How To Use Social Media to Advance Palliative Care

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My slide deck from the presentation for CAPC audio conference in July 2010.

My slide deck from the presentation for CAPC audio conference in July 2010.

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  • Intro
  • 15 sec
  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days. What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media. It enhances and extends everyday interaction instead of regressing and replacing. Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave. Like a fax, phone, letter or lecture It’s a tool, not an end-point Like it or not, it’s where people spend their time Adapted from Ed Bennett, Found in Cache
  • As new technologies emerge, an explosion of information occurs and the old technology usually becomes secondary to the emerging techonolgy.
  • Note these could be used for any other communication tool
  • This could also be said of just about any communication tool
  • A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of Wisconsin Focus - review articles from non-core palliative care journals for relevance Goals – Promote discussion among palliative care docs, an educational reference 8,000 visits 20k+ views 2300+subscribers
  • Blogs can be ways for oragnizations to get the word out
  • All people in this ecosphere all equally important
  • We asked respondents what concerns they have about using social media…
  • This could also be said of just about any communication tool
  • 2-2-2 Pick two tools Use and explore every two days For at least two weeks
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networking You can start small Look to your internal experts Consult with your legal team & create policies Audit courses at SMUG - Only begin what you can maintain Be able to respond quickly Prepare for the negative, but expect mostly positive Remember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning