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DESIGNING GAMES<br />for “the 43-year-old woman”<br />Chris Trottier, Zynga<br />
“<br />average social gamer is a 43-year-old woman <br />Information Services Group / Popcap Study, 2010<br />Bejewelled 3...
I am a woman.<br />I am 42.<br />I am a mom. <br />
more importantly…<br />
I am a game designer.<br />I am not a gamer.<br />
When I say “not a gamer,” I mean…<br />
When we invite people over…<br />We do this. <br />But not this. <br />
In my world…<br />dice have six sides. <br />exclusively.<br />
If there were a spectrum…<br />GAMER<br />NOT A GAMER<br />
Touchy Ground<br />This is very subjective.<br />There is no ONE 43-yr-old woman. <br />Most female game developers would ...
We’ve experienced a sea change<br />re: whose mindshare we have access to<br />
Ten Years Ago…<br />HARDCORE<br />GAMERS<br />GAMERS<br />CASUAL <br />GAMERS<br />Passionate about games<br />Opportunist...
Suddenly, we’re under the noses of EVERYONE<br />“a friend of yours played a game…”<br />
HARDCORE<br />GAMERS<br />GAMERS<br />CASUAL <br />GAMERS<br />“ACCIDENTAL” GAMERS<br />Don’t seek out games but will play...
We’re spoiled.<br />We are used to making games for a captive audience.<br />
Understanding (and Respecting)<br />the Accidental Gamer<br />
“What should I do for fun?”<br />choices, choices…<br />
Computer time is also crowded.<br />
(But those are people with leisure time.)<br />Let’s talk about moms.<br />
In the game of raising kids…<br />Energy<br />Brain Power<br />Composure<br />these are your resources.<br />
Kids have Al states  behavior<br />breakdown<br />distress<br />cease fire<br />cuddly<br />With a gravity well at the bo...
You WANT to spend resource on progressionMore often spending it on disaster avoidance and basic maintenance.<br />Energy<b...
Non-linear day<br />WAHHHHHHHHHH!!!!!<br />MOM!!<br />Where’s a changing table? Shit.<br />DIAPER GROSS-OUT!<br />Shit, wh...
Repair<br />Remember<br />Regroup<br />Restrategize<br />This is when it makes sense for me to game.<br />Naptime is speci...
When I game, I don’t want to be: <br />Bothered<br />Hassled<br />Challenged<br />I’m already good for all that stuff, thx...
A game for moms would be wise to…<br />Pour her a proverbial glass of wine<br />Expect little<br />Be charming<br />…be ea...
The Art of Woo<br />
TOP 10 DEAL-BREAKERS<br />
#10 WORK TO PLAY<br />
Day 1 No-No’s<br />
#9 EYE-HAND COORDINATION<br />
Donkey Kong, Nintendo <br />LOVE this game. (I just lose all the time.)<br />
#8 DUDE FICTIONS<br />
Orcs, dungeons, warfare, guns, Armageddon, space ships, sci-fi, aliens<br />
#7 PINKY-PINK<br />
Note: these mega-hits are not pink!<br />The Sims 2, Electronic Arts<br />FarmVille, Zynga<br />Players quick to call thin...
#6 RIGID TIMING<br />
Mommy’s busy helping her guild right now.<br />
My free time is not predictable.<br />live events<br />tournaments<br />raid schedule<br />I can’t/won’t schedule my day a...
Contradiction?<br />An appointment *I* make<br />With a big, big buffer<br />
#5 STUCK POINTS<br />
Zork, Infocom<br />Day of the Tentacle, Lucas Arts<br />Lemmings, DMA Design<br />Loved these. Got stuck. Stopped.<br />
#4 STRANGERS<br />
Strangers are intimidating<br />
They act weird.<br />And talk like they’re in secret clubs.<br />
#3 GADGETRY<br />
Uhhh?<br />Errr?<br />Or????<br />Quick, grab your sword and swing while jumping!!<br />
Applies to UI too<br />EACH PIECE of info adds a reason to not engage.<br />
#2 THE MERE SCENT OF A RIGHT/WRONG CHOICE<br />
FarmVille, Zynga<br />Players got stuck at this step until we REMOVED info re: # friends with that specialty.<br />
#1 3D CAMERA<br />
Real-life 3D navigation is not a problem. <br />3D game navigation is a BIG problem.<br />
Rule of thumb: <br />if my BODY doesn’t rotate, the world hasn’t rotated.<br />
TOP 11 TURN-ONS<br />
#11 REAL-WORLD VALUE<br />
What is this doing for me?<br />Am I wasting my time?<br />Player will ask themselves this every so often. <br />
not necessarily #1 consideration for moms<br />fun<br />
Creative outlet<br />Keep connected<br />“<br />Good for others<br />more than 80 percent of social gamers [report] that p...
