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How to Use Social Media to Advance Palliative Care<br />Christian Sinclair, MD, FAAHPM<br />Kansas City Hospice & Palliati...
Disclaimer #1<br />Founding partner in KLX Media, LLC<br />Social media consulting for health care<br />
Disclaimer #2<br />This presentation was given to the staff of  San Diego Hospice and The Institute for Palliative Medicin...
Learning Objectives<br />Understand the definitions and potential impact of social media and social networking on the pall...
200 Billion Hours/year<br />
Photo by Flick user Rock Creek<br />
What is Social Media?<br />Internet-based tools for<br />creating, sharing and discussing information<br />
Metcalfe’s Law<br />Value of a network is proportional to the square of the number of connected users of the system (n2)<b...
Relative Volume of Information<br />Time<br />
Opportunities<br />Start a conversation <br />Interact with your peers<br />Educate the public<br />Filtered search engine...
Risks<br />HIPAA violation<br />End a conversation<br />Make someone mad<br />Give out false information<br />Wasted time ...
Case Examples<br />Pallimed<br />Palliative Medicine related blogs<br />Morphine concentrated liquid and the FDA<br />Twit...
Pallimed<br />
Pallimed<br />
Site Visits<br />Subscribers<br />
Read Blogs(updated quarterly on Pallimed)<br />
Twitter Stats for @ctsinclair<br />
Bit.ly Link Stats<br />25<br />
Ways to Use Twitter<br />Finding new like minded contacts<br />Getting info out to self-identified fans<br />Take notes at...
First mention on Twitter<br />
Re-tweeted in one hour<br />
Re-tweeted again in few minutes<br />
2010 Annual Assembly<br /># of Tweets per User<br />The Long Tail Effect<br />
Medical Conference Comparison<br />
National Health Care Decisions Day<br />
National Health Care Decisions Day<br />
#havethetalk<br />“Decisions day”<br />Orgs likely to support <br />
385 Users<br />46 Users<br />
Tweetchat<br />
Type your Tweet here<br />RT = Re-tweet<br />#hpm automatically added<br />Lots o’ links!<br />Quick Use Buttons<br />Repl...
Visual Example of a Tweetchat<br />Tweetchat<br />
Tweetchat<br />Group of people begin to have a conversation around a single hashtag<br />
Using Tweetchat they can all see the same thread<br />Tweetchat<br />
All the people following the individuals see only a few tweets with #hpm<br />Tweetchat<br />
Tweetchat<br />
Tweetchat<br />
Tweetchat<br />Passed on to 2,838 followers<br />
SlideShare<br />
Risks<br />HIPAA violation<br />End a conversation<br />Make someone mad<br />Give out false information<br />Wasted time ...
Mitigating Risk<br />Be professional<br />Be credible<br />Be responsible<br />If you pause, don’t publish<br />Don’t talk...
Social Media Tools to Know<br />1st Tier – Be familiar<br />Facebook<br />YouTube<br />Twitter<br />Wikipedia<br />Blogs<b...
Summary<br />Social media and networking is all around<br />Use tools to understand usefulness<br />Conversations are happ...
Acknowledgements<br />Drew Rosielle, MD<br />For allowing me join Pallimed<br />Eric Widera, MD<br />For the use of some s...
   Christian Sinclair, MD, FAAHPM<br />Email<br />ctsinclair@gmail.com<br />Blog<br />Pallimed (iPhone app)<br />Twitter<b...
Twitter Homework – Part One<br />Get a Twitter account (or reactivate a dormant one)<br />Follow and say hello to:<br />@c...
Twitter Homework – Part 2<br />Tonight at 9P Eastern<br />Go to Tweetchat.com<br />Enter room #hpm<br />Hospice and Pallia...
Additional Resources<br />Ed Bennett (Univ Md)- http://ebennett.org/<br />Lee Aase (Mayo)– SMUG (35 SocMed Thesis)<br />Ma...
Highly-Recommended Reading<br />Gladwell: The Tipping Point: How little things can make a big difference<br />Christakis a...
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Social media to advance palliative care sep 2010

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  • Intro
  • 15 sec
  • Understand the definitions and potential impact of social media and social networking on the palliative care field•Develop a comfort level with social media and reduce risk•Employ two social media platforms to advance palliative care knowledge among professionals and the public
  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized &amp; hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • As new technologies emerge, an explosion of information occurs and the old technology usually becomes secondary to the emerging technology.
