Dating, lies and algorithmsDating, lies and algorithms
http://www.flickr.com/photos/zoso_tc/3020826589/
We were all single onceWe were all single once
Yesterday 33% of couples m...
http://www.flickr.com/photos/joshuarhodes/3357611013
The effect of the internet on matingThe effect of the internet on mat...
Physical first, personality secondPhysical first, personality second
Personality first, physical secondPersonality first, physical second
http://www.flickr.com/photos/sharynmorrow/3102118435
Celebrate! The geeks won?Celebrate! The geeks won?
https://www.flickr.com/photos/garrettcoyte/5641290993
It's been a periodic victory?It's been a periodic victory?
http://www.nydailynews.com/life-style/mobile-apps-dating-snap-a...
Not so fast... the fightback has startedNot so fast... the fightback has started
Social dating is on the riseSocial dating is on the rise
But think about the data!But think about the data!
https://www.flickr.com/photos/luc/5418037955
Think about the money!Think about the money!
The US dating service market is estimated to be worth $2.2 billion!
1. IAC (M...
Money you say?Money you say?
UK's biggest online dating
companies is Edinburgh-based
Cupid plc, a company which
generated ...
...oh that's where the money has gone...oh that's where the money has gone
https://www.flickr.com/photos/giumaiolini/24580...
Imagine if you were deviousImagine if you were devious
https://www.flickr.com/photos/sharynmorrow/3077375305
Imagine if you liedImagine if you lied
https://www.flickr.com/photos/renaissancechambara/6030597516
Lacked moral judgementLacked moral judgement
https://www.flickr.com/photos/legofenris/4390305784
...or simply had shareholders and investors...or simply had shareholders and investors
https://www.flickr.com/photos/stova...
https://www.flickr.com/photos/legofenris/4644667131
Imagine what you could do with all thatImagine what you could do with ...
Learn from the dealersLearn from the dealers
https://www.flickr.com/photos/boboroshi/92765193
Offer a free trial to new usersOffer a free trial to new users
https://www.flickr.com/photos/josa/65878807
Raise the level of urgencyRaise the level of urgency
https://www.flickr.com/photos/cults/7714092304
Make it more addictive than a class A drugMake it more addictive than a class A drug
https://www.flickr.com/photos/boboros...
Add game dynamics and repeatAdd game dynamics and repeat
Make it like shopping for bread or milkMake it like shopping for bread or milk
https://www.flickr.com/photos/andreiz/11905...
Abundant blur of facesAbundant blur of faces
Make it easy and attractive to start againMake it easy and attractive to start again
“Apermanentlypaired-offdater,afterall...
Sell the greener grass, on the other sideSell the greener grass, on the other side
http://m.theatlantic.com/magazine/archi...
If you're not paying, you are the product?If you're not paying, you are the product?
https://www.flickr.com/photos/avlxyz/...
Additional insultAdditional insult
https://www.flickr.com/photos/dahlstroms/5532390715
Create fake/shadow profilesCreate fake/shadow profiles
https://www.flickr.com/photos/scaramuzzino/383195361
Fake profiles which message people leavingFake profiles which message people leaving
Florida mom's photos used
in more tha...
Offer no protection to your usersOffer no protection to your users
“the company ignores the fraudulent profiles and also c...
Introduce premium match algorithmsIntroduce premium match algorithms
http://www.nytimes.com/2012/02/12/opinion/sunday/onli...
Charge for personalised searchesCharge for personalised searches
http://www.datingsitesreviews.com/article.php?story=eharm...
Paid dating “experts”Paid dating “experts”
http://www.theguardian.com/science/brain-flapping/2014/feb/25/science-dating-an...
Matching algorithms lies?Matching algorithms lies?
http://www.psychologicalscience.org/pdf/PSPI-online_dating-proof.pdf
Th...
Lawsuits? Sell the data, get out!Lawsuits? Sell the data, get out!
plaintiffs in the case are arguing that the
company fra...
Is LOVE intangible?Is LOVE intangible?
http://www.flickr.com/photos/orangeacid/3949510671
Do weDo we actuallyactually want to quantify LOVE?want to quantify LOVE?
http://en.wikipedia.org/wiki/Helen_Fisher_(anthro...
Remember sex education at school?Remember sex education at school?
Dr. Fisher earned a BA in Anthropology and Psychology f...
Mmmmmmmmoooooore data!Mmmmmmmmoooooore data!
https://www.flickr.com/photos/legofenris/4644667131
Well poke me... sounds like Facebook?Well poke me... sounds like Facebook?
https://www.flickr.com/photos/kalexanderson/581...
Remember zuck's site in 2004Remember zuck's site in 2004
https://www.flickr.com/photos/legofenris/4644667131
Facebook knowsFacebook knows
https://www.facebook.com/groups/228397100510387/
Facebook is the ultimate dating siteFacebook is the ultimate dating site
http://mashable.com/2014/05/19/facebook-ask-butto...
Thank you... (Thank you... (no dating sites were harmed in this talkno dating sites were harmed in this talk))
Ian Forrest...
Upcoming SlideShare
Loading in...5
×

Dating, Lies and Algorthms

406

Published on

Published in: Data & Analytics, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
406
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dating, Lies and Algorthms

  1. 1. Dating, lies and algorithmsDating, lies and algorithms
  2. 2. http://www.flickr.com/photos/zoso_tc/3020826589/ We were all single onceWe were all single once Yesterday 33% of couples met online. It will be 70% by 2040
  3. 3. http://www.flickr.com/photos/joshuarhodes/3357611013 The effect of the internet on matingThe effect of the internet on mating
  4. 4. Physical first, personality secondPhysical first, personality second
  5. 5. Personality first, physical secondPersonality first, physical second http://www.flickr.com/photos/sharynmorrow/3102118435
  6. 6. Celebrate! The geeks won?Celebrate! The geeks won? https://www.flickr.com/photos/garrettcoyte/5641290993
  7. 7. It's been a periodic victory?It's been a periodic victory? http://www.nydailynews.com/life-style/mobile-apps-dating-snap-article-1.1613415
  8. 8. Not so fast... the fightback has startedNot so fast... the fightback has started
  9. 9. Social dating is on the riseSocial dating is on the rise
  10. 10. But think about the data!But think about the data! https://www.flickr.com/photos/luc/5418037955
  11. 11. Think about the money!Think about the money! The US dating service market is estimated to be worth $2.2 billion! 1. IAC (Match.com, OkCupid, Tinder, ...) at 27% 2. eHarmony at 13.8% 3. Zoosk at 5.1% 4. Spark Networks (JDate, Christian Mingle, ...) at 3.2%. https://www.flickr.com/photos/doug88888/4634443529
  12. 12. Money you say?Money you say? UK's biggest online dating companies is Edinburgh-based Cupid plc, a company which generated revenue of £81m last year The average dating site customers spends £150 per year https://www.flickr.com/photos/kalexanderson/6012209875
  13. 13. ...oh that's where the money has gone...oh that's where the money has gone https://www.flickr.com/photos/giumaiolini/2458096615
  14. 14. Imagine if you were deviousImagine if you were devious https://www.flickr.com/photos/sharynmorrow/3077375305
  15. 15. Imagine if you liedImagine if you lied https://www.flickr.com/photos/renaissancechambara/6030597516
  16. 16. Lacked moral judgementLacked moral judgement https://www.flickr.com/photos/legofenris/4390305784
  17. 17. ...or simply had shareholders and investors...or simply had shareholders and investors https://www.flickr.com/photos/stovak/2181398407
  18. 18. https://www.flickr.com/photos/legofenris/4644667131 Imagine what you could do with all thatImagine what you could do with all that data?data?
  19. 19. Learn from the dealersLearn from the dealers https://www.flickr.com/photos/boboroshi/92765193
  20. 20. Offer a free trial to new usersOffer a free trial to new users https://www.flickr.com/photos/josa/65878807
  21. 21. Raise the level of urgencyRaise the level of urgency https://www.flickr.com/photos/cults/7714092304
  22. 22. Make it more addictive than a class A drugMake it more addictive than a class A drug https://www.flickr.com/photos/boboroshi/92765193
  23. 23. Add game dynamics and repeatAdd game dynamics and repeat
  24. 24. Make it like shopping for bread or milkMake it like shopping for bread or milk https://www.flickr.com/photos/andreiz/1190592277
  25. 25. Abundant blur of facesAbundant blur of faces
  26. 26. Make it easy and attractive to start againMake it easy and attractive to start again “Apermanentlypaired-offdater,afterall,meanslostrevenue”
  27. 27. Sell the greener grass, on the other sideSell the greener grass, on the other side http://m.theatlantic.com/magazine/archive/2013/01/a-million-first-dates/309195/
  28. 28. If you're not paying, you are the product?If you're not paying, you are the product? https://www.flickr.com/photos/avlxyz/3981511729