#10 HELP ME EXPRESS MYSELF<br />
Could be really simple<br />An impressive score<br />A clever name<br />An aesthetic preference<br />CityVille, Zynga<br /...
FarmVille, Zynga<br />The Sims Online, Maxis/EA<br />Hard to beat a satisfying deco play<br />
#9 KEEP EVOLVING<br />
The Sims 2, Maxis/EA<br />The Sims, Maxis/EA<br />FrontierVille, Zynga<br />Continued surprise<br />
FarmVille, Zynga<br />Mafia Wars, Zynga<br />Same core, different twist<br />
This is not yet being solved well.<br />This is a problem for game designers.<br />Happy long-term committed relationship!...
#8REAL-WORLD FANTASY<br />
Skype<br />IMVU<br />vSide<br />Pogo, Electronic Arts<br />The Sims 2, <br />Electronic Arts<br />My avatars: me, with a s...
YoVille, <br />Zynga<br />FrontierVille, Zynga<br />FarmVille, <br />Zynga<br />YoVille, <br />Zynga<br />“Fantasy” = real...
what I’m grinding on in FarmVille right now. <br />
Beauty Pageant? Really?<br />Over-the-top Christmas<br />The Sims Online, Maxis/EA<br />FarmVille, Zynga<br />Life, unboun...
#7REFLECTS MY PEOPLE<br />
Cool, I hired Mark Pincus!<br />Thanks, Mags.<br />FrontierVille, Zynga<br />Restaurant City, PlayFish/EA<br />
sister<br />???<br />Friend from spore<br />???<br />Friend of friend<br />???<br />Former boss<br />???<br />High school ...
Bijou Phillips<br />
#6BIG-DEAL MILESTONES<br />
The Sims 2, Maxis/EA<br />The Sims 2, Maxis/EA<br />The Sims 2, Maxis/EA<br />FICTIONALLY meaningful = as important as fun...
FrontierVille, Zynga<br />
#5WANTING, GETTING, HAVING<br />
Wanting and not having is wonderful<br />But getting is also bliss<br />
FarmVille, Zynga<br />
Important: has to be something I can actually **WANT**!<br />
FarmVille players are DEEPLY motivated by crop mastery signs. <br />(Newsflash: not because of the buff.)<br />
#4SATISFYING CORE ACTION<br />
Fairway Solitaire, Big Fish Games<br />
Diner Dash, PlayFirst<br />Moments of “all done.” “All’s right.” Chaos management.<br />
FarmVille, Zynga<br />
A “to do” list where I make actual progress<br />
#3 SIMPLE PLEASURES<br />
Social City, Playdom<br />CityVille, Zynga<br />FarmVille, Zynga<br />
Sims jealousy hack got more mileage than any other piece of AI<br />
#2 YUMMY ON THE EYES<br />
Chuzzle,<br />PopCap<br />STYLE<br />
Plants vs. Zombies, PopCap<br />Petville, Zynga<br />
FarmVille, Zynga<br />Gorgeous, juicy, happy<br />
Mystery Case Files,<br />Big Fish Games<br />“Intriguing”<br />
#1 NICE TO TOUCH<br />
FarmVille, Zynga<br />
FrontierVille, Zynga<br />
Zuma, PopCap Games<br />Chuzzle, PopCap Games<br />
Wrap-Up<br />
Games for Gamers<br />Wind-me-up<br />Challenging<br />Intense<br />Realistic<br />Fast-paced<br />Competitive<br />Hard-c...
Games for Everyone<br />Collaborative<br />Charming<br />Beautiful<br />Useful<br />Satisfying<br />Relaxing<br />Rewardin...
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Designing Games for "the 43-year-old woman"

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Chris Trottier, Zynga, GDC 2011

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  • Started as joke
  • I’m old! I’m a woman!Can finally “speak for my people.”
