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2011 06 15 hpm tweetchat transcript

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  • 1. #hpmHealthcare Hashtag Twitter Transcript From: Wed Jun 15 18:00:00 PDT 2011 To: Wed Jun 15 19:00:00 PDT 2011 Customize transcript dates and layoutLearn more about #hpm at The Healthcare Hashtag Projectctsinclair Welcome to #HPM tweetchat, I am your host for the evening, lets begin with some introductions #hpm Wed Jun 15 18:00:26 PDT 2011PracticalWisdom @EldrcareConsult Shon, maybe we are the early http://bit.ly/iT3Bu9 #HPM Wed Jun 15 18:00:39 PDT 2011jfclearywisc Joining #HPM tweetchat from Ohare. On way to UN civil Society Meeting on Non Communicable diseases. Keeping #palliative care on radar #hpm Wed Jun 15 18:00:54 PDT 2011aliciabloom i will be #hpm tweeting for the next hour! Wed Jun 15 18:01:27 PDT 2011SheyontheBay Hi, everyone! Hospice nurse, case manager, Long Island, NY #hpm Wed Jun 15 18:01:34 PDT 2011ctsinclair Intro: Christian Sinclair: Host for tonights #Hospice and Palliative medicine Tweetchat, doc @kchospice, editor of @Pallimed #hpm Wed Jun 15 18:01:40 PDT 2011ctsinclair Also ...distracted by #StanleyCup #hpm Wed Jun 15 18:01:46 PDT 2011EldrcareConsult Hey guys! Shon from Eldercare Life Solutions in Knoxville. We provide geriatric care management to families and physicians #HPM Wed Jun 15 18:02:06 PDT 2011ctsinclair Hi Jim, Alicia and Shey #hpm Wed Jun 15 18:02:07 PDT 2011
  • 2. PracticalWisdom Tweets will be about #HPM. Looking forward to an evening with #HPM founder @ctsinclair #HPM Wed Jun 15 18:02:09 PDT 2011hollyby Nice! RT @jfclearywisc: Joining #HPM tweetchat from Ohare. On way to UN civil Society Mtg on #NCDs. Keeping #palliative care on radar #hpm Wed Jun 15 18:02:20 PDT 2011MarksPhone Hi Mark here not trying to mutli-task #hpm Wed Jun 15 18:02:42 PDT 2011ctsinclair Hi Shon. Saw lots of tweets about Elder Abuse Prevention/Awareness day today #hpm Wed Jun 15 18:02:50 PDT 2011hollyby Off to a graduation, so only lurking. Have a great chat! #hpm Wed Jun 15 18:02:58 PDT 2011renee_berry RT @hollyby: RT @ssmithaahpm: Get Out the Vote GeriPal Style II | GeriPal - Geriatrics & Palliative Care Blog http://t.co/DQtKLRC via @geripalblog #hpm Wed Jun 15 18:03:02 PDT 2011aliciabloom MSW, LSW @VITASHospice & Palliative Care focused on clinical education & program development, as well as patient care. hi! #hpm Wed Jun 15 18:03:05 PDT 2011SheyontheBay Next hour, tweeting on hospice, palliative care tweet chat #hpm Wed Jun 15 18:03:21 PDT 2011PracticalWisdom HI Im Lisa Speaker/Trainer Myers-Briggs/Leadership/Creativity/Presentation/Adult Educ. Morph ho-hum into compelling. Curious/Connector #HPM Wed Jun 15 18:03:33 PDT 2011EldrcareConsult @ctsinclair Yes we have been busy in E TN today as well #HPM Wed Jun 15 18:03:38 PDT 2011renee_berry --> passionate about early #palliative care & advance care planning, excited for #hpm chat tonight, hi everyone! Wed Jun 15 18:03:47 PDT 2011ctsinclair Topics tonight will cover donations to #charity, #volunteer work, and Ethical #Hospice marketing #hpm Wed Jun 15 18:03:47 PDT 2011jfclearywisc Joined by Human rights watch, world palliative care alliance, Open Society Institute and UICC colleagues #hpm Wed Jun 15 18:03:55 PDT 2011EldrcareConsult @PracticalWisdom Hey there Lisa! #HPM Wed Jun 15 18:04:09 PDT 2011
  • 3. PracticalWisdom Congrats to some hard working person~graduation. RT @hollyby: Off to a graduation, so only lurking. Have a great chat! #HPM Wed Jun 15 18:04:21 PDT 2011ctsinclair Will just have a little mingling and get started in a few minutes with the topics #hpm Wed Jun 15 18:04:36 PDT 2011renee_berry nice! RT @ctsinclair Topics tonight will cover donations to #charity, #volunteer work, & Ethical #Hospice marketing #ethics #hpm Wed Jun 15 18:04:39 PDT 2011DoctorFisher Hi palliators, #HPM and #geriatrics doc with @HouseCallDocs in Raleigh Wed Jun 15 18:05:01 PDT 2011jfclearywisc UICC has done a great job keeping #palliative care on the #NCD agenda together with others from NCD Alliance incl diabetes (off topic!) #hpm Wed Jun 15 18:05:05 PDT 2011PracticalWisdom Hi Shon. Great to see you tonight. U R working hard to protect & care 4 seniors RT @EldrcareConsult: @PracticalWisdom Hey there Lisa! #HPM Wed Jun 15 18:05:06 PDT 2011PracticalWisdom Hi Right around my corner. Home is Greensboro NCRT @doctorfisher: Hi palliators, #HPM/#geriatrics doc with @HouseCallDocs in Raleigh #HPM Wed Jun 15 18:05:49 PDT 2011ctsinclair @jfclearywisc What is the #NCD? #hpm Wed Jun 15 18:05:51 PDT 2011EldrcareConsult @ctsinclair we need to have a chat on how geriatric care mgt can work with hospice.had a fabulous lunch & learn w/ Caris Hospice #HPM Wed Jun 15 18:05:54 PDT 2011jfclearywisc Will be tweeting from UN General Assembly hall in New York tomorrow through #hpm and #NCDs #hpm Wed Jun 15 18:06:01 PDT 2011DrSnit @ctsinclair hey!! Watchin the Stanley cup!!! How goes all? #hpm Wed Jun 15 18:06:08 PDT 2011PracticalWisdom RT @jfclearywisc: UICC G8 job keeping #palliative care/ #NCD agenda together with others from NCD Alliance incl diabetes (off topic!) #HPM Wed Jun 15 18:06:18 PDT 2011PracticalWisdom Impressive. RT @jfclearywisc: Will be tweeting from UN General Assembly hall in New York tomorrow through #hpm and #NCDs #HPM Wed Jun 15 18:06:30 PDT 2011ctsinclair @EldrcareConsult Maybe you could host Tweetchat sometime and pick the topic! (sign ups for July, Aug, Sep http://hpm.md/kwpda6) #hpm
  • 4. Wed Jun 15 18:06:54 PDT 2011PracticalWisdom @ctsinclair Thanks for Moderating tonight. Who is your hockey team? #HPM Wed Jun 15 18:06:55 PDT 2011ctsinclair RT @jfclearywisc: Will be tweeting from UN General Assembly hall in New York tomorrow through #hpm and #NCDs "will follow!" #hpm Wed Jun 15 18:07:10 PDT 2011SheyontheBay RT @ctsinclair: @jfclearywisc What is the #NCD? #hpm Wed Jun 15 18:07:13 PDT 2011jessicajohanna hello everyone! coming in a bit late. glad to be here tonight. #hpm Wed Jun 15 18:07:15 PDT 2011ctsinclair @PracticalWisdom Go #Bruins #hpm Wed Jun 15 18:07:17 PDT 2011PracticalWisdom Confetti Evening for sure! How was your trip? RT @DrSnit: @ctsinclair hey!! Watchin the Stanley cup!!! How goes all? #HPM Wed Jun 15 18:07:23 PDT 2011jfclearywisc #NCDs = non communicable diseases, primarily Cancer, diabetes and heart and lung disease for current WHO agenda (but wider in reality). #hpm Wed Jun 15 18:07:41 PDT 2011DoctorFisher @PracticalWisdom waving in westerly direction #hpm Wed Jun 15 18:08:00 PDT 2011ctsinclair @DrSnit Going well, you joining us tonight? #hpm Wed Jun 15 18:08:05 PDT 2011SheyontheBay @jfclearywisc Thank you! #hpm Wed Jun 15 18:08:09 PDT 2011ctsinclair Getting ready for Topic #1 #hpm Wed Jun 15 18:08:23 PDT 2011EldrcareConsult @ctsinclair would love to do that #HPM Wed Jun 15 18:08:43 PDT 2011emilybarryPR Hello all! Emily from Transcend @hospice_mktg #hpm Wed Jun 15 18:08:49 PDT 2011SheyontheBay @ctsinclair Baited breath.... #hpm Wed Jun 15 18:09:00 PDT 2011
