Social media to advance palliative care sep 2010

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  • Intro
  • 15 sec
  • Understand the definitions and potential impact of social media and social networking on the palliative care field•Develop a comfort level with social media and reduce risk•Employ two social media platforms to advance palliative care knowledge among professionals and the public
  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • As new technologies emerge, an explosion of information occurs and the old technology usually becomes secondary to the emerging technology.
  • Note these could be used for any other communication tool
  • This could also be said of just about any communication tool
  • A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of WisconsinFocus - review articles from non-core palliative care journals for relevanceGoals – Promote discussion among palliative care docs, an educational reference8,000 visits20k+ views2300+subscribers
  • Blogs can be ways for oragnizations to get the word out
  • All people in this ecosphere all equally important
  • 12k+views of the top 10, 18k+ of all 29 public presentations; 7.6k+ of 16 documents
  • We asked respondents what concerns they have about using social media…
  • This could also be said of just about any communication tool
  • 2-2-2Pick two toolsUse and explore every two daysFor at least two weeks
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team & create policiesAudit courses at SMUG - social-media-university-global.org Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning

Transcript

  • 1. How to Use Social Media to Advance Palliative Care
    Christian Sinclair, MD, FAAHPM
    Kansas City Hospice & Palliative Care
    Presented at:
    San Diego Hospice & The Institute for Palliative Medicine
    September 30, 2010
  • 2. Disclaimer #1
    Founding partner in KLX Media, LLC
    Social media consulting for health care
  • 3. Disclaimer #2
    This presentation was given to the staff of San Diego Hospice and The Institute for Palliative Medicine but none of the following material represents the above or their associated interests. Nor does it represent the policy of Kansas City Hospice & Palliative Care.
    Please consult your own organizational social media policies.
    Slide 3
  • 4. Learning Objectives
    Understand the definitions and potential impact of social media and social networking on the palliative care field
    Develop a comfort level with social media and reduce risk
    Employ two social media platforms to advance palliative care knowledge among professionals and the public
  • 5.
  • 6.
  • 7.
  • 8. 200 Billion Hours/year
  • 9. Photo by Flick user Rock Creek
  • 10.
  • 11. What is Social Media?
    Internet-based tools for
    creating, sharing and discussing information
  • 12. Metcalfe’s Law
    Value of a network is proportional to the square of the number of connected users of the system (n2)
    Prior communication examples:
    Telephone, fax, email
    Source: Wikipedia
  • 13. Relative Volume of Information
    Time
  • 14. Opportunities
    Start a conversation
    Interact with your peers
    Educate the public
    Filtered search engine
    Immediate feedback
    Speak directly to your target audience
    Get ahead of the competition
    Build your brand online
  • 15. Risks
    HIPAA violation
    End a conversation
    Make someone mad
    Give out false information
    Wasted time and effort
    Risk your own privacy
    Identity theft
    Actual theft
  • 16. Case Examples
    Pallimed
    Palliative Medicine related blogs
    Morphine concentrated liquid and the FDA
    Twitter & AAHPM medical conference
    Tweetchat #HPM
  • 17. Pallimed
  • 18. Pallimed
  • 19. Site Visits
    Subscribers
  • 20. Read Blogs(updated quarterly on Pallimed)
  • 21.
  • 22.
  • 23.
  • 24. Twitter Stats for @ctsinclair
  • 25. Bit.ly Link Stats
    25
  • 26. Ways to Use Twitter
    Finding new like minded contacts
