Protecting Your Online Identity and Getting the Most out of Social Media
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Protecting Your Online Identity and Getting the Most out of Social Media

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Presentation given for the University of Kansas Hospice and Palliative Medicine Fellowship

Presentation given for the University of Kansas Hospice and Palliative Medicine Fellowship

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  • http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
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Protecting Your Online Identity and Getting the Most out of Social Media Protecting Your Online Identity and Getting the Most out of Social Media Presentation Transcript

  • Protecting Your Online Identity &Making the Most of Social Media
    Christian Sinclair, MD, FAAHPM
    Kansas City Hospice & Palliative Care
    ctsinclair@gmail.com, @ctsinclair
  • Creative Commons
    http://creativecommons.org/licenses/by-nc-sa/3.0/us/
    If you use information from this slide deck, please:
    Attribute to Christian Sinclair, MD, FAAHPM
    If possible link to slideshare.net/ctsinclair
    Non-commercial uses only if you share alike
    i.e. post your talk to Slideshare or Scribd
    If commercial, please contact me at ctsinclair@gmail.com
  • That’s
    not me!
  • Your Online Identity
    • Email
    • Websites
    • Comments
    • Social networks
    • Blogs
    • Journal articles
    • Newspaper articles
    • Bank accounts
    • Billing accounts
    • Organizations
    • Pictures
    • Videos
  • When Things Go Bad
    Inaccurate
    Unflattering
    Not self-controlled
    Won’t go away
    Brand/Namejacking (Identity cloning)
    Minimal legal implications
  • How Identities Are Stolen
    Searching the web & social networks
    Remote hacks
    Trojan horses
    Data breaches
    Phishing
  • Protection Strategies
    Avoid the internet
    Do nothing
    Limited info
    Exhibitionist with limits
    Flood the web
  • Online Smarts
    Caution
    with opening programs from friends
    when opening any attachment
    Get an annual credit report
    www.annualcreditreport.com
    Avoid urban legends (snopes.com)
  • Password Strategy
    • Type the website in yourself
    • Avoid pet, and family names
    • Numerical switchers
    • p3anu7bu77er
    • Phonetic spelling
    • p33nu7buh7ur
    • Caps at end and/or beginning
    • P33nu7buh7uR
  • Protecting Your Online Identity
    • Know privacy settings
    • Google yourself
    • Google Alerts
    • SocialMention
    • www.usernamecheck.com
    • RSS feeds (Google Reader)
    • Build an online community
    • Purchase coverage
  • RSS Feeds
    Google Reader
    Firefox
    IExplorer 8
    Chrome
    Safari
  • Build an Online Community
  • What is Social Media?
    • Internet-based tools for sharing and discussinginformation
  • Advantages of Social Media
    • Build your brand online
    • Start a conversation
    • Interact with your peers
    • Real-time updates
    • Speak directly to your target audience
    • Immediate feedback
    • Get ahead of the competition
    • Educate the public
  • Social Media is Growing Fast
  • Iraq vs. Facebook vs. Twitter
  • Twitter Demographics
  • Hospice & Social Media
  • Blogs
    Alive Hospice
    Hospice & Palliative CareCenter (NC)
  • Ways to Use Twitter
    Finding new like minded contacts
    Getting info out to fans
    Take notes
    Find breaking news
    Get feedback
    Help other people
  • Conclusions
    Devise a strategy
    Know your privacy settings
    Do the basics
    Password changing
    Avoid scams
    Engage social media
    If it suits your goals