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In the same year that DDB created 'Think Small' for Volkswagen, its copy chief, Phyllis Robinson gave this speech, effectively reading the manifesto for the coming Creative Revolution on Madison Avenu...

In the same year that DDB created 'Think Small' for Volkswagen, its copy chief, Phyllis Robinson gave this speech, effectively reading the manifesto for the coming Creative Revolution on Madison Avenue. Little things we take for granted - like art directors and copywriters working together - are part of the speech.

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madison avenue bill bernbach ddb advertising history 4as phyllis robinson american association of advertising agencies classics creative revolution advertising copywriting

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