  • True *am* old…&lt;talking for these players&gt;Different arbitrary fact
  • only bc 42Conference of game developers
  • Life before workLife outside of workNot game focused
  • No game chattyFriends fascinated…Change subject
  • Grew up w/ 6-sided dice
  • Boggle zone(ms. Popularity) I love playing farmville
  • raw nerves, no tweakmany yrsStruggling. “must be something wrong”FriendlyTry on
  • Seek gamesWhether mmo or pogo.. FIND way.
  • Produce aisle“hey, I’m totally into a game right now.”You can buy here!
  • AccidentalGame comes to them: party, fbCould totes be into
  • “If women were men, they would never get laid.”Bat eyelashes, find partnerMuscles for woo
  • Quick “get inside heads”
  • 60 things I like.Oh, sure. But also-ran. Competition.
  • Computer = 20 thingsGames?Radar = LOW, noise
  • My kid!PT. SAHM 2 daysLeisure??little patience  none.plane ridekids as villianousnpc’s
  • The game
  • FailBig emotionsClumsyteethNO!geneva convention.hemmorrhage
  • “advance your kid”Tuning? Game??Suboptimal.“can’t care about this”
  • Non-linearChaosWhite noiseRemember ??
  • 101 To DoPull together.Insufficient time.ONLY time it makes sense to game = FRIED
  • Judge not.Be patient, kind, respectful. Entertainment = different
  • Savor, relax, enjoy
  • ConcreteRelationshipsFirst impressionDateCourtshipkeeper
  • Bad breath
  • Easy to walkVERY light curiosity, commitmentEasy to walkRoll-out-of-bed easy…
  • Humbling first click  first game actionTheory  seeing real #’s, sending real players packing
  • duh
  • Supercute.5 minsTuned for someone else.
  • duh
  • The 180Pastels, soft art. “condescending”No examplesNiche-y
  • Big, broad, mass successes
  • PrioritiesGuiltyReal life trumps
  • RL scheduleevents, tournaments. TSO, despite best intentions.
  • Classic moment:Damnit! Stuck! How to proceed?Not intentional. Just… pick else
  • MMO’s = social = higher % of women!!Friend guideBest-of-breedStill…
  • RL friendsSocial rules
  • Anonymous = uninhibitedjargon
  • High-performance….“this is something I don’t have to learn.”
  • Gamer moment: “awesome, what is this telling me about how it works???”“I don’t have to care.”Gradual +++
  • Orc or elf? speed offenseFun? Or stressful?
  • Function ==!Crops you like? Fiction?Free building! New gameplay!!STUCK!!Space??
  • pet peeve.Gamer moment: immersive world.No-op
  • From any spot, can tell you how to reach any other spot.
  • Bad date!Nervous when people excited about 3D
  • More fun AcademicMe  shooterBeautiful, work, sing
  • Relationship: “Is this person worth my time?”3 weeks?
  • Our old reliable may not be sufficientGUILTY re: time for selfReality TV
  • Relax = building block. BBlitzNew vein, exciting
  • If FB has taught us anything…
  • Had 24 slides I had to cut!!CREATIVE PROCESS. Tap vein, unexercised.A fantasy I didn’t know I had.“better person because of you.”
  • Love you, “in a rut.”
  • Small, unexpectedExpand what’s possibleFreshness in relationship, SURPRISE
  • Same core, feels NEWSims new family = new family. I haven’t been X before.
  • Players = invested SELVES. WANT to stay. Be worthwhile.SystemsLift, updraftNested goals
  • OUT THERE fantasy. Armegeddon, space…REAL WORLD fantasy. Our world = infinitely larger than you might imagine.Relevance.
  • Embarrassinglyavatars across a # of different services
  • more “out there” = costume party
  • We pulled a marthastewart in farmville.Perfumes, soaps… nice associations.
  • Beauty pageant hostChristmas without constraints of $ or taste or storage.
  • RL friends 100X more interesting (timschaffer)Books?Movies?Reality tv?
  • light touches  long way.
  • leaderboards
  • Twilight zone. Launch, hollywood hills…Celebu-model-party girlHangs with all the FAAABULOUS peopleCharming little suburban scenarios w/ boyfriend. Exploring all the possibilities.
  • FICTIONALLY MEANINGFUL!Qualitative leap.
  • Sims first love marriage babies job, promotion, top of career
  • Many weeksBeautiful, immersive.Wanted to see THAT one.PAID OFF! (aesthetic)
  • 90% mechanic, 10% contentWANT.
