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Social Media in Health Care peoria 2010

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Presentation given at 4th Annual Supportive Care Conf in Peoria, IL for OSF Saint Francis.

Presentation given at 4th Annual Supportive Care Conf in Peoria, IL for OSF Saint Francis.

Published in: Health & Medicine

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  • http://www.wired.com/wired/archive/14.07/murdoch.htmlhttp://www.milkeninstitute.org/newsroom/photos/gc04_rmurdoch.jpg
  • A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of WisconsinFocus - review articles from non-core palliative care journals for relevanceGoals – Promote discussion among palliative care docs, an educational reference8,000 visits20k+ views2300+subscribers
  • Leigh SWSelf Described daughter, sister, and friend. A hospice social worker and child and teen bereavement counselor. Everything in my life must line up with my relationship with Christ. I am a music and book fiend. I love to cook, paint, take pictures, write...pretty much anything creative. And I love the Chicago White Sox.
  • Blogs can be ways for oragnizations to get the word out
  • AAHPM Conference in Boston834 tweets (224)92 contributors (30)119.1 tweets per day (41)75.2% come from "The Top 10 Contributors" (NA)24.3% are retweets (NA)46.6% are mentions (NA)29.7% have multiple hashtags (NA)
  • AAHPM Conference in Boston834 tweets (224)92 contributors (30)119.1 tweets per day (41)75.2% come from "The Top 10 Contributors" (NA)24.3% are retweets (NA)46.6% are mentions (NA)29.7% have multiple hashtags (NA)
  • 385 twitterers
  • 46 twitterers
  • We asked respondents what concerns they have about using social media…
  • Respondents were mostly concerned about privacy, both from patients and their families and from random people on the web. I hear this quite a bit. In fact, I heard it from the President of a major professional society – not AAHMP – another one that GeriPal cares about. I hear it from my wife, who never attaches her name to her comments on GeriPal. Here’s the deal. The only way to be completely safe is to be anonymous. If you post anonymously, at least you are contributing to the palliative care social media community. But if you put your name out there it adds legitimacy to your statements because (1) you are not just some random person, you are a person with a name, and (2) you can be held accountable for what you say. Furthermore, publishing your name lets other readers know who is in the community – it’s not just some anonymous commenter, it’s someone this blogger might actually get to meet, at a meeting like this.
  • Transcript

    • 1. Social Media in Health Care
      Christian Sinclair, MD, FAAHPM
      Kansas City Hospice & Palliative Care
    • 2. Disclaimer
      Founding partner in KLX Media, LLC
      Social media consulting for health care and other businesses
    • 3. Breakout Objectives
      Identify the various forms of social media available
      Understand from case examples the impact of social media in health care related issues
      Review risks and benefits from participating in social media
    • 4.
    • 5. What is Social Media?
      It’s a conversation, not a lecture
      It’s an extension of everyday interaction
      It’s group driven, not top-down
      It’s messy, disorganized & hard to control
      It’s a tool, not an end-point
      It’s where our customers spend their time
      http://ebennett.org/fall-09-presentation/
    • 6.
      To find something comparable, you have to go back
      500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking
      control.”
      – Rupert Murdoch
    • 7. Relative Volume of Information
      Time
    • 8. Case Examples
      Pallimed
      Palliative Medicine related blogs
      Morphine concentrated liquid and the FDA
      Twitter & AAHPM medical conference
      Help Us Improve Kings
    • 9. Pallimed
    • 10. Pallimed
    • 11.
    • 12. Read
    • 13.
    • 14.
    • 15.
    • 16. First mention on Twitter
    • 17. Re-tweeted in one hour
    • 18. Re-tweeted again in few minutes
    • 19. On March 31st, the FDA issued a memo
      effectively ending the production and distribution
      of morphine 20mg/ml liquid along with other opioids
      Thursday
    • 20. Tweet
    • 21.
    • 22.
    • 23. Twitter as Search Engine
    • 24. Twitter for Education
    • 25. Twitter for Education
      AAHPM/HPNA 2010 Conference in Boston
      2,500 attendees
      834 Tweets from 92 people
      Mostly educational
      ACC 2010 Conference
      29,000 attendees
      1,143 Tweets from 201 people
      Mostly commercial
    • 26. Twitter for Public Health
    • 27. Twitter for Public Health
    • 28. How It Happened…
    • 29. Part 2
    • 30. Source – Ed Bennett
      Service RecoveryScripps Health
      Monitors Social Networks for the Scripps name
      Steps in to help & resolve problems
      Typical customer response – Surprise, amazement
      twitter.com/Scrippshealth
    • 31. Source: Ed Bennett
      Real-time EducationAurora Health Care
      twitter.com/Aurora_Health
      “Had this done about 2 years ago but I know I will learn more today being awake”
      “I heard about this on GMA this morning and got excited”
      Bilateral knee replacement surgery
      In the first wave of Live OR Twitter events
      Advance marketing built viewership from 900 to 2,000 followers in one week
      Tracked 20 consultations tied to the event, that resulted in 14 procedures
      Local / National press coverage
    • 32. Hospital Use of Social Media
      3500 US Hospitals
      Using Social Media:
      660 Hospitals total (April 2010)- 308 YouTube channels- 458 Facebook pages- 507 Twitter accounts- 85 Blogs
      Hospital List Update for April 2010 - Ed Bennett
    • 33. Adapted from Ed Bennett
      How Are Hospitals Using Social Media?
      Crisis Communications Take control of the message, and keep community updated in real-time
      RecruitmentLinkedIn, Facebook and other tools are used to recruit Clinical and Administrative staff
      Brand MonitoringPeople are talking about us - What are they saying?
      Service RecoveryStep in to offer solutions / change attitudes
      Customer Service Another contact point for our customers
      Community Outreach The people in our physical community are on these sites
      EducationA natural extension of our efforts to reach & teach
      Public Relations The media is there looking for stories & sources
    • 34.
    • 35.
    • 36. Risks
      Privacy
      Staff
      Patient
      Starting and not keeping up
      Getting the wrong message/info out
      What if you don’t participate
    • 37. Social Media Tools to Know
      1st Tier
      Facebook
      YouTube
      Twitter
      Wikipedia
      Blogs
      2nd Tier
      LinkedIn
      Slideshare
      Yelp
      Foursquare
      Delicious
      Digg
      Yammer
      Flickr
      Ustream
    • 38. Understanding Social Media
      Pick two tools
      Use and explore every two days
      For at least two weeks
    • 39. Implementing Social Media
      Begin only what you can reasonably update
      Dead accounts are a drag on your brand
      Find social media champions
      Make them ambassadors
      Talk with management and legal
      Repurpose already made content
      Respond to current events
    • 40. Summary
      You are already involved with social media
      Use tools to understand usefulness
      Conversations are happening
      How are you involved
      Security and privacy risks can be mitigated
      This is just the beginning
    • 41. Resources
      Ed Bennett (UnivMd)- http://ebennett.org/
      Lee Aase(Mayo)– SMUG (35 SocMed Thesis)
      Twitter – Follow #hcsmTweetChats
      Twitter – Follow @ctsinclair
      Pallimed – www.pallimed.org