  • 5. DrSnit @ctsinclair of course. Just half joining. *watches out of corner of eye* #hpm Wed Jun 15 18:09:33 PDT 2011EldrcareConsult Sitting on G waiting on O...... #HPM Wed Jun 15 18:09:44 PDT 2011ctsinclair Topic #1: Many hospice (and HC orgs) are non-profit, how can you tell your donations are doing good? What is responsibility of the org? #hpm Wed Jun 15 18:09:56 PDT 2011HumpbacksRule Hi everyone! #hpm Wed Jun 15 18:09:59 PDT 2011renee_berry RT @ctsinclair: Topic #1: Many hospice (and HC orgs) are non-profit, how can you tell your donations are doing good? What is responsibility of the org? #hpm Wed Jun 15 18:10:52 PDT 2011DoctorFisher @emilybarryPR Hey great to see you here! #hpm Wed Jun 15 18:11:02 PDT 2011ctsinclair Raising Money To Cure #Cancer: Is There A Better Way? | Here & Now http://hpm.md/lVHjQB "here is the story that inspired this topic" #hpm Wed Jun 15 18:11:04 PDT 2011PracticalWisdom http://bit.ly/mqmJUh ing Back. Conference Open 2 other disciplines? Thx RT @doctorfisher: @PracticalWisdom waving in westerly direction #HPM Wed Jun 15 18:11:21 PDT 2011SheyontheBay Bereavement department runs fantastic childrens program, and has a summer camp program #hpm Wed Jun 15 18:11:28 PDT 2011renee_berry Many of the for profit hospices take donations as well towards their companys foundation, great question #hpm Wed Jun 15 18:11:40 PDT 2011emilybarryPR T1 - communicate to donors, pts and families how donations are used, honor donors w/ plaques, naming Hospice House for ex #hpm Wed Jun 15 18:11:48 PDT 2011jfclearywisc #1: Big!! one interstate oncology colleague stop giving to hospice when he saw $$ going to "unwarranted" chemo. #hpm Wed Jun 15 18:12:02 PDT 2011EldrcareConsult T1: I think its the only way you are going to get the money that is needed for research. #HPM Wed Jun 15 18:12:12 PDT 2011ctsinclair RT @renee_berry: Many for profit hospices take donations as well towards their companys foundation, great question didnt know that #hpm Wed Jun 15 18:12:18 PDT 2011
  • 6. Wed Jun 15 18:12:18 PDT 2011emilybarryPR Good to see you as well @doctorfisher #hpm Wed Jun 15 18:12:21 PDT 2011equijada Earl checking in - #hpm physician, intp, interested in life lessons, rascal, sometimes sour, passionate about innovation and eol. Wed Jun 15 18:12:41 PDT 2011aliciabloom non-profits: no margin, no mission. where does $ go -- operations, overhead, or directly to patient care? #hpm Wed Jun 15 18:12:46 PDT 2011jfclearywisc Cure #cancer: Cancer control is a much better target and includes palliative care!!! #hpm Wed Jun 15 18:13:13 PDT 2011renee_berry T1 I try to ask a lot of questions (I know so out of the ordinary for me) about exactly how donations are spent, qs about % of $$ etc #hpm Wed Jun 15 18:13:53 PDT 2011ctsinclair FYI for Topic 1: #Charity is an oft-used hashtag, feel free to use it, same with #nonprofit (Gets other people in on the convo) #hpm Wed Jun 15 18:13:56 PDT 2011emilybarryPR Communicate, communicate, communicate! Show how money supports mission, helps care for anyone who cannot afford to pay, etc #hpm Wed Jun 15 18:14:03 PDT 2011SheyontheBay Personally, i could/would not work for a for-profit hospice. Ethically opposed in principle #hpm Wed Jun 15 18:14:04 PDT 2011MarksPhone I think there are two parts here. You give because of the support and help you received. That is positive. Is it buyers remorse later? #hpm Wed Jun 15 18:14:09 PDT 2011ctsinclair RT @jfclearywisc: #1: onc colleague stop giving to #hospice when he saw $$ going to "unwarranted" chemo. "surprising reason" #hpm Wed Jun 15 18:14:31 PDT 2011aliciabloom very proud of our Foundation for End of Life Care @VITASHospice. (http://goo.gl/fy2By) #hpm Wed Jun 15 18:14:52 PDT 2011EldrcareConsult You just have to make sure its going to the right place. Research before you donate IMO #HPM Wed Jun 15 18:15:00 PDT 2011renee_berry @ctsinclair @jfclearywisc wow, fascinating #hpm Wed Jun 15 18:15:01 PDT 2011
  • 7. renee_berry RT @jfclearywisc: #1: Big!! one interstate oncology colleague stop giving to hospice when he saw $$ going to "unwarranted" chemo. #hpm Wed Jun 15 18:15:13 PDT 2011emilybarryPR RT @ctsinclair: FYI for Topic 1: #Charity is an oft-used hashtag, feel free to use it, same with #nonprofit (Gets other ppl in convo) #hpm Wed Jun 15 18:15:14 PDT 2011ctsinclair noting this is not about NP v FP but really about effective charitable giving. most assume #hospice org will do good, but how to check #hpm Wed Jun 15 18:15:22 PDT 2011ctsinclair RT @EldrcareConsult: You just have to make sure its going to the right place. Research before you donate IMO "By what metrics?" #hpm Wed Jun 15 18:15:37 PDT 2011JoshGriffin @ctsinclair I think one thing that needs to stop is these charities also donating "administrative" money to other charities. #hpm Wed Jun 15 18:15:50 PDT 2011PracticalWisdom T1: Think % of $ spent on Fundraising is critical. Fund raising costs 2% of related contributions.United Way http://bit.ly/kL814a #HPM Wed Jun 15 18:15:58 PDT 2011ctsinclair @aliciabloom Does @VITASHospice foundation publish stats on program? Wondering if most hospices do? #hpm Wed Jun 15 18:16:23 PDT 2011SheyontheBay Investigate the organizations annual report. available to public #hpm Wed Jun 15 18:16:28 PDT 2011EldrcareConsult Most hospices dont! #HPM Wed Jun 15 18:16:49 PDT 2011DrSnit @MarksPhone what a good term! I do think some people feel taken advantage of as non profits get out of touch from community & mission #hpm Wed Jun 15 18:17:01 PDT 2011doctorfisher @SheyontheBay I dont think you can assume all for-profit are unethical and all non-profit are ethical #hpm Wed Jun 15 18:17:03 PDT 2011HumpbacksRule I agree w/ res before donate but I bet most of the public doesnt do it. They give 2 orgs like Komen b/c of publicity they see. #hpm #cancer Wed Jun 15 18:17:13 PDT 2011aliciabloom RT @SheyontheBay: Personally, i could/would not work for a for-profit hospice. Ethically opposed in principle <--awfully bold statement #hpm Wed Jun 15 18:17:17 PDT 2011PracticalWisdom T1: In my community United Way raises a great deal of Money for Hospice. I have worked closely with them. #HPM
