Be the first to like this
The reason why Social media networking is a huge success is because of it's friend-of-a-friend (FOAF) trust model similar to word of mouth (WOM). Study Reveals that, while 14% People Trust Ads, 76% of People trust consumer recommendations for purchase decisions. Since FOAF model enables users to interact with network users to whom they are not otherwise directly connected. Users can establish different rules of engagement for different types of connections in their network; the closer the connection to a user in terms of degrees of separation, the more trusted that user is. This is the key difference between Social networking and traditional SEO or PPC strategies. Users maintain direct connections to their friends, but they also have some level of access to the direct connections their friends maintain to other people.....