Your SlideShare is downloading. ×
0
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Social media to advance palliative care sep 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media to advance palliative care sep 2010

1,173

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,173
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Intro
  • 15 sec
  • Understand the definitions and potential impact of social media and social networking on the palliative care field•Develop a comfort level with social media and reduce risk•Employ two social media platforms to advance palliative care knowledge among professionals and the public
  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • As new technologies emerge, an explosion of information occurs and the old technology usually becomes secondary to the emerging technology.
  • Note these could be used for any other communication tool
  • This could also be said of just about any communication tool
  • A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of WisconsinFocus - review articles from non-core palliative care journals for relevanceGoals – Promote discussion among palliative care docs, an educational reference8,000 visits20k+ views2300+subscribers
  • Blogs can be ways for oragnizations to get the word out
  • All people in this ecosphere all equally important
  • 12k+views of the top 10, 18k+ of all 29 public presentations; 7.6k+ of 16 documents
  • We asked respondents what concerns they have about using social media…
  • This could also be said of just about any communication tool
  • 2-2-2Pick two toolsUse and explore every two daysFor at least two weeks
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team & create policiesAudit courses at SMUG - social-media-university-global.org Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
  • Transcript

    • 1. How to Use Social Media to Advance Palliative Care
      Christian Sinclair, MD, FAAHPM
      Kansas City Hospice & Palliative Care
      Presented at:
      San Diego Hospice & The Institute for Palliative Medicine
      September 30, 2010
    • 2. Disclaimer #1
      Founding partner in KLX Media, LLC
      Social media consulting for health care
    • 3. Disclaimer #2
      This presentation was given to the staff of San Diego Hospice and The Institute for Palliative Medicine but none of the following material represents the above or their associated interests. Nor does it represent the policy of Kansas City Hospice & Palliative Care.
      Please consult your own organizational social media policies.
      Slide 3
    • 4. Learning Objectives
      Understand the definitions and potential impact of social media and social networking on the palliative care field
      Develop a comfort level with social media and reduce risk
      Employ two social media platforms to advance palliative care knowledge among professionals and the public
    • 5.
    • 6.
    • 7.
    • 8. 200 Billion Hours/year
    • 9. Photo by Flick user Rock Creek
    • 10.
    • 11. What is Social Media?
      Internet-based tools for
      creating, sharing and discussing information
    • 12. Metcalfe’s Law
      Value of a network is proportional to the square of the number of connected users of the system (n2)
      Prior communication examples:
      Telephone, fax, email
      Source: Wikipedia
    • 13. Relative Volume of Information
      Time
    • 14. Opportunities
      Start a conversation
      Interact with your peers
      Educate the public
      Filtered search engine
      Immediate feedback
      Speak directly to your target audience
      Get ahead of the competition
      Build your brand online
    • 15. Risks
      HIPAA violation
      End a conversation
      Make someone mad
      Give out false information
      Wasted time and effort
      Risk your own privacy
      Identity theft
      Actual theft
    • 16. Case Examples
      Pallimed
      Palliative Medicine related blogs
      Morphine concentrated liquid and the FDA
      Twitter & AAHPM medical conference
      Tweetchat #HPM
    • 17. Pallimed
    • 18. Pallimed
    • 19. Site Visits
      Subscribers
    • 20. Read Blogs(updated quarterly on Pallimed)
    • 21.
    • 22.
    • 23.
    • 24. Twitter Stats for @ctsinclair
    • 25. Bit.ly Link Stats
      25
    • 26. Ways to Use Twitter