  • 8. worked closely with them. #HPM Wed Jun 15 18:17:44 PDT 2011aliciabloom well said, @doctorfisher. #hpm Wed Jun 15 18:17:45 PDT 2011ctsinclair I have checked for some #hospice orgs on @CharityNav , but many are not on there. #hpm Wed Jun 15 18:17:45 PDT 2011emilybarryPR Some orgs produce annual reports or community benefit reports to show how money is used #hpm Wed Jun 15 18:17:46 PDT 2011ctsinclair @MarksPhone Im thinking more people will want to give effectively not just give because it feels good #hpm Wed Jun 15 18:18:04 PDT 2011renee_berry could ask @VITASFoundation RT @ctsinclair @aliciabloom Does @VITASHospice foundation publish stats on program? #hpm Wed Jun 15 18:18:20 PDT 2011renee_berry I agree RT @ctsinclair @MarksPhone Im thinking more people will want to give effectively not just give because it feels good #hpm Wed Jun 15 18:18:41 PDT 2011MarksPhone If someone has just suffered a loss going through a financial report seems harsh and hard. #hpm Wed Jun 15 18:18:41 PDT 2011SheyontheBay @doctorfisher I didnt say NP=ethical, FP=unethical. I said I am personally, ethically opposed to the concept of a fp hospice #hpm Wed Jun 15 18:18:46 PDT 2011ctsinclair Also I would imagine most people give to a #hospice org because of quality care recd, but doesnt ensure donations used effectively #hpm Wed Jun 15 18:18:59 PDT 2011ctsinclair RT @MarksPhone: If someone has just suffered a loss going through a financial report seems harsh and hard. "agreed" #hpm Wed Jun 15 18:19:23 PDT 2011aliciabloom @SheyontheBay @doctorfisher non-profits are equally concerned with their bottom line. no margin, no mission. #hpm Wed Jun 15 18:19:38 PDT 2011ctsinclair RT @emilybarryPR: Some orgs produce annual reports or community benefit reports to show how money is used "what % do you think?" #hpm Wed Jun 15 18:20:00 PDT 2011EldrcareConsult @ctsinclair Most ppl give to hospice after having a loved on one services #HPM Wed Jun 15 18:20:03 PDT 2011
  • 9. MarksPhone @ctsinclair Now the question becomes effective balanced with good and that is an exercise during a loss. #hpm Wed Jun 15 18:20:07 PDT 2011HumpbacksRule Agree & some arent able to anyway. @MarksPhone ...has just suffered a loss going through a financial report seems harsh and hard. #hpm Wed Jun 15 18:20:11 PDT 2011PracticalWisdom T1: Do you all agree United Way has low Administrative costs? Good use of funds? Good for Hospice? #HPM Wed Jun 15 18:20:32 PDT 2011ctsinclair Hey all not trying to milk the NP v FP debate, just asking about effective #charity donations! #hpm Wed Jun 15 18:20:40 PDT 2011renee_berry RT @doctorfisher: @SheyontheBay I dont think you can assume all for-profit are unethical and all non-profit are ethical #hpm Wed Jun 15 18:20:49 PDT 2011SheyontheBay @Aliciabloom Agreed:cant provide services w/o $ #hpm Wed Jun 15 18:21:08 PDT 2011ctsinclair @PracticalWisdom I have not ever given to @UnitedWay, not sure why but the machine just seems to big for me #charity #hpm Wed Jun 15 18:21:28 PDT 2011PracticalWisdom @ctsinclair LIke this? Fund raising costs 2% of related contributions.United Way http://bit.ly/kL814a #HPM -9:15 PM Jun 15th, 2011 #HPM Wed Jun 15 18:21:35 PDT 2011HumpbacksRule T1 Financial reports can be tough 4 some to get through and understand. They may be available, but decipherable 4 all? #hpm Wed Jun 15 18:21:56 PDT 2011emilybarryPR @ctsinclair I dont know a good % off hand. Non-profit orgs should prepare a community benefit rpt as means of social responsibility #hpm Wed Jun 15 18:22:13 PDT 2011ctsinclair @PracticalWisdom That is pretty impressive #hpm Wed Jun 15 18:22:15 PDT 2011EldrcareConsult I give to the ACS....and Alz Assn #HPM Wed Jun 15 18:22:26 PDT 2011SheyontheBay Most bereaved donate out of gratitude. they have seen the services provided. Including non-billable services #hpm Wed Jun 15 18:22:30 PDT 2011 move the needle forward promote giving in healthy times. People give to AIDS who
  • 10. move the needle forward promote giving in healthy times. People give to AIDS whoMarksPhone dont have AIDS. Give to support dying w/respect #hpm Wed Jun 15 18:22:34 PDT 2011PracticalWisdom Interesting. RT @ctsinclair: @PracticalWisdom I have not given 2 @UnitedWay, not sure ? but the machine just seems2 big 4 me #charity #HPM Wed Jun 15 18:22:36 PDT 2011ctsinclair Getting ready for Topic 2, wrap up your thoughts on Topic 1 #hpm Wed Jun 15 18:22:39 PDT 2011renee_berry may be relevant when choosing where to donate RT @ctsinclair not trying to milk the NP/FP debate, just asking abt effective donations #hpm Wed Jun 15 18:22:57 PDT 2011DrSnit @emilybarryPR agreed. How many do this? Or put it on their site? #hpm Wed Jun 15 18:23:23 PDT 2011SheyontheBay Charity Navigator is an easy tool for most to use - provides breakdown of how $ spent #hpm Wed Jun 15 18:23:43 PDT 2011EldrcareConsult I think its better to give than not to.... #HPM Wed Jun 15 18:23:53 PDT 2011aliciabloom for me, the % of $ that goes directly to patient care & meeting other patient/family needs is critically important #hpm Wed Jun 15 18:23:54 PDT 2011ctsinclair And I also give without regards to effectiveness because it is just a good idea - see @Kickstarter and @krmcrestitution #charity #hpm Wed Jun 15 18:24:10 PDT 2011renee_berry T1 Ask a lot of Qs, large numbers can be deceiving if the org is national re: % of patients served receiving charity & vol important #hpm Wed Jun 15 18:24:42 PDT 2011emilybarryPR RT @aliciabloom: for me, the % of $ that goes directly to patient care & meeting other patient/family needs is critically important #hpm Wed Jun 15 18:24:43 PDT 2011MarksPhone A national Hospice fun run I know sounds like hell but the principle is the same, awareness for those not in need to help those who do #hpm Wed Jun 15 18:25:17 PDT 2011ctsinclair Topic #2: By law #Volunteer hours are at least 5% of #hospice orgs output. how could this be applied to other non-hospice programs? #hpm Wed Jun 15 18:25:36 PDT 2011renee_berry RT @ctsinclair: Topic #2: By law #Volunteer hours are at least 5% of #hospice orgs output. how could this be applied to other non-hospice programs? #hpm Wed Jun 15 18:26:05 PDT 2011
