current state of social networking
Life streaming and flow apps
Perma-linked Media
The hot topics in the UK?




http://www.flickr.com/photos/adammcgrath/429230598/
Our competition
    The list of the UK's Top 10 sites, based on unique visitors from a total of 32
      million UK visito...
Data Portability
Data portability from social networks is going to become a
 huge tech industry issue in the new year. Why...
Open ID providers
pip.verisign.com
sxipper.com
aol.com
telegraph.co.uk
typekey.com
openid.orange.fr
smugmug.com
openid.yah...
The slow surrender to social media




http://www.flickr.com/photos/jimmykl/2240755602/
Social media platforms
Guardian Unlimited will hand some of its social media
  platforms development to Texas-based Pluck....
The threat of file sharing networks
Playful experiences and media
Co-existing with pro-amateur's
Emerging devices and experiences




http://www.flickr.com/photos/keithwj/245183748/
Mobile opportunities




http://www.flickr.com/photos/mac_fun/2254316721
Over the Air
Web 2.0 coffee to takeaway
   Up your game, be active and stop waiting
   Attend events like BarCamp alongside conferenc...
Thank you, any questions?




           Ian Forrester - ian.forrester@bbc.co.uk
             Senior Producer at BBC Backs...
Upcoming SlideShare
Loading in...5
×

Harsh Horizons For the Socialmediaforum

3,767

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,767
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Harsh Horizons For the Socialmediaforum"

