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Take two tweets social media for doctors

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Given 10/08/10 to the Medical Society of Johnson and Wyandotte Counties (Kansas)

Given 10/08/10 to the Medical Society of Johnson and Wyandotte Counties (Kansas)

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  • Intro
  • 15 sec
  • Understand the definitions and potential impact of social media and social networking on the palliative care field•Develop a comfort level with social media and reduce risk•Employ two social media platforms to advance palliative care knowledge among professionals and the public
  • >500M active users>50% log on each day700,000,000,000 minutes on Facebook per month30,000,000,000 items shared on Facebook each month10,000,000 become fans of pages each dayFacebook were a country it would be almost as large as the US – 300+million usersAverage user has 130 friends
  • http://pagingdrgupta.blogs.cnn.com/2010/10/04/health-info-online-the-stakes-are-higher/Today  guest blogger  Mary Ann Belliveau, Google's health industry director, shares new findings and insights on how consumers find and use health information on the web.Just about everything is online these days and so, for users to be looking for health information on the web is almost a given.  But working 15 years in health care and nearly nine on this topic for Google, I’ve learned that “health” isn’t just another category of information.It’s different, and for the same reasons online as it is off: It is extremely sensitive, personal, and the stakes in its applications couldn’t be higher.Health-related information is one of the web’s most popular topics. According to a recently completed Google-commissioned study with the research and consulting firm OTX, 75 percent of patients research their conditions online before discussing them with a physician, and 70 percent said they search the web afterwards to learn more.  Search was the online tool of choice for most users, as 64 percent said that search engines were their first stops online, and 37 percent noted that they conduct health-related searches on a weekly basis.Search is just one of several tools that people employ to find health information online.  They’re also using social media tools, like YouTube, to view and to share this info as well.  Ho-hum, you might think; a little bit of everything is on YouTube, so in the 24 hours of video that are uploaded every minute to the site, a health-related clip must make it in there occasionally! Indeed, this is true, but like search, the health category isn’t a niche on the vast online universe.  Consider this: the ‘Health’ category on YouTube, according to our survey, was more popular than the ‘Sports,' 'Food,' and even 'Celebrity' categories.  Moreover, nearly one in three YouTube users said they watch health-related video, i.e. educational condition-specific videos, videos featuring experts (e.g. doctors), and videos about specific medications.The No. 1 thing we hear from patients and caregivers is a desire to hear from people in situations similar to their own. Video can help facilitate that.Online health information is driving users to take action and improve their conditions.  According to our survey findings, after searching for health info:55 percent changed behaviors/lifestyle52 percent made a self-diagnosis49 percent started an over-the-counter treatment46 percent told a doctor about a symptom I/someone else hadSimilarly on the video front, 43 percent of users that viewed health-related content subsequently performed searches about the video’s topic to learn more about it.Having watched the health space evolve over the last decade, what’s most encouraging to me about increased health-related web-usage is that patients are using the information they gather to make better, more informed health care decisions.
  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • As new technologies emerge, an explosion of information occurs and the old technology usually becomes secondary to the emerging technology.
  • http://www.flickr.com/photos/13203757@N00/540105576/ quillshttp://www.flickr.com/photos/22694920@N05/3250506911/ typeCreation/Invention (Time)A ThoughtAn ExpressionPublication (Time & Money)Mass ProductionDistribution
  • Mass ameteurizationFilter then publish reversed to publish then filter
  • Note these could be used for any other communication tool
  • This could also be said of just about any communication tool
  • A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of WisconsinFocus - review articles from non-core palliative care journals for relevanceGoals – Promote discussion among palliative care docs, an educational reference8,000 visits20k+ views2300+subscribers
  • All people in this ecosphere all equally important
  • 12k+views of the top 10, 18k+ of all 29 public presentations; 7.6k+ of 16 documents
  • We asked respondents what concerns they have about using social media…
  • This could also be said of just about any communication toolWilliam Wells arrived at the emergency room at St. Mary Medical Center in Long Beach on April 9 mortally wounded. The 60-year-old had been stabbed more than a dozen times by a fellow nursing home resident, his throat slashed so savagely he was almost decapitated.
  • Prestigious degrees from Mayo Clinic Correspondence School, Hollywood Upstairs Medical Colleg
  • 2-2-2Pick two toolsUse and explore every two daysFor at least two weeks
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team & create policiesAudit courses at SMUG - social-media-university-global.org Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
  • Transcript

