Your SlideShare is downloading. ×
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
BlueKai's Semi-Annual Data Impact Survey
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

BlueKai's Semi-Annual Data Impact Survey

1,734

Published on

An outline of the impact of data on driving the effectiveness of marketing activity across the eco-system as outlined by a survey of more than 130 marketing executives. Brought to you by BlueKai.

An outline of the impact of data on driving the effectiveness of marketing activity across the eco-system as outlined by a survey of more than 130 marketing executives. Brought to you by BlueKai.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,734
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
35
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 36% spend more than 20% of budget on data-driven marketing11% in 201225% increase…
  • 36% spend more than 20% of budget on data-driven marketing11% in 201225% increase…
  • Transcript

    • 1. July 2013 BlueKai Data Impact Survey Trends and Adoption in Data-Driven Marketing
    • 2. July 2013 Goal of Data Impact Survey  Observe trends related to data-driven marketing, as well as its impact on ROI  Uncover popular and emerging data use cases  Compared against research generated from December 2012
    • 3. July 2013 Who did we survey?  Online survey to 133 marketing executives in June, 2013  66% Marketers or Agency participants  54% in Marketing management
    • 4. July 2013 Key Findings
    • 5. July 2013 Data-Driven Budgets are Increasing How much of your marketing budget is allocated to data-driven initiatives?
    • 6. July 2013 Data-Driven Budgets are Increasing How much of your marketing budget is allocated to data-driven initiatives? 91% agree that data is of primary importance for segmentation and targeting… 2/3 say more than half of their digital efforts are data driven
    • 7. July 2013 Impact of Data Marketing… Data is making positive impact in the following areas: 78% 71% 68% 63% Performance (conversion & acquisition) Message Relevance (segmentation) Interaction (clicks & traffic) Media Efficiency (buying & planning)
    • 8. July 2013 Impact of Data Marketing… Data is making positive impact in the following areas: 78% 71% 68% 63% Performance (conversion & acquisition) Message Relevance (segmentation) Interaction (clicks & traffic) Media Efficiency (buying & planning)10% Says data increased conversion rates by 5- 10% 73% don’t know 32% Says data increased media efficiency by more than 10% 21% Says data increased clicks and traffic by 5-10%
    • 9. July 2013 1st and 3rd Party Data Usage  87% of respondents rely on 1st party data
    • 10. July 2013 1st and 3rd Party Data Usage  72% of respondents rely on 3rd party data July 2013
    • 11. July 2013 Data Moving Beyond Ads  Data-driven display and email targeting programs are top use cases.  There is growing interest in taking data intelligence further to site customization, attribution and lookalike modeling.
    • 12. July 2013 Data Crosses Various Marketing Disciplines Marketers admit that cross-channel and platform opportunities are top of mind. Specifically, the channels that are most important to them are: Top 4 Channels More established data-driven channels
    • 13. July 2013 Data Crosses Various Marketing Disciplines Marketers admit that cross-channel and platform opportunities are top of mind. Specifically, the channels that are most important to them are: Top 4 Channels More established data-driven channels 64% says that horizontal approach to data is more important
    • 14. July 2013 Mobile Continues to be Untapped Time spent still far outweighs ad spend in mobile. Over half of respondents spend between 0-25% of marketing budget on mobile… 8% says data in mobile has helped them increase conversion rates by more than 10% 60% don’t know
    • 15. July 2013 More info… • Full report available for download at www.bluekai.com/dataimpact • Check out the infographic featured on Adweek: http://bit.ly/13Ym94r • For more information on BlueKai and our data management platform, please visit www.bluekai.com

    ×