  • 11. ctsinclair RT @SheyontheBay: Charity Navigator is an easy tool for most to use - provides breakdown of how $ spent @CharityNav #hpm Wed Jun 15 18:26:43 PDT 2011jfclearywisc @emilybarryPR @aliciabloom But impt to know the total spread of $$ in all Hospice incl from medicare$. Easy to play w numbers around. #hpm Wed Jun 15 18:26:50 PDT 2011DNRstories @aliciabloom Hey there. Im lurking on #hpm. Too tired and brain dead to participate though. Post call... Wed Jun 15 18:26:53 PDT 2011ctsinclair OT (is Tweeetchat running slow?) #hpm Wed Jun 15 18:27:02 PDT 2011renee_berry T2 5% of all patient care hours provided by volunteers per the hospice medicare benefit, not all of the hospice orgs staff hours #hpm Wed Jun 15 18:27:14 PDT 2011emilybarryPR @ctsinclair I think Tweetchat is really slow... #hpm Wed Jun 15 18:27:39 PDT 2011ctsinclair @renee_berry Thanks for the clarification, was getting hard to fit it all in! #hpm Wed Jun 15 18:27:48 PDT 2011jfclearywisc @renee_berry @ctsinclair #2 Volunteer % is condition for Medicare Benefit. They are not paying for most non hospice services!! #hpm Wed Jun 15 18:28:07 PDT 2011ctsinclair RT @renee_berry: T2 5% of all patient care hrs provided by volunteers per the #hospice medicare benefit, not all of the orgs staff hrs #hpm Wed Jun 15 18:28:10 PDT 2011aliciabloom interesting to consider how #volunteers could drive down administrative costs in hospitals & community based organizations #hpm Wed Jun 15 18:29:02 PDT 2011ctsinclair Topic 2 inspired by convo re: improving nursing home care. We came up with adding a 5% #volunteer as condition of Medicare $ #hpm Wed Jun 15 18:29:17 PDT 2011ctsinclair With more volunteers providing clinical support in a nursing home, the NH would have to work to make it inviting for comm participation #hpm Wed Jun 15 18:30:00 PDT 2011renee_berry @jfclearywisc @ctsinclair I believe Volunteer Hour % is a condition for the Hospice Medicare Benefit, not just for Medicare right? #hpm Wed Jun 15 18:30:05 PDT 2011DNRstories Welcome to all DNRs new followers!! Its been a busy month so not very much
  • 12. DNRstories tweeting, but hoping to come back to the #hpm discussions soon Wed Jun 15 18:30:33 PDT 2011ctsinclair @renee_berry Correct, just part of medicare #hospice benefit, when it should probably be part of other parts of Medicare #hpm Wed Jun 15 18:30:55 PDT 2011renee_berry T2 I think volunteer services accounting for 5% of all patient care hours in #hospice is the most brilliant aspect of the benefit #hpm Wed Jun 15 18:31:05 PDT 2011ctsinclair Community involvement as volunteers can improve quality of programs and provide oversight IMHO #hpm Wed Jun 15 18:31:21 PDT 2011ctsinclair Since we are not grabbing a lot of discussion with Topic 2 we may move on soon, so if you have opinions let em fly... #hpm Wed Jun 15 18:32:00 PDT 2011emilybarryPR RT @renee_berry: T2 I think vol services accounting for 5% of all patient care hours in #hospice is most brilliant aspect of benefit #hpm Wed Jun 15 18:32:02 PDT 2011MarksPhone Community involvement could be a great tool to spread the word, imporve understanding, and gain donations not just cost reduction #hpm Wed Jun 15 18:32:18 PDT 2011renee_berry T2 agree @ctsinclair, the volunteer department is the only department with no agenda other than attending to the patient & family #hpm Wed Jun 15 18:32:24 PDT 2011ctsinclair RT @renee_berry: T2 #volunteer svcs accounting for 5% of all patient care hours in #hospice is most brilliant aspect of benefit #hpm Wed Jun 15 18:32:44 PDT 2011DNRstories RT @renee_berry: T2 agree @ctsinclair, the volunteer department is the only department with no agenda other than attending to the patient & family #hpm Wed Jun 15 18:32:44 PDT 2011renee_berry T2 Agood question to ask a #hospice before donating, how is your volunteer program? What % of patient care hours is provided by vols #hpm Wed Jun 15 18:33:31 PDT 2011ctsinclair T1 @MarksPhone I agree that the gathering of community around a fun run or a gala may be a benefit as much as dollars raised #charity #hpm Wed Jun 15 18:33:39 PDT 2011renee_berry T2 The strength of a volunteer program at a hospice is a great indicator of the organizations history & relationship w/their community #hpm Wed Jun 15 18:34:06 PDT 2011aliciabloom agreed @ctsinclair & @renee_berry. #volunteers are there for the "right" reasons. can improve quality & provide meaningful support #hpm Wed Jun 15 18:34:24 PDT 2011
  • 13. Wed Jun 15 18:34:24 PDT 2011ctsinclair RT @MarksPhone: Community involvement -> great tool to spread word, imporve understanding, and gain donations not just cost reduction #hpm Wed Jun 15 18:34:27 PDT 2011SheyontheBay Much of our clerical work done by volunteers.Also, vol.drivers ferry family members w/o transportation to visit pts in inpt unit #hpm Wed Jun 15 18:34:43 PDT 2011aliciabloom (tweetchat is definitely a little slow tonight) #hpm Wed Jun 15 18:34:45 PDT 2011ctsinclair RT @renee_berry: T2 strength of #volunteer program at a #hospice = great indicator of org history/relationship w/their community #hpm Wed Jun 15 18:35:06 PDT 2011jodyms Good pt:) Just got here @renee_berry T2 A good question to ask b4 donating: how is volunteer prog? What % pt care hrs provided by vols #hpm Wed Jun 15 18:35:09 PDT 2011renee_berry T2 (ok so I let the opinions fly) I love hospice volunteers :) ready for T3 #hpm Wed Jun 15 18:35:23 PDT 2011SheyontheBay MT @MarksPhone: Community involvement could be a great tool to spread the word, imporve understanding, and gain donation #hpm Wed Jun 15 18:35:56 PDT 2011aliciabloom many of our #volunteers provide meaningful supportive presence to our patients in nursing homes, especially at EoL if no family around #hpm Wed Jun 15 18:36:20 PDT 2011DrSnit @jodyms Muah! #hpm Wed Jun 15 18:36:28 PDT 2011ctsinclair Topic 3a: NHPCO just released a position statement on ethical marketing practices by #hospice orgs http://hpm.md/jvaQT3 #hpm Wed Jun 15 18:36:43 PDT 2011Blackwoodpamela RT @renee_berry: T2 The strength of a volunteer program at a hospice is a great indicator of the organizations history & relationship w/their community #hpm Wed Jun 15 18:36:46 PDT 2011SheyontheBay MT @renee_berry: T2 The strength of vol program at a hospice great indicator of organizations history & relationship w/their community #hpm Wed Jun 15 18:37:05 PDT 2011jodyms @DrSnit Good to see all my #hpm friends:) Wed Jun 15 18:37:06 PDT 2011HumpbacksRule I am a hospice volunteer and love it. Very special job. Feel honored to be a part of it.