    • 1. Take Two Tweets…Social Media & Social Networkingin Physician’s Practices
      Christian Sinclair, MD, FAAHPM
      Kansas City Hospice & Palliative Care
      Presented at:
      Medical Society of Johnson and Wyandotte Counties
      October 8, 2010
    • 2. Disclaimer
      Founding partner in KLX Media, LLC
      Social media consulting for health care
    • 3.
      Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”
      -Ferris Bueller’s Day Off (1986)
    • 4. Learning Objectives
      Understand the definitions and potential impact of social media and social networking for medicine
      Develop a comfort level with social media and reduce risk
      Mitigate risk and privacy concerns from using social media
    • 5.
    • 6.
    • 7.
    • 8. 200 Billion Hours/year
    • 9. >500M active users
      700B minutes per month
      30B shared items per month
      Average user has 130 friends
      Source: Facebook.com Oct 2010
    • 10.
    • 11. 75%
      search the web after
      talking to their doctor
      Source: Belliveau, Google Health/CNN
    • 12.
    • 13.
    • 14. What is Social Media?
      Internet-based tools for
      creating, sharing and discussing information
    • 15. Social Networking
      Metcalfe’s Law
      Value of a network is proportional to the square of the number of connected users of the system (n2)
      Number of users
      Pattern of connectedness
      Source: Wikipedia
    • 16. Relative Volume of Information
      Time
    • 17. Creation
      Publication
    • 18. Digital Text
    • 19. Opportunities
      Start a conversation
      Interact with your peers
      Educate the public
      Filtered search engine
      Immediate feedback
      Speak directly to your target audience
      Get ahead of the competition
      Build your brand online
    • 20. Risks
      HIPAA violation
      End a conversation
      Make someone mad
      Give out false information
      Wasted time and effort
      Risk your own privacy
      Identity theft
      Actual theft
    • 21. Case Examples
      JAMA
      Pallimed
      Morphine concentrated liquid and the FDA
    • 22.
    • 23.
    • 24. Pallimed
    • 25. Pallimed
    • 26. Site Visits
      Subscribers
    • 27. Read Blogs(updated quarterly on Pallimed)
    • 28. First mention on Twitter
    • 29. Re-tweeted in one hour
    • 30. Re-tweeted again in few minutes
    • 31. For more details on how social media/networking
      reversed the FDA in 9 days see Slideshare
    • 32.
    • 33. Twitter Stats for @ctsinclair
    • 34. Bit.ly Link Stats
    • 35. 2010 Annual Assembly
      # of Tweets per User
      The Long Tail Effect
    • 36. Medical Conference Comparison
    • 37. Type your Tweet here
      RT = Re-tweet
      #hpm automatically added
      Lots o’ links!
      Quick Use Buttons
      Reply
      Your own tweet
      Re-Tweet
      Feature/Block
      Someone replying to you
      Favorite Tweet
    • 38. Visual Example of a Tweetchat
      Tweetchat
    • 39. Tweetchat
      Group of people begin to have a conversation around a single hashtag
    • 40. Using Tweetchat they can all see the same thread
      Tweetchat
    • 41. All the people following the individuals see only a few tweets with #hpm
      Tweetchat
    • 42. Tweetchat
    • 43. Tweetchat
    • 44. Tweetchat
      Passed on to 2,838 followers
    • 45. Tweetchat
    • 46. SlideShare
    • 47.
    • 48.
    • 49. Risks
      HIPAA violation
      End a conversation
      Make someone mad
      Give out false information
      Wasted time and effort
      Risk your own privacy
      Identity theft
      Actual theft
      Risk if you don’t participate
    • 50. Slide 50
      really about
      This is
      professionalism
    • 51. Mitigating Risk
      Be professional
      Be credible
      Be responsible
      If you pause, don’t publish
      Don’t talk about cases, generalize
      Don’t give specific advice
      Have disclosure statements
    • 52. Social Media Tools to Know
      1st Tier – Be familiar
      Facebook
      YouTube
      Twitter
      Wikipedia
      Blogs
      2nd Tier – Read about it
      LinkedIn
      Slideshare
      Yelp
      Foursquare
      Delicious
      Digg
      Yammer
      Flickr
      Ustream
    • 53. Summary
      Social media and networking is all around
      Use tools to understand usefulness
      Conversations are happening
      How are you involved?
      Security and privacy risks can be mitigated
      Be professional
      This is just the beginning
    • 54. Christian Sinclair, MD, FAAHPM
      Email
      ctsinclair@gmail.com
      Blog
      Pallimed (iPhone app)
      Twitter
      @ctsinclair
      @Pallimed
      Facebook
      Personal
      Pallimed
      LinkedIn:
      csinclair
      Delicious
      ctsinclair
      Slideshare
      ctsinclair
      Wikipedia
      ctsinclair
      Digg
      ctsinclair
      Foursquare
      ctsinclair
      Yelp
      csinclair
      Let’s get connected!
      Skype:
      ctsinclair
    • 55. Highly-Recommended Reading
      Gladwell: The Tipping Point: How little things can make a big difference
      Christakis and Fowler: Connected: The surprising power of our social networks
      Shirky: Here Comes Everybody: The power of organizing with organizations
    • 56. Creative Commons
      Slide 3: Google Images
      Slide 10: What the F**k is Social Media Now
      Slide 11: iStockphoto
      Slide 13: Flickr User: Stabilo Boss
      56

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