Social Media = Public Health

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Plenary presentation at the American Academy of Hospice and Palliative Medicine 2012. …

Plenary presentation at the American Academy of Hospice and Palliative Medicine 2012.

This presentation is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Please give attribution to Christian T Sinclair, MD, FAAHPM for use of this slide deck in parts or in whole.

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  • 50-60% of doctors/nurses have smartphones35% have iPads69% of US Homes have internet access
  • Source: http://www.youtube.com/t/press_statisticsReferenced: Feb 201248 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every dayOver 3 billion videos are viewed a dayUsers upload the equivalent of 240,000 full-length films every weekMore video is uploaded to YouTube in one month than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 25 countries across 43 languagesYouTube's demographic is broad: 18-54 years oldYouTube reached over 700 billion playbacks in 2010800M unique users visit YouTube each monthYouTube mobile gets over 400M views a day (up 3x year/year), representing 13% of our daily viewsOver 12 million people are connected and auto-sharing to at least one social network100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • http://blog.amnestyusa.org/business/is-internet-access-a-human-right/
  • 50-60% of doctors/nurses have smartphones35% have iPads69% of US Homes have internet access
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • LEGO Artist Nathan SawiryaStart conversations, build trust
  • http://www.irenesuchocki.com/
  • NEW SLIDEFOCUS ON COVERSATIONS
  • http://www.forrester.com/Groundswell/ladder.html
  • http://www.cbsnews.com/stories/2011/01/03/ap/strange/main7208544.shtml
  • http://www.boston.com/news/local/massachusetts/articles/2007/05/31/blogger_unmasked_court_case_upended/
  • NEW SLIDEVIDEO EMBEDDED Will Only show a minute of this video, probably less, with sound off.Focus on building trustSeattle Mama Doc Time for Vaccine
  • http://www.nhpco.org/files/public/statistics_research/2011_facts_figures.pdf
  • http://pinterest.com/search/?q=hospice
  • http://patientslikeme.org
  • http://patientslikeme.org
  • http://nhdd.org
  • http://www.geripal.org
  • http://www.eprognosis.org/
  • http://gobemore.com/about-hpm/Focus on conversations, building trust.
  • http://gobemore.com/about-hpm/Will need updated stats.
  • http://www.youtube.com/watch?v=od2q7yXer8cVideo embedded – will show probably one minute or less
  • http://www.youtube.com/watch?v=tmlTHfVaU9o&feature=relatedVideo embedded will show 1 minute at least, possibly up to 4.
  • NEWTHESE ARE THE CLOSING SLIDES – These last 7 will be rapid fire covering the main points of the talk:Understand social media is a communication tool to begin conversationsDescribe how trust leads to engagementInspire you to get strategically involved in social media for public healthSpeech:This is power. This is change. Build your network and transform your offline trust into online trust. As palliative care and hospice clinicians and advocates we do not have to be marginalized looking in at mainstream health care delivery. We can tell our own story now. We have the power to make that change upstream.
  • NEWSo I want you for Twitter, it only takes a few minutes a day just to support, advocate and share.
  • And you may see something to lighten your day along the way…
  • NEWhttp://nhdd.orgTo the more serious and pressing issues of social change to improve public health. Help families avoid being trapped into situations they never dreamed they would be in.
  • Be professional and you will mitigate risk.
  • NEWWe have enormous potential at our fingertips to change the world and help the people that will eventually become our patients. You are your own printing press. Thank you very much,Q&A25 minutes total

Transcript

  • 1. MEDIA SOCIAL MEDIA = PUBLIC HEALTH C h r i s t i a n S i n c l a i r, M D , FA A H P M AAHPM/HPNA Plenary - 2012
  • 2. Creative Commons Social Media = Public Health by Christian T. Sinclair, MD, FAAHPM is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.
  • 3. THIS IS THE WEB. W W W W WEB E E E E B B B B WEBWEB WEB WEB W E W E B B
  • 4. 48 hoursof video uploaded to YouTubeevery minute
  • 5. PRINTING PRESS.
  • 6. What is Social Media? Web-based tools forcreating, sharing and discussing information
  • 7. CreatorsConversationalistsCriticsCollectorsJoinersSpectatorsInactives Source: Forrester’s Research
  • 8. Be credible Be responsible Be professional Be general, not specificIf you pause, don’t publishMITIGATE
  • 9. Public Health Promoting healththrough the organized efforts and informed choices of society, organizations,communities and individuals.
  • 10. Dr. Wendy Sue Swanson - @SeattleMamaD
  • 11. Source: NHPCO 2012 Facts and Figures
  • 12. #NHDD
  • 13. MEDIA SOCIAL MEDIA = PUBLIC HEALTH
  • 14. #NHDD
  • 15. Be credible Be responsible Be professional Be general, not specificIf you pause, don’t publishMITIGATE
  • 16. Public Health Promoting healththrough the organized efforts and informed choices of society, organizations,communities and individuals.
  • 17. PRINTING PRESS.