  • 14. HumpbacksRule I am a hospice volunteer and love it. Very special job. Feel honored to be a part of it. #hpm Wed Jun 15 18:37:14 PDT 2011ctsinclair Topic 3b: When thinking of healthcare as a business what concerns you about marketing practices (pls avoid NP v FP debate) #hpm Wed Jun 15 18:37:31 PDT 2011emilybarryPR RT @ctsinclair: Topic 3a: NHPCO just released a position statement on ethical marketing practices by #hospice orgs http://hpm.md/jvaQT3 #hpm Wed Jun 15 18:37:41 PDT 2011jodyms RT @emilybarryPR: RT @ctsinclair: Topic 3a: NHPCO just released a position statement on ethical marketing practices by #hospice orgs http://hpm.md/jvaQT3 #hpm Wed Jun 15 18:38:19 PDT 2011ctsinclair T2: I find it interesting that we would have to get to a point where a position statement on ethical marketing practices is needed. #hpm Wed Jun 15 18:38:27 PDT 2011aliciabloom @ctsinclair sadly some crazy stuff goes on out there. #hpm Wed Jun 15 18:39:03 PDT 2011MarksPhone The position statement is great clear and practical. A hospice should be marketing meeting the needs of the patient & fam not features #hpm Wed Jun 15 18:39:07 PDT 2011DrSnit @ctsinclair marketing practices of all healthcare? Can I let fly? Or limit it in someway to #hpm ? Wed Jun 15 18:39:11 PDT 2011renee_berry RT @ctsinclair: Topic 3a: NHPCO just released a position statement on ethical marketing practices by #hospice orgs http://hpm.md/jvaQT3 #hpm Wed Jun 15 18:39:13 PDT 2011ctsinclair Heard of a story where Nursing Home Director of Nursing said she didnt trust anyone from #hospice because of aggressive marketing #hpm Wed Jun 15 18:39:16 PDT 2011renee_berry RT @ctsinclair: Topic 3b: When thinking of healthcare as a business what concerns you about marketing practices (pls avoid NP v FP debate) #hpm Wed Jun 15 18:39:18 PDT 2011emilybarryPR Marketing for hospices should focus mostly on educating the local community about what #hospice is and what value it provides to pts #hpm Wed Jun 15 18:39:55 PDT 2011ctsinclair And I think many in hospice who may do community outreach and not think about it in terms of marketing and ethics involved. #hpm Wed Jun 15 18:40:28 PDT 2011aliciabloom the NHPCO position paper on ethical marketing touches on 6 important
  • 15. aliciabloom the NHPCO position paper on ethical marketing touches on 6 important components that ultimately will improve access & quality #hpm Wed Jun 15 18:40:35 PDT 2011MarksPhone @emilybarryPR I agree very clear statement #hpm Wed Jun 15 18:40:46 PDT 2011SheyontheBay "aggressive" hardly seems like a word Id like associated with hospice, except for symptom management! #hpm Wed Jun 15 18:40:57 PDT 2011renee_berry @ctsinclair thats scary & Ive seen it in action, sad to me #hpm Wed Jun 15 18:40:58 PDT 2011renee_berry RT @emilybarryPR: Marketing for hospices should focus mostly on educating the local community about what #hospice is and what value it provides to pts #hpm Wed Jun 15 18:41:11 PDT 2011ctsinclair interesting that you have nurses, social workers with clinical exp and marketers/salespeople both doing same job - different approaches #hpm Wed Jun 15 18:41:16 PDT 2011Tanrita24 RT @ctsinclair: And I think many in hospice who may do community outreach and not think about it in terms of marketing and ethics involved. #hpm Wed Jun 15 18:41:18 PDT 2011ctsinclair RT @emilybarryPR: Marketing for hospices should focus mostly on educating local community about #hospice and value it provides to pts #hpm Wed Jun 15 18:41:46 PDT 2011DNRstories T3b: I think mrkting for drugs/hospice is completely apprpriate, xcpt when reps step over lines/boundaries. #hpm. Boundaries hard to define Wed Jun 15 18:41:57 PDT 2011jodyms Volunteers gr8 here MT @emilybarryPR Hospice mktg should focus mostly on educating local community about what #hospice is & its value #hpm Wed Jun 15 18:42:10 PDT 2011aliciabloom @ctsinclair & different outcomes. #hpm Wed Jun 15 18:42:13 PDT 2011SheyontheBay MT @emilybarryPR: Marketing hospices should focus mostly on educating community about what #hospice is, what value it provides <- YES! #hpm Wed Jun 15 18:42:19 PDT 2011renee_berry agree but an ugly truth RT @SheyontheBay "aggressive" hardly seems like a word Id like associated w/hospice except 4symptom management! #hpm Wed Jun 15 18:42:36 PDT 2011emilybarryPR We use the term "education with artful promotion" #hpm Wed Jun 15 18:43:02 PDT 2011
  • 16. MarksPhone Edu can be great marketing is you do a needs assessment and try and measure change in attitude toward death and dying etc. #hpm Wed Jun 15 18:43:04 PDT 2011aliciabloom "marketing" should be about education to increase access & utilization of a much needed highly beneficial often resisted service. #hpm Wed Jun 15 18:43:06 PDT 2011ctsinclair NHPCO 6 areas: Access to Care, Competition, Excellence/Boundaries. HPM Orgs as Referral Sources, New Trends in MarComm, Trad Media #hpm Wed Jun 15 18:43:07 PDT 2011SheyontheBay @renee_berry @SheyontheBay Yes. :( #hpm Wed Jun 15 18:43:13 PDT 2011DNRstories #hpm Where does majority of marketing go? To community or to physicians giving hospice referrals. Which is more effective? Wed Jun 15 18:43:20 PDT 2011ctsinclair I trained in NC, which is a certificate of need state (i.e little direct competition), we had a small comm outreach. Much diff in #KC #hpm Wed Jun 15 18:43:54 PDT 2011drseisenberg Y RT @ctsinclair: RT @emilybarryPR: Marketing 4 hospices shld focus on educating local community abt #hospice & value it provides 2 pts #hpm Wed Jun 15 18:44:16 PDT 2011SheyontheBay MT@aliciabloom: "marketing" should be about education to increase access & utilization of much needed, beneficial oft-resisted service. #hpm Wed Jun 15 18:44:20 PDT 2011ctsinclair RT @DNRstories: #hpm Majority of marketing to community or to physicians giving hospice referrals. Which is more effective? "good q" #hpm Wed Jun 15 18:44:21 PDT 2011renee_berry T3 I listen attentively to how people describe their job... marketing rep on a sales team vs. RN managing community relationships #hpm Wed Jun 15 18:44:23 PDT 2011DoctorFisher T3b: have seen agencies who do all 3 (#homehealth #palliative and #hospice) push to get patients in their "stream" #hpm Wed Jun 15 18:44:40 PDT 2011MarksPhone this topic and the condition of Americas mind set on it demands education not waiting till you are caught up in EOL to find help #hpm Wed Jun 15 18:44:48 PDT 2011rjcrossno RT @AAHPM: AAHPM Member Dr. Gary Buckholz appointed to Residency Review Committee for Family Medicine by ACGME. Big step for #hpm! Wed Jun 15 18:44:59 PDT 2011emilybarryPR Since community research often shows lack of understanding about #hospice,