  1. 1. Harsh Horizons (Or how German companies need to sit up and smell the web 2.0 coffee) Ian Forrester – Senior Producer for BBC Backstage
  2. 2. Overview  The challenge facing the BBC  The people formally known as our audience  What changed?  Current state of the internet  What's the hot topics in the UK? http://www.flickr.com/photos/adammcgrath/429230598/
  3. 3. “Get web savvy or we die...”
  4. 4. On-line, but not part of the net
  5. 5. Many alternatives to our content
  6. 6. The socially participatory web  Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Web-based services such as social networking sites, wikis, communication tools, and folksonomies that emphasize online collaboration and sharing among users.  http://en.wikipedia.org/wiki/Web_2.0 http://www.flickr.com/photos/oceanflynn/315385916/
  7. 7. Where did our audience go? http://www.flickr.com/photos/adammcgrath/429230598/
  8. 8. The people formally known, as our audience http://www.flickr.com/photos/libraryman/646403383/
  9. 9. Have better tools that us http://www.flickr.com/photos/ericrice/1695411823/
  10. 10. Have more important things to do http://www.flickr.com/photos/noneck/352489401/
  11. 11. Want to tell their own story http://www.flickr.com/photos/13543974@N08/1447120293/
  12. 12. Expect participation http://www.flickr.com/photos/iconolith/145162224/
  13. 13. Prefer a human tone http://www.flickr.com/photos/jazzylemon/1447957159/
  14. 14. Expect to time-shift everything http://www.flickr.com/photos/manu_le_manu/235186276/
  15. 15. Expect sharing to be implicit http://www.flickr.com/photos/mimax/319342240/
  16. 16. Take note of what we do
  17. 17. Will tell us, if we are wrong http://www.flickr.com/photos/problog/70829300/
  18. 18. Are not scared to explore beyond http://www.flickr.com/photos/mamat/204542767/
  19. 19. Have great distribution methods http://www.flickr.com/photos/technopops/11749497 7
  20. 20. See content as never finished http://www.flickr.com/photos/peweck/423497311/
  21. 21. What changed?  Architecture of participation  Collaboration  Collective intelligence  Social  Web as a platform  Small Pieces Loosely Joined  The Long tail  Everything is miscellaneous http://www.flickr.com/photos/mumbleyjoe/1565110782/
  22. 22. Architecture of participation
  23. 23. Architecture of participation  Digg.com  Alternative Reality Gaming
  24. 24. Collaboration
  25. 25. Collaboration  Wikipedia.org  Google Docs  Wiki's  Creative Commons ShareAlike licence
  26. 26. Collective intelligence
  27. 27. Collective intelligence  This is not Groupthink  Del.ico.us  Wikipedia.org  Amazon Mechanical Turk  Free / Open Source Software
  28. 28. Social http://www.flickr.com/photos/kino-eye/402560705/
  29. 29. Social  Facebook / MySpace  Linkedin.com / Dopplr.com  Google OpenSocial  Twitter / Jaiku  BarCamp's / Meetup's  Upcoming.org  Massively Multiplayer Online Gaming http://www.flickr.com/photos/kino-eye/402560705/
  30. 30. Web as a Platform
  31. 31. Web as a Platform  API's (xml, json, yaml, php arrays, swx)  RSS / Atom feeds  Adobe Air / XUL platform (nytimes news reader)  Google Gears  OpenID / Oauth  Microformats  Widgets  Data Portability recommended stack
  32. 32. Small Pieces Loosely Joined http://www.flickr.com/photos/superciliousness/1922398858/
  33. 33. Small Pieces Loosely Joined  Mash-up culture  APIs / WebServices  Google OpenSocial  Amazon WebServices (ec2, s3, etc)  Peer 2 Peer services  OpenID / OAuth http://www.flickr.com/photos/superciliousness/1922398858/
  34. 34. The Long Tail
  35. 35. The Long Tail  Amazon.com  Netflix.com / Lovefilm.co.uk  The Web  YouTube  Blogs  Podcasts
  36. 36. Everything is Miscellaneous http://www.flickr.com/photos/oberazzi/1306995840 /
  37. 37. Everything is Miscellaneous  Amazon.com  Last.FM / Musicbrainz  Folksonomies  Chaos / Disorder  Messiness as Virtue  Web of Data  Preference http://www.flickr.com/photos/oberazzi/1306995840 /
  38. 38. Examples – Panorama remixed http://www.youtube.com/watch?v=dwTDvfjcUJU
  39. 39. Examples – Planet Earth parody http://www.youtube.com/watch?v=ClCmO42_tQ0
  40. 40. Current state of the net  Web of Data  Semantic Web  Open APIs  Social Media  Social Networking  Life Streaming  Perma-linked Media http://www.flickr.com/photos/oberazzi/1306995840/
  41. 41. Web of data
  42. 42. Semantic Web http://www.flickr.com/photos/dullhunk/639163558 /
  43. 43. Web 2.0: The Machine is Us/ing Us  http://youtube.com/watch?v=6gmP4nk0EOE
  44. 44. Open API's
  45. 45. Social Media http://www.flickr.com/photos/noodlepie/341534139 /
  46. 46. Social networking
  47. 47. Current state of social networking
  48. 48. Life streaming and flow apps
  49. 49. Perma-linked Media
  50. 50. The hot topics in the UK? http://www.flickr.com/photos/adammcgrath/429230598/
  51. 51. Our competition The list of the UK's Top 10 sites, based on unique visitors from a total of 32 million UK visitors aged 15+ 2. 1. Google Sites 28,345 (88.8%) 3. 2. Microsoft Sites 26,759 (83.8%) 4. 3. eBay 21,599 (67.5%) 5. 4. Yahoo! Sites 21,039 (65.9%) 6. 5. BBC Sites 18,578 (58.2%) 7. 6. Ask Network 14,815 (46.4%) 8. 7. Time Warner 14,322 (44.9%) 9. 8. Amazon Sites 13,261 (41.5%)  9. Fox Interactive 13,032 (40.8%)  10. Wikipedia Sites 11,534 (36.1%) http://www.flickr.com/photos/ross/49490304/
  52. 52. Data Portability Data portability from social networks is going to become a huge tech industry issue in the new year. Why? Because well known tech blogger Robert Scoble has had his Facebook account disabled after he tried to pull out his 5,000 contacts (known as a social graph) from the site. This will fire the starting gun on all the debates about who owns your data on a social network, debates which - till now - have seemed rather theoretical, and could even lead to a revolt amongst some Facebook users. Mike Butcher, Tech Crunch UK - http://uk.techcrunch.com/2008/01/03/facebook-blocks-scoble-for- downloading-his-contacts/
  53. 53. Open ID providers pip.verisign.com sxipper.com aol.com telegraph.co.uk typekey.com openid.orange.fr smugmug.com openid.yahoo.com blogger.com
  54. 54. The slow surrender to social media http://www.flickr.com/photos/jimmykl/2240755602/
  55. 55. Social media platforms Guardian Unlimited will hand some of its social media platforms development to Texas-based Pluck. Specifically, it will use its SiteLife suite, which gives comment, rating, video, forum, blogs and social profile features to readers. The Guardian’s growing number of blogs is currently powered by Six Apart’s MovableType and some other commenting facilities have been tacked on to existing in- house systems. Now Kevin Anderson and Meg Pickard get to make one of their biggest platform changes since their appointments as head of blogging and interaction and head of communities and engagement in 2006 and 2007 respectively. Robert Andrews, Paid Content - http://www.paidcontent.co.uk/entry/419- guardian-to-give-readers-social-platform-taps-pluck-for-the-job/
  56. 56. The threat of file sharing networks
  57. 57. Playful experiences and media
  58. 58. Co-existing with pro-amateur's
  59. 59. Emerging devices and experiences http://www.flickr.com/photos/keithwj/245183748/
  60. 60. Mobile opportunities http://www.flickr.com/photos/mac_fun/2254316721
  61. 61. Over the Air
  62. 62. Web 2.0 coffee to takeaway  Up your game, be active and stop waiting  Attend events like BarCamp alongside conferences  Stop thinking about your audience as users  Your competition isn't what you think it is  Explorer what's outside your core market  Open any data you can under a non-commercial licence  Markets are conversations  Eat your own dog food and participate elsewhere  Stop making excuses, just do it http://www.flickr.com/photos/dogseat/436402348/
  63. 63. Thank you, any questions? Ian Forrester - ian.forrester@bbc.co.uk Senior Producer at BBC Backstage http://www.flickr.com/photos/dogseat/436402348/ Presentation : CC BY-NC-SA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×