    Getting info out to self-identified fans
    Take notes at a conference
    Find breaking news
    Get feedback
    Help other people
    Have open forum brainstorming
  • 27. First mention on Twitter
  • 28. Re-tweeted in one hour
  • 29. Re-tweeted again in few minutes
  • 30.
  • 31.
  • 32. 2010 Annual Assembly
    # of Tweets per User
    The Long Tail Effect
  • 33.
  • 34. Medical Conference Comparison
  • 35. National Health Care Decisions Day
  • 36. National Health Care Decisions Day
  • 37. #havethetalk
    “Decisions day”
    Orgs likely to support
  • 38. 385 Users
    46 Users
  • 39. Tweetchat
  • 40. Type your Tweet here
    RT = Re-tweet
    #hpm automatically added
    Lots o’ links!
    Quick Use Buttons
    Reply
    Your own tweet
    Re-Tweet
    Feature/Block
    Someone replying to you
    Favorite Tweet
  • 41. Visual Example of a Tweetchat
    Tweetchat
  • 42. Tweetchat
    Group of people begin to have a conversation around a single hashtag
  • 43. Using Tweetchat they can all see the same thread
    Tweetchat
  • 44. All the people following the individuals see only a few tweets with #hpm
    Tweetchat
  • 45. Tweetchat
  • 46. Tweetchat
  • 47. Tweetchat
    Passed on to 2,838 followers
  • 48. SlideShare
  • 49.
  • 50. Risks
    HIPAA violation
    End a conversation
    Make someone mad
    Give out false information
    Wasted time and effort
    Risk your own privacy
    Identity theft
    Actual theft
    Risk if you don’t participate
  • 51. Mitigating Risk
    Be professional
    Be credible
    Be responsible
    If you pause, don’t publish
    Don’t talk about cases, generalize
    Don’t give specific advice
  • 52. Social Media Tools to Know
    1st Tier – Be familiar
    Facebook
    YouTube
    Twitter
    Wikipedia
    Blogs
    2nd Tier – Read about it
    LinkedIn
    Slideshare
    Yelp
    Foursquare
    Delicious
    Digg
    Yammer
    Flickr
    Ustream
  • 53. Summary
    Social media and networking is all around
    Use tools to understand usefulness
    Conversations are happening
    How are you involved?
    Security and privacy risks can be mitigated
    This is just the beginning
  • 54. Acknowledgements
    Drew Rosielle, MD
    For allowing me join Pallimed
    Eric Widera, MD
    For the use of some slides from his social media
    Ed Bennett and Lee Aase
    For great social media in health care content
    Diane Meier, MD
    For showing even busy people can do social media
  • 55. Christian Sinclair, MD, FAAHPM
    Email
    ctsinclair@gmail.com
    Blog
    Pallimed (iPhone app)
    Twitter
    @ctsinclair
    @Pallimed
    Facebook
    Personal
    Pallimed
    LinkedIn:
    csinclair
    Delicious
    ctsinclair
    Slideshare
    ctsinclair
    Wikipedia
    ctsinclair
    Digg
    ctsinclair
    Foursquare
    ctsinclair
    Yelp
    csinclair
    Let’s get connected!
  • 56. Twitter Homework – Part One
    Get a Twitter account (or reactivate a dormant one)
    Follow and say hello to:
    @ctsinclair
    @DianeEMeier
    @CAPCpalliative
    @Pallimed
    @GeriPalBlog
    @Doclake
    @suzanakm
    @ewidera
    @abbrody
    @equijada
    Use the hashtag #hpm to identify hospice and palliative medicine related material
  • 57. Twitter Homework – Part 2
    Tonight at 9P Eastern
    Go to Tweetchat.com
    Enter room #hpm
    Hospice and Palliative Medicine
    If you have a Twitter account
    Login and chat along
    If you don’t have a Twitter account
    Read along and see if you don’t have something to say eventually.
  • 58. Additional Resources
    Ed Bennett (Univ Md)- http://ebennett.org/
    Lee Aase (Mayo)– SMUG (35 SocMed Thesis)
    Mashable – General Social Media Interest
  • 59. Highly-Recommended Reading
    Gladwell: The Tipping Point: How little things can make a big difference
    Christakis and Fowler: Connected: The surprising power of our social networks
    Shirky: Here Comes Everybody: The power of organizing with organizations