Transcript of "Harsh Horizons For the Socialmediaforum"
(Or how German companies need to sit up and
smell the web 2.0 coffee)
Ian Forrester – Senior Producer for BBC Backstage
The challenge facing the BBC
The people formally known as our audience
Current state of the internet
What's the hot topics in the UK?
The socially participatory web
Web 2.0, a phrase coined by O'Reilly Media
in 2004, refers to a perceived or proposed
second generation of Web-based services
such as social networking sites, wikis,
communication tools, and folksonomies that
emphasize online collaboration and sharing
Where did our audience go?
The people formally known,
as our audience
Have better tools that us
Have more important things to do
Want to tell their own story
Will tell us, if we are wrong
Are not scared to explore beyond
Have great distribution methods
See content as never finished
Architecture of participation
Web as a platform
Small Pieces Loosely Joined
The Long tail
Everything is miscellaneous
The hot topics in the UK?
The list of the UK's Top 10 sites, based on unique visitors from a total of 32
million UK visitors aged 15+
2. 1. Google Sites 28,345 (88.8%)
3. 2. Microsoft Sites 26,759 (83.8%)
4. 3. eBay 21,599 (67.5%)
5. 4. Yahoo! Sites 21,039 (65.9%)
6. 5. BBC Sites 18,578 (58.2%)
7. 6. Ask Network 14,815 (46.4%)
8. 7. Time Warner 14,322 (44.9%)
9. 8. Amazon Sites 13,261 (41.5%)
9. Fox Interactive 13,032 (40.8%)
10. Wikipedia Sites 11,534 (36.1%)
Data portability from social networks is going to become a
huge tech industry issue in the new year. Why?
Because well known tech blogger Robert Scoble has
had his Facebook account disabled after he tried to pull
out his 5,000 contacts (known as a social graph) from
the site. This will fire the starting gun on all the debates
about who owns your data on a social network,
debates which - till now - have seemed rather
theoretical, and could even lead to a revolt amongst
some Facebook users.
Mike Butcher, Tech Crunch UK -
Open ID providers
The slow surrender to social media
Social media platforms
Guardian Unlimited will hand some of its social media
platforms development to Texas-based Pluck.
Specifically, it will use its SiteLife suite, which gives
comment, rating, video, forum, blogs and social profile
features to readers.
The Guardian’s growing number of blogs is currently
powered by Six Apart’s MovableType and some other
commenting facilities have been tacked on to existing in-
house systems. Now Kevin Anderson and Meg Pickard
get to make one of their biggest platform changes since
their appointments as head of blogging and interaction
and head of communities and engagement in 2006 and
Robert Andrews, Paid Content - http://www.paidcontent.co.uk/entry/419-
Web 2.0 coffee to takeaway
Up your game, be active and stop waiting
Attend events like BarCamp alongside conferences
Stop thinking about your audience as users
Your competition isn't what you think it is
Explorer what's outside your core market
Open any data you can under a non-commercial licence
Markets are conversations
Eat your own dog food and participate elsewhere
Stop making excuses, just do it
Thank you, any questions?
Ian Forrester - email@example.com
Senior Producer at BBC Backstage
http://www.flickr.com/photos/dogseat/436402348/ Presentation : CC BY-NC-SA
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