  • Charming, vintage road-side signsEnergize faithful LE crop w/ mastery. Or double-points mastery.Perseverate
  • HABITFeels good.
  • SolitaireWin a hand
  • Clear group of diners, diner dash
  • Zen.Clear my mind.Sense of satisfaction.DEEP BREATH, glass o wine.
  • To do listManage for meVisible progress
  • FUNDAMENTALLY important“Fall in love.” “catch attention.”Charm. Humor. Adorable.
  • aesthetic touches.polish, humor, charm.forklift in Social City..
  • Demo’ingsimsPeeWave at cameraImagine possibilitiesExpand view
  • ATTRACTIVE, deliciousDifferent aesthetic. But multis.want to hang out. Immerse.
  • STYLEHumor, twist, charm.Simplified  approach, engage, click
  • Ask players, calibrateHave FUN.WIT. ADORABLE.
  • Farmville success = beauty of crops.2D, you are missing the point.Immerse near zoom mixed fieldSad 3d crops. 
  • richer, deeper. faux 3d pic-hunt game. MystPersonality“where to click??”
  • DeliciousJuicySatisfyingSimple click
  • Zen.Clear my mind.Sense of satisfaction.DEEP BREATH, glass o wine.
  • Yay me.Feels good. PinataGoody bag
  • PopCap = The MastersFxSoundEmotion“GOT ONE!” “GOT A BIG ONE!”
  • Old adjectives
  • Leave you New adjectives…Work w/. Mull. See where they take you.
  • Charming, delightfulWould-be guiltyRealtiy TV, knit.To relax.But betterBecome a better personDiscover new sides of selfDeepen connectionsRich design probs, VIRGIN * new core, direct target * time  more  deeper * player diversity * maps beyond 1 mo
  • Transcript of "Designing Games for "the 43-year-old woman""

    1. 1.
    2. 2. DESIGNING GAMES<br />for “the 43-year-old woman”<br />Chris Trottier, Zynga<br />
    3. 3. “<br />average social gamer is a 43-year-old woman <br />Information Services Group / Popcap Study, 2010<br />Bejewelled 3’s Launch Party <br />
    4. 4. I am a woman.<br />I am 42.<br />I am a mom. <br />
    5. 5. more importantly…<br />
    6. 6. I am a game designer.<br />I am not a gamer.<br />
    7. 7. When I say “not a gamer,” I mean…<br />
    8. 8. When we invite people over…<br />We do this. <br />But not this. <br />
    9. 9. In my world…<br />dice have six sides. <br />exclusively.<br />
    10. 10. If there were a spectrum…<br />GAMER<br />NOT A GAMER<br />
    11. 11. Touchy Ground<br />This is very subjective.<br />There is no ONE 43-yr-old woman. <br />Most female game developers would disagreewith me.<br />I speak for myself, not for Zynga.<br />
    12. 12. We’ve experienced a sea change<br />re: whose mindshare we have access to<br />
    13. 13. Ten Years Ago…<br />HARDCORE<br />GAMERS<br />GAMERS<br />CASUAL <br />GAMERS<br />Passionate about games<br />Opportunistic play of traditional games, consoles<br />FIND games they enjoy on the web<br />And break-outs were <br />very exceptional<br />We made games for people who were… INTO games!<br />
    14. 14. Suddenly, we’re under the noses of EVERYONE<br />“a friend of yours played a game…”<br />
    15. 15. HARDCORE<br />GAMERS<br />GAMERS<br />CASUAL <br />GAMERS<br />“ACCIDENTAL” GAMERS<br />Don’t seek out games but will play them when they come to them.<br />And we’re finding all kinds of people who didn’t know they were into games.<br />
    16. 16. We’re spoiled.<br />We are used to making games for a captive audience.<br />
    17. 17. Understanding (and Respecting)<br />the Accidental Gamer<br />
    18. 18. “What should I do for fun?”<br />choices, choices…<br />
    19. 19. Computer time is also crowded.<br />
    20. 20. (But those are people with leisure time.)<br />Let’s talk about moms.<br />
    21. 21. In the game of raising kids…<br />Energy<br />Brain Power<br />Composure<br />these are your resources.<br />