  • 17. emilybarryPR Since community research often shows lack of understanding about #hospice, start w/ fundamentals about what it is and why early is best #hpm Wed Jun 15 18:45:03 PDT 2011ctsinclair @DNRstories Most focused on hospitals (SW/Case manager) and nursing homes (Nursing Dir) and MD offices #hpm Wed Jun 15 18:45:07 PDT 2011otherspoon .@emilybarrypr: Marketing for hospices shld focus mostly on educating local comnity abt what #hospice is, what value it provides to pts #hpm Wed Jun 15 18:45:18 PDT 2011DrSnit @aliciabloom lot of difference between should and is. #hpm Wed Jun 15 18:45:26 PDT 2011aliciabloom #hospice education & outreach needs to be with physicians (identify appropriate patients & refer) and with the community (reduce fear) #hpm Wed Jun 15 18:45:35 PDT 2011SheyontheBay MT@renee_berry: T3 listen to how people describe their job... marketing rep on a sales team vs. RN managing community relationships #hpm Wed Jun 15 18:45:40 PDT 2011ctsinclair @rjcrossno You should join us in Tweetchat, we are having fun! #hpm Wed Jun 15 18:45:40 PDT 2011MarksPhone I would imagine the catchment area for this sites is not large a good edu relation with the community is key #hpm Wed Jun 15 18:45:48 PDT 2011PracticalWisdom Sorry #HPM Gang. Daughter needed her Mom. First things First. Good Night. #HPM Wed Jun 15 18:45:48 PDT 2011ctsinclair RT @DrSnit: @aliciabloom lot of difference between should and is. #hpm Wed Jun 15 18:46:36 PDT 2011emilybarryPR @aliciabloom - agree there is a big need to educate physicians as well about appropriate pts and how #hospice can help #hpm Wed Jun 15 18:46:41 PDT 2011renee_berry @doctorfisher interesting perspective because I think that is true sometimes, but I also think patients need earlier comfort care #hpm Wed Jun 15 18:46:43 PDT 2011ctsinclair RT @doctorfisher: T3b: have seen agencies who do all 3 (#homehealth #palliative and #hospice) push to get patients in their "stream" #hpm Wed Jun 15 18:46:50 PDT 2011renee_berry RT @DoctorFisher: T3b: have seen agencies who do all 3 (#homehealth #palliative and #hospice) push to get patients in their "stream" #hpm Wed Jun 15 18:46:53 PDT 2011
  • 18. aliciabloom @ctsinclair @DrSnit true...depends upon the agency & its model. #hpm Wed Jun 15 18:47:17 PDT 2011ctsinclair @doctorfisher Were you saying that as a good thing or a bad thing? Brand identity for quality care across services good idea to me. #hpm Wed Jun 15 18:47:22 PDT 2011DNRstories Ive nevr seen hospice ad on TV but ads all the times 4 drugs.Hospice seems more approp for TV/media since it can be pt initiated.Ironic.#hpm Wed Jun 15 18:47:23 PDT 2011renee_berry @doctorfisher often better for patients & families when orgs provide all three to maintain relationships w/provider staff #hpm Wed Jun 15 18:47:28 PDT 2011SheyontheBay As hospice liaison to hospital, my "marketing" was inservices for all levels of staff, teaching ELNEC, orienting new employees #hpm Wed Jun 15 18:47:57 PDT 2011drseisenberg RT @emilybarryPR: Since community research oftn shows lack of understanding abt #hospice, srt w/ fundamentals abt wht & y early is best #hpm Wed Jun 15 18:47:57 PDT 2011DoctorFisher @renee_berry agree and I am for early services when appropriate #hpm Wed Jun 15 18:48:03 PDT 2011ksee57 RT @Pallimed: Warfarin Therapy: Evolving Strategies in Anticoagulation - 1999 - AAFP http://hpm.md/iGLCQN Anyone use this in #hospice? #hpm Wed Jun 15 18:48:24 PDT 2011emilybarryPR Patients need to know the options available, that they have a choice and they can ask doctor about it, dont have to wait #hpm Wed Jun 15 18:48:26 PDT 2011drseisenberg Love ya! RT @PracticalWisdom: Sorry #HPM Gang. Daughter needed her Mom. First things First. Good Night. #HPM Wed Jun 15 18:48:27 PDT 2011DrSnit @DNRstories sooo true. Especially when needed ppl scramble blindly for resources. Or even volunteer and giving. #hpm Wed Jun 15 18:48:41 PDT 2011ctsinclair @DNRstories Hospice of Lower Cape Fear (SC) did TV ads w/ young hospice patients, got calls "Those arent hospice patients!"-they were #hpm Wed Jun 15 18:48:41 PDT 2011MarksPhone @drseisenberg that is a great point. Can we on a national level do a needs assessment on this issue to help guide messaging #hpm Wed Jun 15 18:49:03 PDT 2011renee_berry I hope for palliative care at diagnosis but not always avail RT @doctorfisher agree & I am for early services when appropriate #hpm
