Mktg Final Report

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Mktg Final Report

  1. 1. Community Connections Monday, March 30, 2009
  2. 2. Monday, March 30, 2009
  3. 3. Monday, March 30, 2009
  4. 4. Executive Summary Is Facebook an effective way to reach volunteers at Brock University? Better for general awareness than achieving specific recruiting goals Use click through pricing to save money Monday, March 30, 2009
  5. 5. Agenda Community Connections Facebook Qualitative Quantitative Questions Monday, March 30, 2009
  6. 6. Founded in 1996 Connecting students to the community Event awareness Purchased Facebook ad space for ‘Spread the Net’ campaign Monday, March 30, 2009
  7. 7. Advertising Communication Activism Social Networking Monday, March 30, 2009
  8. 8. Qualitative - Design 4 groups: 6-8 people in each 15 12 43 23 5 4 Monday, March 30, 2009
  9. 9. Qualitative - Results Facebook is an important component of time spent on the internet Brock students generally do not take the ads seriously There is not widespread awareness of ‘Spread the Net’ Monday, March 30, 2009
  10. 10. Quantitative - Design Sample Gender Year in Program Male Female 1 2 3 4 5 n=300 Monday, March 30, 2009
  11. 11. Quantitative-Results Monday, March 30, 2009
  12. 12. Questions... Monday, March 30, 2009

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