Understand the definitions and potential impact of social media and social networking on the palliative care field•Develop a comfort level with social media and reduce risk•Employ two social media platforms to advance palliative care knowledge among professionals and the public
Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
As new technologies emerge, an explosion of information occurs and the old technology usually becomes secondary to the emerging technology.
Note these could be used for any other communication tool
This could also be said of just about any communication tool
A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of WisconsinFocus - review articles from non-core palliative care journals for relevanceGoals – Promote discussion among palliative care docs, an educational reference8,000 visits20k+ views2300+subscribers
Blogs can be ways for oragnizations to get the word out
All people in this ecosphere all equally important
12k+views of the top 10, 18k+ of all 29 public presentations; 7.6k+ of 16 documents
We asked respondents what concerns they have about using social media…
This could also be said of just about any communication tool
2-2-2Pick two toolsUse and explore every two daysFor at least two weeks
Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team & create policiesAudit courses at SMUG - social-media-university-global.org Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
How to Use Social Media to Advance Palliative Care Christian Sinclair, MD, FAAHPM Kansas City Hospice & Palliative Care Presented at: San Diego Hospice & The Institute for Palliative Medicine September 30, 2010
Disclaimer #1 Founding partner in KLX Media, LLC Social media consulting for health care
Disclaimer #2 This presentation was given to the staff of San Diego Hospice and The Institute for Palliative Medicine but none of the following material represents the above or their associated interests. Nor does it represent the policy of Kansas City Hospice & Palliative Care. Please consult your own organizational social media policies. Slide 3
Learning Objectives Understand the definitions and potential impact of social media and social networking on the palliative care field Develop a comfort level with social media and reduce risk Employ two social media platforms to advance palliative care knowledge among professionals and the public
Opportunities Start a conversation Interact with your peers Educate the public Filtered search engine Immediate feedback Speak directly to your target audience Get ahead of the competition Build your brand online
Risks HIPAA violation End a conversation Make someone mad Give out false information Wasted time and effort Risk your own privacy Identity theft Actual theft
Case Examples Pallimed Palliative Medicine related blogs Morphine concentrated liquid and the FDA Twitter & AAHPM medical conference Tweetchat #HPM
Ways to Use Twitter Finding new like minded contacts Getting info out to self-identified fans Take notes at a conference Find breaking news Get feedback Help other people Have open forum brainstorming
Risks HIPAA violation End a conversation Make someone mad Give out false information Wasted time and effort Risk your own privacy Identity theft Actual theft Risk if you don’t participate
Mitigating Risk Be professional Be credible Be responsible If you pause, don’t publish Don’t talk about cases, generalize Don’t give specific advice
Social Media Tools to Know 1st Tier – Be familiar Facebook YouTube Twitter Wikipedia Blogs 2nd Tier – Read about it LinkedIn Slideshare Yelp Foursquare Delicious Digg Yammer Flickr Ustream
Summary Social media and networking is all around Use tools to understand usefulness Conversations are happening How are you involved? Security and privacy risks can be mitigated This is just the beginning
Acknowledgements Drew Rosielle, MD For allowing me join Pallimed Eric Widera, MD For the use of some slides from his social media Ed Bennett and Lee Aase For great social media in health care content Diane Meier, MD For showing even busy people can do social media
Christian Sinclair, MD, FAAHPM Email email@example.com Blog Pallimed (iPhone app) Twitter @ctsinclair @Pallimed Facebook Personal Pallimed LinkedIn: csinclair Delicious ctsinclair Slideshare ctsinclair Wikipedia ctsinclair Digg ctsinclair Foursquare ctsinclair Yelp csinclair Let’s get connected!
Twitter Homework – Part One Get a Twitter account (or reactivate a dormant one) Follow and say hello to: @ctsinclair @DianeEMeier @CAPCpalliative @Pallimed @GeriPalBlog @Doclake @suzanakm @ewidera @abbrody @equijada Use the hashtag #hpm to identify hospice and palliative medicine related material
Twitter Homework – Part 2 Tonight at 9P Eastern Go to Tweetchat.com Enter room #hpm Hospice and Palliative Medicine If you have a Twitter account Login and chat along If you don’t have a Twitter account Read along and see if you don’t have something to say eventually.
Additional Resources Ed Bennett (Univ Md)- http://ebennett.org/ Lee Aase (Mayo)– SMUG (35 SocMed Thesis) Mashable – General Social Media Interest
Highly-Recommended Reading Gladwell: The Tipping Point: How little things can make a big difference Christakis and Fowler: Connected: The surprising power of our social networks Shirky: Here Comes Everybody: The power of organizing with organizations