Protecting Your Online Identity &Making the Most of Social Media<br />Christian Sinclair, MD, FAAHPM<br />Kansas City Hosp...
Creative Commons<br />http://creativecommons.org/licenses/by-nc-sa/3.0/us/<br />If you use information from this slide dec...
That’s<br /> not me!<br />
Your Online Identity<br /><ul><li>Email
Websites
Comments
Social networks
Blogs
Journal articles
Newspaper articles
Bank accounts
Billing accounts
Organizations
Pictures
Videos</li></li></ul><li>When Things Go Bad<br />Inaccurate<br />Unflattering<br />Not self-controlled<br />Won’t go away<...
How Identities Are Stolen<br />Searching the web & social networks<br />Remote hacks<br />Trojan horses<br />Data breaches...
Protection Strategies<br />Avoid the internet<br />Do nothing<br />Limited info<br />Exhibitionist with limits<br />Flood ...
Online Smarts<br />Caution<br />with opening programs from friends<br />when opening any attachment<br />Get an annual cre...
Password Strategy<br /><ul><li>Type the website in yourself
Avoid pet, and family names
Numerical switchers
p3anu7bu77er
Phonetic spelling
p33nu7buh7ur
Caps at end and/or beginning
P33nu7buh7uR</li></li></ul><li>Protecting Your Online Identity<br /><ul><li>Know privacy settings
Google yourself
Google Alerts
SocialMention
www.usernamecheck.com
RSS feeds (Google Reader)
Build an online community
Purchase coverage</li></li></ul><li>
RSS Feeds<br />Google Reader<br />Firefox<br />IExplorer 8<br />Chrome<br />Safari<br />
Build an Online Community<br />
What is Social Media?<br /><ul><li>Internet-based tools for sharing and discussinginformation</li></li></ul><li>
Advantages of Social Media<br /><ul><li>Build your brand online
Start a conversation
Interact with your peers
Real-time updates
Speak directly to your target audience
Immediate feedback
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Protecting Your Online Identity and Getting the Most out of Social Media

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Presentation given for the University of Kansas Hospice and Palliative Medicine Fellowship

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  • http://www.flickr.com/photos/jaxxon/16914729/sizes/l/
  • 52 billion in losses affecting almost 10 million americans (2003 FTC
  • http://www.flickr.com/photos/fredcavazza/3428921418/
  • http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
  • Designed for professional connectionsOn line resumeJob findingEncourages reaching past your network
  • Like a map for a highway you can see your network
  • Protecting Your Online Identity and Getting the Most out of Social Media

    1. 1. Protecting Your Online Identity &Making the Most of Social Media<br />Christian Sinclair, MD, FAAHPM<br />Kansas City Hospice & Palliative Care<br />ctsinclair@gmail.com, @ctsinclair<br />
    2. 2. Creative Commons<br />http://creativecommons.org/licenses/by-nc-sa/3.0/us/<br />If you use information from this slide deck, please:<br />Attribute to Christian Sinclair, MD, FAAHPM<br />If possible link to slideshare.net/ctsinclair<br />Non-commercial uses only if you share alike<br />i.e. post your talk to Slideshare or Scribd<br />If commercial, please contact me at ctsinclair@gmail.com<br />
    3. 3.
    4. 4. That’s<br /> not me!<br />
    5. 5. Your Online Identity<br /><ul><li>Email
    6. 6. Websites
    7. 7. Comments
    8. 8. Social networks
    9. 9. Blogs
    10. 10. Journal articles
    11. 11. Newspaper articles
    12. 12. Bank accounts
    13. 13. Billing accounts
    14. 14. Organizations
    15. 15. Pictures
    16. 16. Videos</li></li></ul><li>When Things Go Bad<br />Inaccurate<br />Unflattering<br />Not self-controlled<br />Won’t go away<br />Brand/Namejacking (Identity cloning)<br />Minimal legal implications<br />
    17. 17. How Identities Are Stolen<br />Searching the web & social networks<br />Remote hacks<br />Trojan horses<br />Data breaches<br />Phishing<br />
    18. 18. Protection Strategies<br />Avoid the internet<br />Do nothing<br />Limited info<br />Exhibitionist with limits<br />Flood the web<br />
    19. 19. Online Smarts<br />Caution<br />with opening programs from friends<br />when opening any attachment<br />Get an annual credit report<br />www.annualcreditreport.com<br />Avoid urban legends (snopes.com)<br />
    20. 20. Password Strategy<br /><ul><li>Type the website in yourself
    21. 21. Avoid pet, and family names
    22. 22. Numerical switchers
    23. 23. p3anu7bu77er
    24. 24. Phonetic spelling
    25. 25. p33nu7buh7ur
    26. 26. Caps at end and/or beginning
    27. 27. P33nu7buh7uR</li></li></ul><li>Protecting Your Online Identity<br /><ul><li>Know privacy settings
    28. 28. Google yourself
    29. 29. Google Alerts
    30. 30. SocialMention
    31. 31. www.usernamecheck.com
    32. 32. RSS feeds (Google Reader)
    33. 33. Build an online community
    34. 34. Purchase coverage</li></li></ul><li>
    35. 35.
    36. 36.
    37. 37.
    38. 38.
    39. 39.
    40. 40. RSS Feeds<br />Google Reader<br />Firefox<br />IExplorer 8<br />Chrome<br />Safari<br />
    41. 41.
    42. 42. Build an Online Community<br />
    43. 43.
    44. 44. What is Social Media?<br /><ul><li>Internet-based tools for sharing and discussinginformation</li></li></ul><li>
    45. 45. Advantages of Social Media<br /><ul><li>Build your brand online
    46. 46. Start a conversation
    47. 47. Interact with your peers
    48. 48. Real-time updates
    49. 49. Speak directly to your target audience
    50. 50. Immediate feedback
    51. 51. Get ahead of the competition
    52. 52. Educate the public</li></li></ul><li>Social Media is Growing Fast<br />
    53. 53. Iraq vs. Facebook vs. Twitter<br />
    54. 54. Twitter Demographics<br />
    55. 55. Hospice & Social Media<br />
    56. 56.
    57. 57.
    58. 58.
    59. 59.
    60. 60.
    61. 61.
    62. 62.
    63. 63. Blogs<br />Alive Hospice<br />Hospice & Palliative CareCenter (NC)<br />
    64. 64.
    65. 65.
    66. 66.
    67. 67.
    68. 68.
    69. 69.
    70. 70. Ways to Use Twitter<br />Finding new like minded contacts<br />Getting info out to fans<br />Take notes<br />Find breaking news<br />Get feedback<br />Help other people<br />
    71. 71.
    72. 72.
    73. 73.
    74. 74.
    75. 75.
    76. 76.
    77. 77. Conclusions<br />Devise a strategy<br />Know your privacy settings<br />Do the basics<br />Password changing<br />Avoid scams<br />Engage social media<br />If it suits your goals<br />

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