      Finding new like minded contacts
      Getting info out to self-identified fans
      Take notes at a conference
      Find breaking news
      Get feedback
      Help other people
      Have open forum brainstorming
    • 27. First mention on Twitter
    • 28. Re-tweeted in one hour
    • 29. Re-tweeted again in few minutes
    • 30.
    • 31.
    • 32. 2010 Annual Assembly
      # of Tweets per User
      The Long Tail Effect
    • 33.
    • 34. Medical Conference Comparison
    • 35. National Health Care Decisions Day
    • 36. National Health Care Decisions Day
    • 37. #havethetalk
      “Decisions day”
      Orgs likely to support
    • 38. 385 Users
      46 Users
    • 39. Tweetchat
    • 40. Type your Tweet here
      RT = Re-tweet
      #hpm automatically added
      Lots o’ links!
      Quick Use Buttons
      Reply
      Your own tweet
      Re-Tweet
      Feature/Block
      Someone replying to you
      Favorite Tweet
    • 41. Visual Example of a Tweetchat
      Tweetchat
    • 42. Tweetchat
      Group of people begin to have a conversation around a single hashtag
    • 43. Using Tweetchat they can all see the same thread
      Tweetchat
    • 44. All the people following the individuals see only a few tweets with #hpm
      Tweetchat
    • 45. Tweetchat
    • 46. Tweetchat
    • 47. Tweetchat
      Passed on to 2,838 followers
    • 48. SlideShare
    • 49.
    • 50. Risks
      HIPAA violation
      End a conversation
      Make someone mad
      Give out false information
      Wasted time and effort
      Risk your own privacy
      Identity theft
      Actual theft
      Risk if you don’t participate
    • 51. Mitigating Risk
      Be professional
      Be credible
      Be responsible
      If you pause, don’t publish
      Don’t talk about cases, generalize
      Don’t give specific advice
    • 52. Social Media Tools to Know
      1st Tier – Be familiar
      Facebook
      YouTube
      Twitter
      Wikipedia
      Blogs
      2nd Tier – Read about it
      LinkedIn
      Slideshare
      Yelp
      Foursquare
      Delicious
      Digg
      Yammer
      Flickr
      Ustream
    • 53. Summary
      Social media and networking is all around
      Use tools to understand usefulness
      Conversations are happening
      How are you involved?
      Security and privacy risks can be mitigated
      This is just the beginning
    • 54. Acknowledgements
      Drew Rosielle, MD
      For allowing me join Pallimed
      Eric Widera, MD
      For the use of some slides from his social media
      Ed Bennett and Lee Aase
      For great social media in health care content
      Diane Meier, MD
      For showing even busy people can do social media
    • 55. Christian Sinclair, MD, FAAHPM
      Email
      ctsinclair@gmail.com
      Blog
      Pallimed (iPhone app)
      Twitter
      @ctsinclair
      @Pallimed
      Facebook
      Personal
      Pallimed
      LinkedIn:
      csinclair
      Delicious
      ctsinclair
      Slideshare
      ctsinclair
      Wikipedia
      ctsinclair
      Digg
      ctsinclair
      Foursquare
      ctsinclair
      Yelp
      csinclair
      Let’s get connected!
    • 56. Twitter Homework – Part One
      Get a Twitter account (or reactivate a dormant one)
      Follow and say hello to:
      @ctsinclair
      @DianeEMeier
      @CAPCpalliative
      @Pallimed
      @GeriPalBlog
      @Doclake
      @suzanakm
      @ewidera
      @abbrody
      @equijada
      Use the hashtag #hpm to identify hospice and palliative medicine related material
    • 57. Twitter Homework – Part 2
      Tonight at 9P Eastern
      Go to Tweetchat.com
      Enter room #hpm
      Hospice and Palliative Medicine
      If you have a Twitter account
      Login and chat along
      If you don’t have a Twitter account
      Read along and see if you don’t have something to say eventually.
    • 58. Additional Resources
      Ed Bennett (Univ Md)- http://ebennett.org/
      Lee Aase (Mayo)– SMUG (35 SocMed Thesis)
      Mashable – General Social Media Interest
    • 59. Highly-Recommended Reading
      Gladwell: The Tipping Point: How little things can make a big difference
      Christakis and Fowler: Connected: The surprising power of our social networks
      Shirky: Here Comes Everybody: The power of organizing with organizations

    ×