Using Web 2.0 to Improve Communication in Your Town<br />Craig Tunks<br />
Website Development<br />Redesigned in 2008<br />Survey of Town<br />Meetings with Departments<br />Ease of Use<br />No We...
Highlights<br /><ul><li>Two forms of navigation
Site
Who are you?
Quick Access
Elected Officials
News
Calendar
Announcements</li></li></ul><li>Highlights<br /><ul><li>Two forms of navigation
Site
Who are you?
Quick Access
Elected Officials
News
Calendar
Announcements
Tax Information
Monroe on The Record
Staff Directory</li></li></ul><li>Highlight: Staff Directory<br />Listing of All Staff<br />Send E-Mail<br />Communication...
What we learned about e-mail<br />Try to reduce SPAM<br />Craig “at” monroect.org<br />Make sure staff reply in a timely f...
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Using Web 2.0 to Improve Communication in Your Town

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Using Web 2.0 to Improve Communication in Your Town

  1. 1. Using Web 2.0 to Improve Communication in Your Town<br />Craig Tunks<br />
  2. 2. Website Development<br />Redesigned in 2008<br />Survey of Town<br />Meetings with Departments<br />Ease of Use<br />No Webmaster – Departments maintain the site<br />Provide Access to Information including Web 2.0 networking tools<br />Communication<br />
  3. 3. Highlights<br /><ul><li>Two forms of navigation
  4. 4. Site
  5. 5. Who are you?
  6. 6. Quick Access
  7. 7. Elected Officials
  8. 8. News
  9. 9. Calendar
  10. 10. Announcements</li></li></ul><li>Highlights<br /><ul><li>Two forms of navigation
  11. 11. Site
  12. 12. Who are you?
  13. 13. Quick Access
  14. 14. Elected Officials
  15. 15. News
  16. 16. Calendar
  17. 17. Announcements
  18. 18. Tax Information
  19. 19. Monroe on The Record
  20. 20. Staff Directory</li></li></ul><li>Highlight: Staff Directory<br />Listing of All Staff<br />Send E-Mail<br />Communication: Access<br />
  21. 21. What we learned about e-mail<br />Try to reduce SPAM<br />Craig “at” monroect.org<br />Make sure staff reply in a timely fashion<br />Develop a retention policy and make the public aware of it<br />Work with your IT Department to ensure the back-ups are done and being retained by policy<br />
  22. 22. Highlight: Monroe On the Record<br />TV News Show<br />Partnership between the high school video students & teachers and the First Selectman<br />Filmed at Charter Communications’ Channel 21 Offices<br />Communication: Information<br />
  23. 23. What we learned about video<br />We host our own website to ensure control of content<br />Stream video from a commercial site to save bandwidth. Check with your IT Department.<br />YouTube<br />Files need to be uploaded in 10 minute segments and then connected to create one video<br />Turn off comments and feedback functions because we are not monitoring this site for responses<br />
  24. 24. Highlight: Tax Information<br />Search for details<br />Reduce telephone calls<br />Communication: Access<br />
  25. 25. Departments Maintain their Sites<br />Planning & Zoning<br />Tax Collector<br />Taxes Owed/Paid<br />First Selectman<br />Presentations<br />News & Calendars<br />Parks & Recreation<br />Events/Information<br />Registration<br />Registrar of Voters<br />Voter Registration Status<br />Board of Education<br />Web editor that looks like Microsoft Word<br />Department Leaders<br />
  26. 26. Planning and Zoning Tools<br /><ul><li>Legal Notices
  27. 27. Forms
  28. 28. Agendas
  29. 29. Minutes
  30. 30. Meeting Schedules
  31. 31. E-Mail & Other Contact Information</li></li></ul><li>Highlight: Document Distribution<br />Use PDF Format<br />Desktop<br />Scanner/Photocopier<br />Keep size reasonable for modem connections and wireless<br />Clear names and organization<br />Communication: Information<br />
  32. 32. Highlight: Distribution of Meeting recordings<br />Started with our Planning & Zoning Department<br />Still developing the implementation<br />Intent to allow the download of the sound files to computers to be played using a local media player<br />Not streamed from our website<br />Other departments and Town Council are interested in this model<br />Communication: Access<br />
  33. 33. Web 2.0<br />Tools we use:<br /><ul><li>Blogs
  34. 34. Twitter
  35. 35. Wiki
  36. 36. YouTube
  37. 37. Survey Software
  38. 38. ListServ</li></ul>Other tools:<br />The question of social networking tools such as Facebook and N-ing Sites.<br />
  39. 39. Blogs<br />Blog is to present information<br />We do not allow responses or conversations<br />Responses are sent to an email address and questions and answers are posted on the blog<br />Control the space<br />Limit statements made in public areas<br />Blogs<br />What we learned<br />Communication: Information<br />
  40. 40. Blogs<br />Public Blogs<br />Newspaper<br />Special Interest Groups<br />Commercial<br />Extra care needs to be taken to ensure a clear presentation of facts and information<br />Avoid opinion and emotion<br />Excellent communication tool when managed correctly<br />Similar to the beginnings of email<br />
  41. 41. Twitter<br />Easy to use<br />Quick news blasts<br />Meeting updates<br />Project updates<br />Special events<br />Collects information about your interested parties by viewing who is following you.<br />Put follow us links on your web page<br />Twitter<br />What we learned<br />Communication: Information<br />
  42. 42. ListServ<br />Largest users right now<br />Schools<br />Library<br />Parks & Recreation<br />Great tool for distributing documents and fliers<br />Only select people can send to the listserv<br />We do not archive<br />Make the sign-up process simple<br />Attached the website<br />Make sure people can leave the list easily<br />ListServ<br />What we learned<br />Communication: Information<br />
  43. 43. Surveys<br />We use an in-house system for control and training<br />Departments create their own surveys<br />Wide range of uses<br />Website development<br />Road Maintenance complaints<br />Work order follow-ups<br />Many free services are now available<br />Survey Monkey<br />Online Surveys<br />What we learned<br />Communication: Two way communication<br />
  44. 44. Public Works Survey<br />
  45. 45. Up and Coming Tools<br />N-Ing Site<br />Develop online community<br />Wiki<br />Allow document sharing<br />Conversation<br />Change tracking<br />Linked-In<br />Professional groups<br />Community members<br />Facebook<br />MySpace<br />What we are thinking of using<br />What we are not thinking of using<br />

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