  • 19. renee_berry & I am for early services when appropriate #hpm Wed Jun 15 18:49:30 PDT 2011ctsinclair RT @SheyontheBay: As #hospice liaison to hospital, my "marketing" was inservices for all staff, teaching ELNEC, orienting new employees #hpm Wed Jun 15 18:49:32 PDT 2011renee_berry RT @emilybarryPR: Patients need to know the options available, that they have a choice and they can ask doctor about it, dont have to wait #hpm Wed Jun 15 18:49:43 PDT 2011aliciabloom @emilybarryPR so true! and, that #hospice does not equal death. its about living! #hpm Wed Jun 15 18:49:55 PDT 2011DoctorFisher @ctsinclair agree reliable brand important #hpm Wed Jun 15 18:50:03 PDT 2011ctsinclair @PracticalWisdom See ya later! #hpm Wed Jun 15 18:50:08 PDT 2011emilybarryPR RT @renee_berry: I hope for palliative care at diagnosis but not always avail RT @doctorfisher agree & I am for early services when app #hpm Wed Jun 15 18:50:14 PDT 2011emilybarryPR Right on! RT @aliciabloom: @emilybarryPR so true! and, that #hospice does not equal death. its about living! #hpm Wed Jun 15 18:50:51 PDT 2011SheyontheBay @aliciabloom @emilybarryPR YES! "Its about how you live" HPNA tagline #hpm Wed Jun 15 18:51:02 PDT 2011ctsinclair I am seeing much more education efforts for #hospice targeted towards community to demand/ask for it when needed. #hpm Wed Jun 15 18:51:10 PDT 2011jodyms Agree @MarksPhone @drseisenberg that is a great point. Can we do needs assessment on national level to help guide messaging #hpm Wed Jun 15 18:51:14 PDT 2011ctsinclair RT @aliciabloom: @emilybarryPR so true! and, that #hospice does not equal death. its about living! #hpm Wed Jun 15 18:51:17 PDT 2011DrSnit @MarksPhone cant see it helping national level too much noise Each region has specific cultural needs and beliefs. #hpm Wed Jun 15 18:51:17 PDT 2011DrBeckerSchutte Late arrival, but glad to catch a few minutes of #hpm Wed Jun 15 18:51:27 PDT 2011
  • 20. DoctorFisher @ctsinclair but in #assistedliving some agencies pester me to shift patients btw levels of care to keep them on service #hpm Wed Jun 15 18:51:30 PDT 2011aliciabloom im the MSW, LSW on our market development team-- i do clinical education, experiential teaching with goals of care discussions, etc. #hpm Wed Jun 15 18:52:01 PDT 2011drseisenberg RT @renee_berry: I hope 4 palliative care at diagnosis but not always avail @doctorfisher agree & im 4 early services when appropriate #hpm Wed Jun 15 18:52:07 PDT 2011emilybarryPR I always hate to hear a family say "I wish we knew about hospice sooner." #hpm Wed Jun 15 18:52:08 PDT 2011renee_berry language is so important... (for reps & clinicians) hospice is an opportunity to be comfortable at home, it is NOT "stopping treatment" #hpm Wed Jun 15 18:52:28 PDT 2011MarksPhone @DrSnit I stand corrected. That is a great point. Each region can do a standardized needs assessment and posting this data #hpm Wed Jun 15 18:52:37 PDT 2011ctsinclair @doctorfisher Trying to figure out how to still help/be involved with patients who dont fit trad programs but still benefit from help #hpm Wed Jun 15 18:52:44 PDT 2011aliciabloom the #hospice & #palliative care message should always be tailored to the community in a way that respects cultural & spiritual beliefs #hpm Wed Jun 15 18:52:45 PDT 2011ctsinclair @doctorfisher Oh really? that is not a good idea. #hpm Wed Jun 15 18:52:52 PDT 2011renee_berry me too & yet I hear it almost every day RT @emilybarryPR I always hate to hear a family say "I wish we knew about #hospice sooner" #hpm Wed Jun 15 18:52:53 PDT 2011ctsinclair RT @renee_berry: language is so important... #hospice is an opportunity to be comfortable at home, it is NOT "stopping treatment" #hpm Wed Jun 15 18:53:08 PDT 2011MeredithGould Another "Sorry #HPM Gang": Just waking up from one of those 20,000 Leagues Under the Sea #fibro naps. Wed Jun 15 18:53:12 PDT 2011DrSnit @DrBeckerSchutte hi hi hi. #hpm Wed Jun 15 18:53:17 PDT 2011MarksPhone @DrSnit I am a huge fan of edu to drive change but needs & unstanding the problems are key to creating instructional design #hpm
  • 21. problems are key to creating instructional design #hpm Wed Jun 15 18:53:33 PDT 2011ctsinclair Interesting the NHPCO mentions social media in the ethical marketing pos statement. But basically says be careful #hpm Wed Jun 15 18:54:04 PDT 2011jodyms @MeredithGould Gangs still here:) Welcome #hpm Wed Jun 15 18:54:07 PDT 2011drseisenberg Amen! RT @emilybarryPR: Right on! via @aliciabloom: @emilybarryPR so true! and, that #hospice does not equal death. Its about living! #hpm Wed Jun 15 18:54:12 PDT 2011DrSnit @MarksPhone *fist bump* we are alllll in this together. #hpm Wed Jun 15 18:54:15 PDT 2011the_revealer My new article at The Nation on the Catholic Churchs renewed focus on aid in dying & its implications: http://ow.ly/5iUbY #hpm #prochoice Wed Jun 15 18:54:21 PDT 2011otherspoon My new article at The Nation on the Catholic Churchs renewed focus on aid in dying & its implications: http://ow.ly/5iU4G #hpm #prochoice Wed Jun 15 18:54:21 PDT 2011ctsinclair RT @drbeckerschutte: Late arrival, but glad to catch a few minutes of #hpm "glad to have you!" #hpm Wed Jun 15 18:54:22 PDT 2011ctsinclair @DrSnit Thanks door greeter! #hpm Wed Jun 15 18:54:36 PDT 2011aliciabloom if #hospice patients & families say "i wish we did this sooner," i bring that message back to referring physician. teachable moment. #hpm Wed Jun 15 18:54:56 PDT 2011ctsinclair @MeredithGould Why hello! #hpm Wed Jun 15 18:54:56 PDT 2011renee_berry hello @MeredithGould! (fyi...) She presented about the culture of this community in dc, it was fascinating to hear from a sociologist #hpm Wed Jun 15 18:54:58 PDT 2011drseisenberg RT @ctsinclair: I am seeing much more education efforts for #hospice targeted towards community to demand/ask for it when needed. #hpm Wed Jun 15 18:54:59 PDT 2011ctsinclair For late comers: Topics tonight: #charity, #volunteer work, and Ethical #Hospice marketing #hpm Wed Jun 15 18:55:21 PDT 2011DNRstories RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i
