Horizons
(Or how everything you've been told,
about web 2.0 fits together...)
Ian Forrester – Senior Producer for BBC Backstage

Overview
The challenge facing the BBC

The people formally known as our audience

What changed?

Current state of the internet

What's hot on the Horizon?

http://www.flickr.com/photos/adammcgrath/429230598/

“Get web savvy or we die...”

On-line, but not part of the net

Many alternatives to our content

The socially participatory web
Web 2.0, a phrase coined by O'Reilly Media

in 2004, refers to a perceived or proposed
second generation of Web-based services
such as social networking sites, wikis,
communication tools, and folksonomies that
emphasize online collaboration and sharing
among users.
http://en.wikipedia.org/wiki/Web_2.0

http://www.flickr.com/photos/oceanflynn/315385916/

Where's our audience?
http://www.flickr.com/photos/adammcgrath/429230598/

The people formally known,
as our audience
http://www.flickr.com/photos/libraryman/646403383/

Have better tools that us
http://www.flickr.com/photos/ericrice/1695411823/

Have more important things to do
http://www.flickr.com/photos/noneck/352489401/

Want to tell their own story
http://www.flickr.com/photos/13543974@N08/1447120293/

Expect participation
http://www.flickr.com/photos/iconolith/145162224/

Prefer a human tone
http://www.flickr.com/photos/jazzylemon/1447957159/

Expect to time-shift everything
http://www.flickr.com/photos/manu_le_manu/235186276/

Expect sharing to be implicit
http://www.flickr.com/photos/mimax/319342240/

Take note of what we do

Will tell us, if we are wrong
http://www.flickr.com/photos/problog/70829300/

Are not scared to explore beyond
http://www.flickr.com/photos/mamat/204542767/

Have great distribution methods
http://www.flickr.com/photos/technopops/11749497

See content as never finished
http://www.flickr.com/photos/peweck/423497311/

What changed?
Architecture of participation

Collaboration

Collective intelligence

Social

Web as a platform

Small Pieces Loosely Joined

The Long tail

Everything is miscellaneous

http://www.flickr.com/photos/mumbleyjoe/1565110782/

Architecture of participation

Architecture of participation
Digg.com

Alternative Reality Gaming


Collaboration

Collaboration
Wikipedia.org

Google Spreadsheets

Wiki's

Creative Commons ShareAlike licence


Collective intelligence

Collective intelligence
Del.ico.us

Wikipedia.org

Amazon Mechanical Turk

Not Groupthink

Free / Open Source Software


Social
http://www.flickr.com/photos/kino-eye/402560705/

Social
Facebook / MySpace

Linkedin.com / Dopplr.com

Google OpenSocial

Twitter / Jaiku

BarCamp's / Meetup's

Upcoming.org

Massively Multiplayer Online Gaming

http://www.flickr.com/photos/kino-eye/402560705/

Web as a Platform

Web as a Platform
API's (xml, json, php arrays, swx)

RSS / Atom feeds

Adobe Air / XUL platform / Google Gears

OpenID / Oauth

Microformats


Small Pieces Loosely Joined
http://www.flickr.com/photos/superciliousness/1922398858/

Small Pieces Loosely Joined
Mash-up culture

APIs / WebServices

Google OpenSocial

Amazon WebServices (ec2, s3, etc)

Peer 2 Peer services

OpenID / OAuth

http://www.flickr.com/photos/superciliousness/1922398858/

The Long Tail

The Long Tail
Amazon.com

Netflix.com / Lovefilm.co.uk

The Web

YouTube

Blogs

Podcasts


Everything is Miscellaneous
http://www.flickr.com/photos/oberazzi/1306995840

Everything is Miscellaneous
Amazon.com

Last.FM / Musicbrainz

Folksonomies

Chaos / Disorder

Messiness as Virtue

Web of Data

Preference

http://www.flickr.com/photos/oberazzi/1306995840

Current state of the net
Web of Data

Semantic Web

Open APIs

Social Media

Social Networking

Life Streaming

Perma-linked Media

http://www.flickr.com/photos/oberazzi/1306995840/

Web of data

Semantic Web
http://www.flickr.com/photos/dullhunk/639163558

Web 2.0: The Machine is Us/ing Us
http://youtube.com/watch?v=6gmP4nk0EOE


Open API's

Social Media
http://www.flickr.com/photos/noodlepie/341534139

Social networking

Current state of social networking

Life streaming and flow apps

Perma-linked Media

What's hot on the Horizon?
http://www.flickr.com/photos/adammcgrath/429230598/

Just on the horizon
Data Portability

Attention and Presence Management

User-Centric Identity Management

Real-Time Communication

Full-text / Richer RSS Feeds

More Pipes and Flow Applications

Peer 2 Peer mixed with Social Tools

User generated content into indigenous content?

http://www.flickr.com/photos/molamoni/482355662/

Just beyond the horizon
Open Mobile Services (android, openmoko, etc)

Hybrid (web/net) and Streaming Applications

Standard Web Stack (xhtml+css+js+dom+xbl+svg)

Scalable Real-Time Communication via XMPP

Ubiquitous Connectivity (ultrawideband, w-usb)

Network Connected Objects (Smart Objects)

Networked Sensors

APIs in to Smart Objects

http://www.flickr.com/photos/dogseat/436402348/

Thank you, any questions?
Ian Forrester - ian.forrester@bbc.co.uk
Senior Producer at BBC Backstage
Presentation : CC BY-NC-SA
http://www.flickr.com/photos/dogseat/436402348/