    22. 22. Kids have Al states  behavior<br />breakdown<br />distress<br />cease fire<br />cuddly<br />With a gravity well at the bottom<br />
    23. 23. You WANT to spend resource on progressionMore often spending it on disaster avoidance and basic maintenance.<br />Energy<br />Brain Power<br />Composure<br />Resource are frequently TAPPED OUT.<br />
    24. 24. Non-linear day<br />WAHHHHHHHHHH!!!!!<br />MOM!!<br />Where’s a changing table? Shit.<br />DIAPER GROSS-OUT!<br />Shit, why is she getting so pissy?<br />Look up this rash on the web.<br />Need more diaper cream!<br />Need to pack pad in the bag!!!<br />Clean up that spaghetti on the wall.<br />Doc says try rice milk…<br />
    25. 25. Repair<br />Remember<br />Regroup<br />Restrategize<br />This is when it makes sense for me to game.<br />Naptime is special<br />
    26. 26. When I game, I don’t want to be: <br />Bothered<br />Hassled<br />Challenged<br />I’m already good for all that stuff, thx.<br />
    27. 27. A game for moms would be wise to…<br />Pour her a proverbial glass of wine<br />Expect little<br />Be charming<br />…be easy to love.<br />
    28. 28. The Art of Woo<br />
    29. 29. TOP 10 DEAL-BREAKERS<br />
    30. 30. #10 WORK TO PLAY<br />
    31. 31. Day 1 No-No’s<br />
    32. 32. #9 EYE-HAND COORDINATION<br />
    33. 33. Donkey Kong, Nintendo <br />LOVE this game. (I just lose all the time.)<br />
    34. 34. #8 DUDE FICTIONS<br />
    35. 35. Orcs, dungeons, warfare, guns, Armageddon, space ships, sci-fi, aliens<br />
    36. 36. #7 PINKY-PINK<br />
    37. 37. Note: these mega-hits are not pink!<br />The Sims 2, Electronic Arts<br />FarmVille, Zynga<br />Players quick to call things “babyish”<br />
    38. 38. #6 RIGID TIMING<br />
    39. 39. Mommy’s busy helping her guild right now.<br />
    40. 40. My free time is not predictable.<br />live events<br />tournaments<br />raid schedule<br />I can’t/won’t schedule my day around a game<br />
    41. 41. Contradiction?<br />An appointment *I* make<br />With a big, big buffer<br />
    42. 42. #5 STUCK POINTS<br />
    43. 43. Zork, Infocom<br />Day of the Tentacle, Lucas Arts<br />Lemmings, DMA Design<br />Loved these. Got stuck. Stopped.<br />
    44. 44. #4 STRANGERS<br />
    45. 45. Strangers are intimidating<br />
    46. 46. They act weird.<br />And talk like they’re in secret clubs.<br />
    47. 47. #3 GADGETRY<br />
    48. 48. Uhhh?<br />Errr?<br />Or????<br />Quick, grab your sword and swing while jumping!!<br />
    49. 49. Applies to UI too<br />EACH PIECE of info adds a reason to not engage.<br />
    50. 50. #2 THE MERE SCENT OF A RIGHT/WRONG CHOICE<br />
    51. 51. FarmVille, Zynga<br />Players got stuck at this step until we REMOVED info re: # friends with that specialty.<br />
    52. 52. #1 3D CAMERA<br />
    53. 53. Real-life 3D navigation is not a problem. <br />3D game navigation is a BIG problem.<br />
    54. 54. Rule of thumb: <br />if my BODY doesn’t rotate, the world hasn’t rotated.<br />
    55. 55. TOP 11 TURN-ONS<br />
    56. 56. #11 REAL-WORLD VALUE<br />
    57. 57. What is this doing for me?<br />Am I wasting my time?<br />Player will ask themselves this every so often. <br />
    58. 58. not necessarily #1 consideration for moms<br />fun<br />
    59. 59. Creative outlet<br />Keep connected<br />“<br />Good for others<br />more than 80 percent of social gamers [report] that playing social games strengthens their relationship with friends, family and colleagues.<br />Information Services Group / Popcap Study, 2010<br />Good for me<br />Relaxes me<br />Brain Age, Nintendo<br />Wii Fit, Nintendo<br />
    60. 60. #10 HELP ME EXPRESS MYSELF<br />
    61. 61. Could be really simple<br />An impressive score<br />A clever name<br />An aesthetic preference<br />CityVille, Zynga<br />Bejewelled Blitz, PopCap Games<br />FarmVille, Zynga<br />