  • Note these could be used for any other communication tool
  • This could also be said of just about any communication tool
  • A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of WisconsinFocus - review articles from non-core palliative care journals for relevanceGoals – Promote discussion among palliative care docs, an educational reference8,000 visits20k+ views2300+subscribers
  • Blogs can be ways for oragnizations to get the word out
  • All people in this ecosphere all equally important
  • 12k+views of the top 10, 18k+ of all 29 public presentations; 7.6k+ of 16 documents
  • We asked respondents what concerns they have about using social media…
  • This could also be said of just about any communication tool
  • 2-2-2Pick two toolsUse and explore every two daysFor at least two weeks
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team &amp; create policiesAudit courses at SMUG - social-media-university-global.org Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
  • Transcript of "Social media to advance palliative care sep 2010"

    1. 1. How to Use Social Media to Advance Palliative Care<br />Christian Sinclair, MD, FAAHPM<br />Kansas City Hospice & Palliative Care<br />Presented at:<br /> San Diego Hospice & The Institute for Palliative Medicine <br />September 30, 2010<br />
    2. 2. Disclaimer #1<br />Founding partner in KLX Media, LLC<br />Social media consulting for health care<br />
    3. 3. Disclaimer #2<br />This presentation was given to the staff of San Diego Hospice and The Institute for Palliative Medicine but none of the following material represents the above or their associated interests. Nor does it represent the policy of Kansas City Hospice & Palliative Care.<br />Please consult your own organizational social media policies.<br /> Slide 3<br />
    4. 4. Learning Objectives<br />Understand the definitions and potential impact of social media and social networking on the palliative care field <br />Develop a comfort level with social media and reduce risk <br />Employ two social media platforms to advance palliative care knowledge among professionals and the public <br />
    5. 5.
    6. 6.
    7. 7.
    8. 8. 200 Billion Hours/year<br />
    9. 9. Photo by Flick user Rock Creek<br />
    10. 10.
    11. 11. What is Social Media?<br />Internet-based tools for<br />creating, sharing and discussing information<br />
    12. 12. Metcalfe’s Law<br />Value of a network is proportional to the square of the number of connected users of the system (n2)<br />Prior communication examples: <br />Telephone, fax, email<br />Source: Wikipedia<br />
    13. 13. Relative Volume of Information<br />Time<br />
    14. 14. Opportunities<br />Start a conversation <br />Interact with your peers<br />Educate the public<br />Filtered search engine<br />Immediate feedback<br />Speak directly to your target audience<br />Get ahead of the competition<br />Build your brand online<br />
    15. 15. Risks<br />HIPAA violation<br />End a conversation<br />Make someone mad<br />Give out false information<br />Wasted time and effort<br />Risk your own privacy<br />Identity theft<br />Actual theft<br />
    16. 16. Case Examples<br />Pallimed<br />Palliative Medicine related blogs<br />Morphine concentrated liquid and the FDA<br />Twitter & AAHPM medical conference<br />Tweetchat #HPM<br />
    17. 17. Pallimed<br />
    18. 18. Pallimed<br />
    19. 19. Site Visits<br />Subscribers<br />
    20. 20. Read Blogs(updated quarterly on Pallimed)<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24. Twitter Stats for @ctsinclair<br />
    25. 25. Bit.ly Link Stats<br />25<br />
    26. 26. Ways to Use Twitter<br />Finding new like minded contacts<br />Getting info out to self-identified fans<br />Take notes at a conference<br />Find breaking news<br />Get feedback<br />Help other people<br />Have open forum brainstorming<br />
    27. 27. First mention on Twitter<br />
    28. 28. Re-tweeted in one hour<br />
    29. 29. Re-tweeted again in few minutes<br />
    30. 30.
    31. 31.
    32. 32. 2010 Annual Assembly<br /># of Tweets per User<br />The Long Tail Effect<br />
    33. 33.
