Understand the definitions and potential impact of social media and social networking on the palliative care field•Develop a comfort level with social media and reduce risk•Employ two social media platforms to advance palliative care knowledge among professionals and the public
>500M active users>50% log on each day700,000,000,000 minutes on Facebook per month30,000,000,000 items shared on Facebook each month10,000,000 become fans of pages each dayFacebook were a country it would be almost as large as the US – 300+million usersAverage user has 130 friends
http://pagingdrgupta.blogs.cnn.com/2010/10/04/health-info-online-the-stakes-are-higher/Today guest blogger Mary Ann Belliveau, Google's health industry director, shares new findings and insights on how consumers find and use health information on the web.Just about everything is online these days and so, for users to be looking for health information on the web is almost a given. But working 15 years in health care and nearly nine on this topic for Google, I’ve learned that “health” isn’t just another category of information.It’s different, and for the same reasons online as it is off: It is extremely sensitive, personal, and the stakes in its applications couldn’t be higher.Health-related information is one of the web’s most popular topics. According to a recently completed Google-commissioned study with the research and consulting firm OTX, 75 percent of patients research their conditions online before discussing them with a physician, and 70 percent said they search the web afterwards to learn more. Search was the online tool of choice for most users, as 64 percent said that search engines were their first stops online, and 37 percent noted that they conduct health-related searches on a weekly basis.Search is just one of several tools that people employ to find health information online. They’re also using social media tools, like YouTube, to view and to share this info as well. Ho-hum, you might think; a little bit of everything is on YouTube, so in the 24 hours of video that are uploaded every minute to the site, a health-related clip must make it in there occasionally! Indeed, this is true, but like search, the health category isn’t a niche on the vast online universe. Consider this: the ‘Health’ category on YouTube, according to our survey, was more popular than the ‘Sports,' 'Food,' and even 'Celebrity' categories. Moreover, nearly one in three YouTube users said they watch health-related video, i.e. educational condition-specific videos, videos featuring experts (e.g. doctors), and videos about specific medications.The No. 1 thing we hear from patients and caregivers is a desire to hear from people in situations similar to their own. Video can help facilitate that.Online health information is driving users to take action and improve their conditions. According to our survey findings, after searching for health info:55 percent changed behaviors/lifestyle52 percent made a self-diagnosis49 percent started an over-the-counter treatment46 percent told a doctor about a symptom I/someone else hadSimilarly on the video front, 43 percent of users that viewed health-related content subsequently performed searches about the video’s topic to learn more about it.Having watched the health space evolve over the last decade, what’s most encouraging to me about increased health-related web-usage is that patients are using the information they gather to make better, more informed health care decisions.
Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
As new technologies emerge, an explosion of information occurs and the old technology usually becomes secondary to the emerging technology.
http://www.flickr.com/photos/13203757@N00/540105576/ quillshttp://www.flickr.com/photos/22694920@N05/3250506911/ typeCreation/Invention (Time)A ThoughtAn ExpressionPublication (Time & Money)Mass ProductionDistribution
Mass ameteurizationFilter then publish reversed to publish then filter
Note these could be used for any other communication tool
This could also be said of just about any communication tool
A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of WisconsinFocus - review articles from non-core palliative care journals for relevanceGoals – Promote discussion among palliative care docs, an educational reference8,000 visits20k+ views2300+subscribers
All people in this ecosphere all equally important
12k+views of the top 10, 18k+ of all 29 public presentations; 7.6k+ of 16 documents
We asked respondents what concerns they have about using social media…
This could also be said of just about any communication toolWilliam Wells arrived at the emergency room at St. Mary Medical Center in Long Beach on April 9 mortally wounded. The 60-year-old had been stabbed more than a dozen times by a fellow nursing home resident, his throat slashed so savagely he was almost decapitated.
Prestigious degrees from Mayo Clinic Correspondence School, Hollywood Upstairs Medical Colleg
2-2-2Pick two toolsUse and explore every two daysFor at least two weeks
Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team & create policiesAudit courses at SMUG - social-media-university-global.org Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
Take Two Tweets…Social Media & Social Networkingin Physician’s Practices Christian Sinclair, MD, FAAHPM Kansas City Hospice & Palliative Care Presented at: Medical Society of Johnson and Wyandotte Counties October 8, 2010
Disclaimer Founding partner in KLX Media, LLC Social media consulting for health care
“ Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” -Ferris Bueller’s Day Off (1986)
Learning Objectives Understand the definitions and potential impact of social media and social networking for medicine Develop a comfort level with social media and reduce risk Mitigate risk and privacy concerns from using social media
Opportunities Start a conversation Interact with your peers Educate the public Filtered search engine Immediate feedback Speak directly to your target audience Get ahead of the competition Build your brand online
Risks HIPAA violation End a conversation Make someone mad Give out false information Wasted time and effort Risk your own privacy Identity theft Actual theft
Case Examples JAMA Pallimed Morphine concentrated liquid and the FDA
Mitigating Risk Be professional Be credible Be responsible If you pause, don’t publish Don’t talk about cases, generalize Don’t give specific advice Have disclosure statements
Social Media Tools to Know 1st Tier – Be familiar Facebook YouTube Twitter Wikipedia Blogs 2nd Tier – Read about it LinkedIn Slideshare Yelp Foursquare Delicious Digg Yammer Flickr Ustream
Summary Social media and networking is all around Use tools to understand usefulness Conversations are happening How are you involved? Security and privacy risks can be mitigated Be professional This is just the beginning
Christian Sinclair, MD, FAAHPM Email firstname.lastname@example.org Blog Pallimed (iPhone app) Twitter @ctsinclair @Pallimed Facebook Personal Pallimed LinkedIn: csinclair Delicious ctsinclair Slideshare ctsinclair Wikipedia ctsinclair Digg ctsinclair Foursquare ctsinclair Yelp csinclair Let’s get connected! Skype: ctsinclair
Highly-Recommended Reading Gladwell: The Tipping Point: How little things can make a big difference Christakis and Fowler: Connected: The surprising power of our social networks Shirky: Here Comes Everybody: The power of organizing with organizations
Creative Commons Slide 3: Google Images Slide 10: What the F**k is Social Media Now Slide 11: iStockphoto Slide 13: Flickr User: Stabilo Boss 56