    62. 62. FarmVille, Zynga<br />The Sims Online, Maxis/EA<br />Hard to beat a satisfying deco play<br />
    63. 63. #9 KEEP EVOLVING<br />
    64. 64. The Sims 2, Maxis/EA<br />The Sims, Maxis/EA<br />FrontierVille, Zynga<br />Continued surprise<br />
    65. 65. FarmVille, Zynga<br />Mafia Wars, Zynga<br />Same core, different twist<br />
    66. 66. This is not yet being solved well.<br />This is a problem for game designers.<br />Happy long-term committed relationship!<br />And, yes, Deeper Mechanics<br />
    67. 67. #8REAL-WORLD FANTASY<br />
    68. 68. Skype<br />IMVU<br />vSide<br />Pogo, Electronic Arts<br />The Sims 2, <br />Electronic Arts<br />My avatars: me, with a stylist<br />
    69. 69. YoVille, <br />Zynga<br />FrontierVille, Zynga<br />FarmVille, <br />Zynga<br />YoVille, <br />Zynga<br />“Fantasy” = real life + costume party<br />
    70. 70. what I’m grinding on in FarmVille right now. <br />
    71. 71. Beauty Pageant? Really?<br />Over-the-top Christmas<br />The Sims Online, Maxis/EA<br />FarmVille, Zynga<br />Life, unbound<br />
    72. 72. #7REFLECTS MY PEOPLE<br />
    73. 73. Cool, I hired Mark Pincus!<br />Thanks, Mags.<br />FrontierVille, Zynga<br />Restaurant City, PlayFish/EA<br />
    74. 74. sister<br />???<br />Friend from spore<br />???<br />Friend of friend<br />???<br />Former boss<br />???<br />High school nemesis<br />???<br />Fascinating<br />Totally boring<br />
    75. 75. Bijou Phillips<br />
    76. 76. #6BIG-DEAL MILESTONES<br />
    77. 77. The Sims 2, Maxis/EA<br />The Sims 2, Maxis/EA<br />The Sims 2, Maxis/EA<br />FICTIONALLY meaningful = as important as functionally meaningful<br />
    78. 78. FrontierVille, Zynga<br />
    79. 79. #5WANTING, GETTING, HAVING<br />
    80. 80. Wanting and not having is wonderful<br />But getting is also bliss<br />
    81. 81. FarmVille, Zynga<br />
    82. 82. Important: has to be something I can actually **WANT**!<br />
    83. 83. FarmVille players are DEEPLY motivated by crop mastery signs. <br />(Newsflash: not because of the buff.)<br />
    84. 84. #4SATISFYING CORE ACTION<br />
    85. 85. Fairway Solitaire, Big Fish Games<br />
    86. 86. Diner Dash, PlayFirst<br />Moments of “all done.” “All’s right.” Chaos management.<br />
    87. 87. FarmVille, Zynga<br />
    88. 88. A “to do” list where I make actual progress<br />
    89. 89. #3 SIMPLE PLEASURES<br />
    90. 90. Social City, Playdom<br />CityVille, Zynga<br />FarmVille, Zynga<br />
    91. 91. Sims jealousy hack got more mileage than any other piece of AI<br />
    92. 92. #2 YUMMY ON THE EYES<br />
    93. 93. Chuzzle,<br />PopCap<br />STYLE<br />
    94. 94. Plants vs. Zombies, PopCap<br />Petville, Zynga<br />
    95. 95. FarmVille, Zynga<br />Gorgeous, juicy, happy<br />
    96. 96. Mystery Case Files,<br />Big Fish Games<br />“Intriguing”<br />
    97. 97. #1 NICE TO TOUCH<br />
    98. 98. FarmVille, Zynga<br />
    99. 99. FrontierVille, Zynga<br />
    100. 100. Zuma, PopCap Games<br />Chuzzle, PopCap Games<br />
    101. 101. Wrap-Up<br />
    102. 102. Games for Gamers<br />Wind-me-up<br />Challenging<br />Intense<br />Realistic<br />Fast-paced<br />Competitive<br />Hard-core<br />Twitchy<br />Complex<br />
    103. 103. Games for Everyone<br />Collaborative<br />Charming<br />Beautiful<br />Useful<br />Satisfying<br />Relaxing<br />Rewarding<br />Expressive<br />Connected<br />Intuitive<br />Intriguing<br />Unstressed<br />
    104. 104. We can do better.<br />unwind<br />rewarding over time<br />feel good about<br />essential appeal<br />
    105. 105. | thank you!<br />

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