  29. 29. Additional insultAdditional insult https://www.flickr.com/photos/dahlstroms/5532390715
  30. 30. Create fake/shadow profilesCreate fake/shadow profiles https://www.flickr.com/photos/scaramuzzino/383195361
  31. 31. Fake profiles which message people leavingFake profiles which message people leaving Florida mom's photos used in more than 200 bogus Match.com profiles $1.5 billion lawsuit http://www.nydailynews.com/news/national/bogus- profiles-rampant-match-lawsuit-article-1.1526124
  32. 32. Offer no protection to your usersOffer no protection to your users “the company ignores the fraudulent profiles and also creates its own”
  33. 33. Introduce premium match algorithmsIntroduce premium match algorithms http://www.nytimes.com/2012/02/12/opinion/sunday/online-dating-sites-dont-match-hype.html?_r=3
  34. 34. Charge for personalised searchesCharge for personalised searches http://www.datingsitesreviews.com/article.php?story=eharmony-broadens-its-scope-to-personalized-matchmaking
  35. 35. Paid dating “experts”Paid dating “experts” http://www.theguardian.com/science/brain-flapping/2014/feb/25/science-dating-angry
  36. 36. Matching algorithms lies?Matching algorithms lies? http://www.psychologicalscience.org/pdf/PSPI-online_dating-proof.pdf The past 80 years of scientific research about what makes people romantically compatible suggests that such sites are unlikely to do what they claim to do.” A recent paper from the Association of Psychological Science was pretty clear that there's little evidence for any matching algorithm's scientific merit ("no compelling evidence supports matching sites" claims that mathematical algorithms work")
  37. 37. Lawsuits? Sell the data, get out!Lawsuits? Sell the data, get out! plaintiffs in the case are arguing that the company fraudulently misled them about their services, charging $1,000 per year for services that they did not deliverhttps://www.flickr.com/photos/agude/2850198138/ Two major online dating agencies are being sued for alleged fraud and malpractice
  38. 38. Is LOVE intangible?Is LOVE intangible? http://www.flickr.com/photos/orangeacid/3949510671
  39. 39. Do weDo we actuallyactually want to quantify LOVE?want to quantify LOVE? http://en.wikipedia.org/wiki/Helen_Fisher_(anthropologist)
  40. 40. Remember sex education at school?Remember sex education at school? Dr. Fisher earned a BA in Anthropology and Psychology from New York University in 1968; an MA in Physical Anthropology, Cultural Anthropology, Linguistics, and Archeology from the University of Colorado at Boulder in 1972, and a PhD in Physical Anthropology: Human Evolution, Primatology, Human Sexual Behavior, and Reproductive Strategies from the University of Colorado at Boulder in 1975. She is a leading expert on the biology of love and attraction. She is currently the most referenced scholar in the love research community. In 2005, she was hired by match.com
  41. 41. Mmmmmmmmoooooore data!Mmmmmmmmoooooore data! https://www.flickr.com/photos/legofenris/4644667131
  42. 42. Well poke me... sounds like Facebook?Well poke me... sounds like Facebook? https://www.flickr.com/photos/kalexanderson/5816619704
  43. 43. Remember zuck's site in 2004Remember zuck's site in 2004 https://www.flickr.com/photos/legofenris/4644667131
  44. 44. Facebook knowsFacebook knows https://www.facebook.com/groups/228397100510387/
  45. 45. Facebook is the ultimate dating siteFacebook is the ultimate dating site http://mashable.com/2014/05/19/facebook-ask-button/ http://www.datingsitesreviews.com/article.php?story=facebook-s-new--ask--feature-is-sparking-controversy
  46. 46. Thank you... (Thank you... (no dating sites were harmed in this talkno dating sites were harmed in this talk)) Ian Forrester |Ian Forrester | cubicgarden.com | @cubicgardencubicgarden.com | @cubicgarden

×