    34. 34. Medical Conference Comparison<br />
    35. 35. National Health Care Decisions Day<br />
    36. 36. National Health Care Decisions Day<br />
    37. 37. #havethetalk<br />“Decisions day”<br />Orgs likely to support <br />
    38. 38. 385 Users<br />46 Users<br />
    39. 39. Tweetchat<br />
    40. 40. Type your Tweet here<br />RT = Re-tweet<br />#hpm automatically added<br />Lots o’ links!<br />Quick Use Buttons<br />Reply<br />Your own tweet<br />Re-Tweet<br />Feature/Block<br />Someone replying to you<br />Favorite Tweet<br />
    41. 41. Visual Example of a Tweetchat<br />Tweetchat<br />
    42. 42. Tweetchat<br />Group of people begin to have a conversation around a single hashtag<br />
    43. 43. Using Tweetchat they can all see the same thread<br />Tweetchat<br />
    44. 44. All the people following the individuals see only a few tweets with #hpm<br />Tweetchat<br />
    45. 45. Tweetchat<br />
    46. 46. Tweetchat<br />
    47. 47. Tweetchat<br />Passed on to 2,838 followers<br />
    48. 48. SlideShare<br />
    49. 49.
    50. 50. Risks<br />HIPAA violation<br />End a conversation<br />Make someone mad<br />Give out false information<br />Wasted time and effort<br />Risk your own privacy<br />Identity theft<br />Actual theft<br />Risk if you don’t participate<br />
    51. 51. Mitigating Risk<br />Be professional<br />Be credible<br />Be responsible<br />If you pause, don’t publish<br />Don’t talk about cases, generalize<br />Don’t give specific advice<br />
    52. 52. Social Media Tools to Know<br />1st Tier – Be familiar<br />Facebook<br />YouTube<br />Twitter<br />Wikipedia<br />Blogs<br />2nd Tier – Read about it<br />LinkedIn<br />Slideshare<br />Yelp<br />Foursquare<br />Delicious<br />Digg<br />Yammer<br />Flickr<br />Ustream<br />
    53. 53. Summary<br />Social media and networking is all around<br />Use tools to understand usefulness<br />Conversations are happening<br />How are you involved?<br />Security and privacy risks can be mitigated<br />This is just the beginning<br />
    54. 54. Acknowledgements<br />Drew Rosielle, MD<br />For allowing me join Pallimed<br />Eric Widera, MD<br />For the use of some slides from his social media<br />Ed Bennett and Lee Aase<br />For great social media in health care content<br />Diane Meier, MD<br />For showing even busy people can do social media<br />
    55. 55. Christian Sinclair, MD, FAAHPM<br />Email<br />ctsinclair@gmail.com<br />Blog<br />Pallimed (iPhone app)<br />Twitter<br />@ctsinclair<br />@Pallimed<br />Facebook<br />Personal<br />Pallimed<br />LinkedIn:<br />csinclair<br />Delicious<br />ctsinclair<br />Slideshare<br />ctsinclair<br />Wikipedia<br />ctsinclair<br />Digg<br />ctsinclair<br />Foursquare<br />ctsinclair<br />Yelp<br />csinclair<br />Let’s get connected!<br />
    56. 56. Twitter Homework – Part One<br />Get a Twitter account (or reactivate a dormant one)<br />Follow and say hello to:<br />@ctsinclair<br />@DianeEMeier<br />@CAPCpalliative<br />@Pallimed<br />@GeriPalBlog<br />@Doclake<br />@suzanakm<br />@ewidera<br />@abbrody<br />@equijada<br />Use the hashtag #hpm to identify hospice and palliative medicine related material<br />
    57. 57. Twitter Homework – Part 2<br />Tonight at 9P Eastern<br />Go to Tweetchat.com<br />Enter room #hpm<br />Hospice and Palliative Medicine<br />If you have a Twitter account<br />Login and chat along<br />If you don’t have a Twitter account<br />Read along and see if you don’t have something to say eventually.<br />
    58. 58. Additional Resources<br />Ed Bennett (Univ Md)- http://ebennett.org/<br />Lee Aase (Mayo)– SMUG (35 SocMed Thesis)<br />Mashable – General Social Media Interest<br />
    59. 59. Highly-Recommended Reading<br />Gladwell: The Tipping Point: How little things can make a big difference<br />Christakis and Fowler: Connected: The surprising power of our social networks<br />Shirky: Here Comes Everybody: The power of organizing with organizations <br />
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