  • 22. DNRstories RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i bring that message back to referring physician. teachable moment. #hpm Wed Jun 15 18:55:44 PDT 2011DrBeckerSchutte *kicking Tweetchat for uncooperative behavior* Thanks @DrSnit @ctsinclair #hpm Wed Jun 15 18:55:45 PDT 2011DrSnit @MarksPhone yes!!!! This is a big deal! And you are on to it!!! #hpm Wed Jun 15 18:55:51 PDT 2011ctsinclair Alright gang, we are coming to a close so please enthrall us with some smart words to make us think... #hpm Wed Jun 15 18:55:58 PDT 2011renee_berry RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i bring that message back to referring physician. teachable moment. #hpm Wed Jun 15 18:56:06 PDT 2011doctorfisher RT @ctsinclair NHPCO mentions #SM in pos stmt but basically says be careful #hpm // they dont know what to do with us! Wed Jun 15 18:56:14 PDT 2011drbeckerschutte @MeredithGould--Youre not the only late one. :) #hpm Wed Jun 15 18:56:16 PDT 2011yosgold RT @otherspoon My new article at The Nation on Catholic Churchs renewed focus on aid in dying & its implications: http://t.co/eJJKGaP #hpm Wed Jun 15 18:56:17 PDT 2011emilybarryPR Great topics & convo! RT @ctsinclair: For late comers: Topics tonight: #charity, #volunteer work, and Ethical #Hospice marketing #hpm Wed Jun 15 18:56:19 PDT 2011MarksPhone I would stratify by family, patient and another group people not there yet. #hpm Wed Jun 15 18:56:25 PDT 2011drseisenberg Y RT @jodyms: Agree @MarksPhone @drseisenberg that is a gr8 point. cn we do needs assessment on national level 2 help guide messaging #hpm Wed Jun 15 18:56:27 PDT 2011SheyontheBay MT @aliciabloom: if #hospicepts, families say "i wish we did this sooner,"bring that message to referring physician. teachable moment. #hpm Wed Jun 15 18:56:39 PDT 2011DrSnit @MeredithGould you have been missed. Xo #hpm Wed Jun 15 18:56:45 PDT 2011MeredithGould @jodyms @ctsinclair @renee_berry Aw, hi! Do want to recommend following @MeaningComfort & checking out their webinars. #HPM Wed Jun 15 18:56:55 PDT 2011
  • 23. jodyms Gawandes writing has helped enormously @drseisenberg RT @ctsinclair:..seeing more edu. efforts for #hospice 2 community 2 demand.. #hpm Wed Jun 15 18:57:01 PDT 2011emilybarryPR Its all about educating - patients, families, physicians, other referral sources #hpm Wed Jun 15 18:57:14 PDT 2011DrBeckerSchutte @aliciabloom--The education is critical. I had one MD that I worked with in nursing homes that really got palliative med. #hpm Wed Jun 15 18:57:18 PDT 2011ctsinclair MT @aliciabloom: if #hospice pt/families say "i wish we did this sooner,"bring that message to referring physician. teachable moment. #hpm Wed Jun 15 18:57:27 PDT 2011joshgriffin RT @renee_berry: hello @MeredithGould! (fyi...) She presented about the culture of this community in dc, it was fascinating to hear from a sociologist #hpm Wed Jun 15 18:57:33 PDT 2011authordhallman A love story, a palliative care story, a spiritual story... YouTube video describing why I wrote "August Farewell" http://t.co/Om06c3Z #hpm Wed Jun 15 18:57:38 PDT 2011drseisenberg Priority is peace RT @ctsinclair: RT @aliciabloom: @emilybarryPR so true! and, that #hospice does not equal death. its about living! #hpm Wed Jun 15 18:57:40 PDT 2011joshgriffin RT @doctorfisher: RT @ctsinclair NHPCO mentions #SM in pos stmt but basically says be careful #hpm // they dont know what to do with us! Wed Jun 15 18:57:58 PDT 2011MarksPhone I think we all agree, marketing of this is really edu and edu can improve outcomes (how horrific is that outcomes) and support #hpm Wed Jun 15 18:58:06 PDT 2011MeredithGould Great topics!!! #charity #volunteer work. Too obnox to say I wrote a tips book about that stuff? http://tinyurl.com/3zu44x3 #HPM Wed Jun 15 18:58:15 PDT 2011DoctorFisher The best #marketing tool is a visible person who passionately delivers quality #hospice and #palliative care #hpm Wed Jun 15 18:58:23 PDT 2011DrBeckerSchutte My late thoughts are that the more voices advocating for HPM, sharing stories of peace, advance planning success--the better! #hpm Wed Jun 15 18:58:27 PDT 2011ctsinclair Parting thoughts for #hpm tonight: "Keep calm and carry on" http://hpm.md/mKCYt7 Wed Jun 15 18:58:32 PDT 2011aliciabloom RT @doctorfisher: The best #marketing tool is a visible person who passionately delivers quality #hospice and #palliative care #hpm
  • 24. delivers quality #hospice and #palliative care #hpm Wed Jun 15 18:58:44 PDT 2011DrBeckerSchutte @MeredithGould Not obnoxious--thanks for the share! #hpm Wed Jun 15 18:58:52 PDT 2011aliciabloom keep calm & have a cupcake! #hpm Wed Jun 15 18:59:01 PDT 2011emilybarryPR YES! RT @doctorfisher: The best #marketing tool is a visible person who passionately delivers quality #hospice and #palliative care #hpm Wed Jun 15 18:59:03 PDT 2011jodyms Will do @MeredithGould @jodyms @ctsinclair @renee_berry ..Do want to recommend following @MeaningComfort & check out their webinars #HPM Wed Jun 15 18:59:06 PDT 2011JoshGriffin RT @ctsinclair: Parting thoughts for #hpm tonight: "Keep calm and carry on" http://hpm.md/mKCYt7 Wed Jun 15 18:59:07 PDT 2011DNRstories MD education about hospice shoud start in med school and residency. Mandatory hospice rotations for students, residents. #hpm Wed Jun 15 18:59:10 PDT 2011MarksPhone @DoctorFisher yes but that tool in say Apple is Jobs who projects the company. It is all linked but not naturally occuring #hpm Wed Jun 15 18:59:23 PDT 2011DrBeckerSchutte Yes! RT @doctorfisher: The best #marketing tool is a visible person who passionately delivers quality #hospice and #palliative care #hpm Wed Jun 15 18:59:24 PDT 2011MeredithGould RT @MarksPhone: Id stratify by family, patient & another group people not there yet. #hpm<--No clue what in response to but I agree!! Wed Jun 15 18:59:26 PDT 2011ctsinclair And speaking of #volunteer work...we need a host for next week and sign up for availability for July, Aug, Sep http://hpm.md/kwpda6 #hpm Wed Jun 15 18:59:30 PDT 2011MeredithGould RT @DoctorFisher: The best #marketing tool is a visible person who passionately delivers quality #hospice and #palliative care #hpm Wed Jun 15 18:59:42 PDT 2011drbeckerschutte Thats pretty good too. ;-) RT @aliciabloom: keep calm & have a cupcake! #hpm Wed Jun 15 18:59:42 PDT 2011

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